Social Network
Content
Importance of Social
Sites in Promotion
Presented To:
Pawan Kumar
Presented By:
Manpreet Malana
Roll NO.5127
What is social
network?
• Wikipedia definition-A social network is a social
structure made of individuals (or organizations)
called "nodes," which are tied (connected) by one or
more specific types of interdependency, such as
friendship, kinship, financial exchange, dislike or
relationships of beliefs, knowledge or prestige
• Social networking is the grouping of individuals into
specific groups, like small rural communities or a
neighborhood subdivision, if you will.
Social Networks
• Not a new concept, (6 degrees of separation)
• Ramsey theorem-At any party with at least six
people, there are three people who are all either
mutual acquaintances or mutual strangers
• People typically maintain 10-20 close relationships
among thousands of acquaintances
• Metcalf’s Law – value of a network increases n2 to #
of participants
– Not exactly, but in theory.
– Dependent upon interaction model
Online social
networking
• Social sites commonly used.
• Online community of internet users
• Common interests in hobbies, religion, or
politics.
• Socialize on sites by reading the profile
pages of other members and possibly even
contacting them.
Popular social
networking sites
•
•
•
•
•
•
•
Personal sites-Myspace,orkut,Cyworld
Professional/work related-LinkedIn
Romantic relationship initiation-friendster
Microblogging-Twitter
Music-last.fm
Movies-flickster
Photos/pictures-flickr
Why internet is
popular mean for
social networking
• The Internet is powerful because it bridges distance
at a low cost
• When people first meet online they tend to “like”
each other more and chance of promotion.
• Less stressful than face-to-face meeting
• Superficialities aside people focus on
communicating their “selves”
An example of a social
Network diagram. The
node with the highest
Betweenness centrality
is marked in yellow.
Privacy concerns
• Social networking sites provide privacy options but
users are generally unaware or tend to ignore such
concerns
• Stalkers, terrorists, ill-doers, con-artists could
benefit from such issues
• Recent scandals-England :MI-6’s director’s wife
puts up photos of family on facebook.
• Facebook’s controversial decision to make visible
relationship actions to entire social group
Social and
Psychological
issues
• Increasing relationships but decreasing intimacy
Thank You for your Patience
Sites in Promotion
Presented To:
Pawan Kumar
Presented By:
Manpreet Malana
Roll NO.5127
What is social
network?
• Wikipedia definition-A social network is a social
structure made of individuals (or organizations)
called "nodes," which are tied (connected) by one or
more specific types of interdependency, such as
friendship, kinship, financial exchange, dislike or
relationships of beliefs, knowledge or prestige
• Social networking is the grouping of individuals into
specific groups, like small rural communities or a
neighborhood subdivision, if you will.
Social Networks
• Not a new concept, (6 degrees of separation)
• Ramsey theorem-At any party with at least six
people, there are three people who are all either
mutual acquaintances or mutual strangers
• People typically maintain 10-20 close relationships
among thousands of acquaintances
• Metcalf’s Law – value of a network increases n2 to #
of participants
– Not exactly, but in theory.
– Dependent upon interaction model
Online social
networking
• Social sites commonly used.
• Online community of internet users
• Common interests in hobbies, religion, or
politics.
• Socialize on sites by reading the profile
pages of other members and possibly even
contacting them.
Popular social
networking sites
•
•
•
•
•
•
•
Personal sites-Myspace,orkut,Cyworld
Professional/work related-LinkedIn
Romantic relationship initiation-friendster
Microblogging-Twitter
Music-last.fm
Movies-flickster
Photos/pictures-flickr
Why internet is
popular mean for
social networking
• The Internet is powerful because it bridges distance
at a low cost
• When people first meet online they tend to “like”
each other more and chance of promotion.
• Less stressful than face-to-face meeting
• Superficialities aside people focus on
communicating their “selves”
An example of a social
Network diagram. The
node with the highest
Betweenness centrality
is marked in yellow.
Privacy concerns
• Social networking sites provide privacy options but
users are generally unaware or tend to ignore such
concerns
• Stalkers, terrorists, ill-doers, con-artists could
benefit from such issues
• Recent scandals-England :MI-6’s director’s wife
puts up photos of family on facebook.
• Facebook’s controversial decision to make visible
relationship actions to entire social group
Social and
Psychological
issues
• Increasing relationships but decreasing intimacy
Thank You for your Patience
