Social Psychology and Mobilization

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Social Psychology and
Mobilization
Chapter 4

Social Dimensions of Man
“Madaling maging tao, pero mahirap
magpakatao.”
Man

as a “being-through-others”
Man as a “being-with-others”
Man as a “being-for-others”

Social Dimensions of Man
According to the book “Be Happy, You are Loved” by
Robert Schuller, he gave the following reminders of
love:
1.

Even if you have lost everything – someone,
somewhere, needs your love.

2.

Even if you have failed in love – someone,
somewhere, can give you courage to love again.

3.

Even if you have failed in life - someone,
somewhere, cares for you.

4.

Even if you are ridiculed and rejected - someone,
somewhere, accepts who you are

Social Dimensions of Man
5.

Even if life has been for you - someone,
somewhere, needs you the way you are.

6.

Even if you are poor - someone,
somewhere, will treasures.

7.

Even if you are trapped - someone,
somewhere, can liberate you with love.

8.

Even if you are grief-stricken - someone,
somewhere, can fill the void.

The Process of Socialization
Socialization – an interactional process
whereby an individual’s behavior is modified
to conform to the expectations held by the
group to which he belongs.
 It

is a lifelong process.

 The

dynamic aspect of status is social role.

Forms of Socialization
Primary

socialization
Secondary socialization
Developmental socialization
Anticipatory socialization
Reverse socialization
Re-socialization

Agents of Socialization
The
school

Family

Peer
groups
The
person

Mass
media

Others
(church
workplace
etc.)

The Development of the “SOCIAL-SELF”

Role playing

Identification

Internalization

Realization
and
Application

Pro-social behavior
It

refers to any or all actions
performed by individuals that benefit
someone with out necessarily
providing any direct benefit to
him/her.

Pro-social behavior
There are several factors that this kind of
behavior:
1.

Empathy

2.

Kinship and Social Conditioning

3.

Reciprocity Norm: According to the
Confucian Golden Rule – “Do unto others
what you want them to do unto you”

4.

Equity Theory

Obstacle of Pro-Social Behavior
The Bystander Effect
2. The EGO Effect
3. Personal and Physical Characteristics
of the “Victim”
4. Relationship
1.

Social Mobilization
Social

Mobilization is a process of
generating and sustaining the active
and coordinated participation of all
sectors at various levels to facilitate
and accelerate the improvement of
the situation of children, women, and
other vulnerable and marginalized
groups.

Social Mobilization
The

Benefits of Social Mobilization

Poverty

Alleviation

Promoting

Democratic Governance

Environment
Conflict

prevention

Promoting Volunteerism as an
Effective Tool for Social Mobilization
 Promoting

Volunteerism

 Contribute

to increased public awareness of
the contribution of volunteers to a particular
organization, to the larger community or to
our society in general

 Help

motivate people to make a commitment
to volunteer work and to maintain or
increase their level of involvement

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