Sponsorship
Content
Sveučilište Jurja Dobrile u Puli Odjel za ekonomiju i turizam “Dr. Mijo Mirković ” Preddiplomski studij informatike – Akademska godina 2011./12. Made by: Lino Vitez & Antun Kovačević Date: 17.11.2011.
What is sponsorship marketing?
- Sponsorship marketing is typically done for promotional purposes, to generate publicity, or to obtain access to a wider audience than your budget can afford. Although you may think of corporate sponsorship's as in-kind donations, that's not longer the case. It's a booming $11 billion dollar industry according to IEG‘s (Independent Evaluation Group) 2004 industry report.
- Sponsorship marketing is done financially or through the provision of products or services to support an event, activity, person, or organization where two or more parties benefit from the arrangement. The key to building successful sponsorship programs is to match the correct products or services with the people who want to purchase them. - What attracts a sponsor is "eye balls". The more people or targeted impressions you can deliver to a sponsor, the more money or services you will be able to attract. It's that simple. Any organization can start a marketing sponsorship program. Of course the success of it depends on: what your organization does, who your customers are, and how you structure the exposure for the sponsor.
Hewlett-Packard (HP) Company
- HP is a technology company that operates in more than 170 countries around the world. We explore how technology and services can help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams. We apply new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way our customers live and work. - No other company offers as complete a technology product portfolio as HP. We provide infrastructure and business offerings that span from handheld devices to some of the world's most powerful supercomputer installations. We offer consumers a wide range of products and services from digital photography to digital entertainment and from computing to home printing. This comprehensive portfolio helps us match the right products, services and solutions to our customers' specific needs. Fast Facts -HP was founded in 1939. -Corporate headquarters are in Palo Alto, Calif. -Meg Whitman is CEO and President. -HP is the world's largest IT company, with revenue totaling $126 billion for fiscal 2010. Contribution -HP strives to be an economic, intellectual and social asset to each country and community in which we do business. Key areas of contribution are electronic waste, raising standards in our global supply chain and increasing access to information technology. Technology leadership -HP's three business groups drive industry leadership in core technology areas: The Personal Systems Group: business and consumer PCs, mobile computing devices and workstations -The Imaging and Printing Group: inkjet, LaserJet and commercial printing, printing supplies Enterprise Business: business products including storage and servers, enterprise services, software and networking
Our Shared Values
Passion for customers We put our customers first in everything we do. Trust and respect for individuals We work together to create a culture of inclusion built on trust, respect and dignity for all. Results through teamwork We effectively collaborate, always looking for more efficient ways to serve our customers. Speed and agility We are resourceful and adaptable, and we achieve results faster than our competitors. Meaningful innovation We are the technology company that invents the useful and the significant.
Our Corporate Objectives
Customer loyalty We earn customer respect and loyalty by consistently providing the highest quality and value. Profit We achieve sufficient profit to finance growth, create value for our shareholders and achieve our corporate objectives. Market leadership We lead in the marketplace by developing and delivering useful and innovative products, services and solutions. Leadership capability We develop leaders at all levels who achieve business results, exemplify our values and lead us to grow and win.
Faculty of Economics and Tourism “Dr. Mijo Mirković” Pula
The academician Mijo Mirković is one of the most known intellectuals. He was an economist, historian, sociologist, writer and journalist but also an unforgettable pedagogue and university lecturer for numerous generations of students.Even today many thoughts written in his works have an encouraging influence with sociological and cultural effects. We still recognize that and pass on to new generations. The two- year economic college was established in Pula in academic year 1960./1961.. That was the first institution of higher- education in Croatia out of Zagreb. The initiative for that foundation dates back to 1956, when the academician Mijo Mirković- Mate Balota suggested the establishment of the Adriatic University. In the year 1985 the two- year economic college organized the first graduate study (4 years) for economists in the field of accountancy and finance and also changed its name into the Study of Economics and Tourism “Dr. Mijo Mirković”. Five years later the Study was renamed into the Faculty of Economics and Tourism “Dr. Mijo Mirković” Pula and had three courses of economic studies: finance, tourism and marketing.
Postgraduate study Macroeconomic management and entrepreneurship and four - year graduate study of Business informatics have started in the academic year 2002./2003. Since the academic year 2005./2006. the Faculty has been engaged in coordinating the studies according to the Bologna process, providing the students with higher-quality courses of studies (curricula) and better studying conditions.
Dialogue
Lino (President of HP): Hello! My name is Lino and I’m a director of HP Company in Croatia. I heard that you have an outdated technology and that you are looking for a new technology. Antun (Dean): It's nice to meet you Lino. I’m Antun and I’m dean of this university. Yes, we’re looking for a company that enabled us a new technology, and we would represent you in the IT (Informatics) and sports competitions. Lino (President of HP): It would be great. I heard that you are very successful in the IT and sports competitions. With our new technology your team of students will be much better in their competitions. Antun (Dean): I’m very grateful to you, for your cooperation and I hope that in the future we will again do business with you. Lino (President of HP): Not at all! Good luck in the competitions and take advantage of our technology at the best possible way. It was a pleasure doing business with you. Goodbye! Antun (Dean): Thank you for everything and thank you for your cooperation. See you soon. Bye!
I hope that our cooperation will be successful!
What is sponsorship marketing?
- Sponsorship marketing is typically done for promotional purposes, to generate publicity, or to obtain access to a wider audience than your budget can afford. Although you may think of corporate sponsorship's as in-kind donations, that's not longer the case. It's a booming $11 billion dollar industry according to IEG‘s (Independent Evaluation Group) 2004 industry report.
- Sponsorship marketing is done financially or through the provision of products or services to support an event, activity, person, or organization where two or more parties benefit from the arrangement. The key to building successful sponsorship programs is to match the correct products or services with the people who want to purchase them. - What attracts a sponsor is "eye balls". The more people or targeted impressions you can deliver to a sponsor, the more money or services you will be able to attract. It's that simple. Any organization can start a marketing sponsorship program. Of course the success of it depends on: what your organization does, who your customers are, and how you structure the exposure for the sponsor.
Hewlett-Packard (HP) Company
- HP is a technology company that operates in more than 170 countries around the world. We explore how technology and services can help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams. We apply new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way our customers live and work. - No other company offers as complete a technology product portfolio as HP. We provide infrastructure and business offerings that span from handheld devices to some of the world's most powerful supercomputer installations. We offer consumers a wide range of products and services from digital photography to digital entertainment and from computing to home printing. This comprehensive portfolio helps us match the right products, services and solutions to our customers' specific needs. Fast Facts -HP was founded in 1939. -Corporate headquarters are in Palo Alto, Calif. -Meg Whitman is CEO and President. -HP is the world's largest IT company, with revenue totaling $126 billion for fiscal 2010. Contribution -HP strives to be an economic, intellectual and social asset to each country and community in which we do business. Key areas of contribution are electronic waste, raising standards in our global supply chain and increasing access to information technology. Technology leadership -HP's three business groups drive industry leadership in core technology areas: The Personal Systems Group: business and consumer PCs, mobile computing devices and workstations -The Imaging and Printing Group: inkjet, LaserJet and commercial printing, printing supplies Enterprise Business: business products including storage and servers, enterprise services, software and networking
Our Shared Values
Passion for customers We put our customers first in everything we do. Trust and respect for individuals We work together to create a culture of inclusion built on trust, respect and dignity for all. Results through teamwork We effectively collaborate, always looking for more efficient ways to serve our customers. Speed and agility We are resourceful and adaptable, and we achieve results faster than our competitors. Meaningful innovation We are the technology company that invents the useful and the significant.
Our Corporate Objectives
Customer loyalty We earn customer respect and loyalty by consistently providing the highest quality and value. Profit We achieve sufficient profit to finance growth, create value for our shareholders and achieve our corporate objectives. Market leadership We lead in the marketplace by developing and delivering useful and innovative products, services and solutions. Leadership capability We develop leaders at all levels who achieve business results, exemplify our values and lead us to grow and win.
Faculty of Economics and Tourism “Dr. Mijo Mirković” Pula
The academician Mijo Mirković is one of the most known intellectuals. He was an economist, historian, sociologist, writer and journalist but also an unforgettable pedagogue and university lecturer for numerous generations of students.Even today many thoughts written in his works have an encouraging influence with sociological and cultural effects. We still recognize that and pass on to new generations. The two- year economic college was established in Pula in academic year 1960./1961.. That was the first institution of higher- education in Croatia out of Zagreb. The initiative for that foundation dates back to 1956, when the academician Mijo Mirković- Mate Balota suggested the establishment of the Adriatic University. In the year 1985 the two- year economic college organized the first graduate study (4 years) for economists in the field of accountancy and finance and also changed its name into the Study of Economics and Tourism “Dr. Mijo Mirković”. Five years later the Study was renamed into the Faculty of Economics and Tourism “Dr. Mijo Mirković” Pula and had three courses of economic studies: finance, tourism and marketing.
Postgraduate study Macroeconomic management and entrepreneurship and four - year graduate study of Business informatics have started in the academic year 2002./2003. Since the academic year 2005./2006. the Faculty has been engaged in coordinating the studies according to the Bologna process, providing the students with higher-quality courses of studies (curricula) and better studying conditions.
Dialogue
Lino (President of HP): Hello! My name is Lino and I’m a director of HP Company in Croatia. I heard that you have an outdated technology and that you are looking for a new technology. Antun (Dean): It's nice to meet you Lino. I’m Antun and I’m dean of this university. Yes, we’re looking for a company that enabled us a new technology, and we would represent you in the IT (Informatics) and sports competitions. Lino (President of HP): It would be great. I heard that you are very successful in the IT and sports competitions. With our new technology your team of students will be much better in their competitions. Antun (Dean): I’m very grateful to you, for your cooperation and I hope that in the future we will again do business with you. Lino (President of HP): Not at all! Good luck in the competitions and take advantage of our technology at the best possible way. It was a pleasure doing business with you. Goodbye! Antun (Dean): Thank you for everything and thank you for your cooperation. See you soon. Bye!
I hope that our cooperation will be successful!
