Sender must create an idea or choose a act to communicate! This idea or act the content o the communication! ENC"DIN# The sender or$ani%es his idea in to a series o s&m'o(s )hich he ee(s )i(( communicate
them to his tar$et $rou* the recei+ers
TRANSMISSION OF MESSAGE AS ENCODED
Transmission conforms the medium selected in the Transmission preceding step The sender also tries tr ies to keep the communicat communication ion channel free of interference so that the message will reach the receivers and draw his attention.
4. The initia initiative tive rest with the receiver ,who takes step to receive the message. If the message is oral ,he
must be a good listener. If the receiver does not function ,the message is lost
5.DECDI!" Decoding the message message b# which the receiver m makes akes meaning from the s#mbols encoded b# the sender. If he is an effective receiver and is cooperative in the communication communic ation process he tries to receive from the message the meaning intended b# the sender s ender..
Ho)e+er *s&cho(o$ica( actors do not *ermit recei+er recei+er to ste* out o the * *rocess rocess or to ste* in to the mind o the sender tota((&! As such *erce*tion o the t)o )i(( 'e di,erent and hence the inter*retation in ter*retation o the messa$e '& the )ou(d not 'e e-act(& )hat therecei+er sender meant
Si-th ste* is the recei+er acts or res*ond to the messa$e !
He ma& .(e the inormation in his memor&/ re0ect it/ as1 or more inormation/ inormation/ or does somethin$ e(se2 'ut i he decodes then
action o some t&*eeed'ac1 necessari(& o((o)s! 3here+er *ossi'(e/ is $i+en to the sender so that t)o )a& communication is esta'(ished!
The recei+ers res*onses res*onses com*(etes the communication *rocess!