Synopsis

 

APPLYING FOR B- SCHOOL: INFORMATION SOURCES AND CHOICE FACTORS

Submitted to Lovely Professional University 

In partial fulfillment of the requirements for the award of degree of of MASTER OF BUSINESS ADMINISTRATION

Submitted by:

Supervisor: Name of faculty advisor

Group No_QM-__64___

Miss. Mallika  

 Name of the student 1- JAGAT BANTA BANTA

Roll No

RQ3003B47

 Name of the student 2 - MOHIT RANA RANA

Roll No.- RQ3702B2 RQ3702B20 0

 Name of the student 3 –  3 –  ROHIT THAKKAR Roll No.- RQ3702B22  Name of the student 4 - SUVEER KUMAR KUMAR

Roll No.No.- RQ3702B21 

DEPARTMENT DEPARTME NT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY PHAGWARA

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S.No

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Chapter

1.Introduction 1.Introduction to B-Schools

1.1 B-Schools 1.2 Degrees 2.

Review of literature literat ure

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Need And Scope Of Study 3.1 Need of Study 3.2 Scope of Study

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Research Objective

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5. Research Methodology 5.1 Research Design 5.2 Sample Design 5.3 Data Sources

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Bibliography

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1. Introduction Choosing the right business school is a matter of extensive research. researc h. The time everyone spend doing this research is a very worthwhile investment, so do not take shortcuts. Most business students tend to choose the institute with the best reputation r eputation  –  in other words, ‗A‘ grade institutes which have the highest ratings. In terms of overall value, this is obviously a good strategy. However, the courses offered must also suit you in all respects or you might not be able to finish it. Dropping Dropping out because the business school you chose is no longer affordable is also not very helpful. So choose wisely and poll all the options open to you before you make a final choice. Your final choice of business school must also depend on what kind of career opportunities opportuni ties and a nd scope for personal development are implied. You can gauge an institute‘s potential for creating creat ing career opportunities for graduating students in many many ways: The business school should have specific programs to help students to identify career objectives and develop career plans. It should also give importance on honing career management skills and give opportunities to implement professional development during the course. Apart from fro m the academic curriculum, the business school should feature career oriented workshops and hold hold regular company information sessions. You should also have the option o ption of individual career counselling sessions wit with h resident career guidance counsellors. Many business schools have their own career opportunities resource opportunities reso urce centres. These usually operate a regularly updated database of employment option

1.1 B  – SCHOOLS SCHOOLS :

A business school is a university-level institution that confers degrees in Business Administration. It teaches topics such as:-   Accounting,Administration, Accounting ,Administration, Economics, Entrepreneurship, Finance, Information systems, Marketing, Organizational behavior, Public relations, Strategy, Human resource management, and management, and quantitative methods.  3

 

They include schools of business, business administration, and and management.  management. There  There are four principal forms of business school. 1.  Most of the university business schools are faculties, colleges co lleges or departments within the university, and teach predominantly business courses. 2.  In North America a business school is often understood to be a university graduate university  graduate school which offers aa Master  Master of Business Administration  or equivalent degree. 3.  Also in North America the term "business school" can refer to a different type of institution: a two-year school that grants the Associate's the  Associate's degree in various  business subjects. Most of these schools began began as secret secretarial arial schools, then expanded into accounting or bookkeeping and similar subjects. They are typically operated as businesses, rather than as institutions institut ions of higher learning. 4.  In Europe and Asia, some universities teach only business.

1.2  DEGREES ASSOCIATED:  

Associate's degree: AA, degree: AA, AAB, ABA, AS

 

Bachelor's Degrees: BA, Degrees: BA, BS,  BS, BBA,  BBA, BBus,  BBus, BComm,  BComm, BSBA,  BSBA, BAcc,  BAcc, BABA,  BABA,

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BBS, BMOS BBS,  BMOS and and BBusSc  BBusSc  

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MastersDegrees: MBA, MastersDegrees:  MBA, MBM,  MBM, MM,  MM, MAcc,  MAcc, MMR,  MMR, MSMR, MPA, MSMR, MPA, MISM,  MISM, MSM,  MSM,   MHA, MSF, MHA,  MSF, MSc,  MSc, MST,  MST, MMS,  MMS, EMBA  EMBA and and MComm.  MComm. At  At Oxford and Cambridge  business schools an MPhil, an MPhil, or  or Master of o f Philosophy, Philosophy, is awarded in place o off an MA or MSc.

 

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Post Graduate: Post Graduate: Post Graduate Diploma in Management (PGDM), Post Graduate Diploma in Business Management (PGDBM), ( PGDBM), Post Graduate Program (PGP) in Business Management, Post Graduate Program (PGP) in Management.

 

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Doctoral Degrees: Ph.D., Degrees: Ph.D., DBA,  DBA, DHA,  DHA, DM,  DM, Doctor  Doctor of Commerce (DCOM), FPM, (DCOM),  FPM, PhD  PhD in Management or Business Doctorate (Doctor of Philosophy) Doctor of Professional Studies (DPS).

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2. Review of existing literature 

 

Aacsb (2010) study found that business school is its it s context —   — the the structural,

geographic, environmental, and regulatory settings in which it operates. The choice of them depends upon the context that the business school has with its activities in which it engages to fulfil that mission. Many B-schools already engage in some some form of ongoing ongoing analysis of their their activities as a dimension of their strategic planning.. Some schools may evaluate their activities against their context and relevant communities, but not formally measure the achievement of intended outcomes. Others may already be measuring outcomes of some activities but find considerable opportunity to communicate those outcomes and draw deserved attention to under-recognized achievements. 

 

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Agarwala . T (2008) in his book aims to explore the influence of a range of factors on the career choice of management students in India. The importance

of different individuals in the family and at work in making career choices cho ices among these students is also to be explored. In addition, the t he study seeks to address the relationship of the cultural values of individualism-collectivism individualism- collectivism and the protean/conventional career orientations or ientations of MBA students from India, with factors as well as people influencing the choice of a career. ―Skills, competencies, competencies, and abilities‖ was the most important factor and ―father‖ was the most significant individual influencing the career choice of Indian management students. The predominant cultural value was collectivism, although the students demonstrated individualist tendencies in some contexts. A orientation guided the career orientation of these students.

  Reddy.M (2010) attempts to discover the factors that Indian students look

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for in a business school in order for them to develop a preference for it. It also attempts to understand their decision making process. The study was conducted across six colleges in India with 274 students, each of completed a 33-item questionnaire that asked them to rate the t he importance of various factors when deciding which business school to attend, or apply for. The 5

 

questionnaire was developed from focus group discussions and that the student responses were factor analyzed. The six identifiable factors which explained 58.25% of the total variance were Auxiliary Academic Activities, Attainment Yardsticks, Pure Academic Offerings, Physical Facilities, Personal and Locations Comfort Zone, Endorsement/ Ratification. Rat ification. 

  Safon (2005) examined that what is valued by MBA recruiters by analyzing a nalyzing

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data from a sample of U.S. business business schools. The study reveals that student characteristics for act as the main factor in guiding firms‘ perceptions, above and beyond reputation derived from media rankings and program progr am value. Moreover, this study shows that neither the research performance perfo rmance of b-schools nor their public or private natures are ar e determining factors in the perceptions of recruiters. This research shows as on what factors recruiters judge the BSchool and that B-School placement record would act as a parameter for student choice.   Blasco.M (2009) carried out at a major Scandinavian business school, he

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explore students‘ perceptions of the way that culture is taught in an international business degree. Students‘ uncertainty uncerta inty about how to tackle cultural analysis in their study tasks t asks is discussed in the light of their confusion over the concept of culture itself, the theoretical t heoretical models they are taught, and the lack of conceptual integration on the IB programs. The findings indicate that even a strong emphasis on culture taught within the framework of a highly integrated, interdisciplinary international business program, with a student  population that ought in in theory to be particularly receptive to cul cultural tural matters, is not enough in itself to guarantee that students st udents engage with culture seriously during their studies. This recommend r ecommend strengthening conceptual integration in IB programs by providing students with readings that explicitly address  business activities from a cultural perspective to avoid a situation where where they opt for cultural ―short―short-cuts‖ in their assignments in the form of overly general, values-based descriptive approaches to culture . This research depicts the culture in B-School so it is one of the parameter in deciding the choice choice of B B-School.  

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  Gainey.T (2010) done the research on o n COMPUTER-BASED

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CLASSROOMS IN BUSINESS SCHOOLS . It showed that Universities face increased pressures to both reduce costs and, at the same time, serve more students. Using on-line or virtual education is often viewed as a mechanism to serve these competing interests. Indeed, the number of on-line on- line courses has increased significantly over the past decade. And, And, while most students actively use the Internet to both collect information and engage in social interaction, interact ion, the results of this study suggest that t hat they actually prefer the traditional classroom setting for most of their coursework. This research decides factors influencing student preferences using technology in B School. School.

  Montgomery.B, Ramus (2011) done the research studies what MBAs in the

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21st century care about during their job searches. This update the t he MBA job  preference literature by using adaptive conjoint conjoint analysis to calibrate the relative importance of a variety of job factors factor s found in previous research in disparate fields (management, ( management, applied psychology, corporate social  performance, ethics, and marketing). The results show the relative importance importance of organizational reputation related to caring for employees, ethical  products/practices, and social and environmental environmental responsibility, co compared mpared to factors such as financial package, job challenge, etc., to a sample of 759 MBAs graduating from 11 business schools – 8 in North America and 3 in Europe. In this research B-Schools decides the factor facto r for job preference and salary so its is one of the t he parameter for student preference.

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3. Need and Scope of the study 3.1 Need of the study

The purpose of this study is to find out the choice factors and information sources that student attains while applying for B- SCHOOL.   After determining the various determinants that affects the most of the students and accordingly ranking the most influencing factors while applying for B- SCHOOLS. We can use   those determinants effectively for other students as it can influence a lot of students for deciding their career. 3.2 Scope of the study

Scope means the area where one wants to conduct the research. It is definable  population that t hat would be studied by researchers; r esearchers; the particular area where the study will be conducted. This research is confined to jalandhar only as it will help a lot to the students for their admission in future whenever they have to develop an effective career. 

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4. Research Research objective

  To study the factors influencing the choice of b schools.

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  To study the information sources which are being used for searching the

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information related to b schools.

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5. Research Methodology 5.1 Research Design

A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in  procedure. In this research, Exploratory Research Design will be used. 5.2 Sample Design a. Population of the study:-  Students of jalandhar jalandhar city who are opted opted for b schools. schools. b. Sample size:- Sample size of the study will be 250 respondents as our sample size.   c. Sampling technique:-As far as the sampling technique is concerned Convenience

Sampling will be followed.  d. Data collection instrument: - As a survey will be conducted to collect the data

from respondents; so for this t his purpose a questionnaire will be designed.  5.3 DATA SOURCE

Primary data and Secondary data Primary data:-It is the first hand information collected directly from customer. The

 primary data is that, which is collected co llected fresh and for f or the first time. Techniques which we will use for collecting primary data will be questionnaire. Secondary Data: - Secondary data will be collected through Internet, Journals and

 Newspapers.

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Tentative chapterization 

The tentative chapterization of this research will be as follow: 1.  Introduction 1.1B-school 1.2Degrees  

2.  Review of Literature 3.   Need and Scope of the study 3.1Need of the study 3.2Scope of the study 4.  Research Objective 5.  Research Methodology 5.1 Research design 5.2 Sample design 5.3 Data Source 6.  Results and Discussions 7.  Findings and Conclusion 7.1 Findings 7.2 Conclusion 8.  Suggestions 8.1 Further Scope of the study st udy 9.  Bibliography 10. Reference

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6. Bibliography   Cooper D.R., Business Research Methods, Tata McGraw Hill, New

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Delhi,2007/ pg- 287-292

  Kotler, Keller, Koshy & Jha, Marketing Management, 13th edition, Pearson

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Education Asia/ pg 409-412 publication –  2009 2009- review of literature   Emerald publication – 

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  Introduction to B-Schools taken from

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http://en.wikipedia.org/wiki/Business_school 

  Review literature taken from

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http://www.businessweek.com/bschools/content/oct2007/bs20071018_408039 .htm 

  Review of literature literat ure taken from 

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http://www.humanresourcesblog.in/2011/10/tips-on-how-to-choose-the-right business-school/ 

  Review of literature taken from

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http://www.topmba.com/articles/programs/how-choose-right-business-school 

  Review of literature taken from 

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http://businessmajors.about.com/od/tipsforselectingaschool/Choosing_a_Busin ess_School_Tips_for_Selecting_a_School.htm 

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