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MEDIA ADVISORY  Attention: Editors/Producers/Reporters March 11, 2014 MitoCanada’s ‘Running on Empty 2.0’ Event The MitoCanada Foundation will be hosting an event at the Kiwanis Boys and Girls Club to educate children on the realities of mitochondrial disease. This event will help to increase awareness for this charitable organization.

WHO:

The MitoCanada Foundation and Mohawk College PR students; Vicky Spadoni, Executive Director at MitoCanada will be speaking during opening speech

WHAT:

‘Running on Empty 2.0’ obstacle event to educate children on the realities of mitochondrial disease and how patients living with this disease feel on a regular basis.

WHERE:

The Kiwanis Boys and Girls Club. The event will be held in the gymnasium of the venue. 45 Ellis Avenue, Hamilton, Ontario. Just off of Barton Street East.

WHEN:

Mar. 14, 2014 - 11-1 p.m.

WHY:

The event is being held in order to increase awareness and knowledge of mitochondrial disease to educate the public on the organization.

HOW:

This event can help people understand the realities mitochondrial disease and what the symptoms are. of

MEDIA OPPORTUNITIES: Vicky Spadoni and the Mohawk College PR students will be made available for media to interview. -30-

Media Contact: Shelby VanderEnde  Account Supervisor The Agency 519-872-5315 [email protected]

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SAMPLE 60 SECOND RADIO PSA SCRIPT FOR EDUCATIONAL PURPOSES ONLY Title: Realities of Mito Client/Sponsor: MitoCanada Foundation  Foundation  Length: 60 seconds  seconds  st Air Dates: September 15-21 , 2014 MUSIC: “Ohhh Child” (Establish, (Establi sh, then under) (3 seconds) seconds)   ANNCR:

MITOCHONDRIAL DISEASE! THE INVISIBLE DISEASE!YOU’VE PROBABLY HAVE NEVER HEARD OF IT BECAUSE IT AFFECTS ONE IN

SFX: shock sound  sound (2 seconds)

FIVE THOUSAND PEOPLE! MITO HAS NO KNOWN CURE.

ANNCR:

THIS DISEASE ATTACKS YOUR MITOCHONDRIA  AND LEAVES YOU SUFFERING SUFFERI NG FROM STROKE LIKE SYMPTOMS!SEIZURES AND INTENSE MIGRAINES! ANNCR:

MITOCHONDRIAL DISEASE IS REGULARLY MISDIAGNOSED BUT THIS CAN BE FIXED BY INCREASING AWARENESS ABOUT THIS ILLNESS. THE MITOCANADA FOUNDATION PROVIDES AWARENESS!SUPPORT AND RESEARCH FOR THOSE AFFECTED BY MUSIC: (Ends fades out) (2 seconds)

MITOCHONDRIAL DISEASE. SFX: people SFX:  people talking (2 seconds) ANNCR: (after ANNCR:  (after a short 1 second pause)  

LETS SPREAD THE WORD ABOUT MITO AND EDUCATE PEOPLE ON THE REALITIES OF MITOCHONDRIAL DISEASE! VISIT WWW-DOTMITOCANAD-DOT-ORG TO HELP MAKE MITO KNOWN IN THE COMMUNITY!

22

 

  -..%*/01A !%$%50,0'* O6-

SAMPLE 30 SECOND TV PSA or VNR PRODUCTION SCRIPT Title: Realities of Mito Client: MitoCanada Foundation  Foundation  Length: 30 seconds  seconds  Air Dates: October 1-7th, 2014 DESCRIPTION ESTABLISHING SHOT:  SHOT:  Child in fetal position, holding his head in pain. SFX: Child whining in pain. RT: 08 RT:  08  

WS: Child crying in pain. SFX: “Mommy!” RT: 03 RT:  03

SCRIPT

MALE V/O:  V/O:   

!!!!!!!!!!!!!!!!!!!!! !!

ONE IN FIVE THOUSAND INDIVIDUALS ARE DIAGNOSED WITH MITOCHONDRIAL DISEASES!

MALE V/O: SUFFERS ARE REGULARLY MISDIAGNOSED DUE TO LACK OF RESEACH ON THE DISEASE ! 

CU: Child’s face in panic RT: 02 MALE V/O:  V/O:  HAVING NO ANSWERS LEAVES THOSE SUFFERING DIRECTLY AND INDIRECTLY WITH SEQUENCE:  Begin with MS SEQUENCE: Begin MS of  of child on the ground crying and mother calling the emergency room at the hospital. SOT: Mothers panic face ZOOM into ZOOM  into bright lights and FADE FADE to  to black RT: 08 RT:  08

SOT: Emergency Room monitors SOT: Emergency beeping. Nurses diagnosing child. (Establish and then under to end.)  end.)   RT: 04 RT:  04

 ANXIETY AND FEAR!

!!!!!!!!!!!!!!!!!!!!!!!

..

MALE V/O: V/O: Following Emergency Room monitors beeping MITOCANADA FOUNDATION HELPS WITH SUPPORT FOR THOSE AFFECTED WITH

THREE SECOND OF BLACK

MITOCHONDRIAL DISEASE AND FUNDS

CHYRON: Help increase awareness of CHYRON: Help mitochondrial diseases... WE ARE HERE TO HELP! RT: 02 TOTAL RT: 0:30 RT: 0:30

RESEARCH ON THE DISEASE TO GIVE THOSE WITH NO ANSWERS ! ANSWERS!

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