IN 1903 FOUNDER MR.JAMSHETJI NUSSERWANJI TATA CURRENT OWNER MR. RATAN TATA Taj Hotels Resort and Palaces own and operate 76 hotels, 7 palaces, serviced apartments, 6 private islands and 12 resorts and spas, spanning 52 destinations in 12 countries across 5 continents and employ over 13000 people
INDIA SRI
LANKA BHUTAN MALDIVES USA ENGLAND AFRICA AUSTRALIA MALAYSIA UAE
SUPER
HIGH INCOME GROUP PREFERS TAJ AND THEIR SERVICES. MIDDLE INCOME GROUPS PREFERS GINGER AND GATEWAY HOTELS(A PRODUCT OF TAJ) PAYS MORE ATTENTION TOWARDS CORPORATES AND HIGH PROFILE PERSONALITIES
ATTRACTS YOUTH AND NEWLY MARRIED COUPLES
HIGH
PROFILE CUSTOMER ADDICTED TOWARDS
TAJ
REASONS:STRONG BRAND NAME BETTER SERVICES ACCESIBILITY BETTER CUSTOMER CARE HEAVY SECURITY
USES
LATEST SOFTWARES FOR FRONT OFFICE OPERATIONS SOME SOFTWARES: PMS ABACUS LATEST SECURITY SOLUTIONS AND USES MODERATE TECHNOLOGIES
CUSTOMERS
PREFERS AT THE TIME OF HOLIDAYS AND VACATIONS. CORPORATE GUESTS CAN COME ANY TIME ACCORDING TO THEIR COMPANY COMMITMENTS.
OF LUXURY AND BUDGET HOTELS HAVING ITS PRESENCE IN MOST NO OF INDIAN CITIES AND CITIES ABROAD PRICING ACCORDING TO LOCALITY CARRIES CUSTOMER TRUST CARRIES A BRAND NAME OF (TATA GROUP)