Tata Mba project report

PREFACE

I have carried out my research report on the topic “STUDY OF MARKET TRENDS FOR DATA CARDS”.in TATA TELESERVICES LTD..TATA TELESERVICES LTD.. was establish in 2000 by chairman of the TATA GROUP with the mission of providing best services and value. Indian telecom industry is a very lucrative field for all mobile service provider organization. The scenario in 2011 was 140 million subscriber and now in 2012 it is 180 million subscriber. TATA TELESERVICES LTD.also have a significant market in providing internet services. In JUNE 2012 TATA TELESERVICES LTD. And NTT DOCOMO a japane mobile service provider which take 26% stake in TSL.announced to come with the GSM services accross all over India.

ACKNOWLEDGEMENT

A survey Project Report is not an effort of a single person but it is a contributory effort of many hands and brains. So, I would like to thanks all those who have helped me directly or indirectly during my survey project. I am also thankful to Mr. Anand Mohan Mishra D.G.M (Distribution) for his keen interest, constructive criticism, persistent encouragement and untiring guidance throughout the development of the project. It has been my great privilege to work under his inspiring and provoking guidance.
I would also like to thank Honorable Sudher Kumar, H.O.D.( SAMA), Er. Sachin Srivastava Coordinator, MBA, SAMA) and all faculty members, and friends for their time-to-time guidance.

Last but not the least I would like to thank God because without his divine grace nothing would have been possible.

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CONTENT TABLE
S.N Preface. Acknowledgement CONTENTS P.N

PART-1
General introduction about the sector Industry profile:a. Origin and development of the industry. b. Growth and present status of the industry. c. Future of the industry. PROFILE OF THE COMPANY  Origin of the company.  Growth and development of the company.  Company. structure and organization Chart  Present status the company.  Product and services of the company 21 7 9

PART-2
COMPARISON OF TATA INDICOM WITH OTHER COMPETITORS : BSNL 44

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 RIM  VODAFONE  AIRTEL  IDEA

PART-3
OBJECTIVE OF THE STUDY. RESEARCH METHODOLOGY AND DATA COLLECTION  Definition of research.  Research Design.  Data collection.  Sample DATA ANALYSIS AND PRESENTATION LIVE EXPERIANCES OF TRAINING  Student‘s work profile (Role and Responsibilities).  Description of live experience. SUMMARY AND CONCLUSIONS.  Summary of learning experience.
 Conclusions and recommendations.

51 52

55 67

69

List of charts;1.Revenue back up for GSM in india 16
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2.Revenue back up for CDMA in india

17 47

3.Market share ot Tata and comptetiors 56 4.Prepaid connection of mobile companies in India 57 5.Comparision in Internet data cards with others 58 6.Comparision in Tata products 59 7.Market potential for Tata indicom 60 8.Market potential for high price product 61 9.Opinion about Tata indicom 62 10.Promotional activities suited to Tata indicom 63 11.Promotional activities suited to Distributers 64 12.Advertiesment through print media 65 13.Satisfaction level of Distributers 66 24.Sales

List of Table.:13 1.GSM &CDMA subscribers numbers

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21 2.Profile of the Company 36 3.Rural USO 37 4.All current USO ,RCV 38 5.Rural USO tariffs 40 6.Stake up of market 43 7.Tata indicom data card plans 45 8.Comparision table on the basis of profit and assets 47 9.Comparision in data card market 48 10.Comparision in wireless subscriber List of figures:1.Organization structure

27 29 72 74 75 76

2.Network of Tata indicom in whole world

Bibliography.
ANNEXURE

 Questionnaire.  Curriculum Vitae.

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INTRODUCTION GENERAL INTRODUCTION ABOUT THE SECTOR.
The telecom network in India is the fifth largest network in the world meeting up with global standards. Presently, the Indian telecom industry is currently slated to an estimated contribution of nearly 1% to India‘s GDP. The Indian Telecommunications network with 110.01 million connections is the fifth largest in the world and the second largest among the emerging economies of Asia.Today, it is the fastest growing market in the world and represents unique opportunities for U.S. companies in the stagnant global scenario. The total subscriber base, which has grown by 68% in 2011, is expected to reach 550 million in 2012. According to Broadband Policy 2004, Government of India aims at 9 million broadband connections and 28 million internet connections by 2011. The wireless subscriber base has jumped from 53.69 million in 2012 to 62.57 million in FY 2010-2012. In the last 3 years, two out of every three new telephone subscribers were wireless subscribers. Consequently, wireless now accounts for 74.6% of the total telephone subscriber base, as compared to only 60% in 2010. Wireless subscriber growth is expected to bypass 5.5 million new subscribers per month by 2012. The wireless technologies currently in use are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities, covering 2000 towns across the country.

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INDUSTRIAL PROFILE. ORIGIN AND DEVELOVEMENT OF THE INDUSTRY
History of Indian Telecommunications:2003 First operational land lines were laid by the Government near Calcutta (seat of British Power). 2004 Telephone service introduced in India. 2005 Merger with the postal system.

2006 Formation of Indian Radio Telegraph Company (IRT). 2007 Merger of ETC & IRT into the Indian Radio and Cable Communication Company (IRCC). 2008 Nationalization of all foreign telecommunication companies to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the government‘s Ministry of Communication. 2009 Department of Telecommunications (DOT) Established, an exclusive provider of Domestic and long distance service that would its own regulator (separate from postal system). 2010 conversion of DOT into two wholly government – owned companies: The Videsh Sanchar Nigam Limited (VSNL) for International telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for services in Metropolitan areas. 2011 Telecom Regulatory Authority of India created. Cellular Services are launched in India. New National Telecom policy is adopted. 2012 DOT becomes a corporation, BSNL.

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GROWTH AND PRESENT STATUS OF THE INDUSTRY Yes, that‘s true. Indian telecommunication Industry is one of the fastest growing telecom market in the world. The mobile sector has grown from around 20 million subscribers in 2010 to reach 350 million by early 2012 registering an average growth of over 90% year over year. The two major reasons that have fuelled this growth are low tariffs coupled with falling handset prices. Surprisingly, CDMA market has increased it market share up to 30%, thanks to Reliance Communication. However, across the globe, CDMA has been loosing out numbers to popular GSM technology, contrary to the scenario in India. The other reason that has tremendously helped the telecom Industry is the regulatory changes and reforms that have been pushed for last 10 years by successive Indian governments. According to Telecom Regulatory Authority of India (TRAI) the rate of market expansion would increase with further regulatory and structural reforms. Even though the fixed line market share has been dropping consistently, the overall (fixed and mobile) subscribers have risen to more than 300 million by first quarter of 2012. The telecom reforms have allowed the foreign telecommunication companies to enter Indian market which has still got huge potential. International telecom companies like Vodafone have made entry into Indian market in a big way. Currently the Indian Telecommunication market is valued at around $100 billion (Rupees 400,000 crore). Two telecom players dominate this market - Bharti Airtel with 27% market share and Reliance Communication with 20% along with other players like BSNL (Bharat Sanchar Nigam Limited) and AT&T.ne segment of the market that has been puzzling is broadband Internet.

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Despite the manner in which the countries Internet market has been booming, India‘s move into high-speed broadband Internet access has been distinctly slow.

And, while there appears to be considerable enthusiasm amongst the population for the Internet itself, this has not been reflected in broadband subscription numbers. In 2006 India witnessed a good surge in broadband users with the total subscriber base in the country expanding by almost 200% to just over 2 million by year‘s end. Despite this surge, broadband penetration in India still remains around only 0.2%; broadband services still account for only 25% of the total Internet subscriber base, still in itself comparatively low. The Ministry of Communications and Information Technology (MCIT) is has very aggressive plans to increase the pace of growth, targeting 450 million telephone subscribers by end-2010 and 700 million by 2012. Most of the expansion in subscribers is set to occur in rural India. India‘s rural telephone density has been languishing at around1.9%;So, if 70% of total population is rural, the scope for growth in this Industry is unprecedented.

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GSM and CDMA subscription numbers:
Year GSMSubscribers (millions) GSM Annual growth 2005 2006 2007 2008 2009 2010 2011 2012 5.1 7.05 12.5 24.0 39.4 60.5 107.4 182.0 94% 96% 101% 130% 90% 77% 90% 91% CDMA Subscribers (millions) 0.8 6.4 10.9 19.1 44.2 85.0 CDMA Annual growth 700% 90% 75% 141% 92%

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FUTURE OF THE INDUSTRY

As per the latest reports, number of mobile subscribers in India has crossed the 250 Million marks. By April 2011, India is projected to become the second largest wireless Market in the world So, is it time to pop that bottle of champagne and celebrate? Definitely. Second largest wireless market in the world -WOW!!! That‘s indeed an incredibly mind blowing statistic.But the celebration will probably be short-lived. Why? Because as the graph below shows, even though we are well on way to become the world‘s second largest mobile market, our average ARPU remains one of the lowest in the world.

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As per the latest performance reports from TRAI, all India blended ARPU for GSM at the end of the latest quarter was Rs 261 while that for CDMA was Rs. 176 . If you look at the stats over the past 9 months, they appear even bleaker. Over the past 9 months, ARPU has dropped 17.41% for GSM while it has dropped 10.20% for CDMA . Minutes of Use (MOU) per subscriber has increased by a measly 2.2% over the past 9 months for GSM players while it dropped by 11.56% for CDMA players.

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Here’s a chart highlighting the revenue breakup for GSM:

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Here’s a chart indicating the revenue breakup for CDMA players in India:-

This 9 month trend is more than likely to continue. Fierce competition to add new subscribers will continue to drive down the ARPU further. Number portability will only exacerbate the problem - operators will need to drop prices to keep the churn rate at a minimum and stay competitive. Voice and rental revenues - the two biggest contributors to the current ARPU, will continue to dwindle due to market pressures and as the market matures. A Operators will soon need to start looking for additional means to offset the ARPU deficit. And most likely, its going to come from data services.

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So, will 3G be the saving grace ? Globally, operators have yielded huge revenue gains from 3G rollout. Almost all have seen an uptick in data usage and in several cases (KDDI, DoCoMo, 3 UK, O2 UK etc.), data services are contributing more than 30% to the overall ARPU. Will a 3G rollout in India exhibit similar behavior? I‘d definitely like to believe so. But there are a number of challenges for 3G to be successful in India:


Clear revenue sharing guidelines between operator and content producers. Currently, operators get a 60% chunk of the revenue, while the content owners get about 25% and 15% goes to the copyright owner. This breakup seems to unfairly skewed in favor of the operators. Seems like some progress is already happening on this front.



High percentage of prepaid customers. About 90% of all GSM & CDMA subscribers in India are prepaid customers. Prepaid customers are low usage customers and contribute only 25-30% ARPU‘s as compared to the post-pa id segment (for GSM, post-paid customers contributed Rs 628 in ARPU while pre-paid customers contributed only Rs 219. for CDMA, post-paid customers contributed Rs 499 in ARPU while pre-paid customers contributed only Rs. 140). As mentioned earlier, the introduction of number portability will further worsen the Attrition scenario, since it‘ll make easy for users to change operators and keep their same number. Operators will have to devise means and offer plans to retain subscribers and also convert some of the pre-paid customers to post-paid ones.
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

More choices for affordable, 3G capable handsets. While there exists a subset of subscribers who would pay more for a premium phone, affordability would be an issue for quite large section of the subscriber base. Currently, only 5% of all handsets in India are 3G capable.



Copyright and piracy issues need to be addressed. The proposed amendments to the Indian IT Act will most likely take care of this point.

 

Getting users out of the vice like grip of SMS will be a challenging task
In spite of all the hurdles, the challenges seem puny as compared to the benefits that India stands to gain from the 3G deployment. Rollout of 3G will give the much needed bandwidth that all stakeholders are hoping for. Without 3G (read high speed network), the clichéd term ―Mobile will be the Internet platform in India‖ will never become a reality.

Operators like Bharti Airtel seem to be raring to go - they‘ve successfully tested 3G services in Delhi, Mumbai and Bangalore and are waiting for the spectrum to be allocated. Mobile users, of course, can hardly wait for 3G to go live in India.

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PROFILE OF THE COMPANY
Tata Teleservices Limited (TTSL)

Type Founded

Private 2000

Headquarters Navi Mumbai, India Mr.RatanN.Tata Key people (Chairman) AnilKumarSardana (MD) Industry Telecommunications Wireless Products Telephone Internet Television Employees Parent Website 450,000 Tata Group www.tatateleservices.com

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ORIGIN OF THE COMPANY

Mr. Ratan N. Tata Designation:Chairman Company : Tata Teleservices Ltd. Heading the Tata Group since 1991, Ratan N Tata is the Chairman of Tata Sons, holding company of the Tata Group, and major Group companies including, Tata Motors, Tata Steel, Tata Consultancy Services, Tata Power, Tata Tea, Tata Chemicals, Indian Hotels, Tata Teleservices and Tata AutoComp. He is also Chairman of two of the largest private sector promoted philanthropic trusts in India. During his tenure, the Group has further expanded its global reach, with its revenues growing over sixfold to Rs 97,000 crore ($21.9 billion).Mr Tata joined the Tata Group in December 1962. After serving in various companies, he was appointed the Director-in-Charge of The National Radio & Electronics Company Limited (Nelco) in 1971. In 1981, he was named Chairman of Tata Industries, the Group's other holding company, where he was responsible for transforming it into the Group's strategy think-tank and a promoter of new ventures in high-technology

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Businesses.:He is associated with various organizations in India and abroad in varying capacities, some of which are:
    

Chairman, government of India's Investment Commission Member, Prime Minister's Council on Trade and Industry Member, National Hydrogen Energy Board Member, National Manufacturing Competitiveness Council Serving on the International Investment Council set up by the president of the Republic of South Africa



Serving the International Business Advisory Council of the British government to advise the chancellor of the exchequer



Member, International Advisory Council of Singapore's Economic Development Board



Member, Asia-Pacific Advisory Committee to the board of directors of the New York Stock Exchange



Member, international advisory boards of the Mitsubishi Corporation, the American International Group and JP Morgan Chase

  

President, court of the Indian Institute of Science, Bangalore Chairman, council of management, Tata Institute of Fundamental Research, Mumbai Member, board of trustees of the Rand Corporation, Cornell University and University of Southern California, and the Foundation Board of the Ohio State University

 

Chair, advisory board of RAND's Center for Asia Pacific Policy Member, Global Business Council on HIV / AIDS and the programme board of the Bill & Melinda Gates Foundation's India AIDS initiative

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Mr Tata received a Bachelor of Science degree in architecture from Cornell University in 1962. He worked briefly with Jones and Emmons in Los Angeles, California, before returning to India in late 1962. He completed the Advanced Management Program at Harvard Business School in 1975. The government of India honoured Mr Tata with one of its highest civilian awards, the Padma Bhushan, on Republic Day, January 26, 2000. He has also been conferred an honorary doctorate in business administration by the Ohio State University, an honorary doctorate in technology by the Asian Institute of Technology, Bangkok, and an honorary doctorate in science by the University of Warwick

GROWTH AND DEVELOPMENT OF THE COMPANY
Formerly Hughes Tele.com (India) ltd., the company was renamed to Tata Teleservices Maharashtra Ltd subsequent to the acquisition of 70.83% equity shareholding by Tata Indicom in December 2002. The company‘s shares are traded on the Bombay stock exchange (BSE) and the national stock exchange (NSE). Shareholder base of 2.9 million. The major companies in the group include Tata Steel, Tata Motors, Tata Consultancy Services (TCS), Tata Power, Tata Chemical, Tata Tea, Indian Hotels And Tata Communication. Tata Chemicals is the world‘s second largest manufacturer of soda ash. Tata communications is one of the world‘s largest wholesale voice carriers. In tandem with the increasing international footprint of its companies, the group is also gaining international recognition. Brand finance, auk based consultancy firm recently valued the Tata brand at US$ 11.4 billion and ranked it 57th amongst the top 100 brands in the world. The combined development – related expenditure of the trusts and the companies amount to around 4 percent of the group‘s net profile. Tata Teleservices is part of the INR Rs. 4, 51,543 Crore Tata Group that has over 80 companies, over 3, 30,000 employees and more than 3.2 million shareholders. With a
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committed investment of INR 56,000 Crore (US$ 7.5 billion) in Telecom (FY 2012), the Group has a formidable presence across the telecom value chain. Tata Teleservices spearheads the Group‘s presence in the telecom sector. Incorporated in 1996, Tata Teleservices was the first to launch CDMA mobile services in India with the Andhra Pradesh circle. Beginning with its acquisition of Hughes Telecom (India) Limited in December 2002 [now renamed Tata Teleservices (Maharashtra) Limited], which provides services in the Mumbai and Rest of Maharashtra telecom circles, the company has swung into expansion mode and currently has a pan-India state-of-the-art network. Having pioneered the CDMA 2000 technology platform in India, Tata Teleservices has established a 3G-ready robust and reliable telecom infrastructure in partnership with Motorola, Ericsson and Lucent. The company has also received the license from the Department of Telecommunications to launch GSM services as well. With this launch set for early 2009, TTSL is on the threshold of emerging as a true-play dual technology telecom operator.

MERGER of TTSL with NTT DOCOMO for come with the GSM SERVICES :In November 2012, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, as part of which the Japanese company acquired a 46% stake in TTSL for USD 5.7 billion. The transaction marks a key step in the strategic evolution of Tata Teleservices, as it moves towards a pan-India dual network presence. On a broader level, the transaction is also expected to mark the beginning of a relationship of broader co-operation between Tata companies and the Nippon Telegraph and Telephone Corporation (NTT).

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The potential benefits and synergies from the alliance with DOCOMO cut across marketing, handset development and technical support, all of which are expected to create new opportunities for both companies. The alliance will also accelerate Tata Teleservices‘ GSM plans and help the company penetrate the market with advanced technology and new VAS offerings. Tata Teleservices‘ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services. Other services include value-added services such as voice portal, roaming, post-paid Internet services, 3-way conferencing, group calling, Wi-Fi Internet, USB Modem, data cards, calling card services and enterprise services.Some of the other products launched by the company include
prepaid wireless desktop phones, public phone booths, new mobile handsets and new voice and data services such as BREW games, voice portal, picture messaging, facebook, M commerce applications, polyphonic ring tones, interactive applications like news, cricket, astrology, etc.

Press Release:8thOct 2009 TATA DOCOMO Launches GSM Service in Kolkata 23rd Sept 2009 SAMSUNG and TATA DOCOMO Launch Samsung Galaxy (I7500) 9th Sept 2009 TATA DOCOMO and RIM Launch the BlackBerry Solution in India 8th Sept 2009 Tata Teleservices ExpandsTATA DOCOMO Launches 'diet-sms' 26th Aug 2009 Tata Teleservices Expands Telcordia Relationship to Provide Real-Time Charging on its GSM Network 12th Aug 2009 TATA DOCOMO Launches GSM Service in Madhya PradeshChhattisgarh 16th July 2009 TATA DOCOMO Launches GSM Service in Andhra Pradesh
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9th July 2009 TATA DOCOMO Launches GSM Service in Karnataka 25th Jun 2009 TATA DOCOMO Launches GSM Service in Orissa 25th Jun 2009 TATA DOCOMO Launches GSM Service in Kerala 24th Jun 2009 TATA DOCOMO Rings in GSM Service 10th Jun 2009 Tata Group Announces Pan-India GSM Service with NTT DOCOMO 26th Mar 2009 Tata Teleservices Stake Sale to DOCOMO Completed 12th Nov 2008 NTT DOCOMO and Tata Group Agree on Strategic Alliance in India

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ORGANIZATION STRUCTURE

CHAIRMAN

DIRECTOR CHIEF EXECUTIVE OFFICER

GENERAL MANAGER

MANAGER

ASSISTANT MANAGER

STAFF

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ORGANISATIONAL CHART Board of Directors:-

Mr. Ratan N. Tata Designation : Chairman Director Company : Tata Industries Ltd. Ltd

Mr. K. A. Chaukar Designation : Managing

Company : Tata Teleservices

Mr.S.K.Sharma GroupTelecomAdvisor Company : Tata Teleservices

Mr. Anil Kumar Sardana Managing Director

Mr. I. Hussain Designation:Director Company :Tata Sons Ltd.

Mr.J.J.Irani Designation:Director Company:Tata sons ltd.

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NETWORK OF TATA INDICOM THE WHOLE WORLD

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RESENT STATUS OF THE COMPANY TATA TELESERVICES:
Tata Teleservices is a part of the $12 billion Tata Group, which has 93 companies, over 200,000 employees and more than 2.3 million shareholders. Tata Teleservices provides basic (fixed line services), using CDMA technology in six circles: Maharashtra (including Mumbai), New Delhi, Andhra Pradesh, Tamil Nadu, Gujarat, and Karnataka. It has over 100,0000 subscribers. It has now migrated to unified access licenses, by paying a Rs. 5.45 billion ($120 million) fee, which enables it to provide fully mobile services as well. The company is also expanding its footprint, and has paid Rs. 6.17 billion to do for 11 new licenses under the IUC (interconnect usage charges) regime. The new licenses, coupled with the six circles in which it already operates, virtually gives the CDMA mobile operator a national footprint that is almost on par with BSNL and Reliance Infocomm. The company hopes to start off services in these 11 new circles by August 2009. These circles include Bihar, Haryana, Himachal Pradesh, Kerala, Kolkata, Orissa, Punjab, Rajasthan, Uttar Pradesh (East) & West and West Bengal. Communications is the Tata Group‘s largest investment and the Group‘s objective is to provide end-to-end telecommunications solutions for business and residential customers across the nation, and internationally. The Group‘s communications activities are currently spread primarily over four companies—Tata Teleservices Limited (TTSL) and its associate Tata Teleservices (Maharashtra) Limited (TTML), Tata Communication (erstwhile VSNL) and Tata Sky.

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PRODUCT AND SERVICES OF COMPANY
COMPANY COVER THE FULL RANGE OF COMMUNICATIONS SERVICES:      

Telephony Services: Fixed and Mobile Media & Entertainment Services: Satellite TV Data Services: Leased Lines, Managed Data Networks, IP/MPLS VPN, Dial-up Internet, Wi-Fi and Broadband Value-Added Services: Mobile and Broadband Content/Applications, Calling Cards, Net Telephony and Managed Services Infrastructure Services: Submarine Cable Bandwidth, Terrestrial Fiber Network and Satellite Earth Stations and VSAT Connectivity



DOCOMO, Tata Unveil New Brand for GSM Service in India :-

TOKYO, JAPAN, June 10, 2009 --- NTT DOCOMO INC. announced today the new TATA DOCOMO brand for a GSM service to be provided in India by Tata Teleservices Limited (TTSL), in which DOCOMO owns a 26 percent stake. The new brand (see www.tatadocomo.com , available after 16:30 JST), developed by the

Business and Technology Cooperation Committee that DOCOMO and TTSL have jointly established, symbolizes the two companies' strong partnership and their commitment to the development of India's rapidly growing mobile phone market. TTSL plans to launch the GSM service in southern India this month and gradually expand it nationwide. TTSL has created significant strengths with its high-quality network and extensive retail stores and customer-service outlets covering nearly all of India, where new subscribers have been surging with net monthly increases of more than 10 million. DOCOMO, as part of its effort to leverage TTSL's continued growth and development, is participating proactively in TTSL's management by providing human resources and technical assistance to help realize improved network quality and the possible introduction of leadingedge, value-added services.
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One of nine versions of the standard logo, which comes in three color schemes and three character alignments.

About NTT DOCOMO:NTT DOCOMO is the world's leading mobile operator and provider of advanced mobile services. The company serves over 54 million customers in Japan, including 48 million using i-mode™, the world's most popular mobile e-mail/Internet platform, and 49 million using FOMA™, the world's original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized "lifestyle tools" for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit www.nttdocomo.com. FOMA and i-mode are trademarks or registered trademarks of NTT DOCOMO, INC. in Japan and/or other countriesFOMA service is only available in Japan. TATA is a registered trademark of Tata Sons Ltd. in India and other countries. is a trademark of NTT DOCOMO, INC. in India.

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SERVICES:Tata Teleservices‘ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and wireline services. Other services include value-added services such as voice portal, roaming, post-paid Internet services, 3-way conferencing, group calling, Wi-Fi Internet, USB Modem, data cards, calling card services and enterprise services.

Some of the other products launched by the company include prepaid wireless desktop phones, public phone booths, new mobile handsets and new voice and data services such as BREW games, voice portal, picture messaging, facebook, M commerce applications, polyphonic ring tones, interactive applications like news, cricket, astrology, etc.

Tata Indicom Phone Booth Operator.
Pay Telephony Business Unit (PTBU) is a strategic business unit of Tata Teleservices Limited and is the only branded player in the payphone industry in the country. It provides its services under the brand name of Tata.

Co. have redefined the Payphone business in the telecom industry. Our booths use Smart Card technology, which is developed by Schlumberger, the leaders in Smart Card Payphone technology. The Smart Cards have a smart chip with a pre-programmed calling value; this card is sold to the operator who in turn sells the calling minutes to the end-consumer. This makes us the first private operator in the country to introduce Smart Cards in Payphone
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Booths. Continuing with the pioneering spirit we have also been the first in India to introduce the Payphone Management System, calling cards for customers, smart cart (mobile booth) and patented booth designs - 'Capsule' and 'Full cabin'.

Company serve the Payphone market through two business models - Regular and Institutional. The regular model targets small and medium enterprises (eg. kirana stores, bakeries etc). In the regular model the payphone under the brand name Tata Indicom Public Phone Booth, is sold to the operator. The operator is paid commission based on certain revenue slabs depending on the package. There are four packages to choose from: Shreya, Shresta, Suvarna and Sampada.

The institutional model targets public utility services and major establishments, government and corporate. The institutional business (IB) is aimed at giving a focused service to these establishments. The ownership of the payphone and the equipment remains with Tata Teleservices Limited. While the institution provides the space for the installation, the operations remain the responsibility of PTBU.

In terms of visibility and branding Tata Indicom booths have redefined customer expectations. Our booths provide consumers with utmost privacy and comfort. The technology makes sure the equipment is tamper proof and ensures accurate billing. Co. have launched a host of value added services for our customers. These include:

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Conferencing:This enables you to involve three people (including yourself) in one telephonic conversation. You can use the conferencing facility even when the Tata Indicom Public Phone Booth is closed, from the comfort of your home. The Tata Indicom Public Phone Booth conferencing has a user-friendly Auto Caller Unit (ACU) system with a voice prompt facility that provides complete privacy for conversations. An independent number and password ensure utmost security. At the end of the call the ACU announces the call charges and balance credit amount. Fundoo Calling,:You can call to update yourself on your horoscope, cricket scores, tension easers (jokes and thought of the day), city information and news. Customer service:This is a dedicated customer call centre, available for all queries, complaints and suggestions.These endeavours will herald a whole new world of telecommunications for the Indian market.

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Rural USO:-

We have a strong 1.4 Million Rural USO base in 215 SDCAs across 9 circles viz. Rajasthan, MP, Bihar, UP E & W, Punjab, Haryana, Karnataka and for plans for Maharashtra please click here .

Parameters

RDEL 499 Package

Total Package price

Rs. 499

Registration Charge (including ST)

Rs. 399

Installation Charge

Rs.100

Validity

2 Years

Free talk value (Local T2T only)*

Rs.200

Free talk value validity (Local T2T only)*

30 Days

Voucher Denomination

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All the current USO RCV will be applicable for this package. The details are:
Local T2T Parameters Regular RDEL Vouchers Voucher

MRP

25*

50(New*) 50(Old) 100

200

300

51*

Talk Value - All Calls 17.50 35.00 (Rs.) 25.00 89.00 178.00 267.00 0.00

Talk Value - T2T only 0.00 0.00 (Rs.) 0.00 0.00 0.00 0.00 100.00

Admin Fee (Rs.)

4.75 9.5

19.5

0

0

0

45.39

Service Tax @ 12.36% 2.75 5.50 (Rs.) 5.50 11.00 22.00 33.00 5.61

Validity (days)

25

30

30

30

30

45

30

Grace (days)

30

30

30

30

30

30

30

Inactive (day)

1

1

1

1

1

1

1

* Available on EVD only

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Rural USO Tariffs:-

Rate per Type of call Particulars Pulse Pulse

Local Call

Local- Fixed (Tata to Tata)

180

0.8

Local- Fixed (Tata to others)

180

0.8

Local- mobile (both GSM and CDMA)

60

0.8

National Long Distance

Intracircle

<50 Kms

180

0.8

>50 Kms

40

0.8

Intercircle

<50 Kms

20

0.8

>50 Kms

20

0.8

International Long US & Canada Distance 7 0.8

Australia & New Zealand

4

0.8

Countries in ASIA & OCEANIA

4

0.8

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Countries in EUROPE

6

0.8

Gulf

4

0.8

SAARC-Other Neighboring Countries

4

0.8

SEA Countries

6

0.8

Western Hemisphere - excluding 001 4 series 0.8

SPECIFICATION ABOUT DATA CARDS:All you want to know about data cards?

Would you like to surf the net while lazying on the beach? Or even in the car, on your way home? Get yourself a data card. It's a small card - slightly bigger than a credit card - with a small antenna. Insert it into your laptop and browse at length. And it's not just the Internet - you can also log on to your office LAN or intranet and access your mails and other files. So, even while you're travelling, you can stay in touch with the sales, MIS and other automation systems.

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Of course, the card comes at a price. A Tata Indicom V card costs Rs 9,995, while an Airtel card would set you back by Rs 12,999, which is an introductory offer. The Reliance [ Get Quote ] card is now available for Rs 9,000. But, if you can persuade your boss to pick up one for everyone in the office, it would cost you less. And each of these card suppliers is happy receiving your money in instalments. While the Airtel card can be picked up in 12 instalments of Rs 1,229 with a Citibank Credit card, EMIs for the Indicom card are either Rs 1,995 or as low as an incredible Rs 295. Now, what about speed - single most important feature to be scrutinised? Well, they may not match the speed of your broadband connection at home, but they're not too bad either. The companies claim that a peak speed of up to 100-150 kbps is possible and concede that the average speed may be much lower. The average throughput one can get at any time is far lower at 33-56 kbps. Tariff plans offer variety. So, apart from standard packages (see table) you may opt for other schemes as well. For instance, Tata Indicom has a six-month scheme priced at Rs 3,600 for six GB, which allows you to use one GB every month.

HOW THEY STACK UP (in Rs) Plan I Plan II Plan III

Airtel

399 for 599 for 799 for 100 MB 1GB 1.5GB

Reliance Connect

640 for 900 for 1500 1GB 1.5GB unlimited

Tata Indicom V Card

350 for 700 for 1500 500 MB 1GB unlimited

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This means the rate drops to 60 paise per MB from 70 paise per MB, if you pick up a monthly scheme. The rate falls further, if you pick a yearly package. Data cards also allow you to make a phone call. No, don't pick up your cellphone, just plug the earphone into the PC and talk on.

Charges for these calls are according to the standard plans, and one can opt for value-added services such as a caller-identification services. If you don't want to talk but simply want to send a message, that's possible too. And you can receive messages too. The charges for phone calls and SMSs are usually the same as you would pay for your mobile phone. One thing you must always remember to do: charge your laptop battery, and you can use the card wherever you go. A Bharti spokesperson says the card can be used across the country if the customer is logged on to the Airtel network. The card also works when you are roaming internationally on GSM networks. The Reliance team says the service is available in 3,700 cities and towns, wherever there is a Reliance network. And this holds true for the Tata data card as well.

Stay Connected Anywhere With Tata Indicom Wireless Data Card:Every person wants to access Internet at the high speed. Now, everybody can stay connected to the Internet at home, office and wherever he wants with Tata Indicom‘s data card. Tata Indicom presents Vdata Card & 2 Surf (USB modem. These data cards bring very innovative features for its hi-end customers. An individual can easily install it on his computer and laptop. He can surf the Internet, Intranet and Extranet at the very high speed. Tata Indicom’s Plug 2 Surf brings 3-in-advantage for the people.

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1) The Internet advantage: - With Plug 2 Surf or Vdata card, one can transfer and access data at the very high speed. An individual can connect with Tata Indicom network with the minimal user steps and fastest network registration. 2) The Voice Advantage: - A person can now make and receive voice calls without any hassles. It also has a provision of caller ID. You can also make voice calls at the very attractive rates. 3) The SMS Advantage: - An individual can also send messages when he is connected on his voice call or Internet mode. It gives two way messaging facility available on both devices. Tata Indicom Plug 2 Surf data card comes equipped with the speed of up to 153.6 kbps. So the customer can easily surf the web at the very high speed. The SMS capacity of this data card is 1000 messages in Inbox and Outbox. The phonebook capacity of this card is 1000 entries. So you can store here a large number of data. It also has the multiparty SMS capability (the maximum of 20 numbers at a time). The Tariff plan of this card is very low. One, who purchases Plug 2 Surf USB Internet device, gets a 2GB pen drive free. This will help you to save your money in the recession time. In other words, Plug 2 Surf comes not only with incredible features but also it saves the money of the customer too..

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TATA INDICOM DATA CARDS PLANS:-

Tata Indicom Datacard

The unutilized minutes/data limit cannot be carried forward to the next month.

All internet services are provided by VSNL Start Kit (SUK) Details: Starter Pack MRP Validity (Days) Grace period Log On Rs. 149 15 days 90 days 200 minutes of usage (In peak Hours) Bundled Offer 400 minutes of usage (In Off peak Hours) Data charges per minute *Re.0.6 (Peak), Re. 0.3 (Off peak) Outgoing calls to emergency numbers and Internal customer care numbers are only allowed

Voice calls

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COMPARISON OF TATA INDICOM WITH OTHER COMPETITORS : BSNL  RIM  VODAFONE  AIRTEL  IDEA COMPARISION TABLE ON BASIS OF MARKET CAPITAL,PROFIT AND ASSETS:LAST PRICE MARKET CAP.(Rs.incrore) SALES NET TURNOVER PROFIT

COMPANY

TOTAL ASSET

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BHARTI AIRTEL

335.9

127535.93 48236.31 19127.59 13497.6 6175.38 5118.75 4674.24 2758.92

34014.29 13610.58 9916.45 3749.43 2041.88 4576.53 1580.48 1608.28

7743.84 2352.93 1008.21 515.95 -159.6 214.83 -1015.23 249.58

35357.62 82593.93 10060.79 9125.92 2743.96 12059.38 1875.38 1802.84

RELIANCE COMM. 233.7 IDEA CELLULAR TATA COMM. TATA TELESERVICES MTNL SPICE COM TULIP TELECOM 61.7 473.66 32.55 81.25 67.75 951.35

Sources:google.co.in

Comparison between Tata Indicom, Airtel and Reliance broadbands:These three companies mentioned above have been late entrants in the Indian broadband scene (compared to BSNL and VSNL) but have grown since then to become three significant players in the field. I will try to compare their services as per my experience. RELIANCE : I had a reliance 600kbps connection a few months back. pros: very good connection. used to get perfect bandwidth most of the time. At night it even registered speeds like 80KB/s and never used to go below 60-65KB/s. Online video streaming was completely smooth. cons: If something did go wrong they won‘t respond to your complaints for days on end. Actually that was finally the reason I had to unsubscribe.

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TATA : Currently I have a TATA wimax connection at 384kbps. pros: there is a strong after sales services, if you have any problem with tata photon then you have to make a call a toll free number. @Arkid : I however had a TATA INDICOM connection and it worked absolutely brilliant. The only problem was when it got disconnected, their people donot respond that easily ( From Aundh,Pune) cons: The speeds are pathetic. Sometimes during rush hours (read 7PM – 11PM) bandwidth falls below 10KB/s. We have complained repeatedly to no avail. Besides it disconnects at it‘s own whim at all sorts of odd times. Imagine you have placed a large file for download and disconnects midway, or even worse at 95%.( from BTM layout Bangalore) AIRTEL : I haven‘t had the opportunity to try it out personally. I have seen it at a friends place. My friend has an airtel turbo connection, which provides 512kbps in the morning and 1mbps at night. pros: excellent connection. My friend gets nearly the entire promised bandwidth all the time, and the 1mbps at night is really cool. best connection i have seen.

COMPARISION IN DATA CARD MARKET:-

COMPANIES RIM IDEA TATA INDICOM AIRTEL OTHERS

MARKET SHARE (in %) 35 15 20 15 15

TOTAL

100

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MARKET SHARE (in %)
40 35 30 25 20 15 10 5 0 35

20 15 15 15

MARKET SHARE (in %)

COMPARISION IN WIRELESS SUBSCRIBER The breakup of wireless subscriber base in India as of May 2009 is given below.

Operator

Subscriber base

Bharti Airtel

99,549,208

Vodafone Essar

74,080,707

BSNL

53,598,591

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Idea Cellular

41,243,253

Aircel

20,685,711

MTNL

4,568,269

BPL

2,256,862

Spice Telecom

4,235,023

Reliance Communications 77,223,264

HFCL Infotel

382,602

Sistema Shyam

936,189

Tata Teleservices

36,486,763

All India

415,246,442

Tata Indicom emerges as the fastest growing telecom company, registers maximum increase in market share: TRAI Data
TTL increases its market share from 3.53% in March '04 to 9.7% by March '07 India‘s youngest pan-India wireless services operator, Tata Indicom has emerged as the fastest growing wireless operator as per the latest data published by TRAI for the year ending March‘07. Tata Indicom registered a remarkable increase in its market share from 3.53% in March ‘04 to 9.7% by March ‘07. On the other hand, almost all the othe r players registered a decline in their market share in the same period. Operator Mkt. share Mar’04, Mkt. share Mar’07 Bharti 19.06, 22.49 Reliance 21.81, 16.96 Vodafone

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17.03, 16.01 Idea 10.45, 8.49 TTL 3.53, 9.70

And with the process of capturing the market Tata teleservices Ltd. Launch the GSM services with the Japanies NTT DOCOMO.and also come with the more lucrative plan:-

Tata Tele Services Limited comes out with a new plan 'Pay Per Call Plan' in place of pulse system so irrespective of spend on single call you will be charged only for a single call. All local calls will be charged as Rupee 1 while STD calls will be charged as Re 10 for a call. Although its said that its for unlimited time in a single call but checking their website its clear that this is limited for duration of 10 minutes only so the charges are Re 1 for 10 minutes local call and Rs 3 for 10 minute STD calls SMS charges will be 50 paise. New CDMA connection can be
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purchased for Rs 99 while existing Tata Indicom subscribers can avail this facility by paying Rs 96. The tariff will be applicable for 10 years.

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OBJECTIVE OF THE STUDY
The Broad objective of the project is to identify the market potential for data card and sales promotion for tata indicom data cards. It also include the market analysis of competitors and their plans and policy in both telecommunication and data card market and it also include the increasing awareness about tata indicom data card. This project will accomplish to understand the problem faced by the Distributors and sales persons of Multi Branded Outlets, who sales the tata indicom data cardsand and other users of tata indicom data cards and find ways to solve there queries at your level otherwise let the above level know about there problem. We have to be in regular contacts with all relivent clients so that we come to know about the problem they are facing. This also helps us to multiply our clients by getting the further references.

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RESEARCH METHODOLOGY

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Definition of Research:Research in common parlance refers to a search for knowledge. The Advanced Learner’s Dictionary of Current English lays down the meaning of research as ―A careful investigation or inquiry especially through search for new facts in any branch of knowledge.‖

Research Design:A research project conducted scientifically has a specific framework of research from the problems identification to the presentation of the research report. This framework of conducting research is known as the Research Deign. According to Kerlinger, ―Research Design is the plan ,structure, and strategy of investigation conceived so as to obtain answers to research questions and to control variance .‖ Descriptive Research Design is used for collecting a data. A Descriptive study may be simple or complex .It determines who ,what ,when, where ,and how of a topic. It is concerned with describing the characteristics estimating the population of the people in specified population who hold certain views and attitudes predicting specifically and discovering or testing weather certain variables are associated . Data Collection:There are two important sources of collection of information:-

(1) Primary sources. A Primary data may be described as those data that have been observed and recorded but the Researchers for the fist time to their knowledge. Primary Sources is to be used for data collection. Under this first of all we prepare a questionnaire for collecting the data .Such questionnaire are enclose in annexure. We go each multi branded outlets of computers
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in whole Lucknow city for collecting data. Under this survey we only take opinion of Multibrandedoutlets and sales details of computers and data cards and market trends for data cards. The results of such research are explain in details in Analysis Portion. A Descriptive Research Design is to be used in research design .Therefore we used a Primary sources for collecting a data. (2) Secondary sources:A secondary sources is also used for collecting a data .Under this source we take help from different books of Marketing, Sales and Research Methodology , and also use the various website and records of relate market for collecting valuable data.

Sample:A sample size for the research is to be taken for 300 Multibrandedoutlets and Showrooms of computers including assembler shops.

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DATA ANALYSIS AND PRESENTATION
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1. Comparison in prepaid connection:-

PREPAID CONNECTIONS

2% BSNL 18% 30% TATA INDICOM IDEA 20% 12% 13% RELIANCE VODAFONE AIRTEL 5% OTHER

Prepaid connection of mobile companies in India. (In percentage) BSNL is a leading company in prepaid market, because it is a Government company, and all other companies have almost same prepaid connection. In this Vodafone, Airtel are in front.

2. Comparison in Internet Data Card:- 59 -

DATA CARD
40% 35% 30% 25% 20% 15% 10% 5% 0% RELIANCE IDEA TATA INDICOM OTHER DATA CARD

So in data card market Tata Indicom launch USB drive data card. So Tata Indicom grow fast.

Data card market share of mobile companies in India. In India market there share few mobile companies which launch the data card for internet access. There are two main companies‘ reliance and Tata Indicom. By the chart it is clear that both companies have same market share.

3. Comparison In Tata Products:

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TATA
40% 35% 30% 25% 20% 15% 10% 5% 0% TATA MAHINDRA MARUTI SUZUKI HONDA OTHER TATA

13.1

In India market Tata is leading company with their products like trucks, buses, cars and house product.

4. MARKET POTENTIAL FOR TATA INDICOM:- 61 -

Low Medium High

Source: Self Source: Self fjfjf

 According to 82% retailers there is tremendously high market potential for Tata Indicom.

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5. MARKET POTENTIAL FOR HIGH PRICE PRODUCT:

Market Potential for High Price Product

Low Medium High Can't Say

Source: Self

 According to 48% retailer‘s market potential for High Priced product is high.

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6. OPINION ABOUT TATA INDICOM:

Opinion about Tata Indicom prod Comparision to other Brand

ucts in
Good Saticfactory Can't Say

Source: Self

 General opinion about Tata Indicom Product among retailers is good.

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7. PROMOTIONAL ACTIVITIES SUITED TO TATA INDICOM:

Various Promotional Activities Distributors are doing To promote Tata Indicom Products

Insertion Add in Newspaper Road Show Direct Selling Banners Just Diles Cable Add Customer Scheme Tata Yellow Pages Direct Mailers Word of Mouth
Source: Self

 There are a number of promotional activities which distributors are doing to promote Tata Indicom Products, but the most preferred are Road Shows, Insertion & Add in Newspaper.

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8. PROMOTIONAL ACTIVITIES SUITED TO DISTRIBUTOR:

Promotional Activities which Distributors found most effective one

Insertion Add in Newspaper Canopy Direct Marketing EPP Carnival Can't Say
Source: Self

Any Activities can be effective, Depends on Market Condition

 Canopy is the most effective promotional Activity.

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9. ADVERTISEMENT THROUGH PRINT MEDIA:

If Distributor is Advertising through print media then most preferred media

Times of India Hindustan Times Local Magazine Others

Source: Self

 If Distributor is advertising through print Media than Times of India is the most Preferred Media.

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10. SATISFACTION LEVEL OF DISTRIBUTOR:

Satisfaction Level of Distributor

10% 15%

0% Satisfied Unsatisfied Can't Say

75%

Source: Self

 Almost 75% Distributors are Satisfied with Tata Indicom.

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11 SALES:

Sales
RELIANCE VODAFONE BSNL AIRTEL IDEA TATAINDICOM

Source: Self

Sales Reliance Vodafone Bsnl Airtel Idea Tata Indicom 30% 25% 18% 10% 9% 8%

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EXPERIENCES OF TRAINING

1. Student work profile(role and responsibilities):I am ANIMESH KUMAR PANDEY. I joined Tata Teleservices on 01st June 2009 after interview process. I have been handed over as responsibilities on my shoulder to carry forward data collection and analysis from different location I have worked under profile of trainee. This particular profile is the live experience, how I deals to meet with different client.. The basic functions we have performed under this profile are. 1. Data collection from different computer Retailers and distributors. 2. Promoting TATA Data cards(‗Photon‘) 3. Awaring people about our new plans. DESCRIPTION OF LIVE EXPERIENCE I truly admit that Data Collection is not an easy job. When I go for data collection nobody was ready to have me. I faced many problems in convincing other people. People behave rudely. When I tell about the Data Cards nobody was ready to spent too title time to have me. I mean motivating to person change its financial recruitment from one channel to other one is not an easy job. An even goes more difficult when a client does not know anything about what is his need? So I want to discuss which will be a exact experience at one time client was unaware of the plans and other Tata products. I have tried and gradually have got success in explaining him what finally he said that come on some other day. It means that effort what I did on trying could not make you to carry cash as say that taking money from other pocket it‘s not an easy job.

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I have worked as I have already told under profile trainee. I have gone through with client as normal process. I think I have done justified work with my allotted profile and collected for cases for just two months. I have even gone through with tough time period with my willingness and attitude toward the work. I have gain success in selling many connections. The target given to me was not so easy for any new comer in the market, in the beginning I also realize that I will fail in achieving the target but with my sincerity and hard work I have achieved my target. I not only achieved my target but also done some appreciating job through making many people aware of the Tata Data Cards.

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SUMMARY & CONCLUSION
SUMMARY OF LEARNING EXPERIENCE
Findings and suggestion given below are on the basis of survey done by trainee: Company should do advertisement in Hindi being the most effective language in Indian scenario. In India, the Mother tongue is Hindi and most of the people do not know English so the advertisements must be in Hindi.  Company should launch new schemes such as ‗Night Unlimited‘scheme.  The schemes & compensation of retailer should be provided with utmost discipline.  Company should provide the trained engineers who can resolve PC problems.  TATA INDICOM have large number of retailers but it is not supporting and take care all of them equally which results in increasing discontentment among all the retailers because it is not possible for a company to support all of them equally. Company should take some positive action against it.  Company‘s executive should visit at retailers and distributers on regular basis.  They should pay proper attention towards checking of various components of pc before end user delivery. Otherwise it tends towards defame of brand name in comparison to rivals.  Need of customer care center as the consumer base of Tata Indicom is increasing with tremendously fast pace  Proper attention should be paid for advertisement planning otherwise it may lead to problem for distributer as well as company.  Company should tie up some event management company to organize various promotional activities like canopy, carnivals ,retailers meet etc.  Company should make policy for fixed end user price for all retailers and distributers so that fair game will be played and retailers and distributers not to compromise on their margin.

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OBSERVATION & RECOMMENDATION:

It is a group of 375 companies and it has been launched in India recently. Working for Tata Indicom India Ltd. for two month is a big opportunity for me. In the duration of two month, in this study it has been concluded that the Indian telecom industry is very tough market in this telecom industry to survive is very difficult for new company because there is already six giant companies are present. As for as Tata Indicom India Ltd. is concern it is a very new company and it is difficult to place its products and services to the retail outlet initially there was shortage of advertisement by the company that result lack of awareness among public. But later, by introducing some good scheme and advertisement, company is able to gain its position in the market. Company would definitely acquire a good share of market in the coming future.

.

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SEARCH ENGINE www.google.co.in www.yahoo.com www.wikipedia.org WEBSITE www.tataindicom.com www.tatateleservices.com Referred books and magazines Business today Business Management Marketing Management Statistics For Management june,2009 Philip Koteler G.C.Berry

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