Teaching Corporate Social Responsibility

Published on December 2016 | Categories: Documents | Downloads: 61 | Comments: 0 | Views: 453
of 3
Download PDF   Embed   Report

Comments

Content

Vision
Teaching Corporate Social Responsibility
Selected ideas and examples

Jakub Kronenberg
Department of International Economics
University of Lodz
Baltic University Conference, Lodz 21.05.2007

‘If we are to truly change the global management paradigm
to one of sustainability and integrated strategic CSR, one
critical and rudimentary step in this process is to build this
management mentality into our core management training:
we must educate future management leaders in the critical
theory, frameworks, and practice of integrated strategic
CSR, just as we educate them in traditional areas of
finance, marketing, and accounting.’
Kellie A. McElhaney
Center for Responsible Business, Haas School of Business, University of California

Where are we now?
CSR TEACHING METER
ƒ Some programmes integrate CSR into all subjects taught,
often in cooperation with business
ƒ Some offer separate courses on CSR
ƒ Some offer optional courses on CSR
ƒ Some neglect CSR at all
ƒ At others, may some faculty members have not even heard
of CSR so far?

Teaching CSR – international ranking
1
2
3
4
5
6
7
8
9
10

Stanford
ESADE
York (Schulich)
ITESM (EGADE)
Notre Dame (Mendoza)
George Washington
Michigan (Ross)
North Carolina (Kenan-Flagler)
Cornell (Johnson)
Wake Forest (Babcock)

26 University of Jyväskylä

USA
Spain
Canada
Mexico
USA
USA
USA
USA
USA
USA

Finland
Source: Beyond Grey Pinstripes 2005.

Teaching CSR – core ideas
1. Teach students to adopt a broader perspective
– companies do not operate in a vacuum!

Broader perspective
Natural
(N)

Social
(S)

2. Search for linkages with other areas
– demonstrate applicability of CSR to all issues we teach
3. Demonstrate that CSR pays
4. Involve!
– case studies; ‘what would you do?’; evaluate reports
5. Start at your own backyard
– behave in a socially responsible way; provide an example

(E)
Economic

1

Broader perspective

Investing in a sustainable way
ƒ Negative selection process
– what activities do we exclude from our portfolio?
ƒ Positive screening, or best-in-class, approach
– e.g. Dow Jones Sustainability Index
– difficult to know what's happening in those businesses
ƒ Integrating sustainability into fundamental equity analysis
– Generation Investment Management approach
– sustainability issues are integral to business strategy

Linkages
ƒ CSR

Examples of linkages
ƒ Foreign direct investment

ƒ Marketing

ƒ Role of corporations in economic transformation

ƒ Strategic management

ƒ Prahalad C.K., Hammond A.,
‘Serving the World’s Poor, Profitably’,
Harvard Business Review, 1.09.2002, pp. 48-57

ƒ International economics
ƒ Processes of globalisation
ƒ Economy-environment interactions

ƒ Prahalad C.K. (2004), Fortune at the Bottom of the
Pyramid: Eradicating Poverty through Profits,
Upper Saddle River, NJ: Wharton School Publishing.

ƒ Difficult to find an area not related to CSR nowadays

Examples of linkages
ƒ International economics – stakeholders
ƒ Global corporations – their advantages and
disadvantages – CSR as an opportunity!
ƒ International finance
ƒ Transfer pricing
ƒ Speculative investment – hot money
ƒ International aid
ƒ (RED) initiative – sharing profits with the poor

2

Examples of linkages
ƒ Economy-environment interactions

CSR pays
ƒ ‘Serving the World’s Poor, Profitably’

ƒ Pollution Prevention Pays

ƒ Pollution Prevention Pays as an analogue

ƒ Environmental Management Systems

ƒ To what extent can CSR be voluntary?

ƒ Cleaner Production
ƒ Sustainable product chain management
/ Product stewardship
ƒ Eco-design / Life-Cycle Assessment

CSR pays – does it?

ƒ To what extent should it be covered with standards or
government policy?
ƒ To require companies to behave in responsible way or
not to require?

Involve!

ƒ How many companies will behave in a responsible way
without being forced to it?

ƒ In your opinion, what does it mean to be
a responsible company?

ƒ Can we trust the corporate responsible image?
Warn about abuses – greenwash, fake commitments…
Be vigilant!

ƒ How would you act as
a responsible manager?

ƒ Long-term approach
ƒ Broad perspective

Behave! Both yourself and university

ƒ In a given situation (crisis, emergency) how would you
behave in a responsible way?
ƒ Organise seminars with business representatives
ƒ Encourage students to undertake internships

Teaching CSR – core ideas

ƒ Do not let students cheat, be honest yourself

1. Teach students to adopt a broader perspective

ƒ Same standards for everybody; be demanding

2. Search for linkages with other areas

ƒ Show that profit is not the only motive in life

3. Demonstrate that CSR pays

ƒ Cooperate with NGOs; share your knowledge
ƒ Sometimes, there is a need to explain and motivate these
– why not refer to CSR then?
ƒ Contribute to building socially responsible elites

4. Involve
5. Start at your own backyard – behave
Vision: ‘build this management mentality
into our core management training’

3

Sponsor Documents

Or use your account on DocShare.tips

Hide

Forgot your password?

Or register your new account on DocShare.tips

Hide

Lost your password? Please enter your email address. You will receive a link to create a new password.

Back to log-in

Close