The Art of the Internet
Slides from a workshop session with RCA Curatorial Studies Students on the uses and abuses of online technologies in arts and cultures
Content
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
CORE TEAM
Simona Maschi, IT
Vinay Venkatraman, IN
Alie Rose, UK
David Gauthier, CA
Eilidh Dickson, UK
Elena Gianni, IT
Ishac Bertran, SP
Nina Christoffersen, DK
Jamie Allen, CA
Kirsti Andersen, DK
Marcin Ignac, PL
Mike Akopyan, RU/USA
Priya Mani, IN
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
Jamie Allen, CA
Marcin Ignac, PL
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
OUR VISION
To design beautiful experiences, which are peoplecentred and business-focused. To be a place for new thinking in design, creativity, technology, and prototyping. To create value through education, research, and consultancy capacities.
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
LOCATION & FACILITIES
The CIID space hosts our integrated structure of Education, Consultancy and Research.
Spread across multiple floors are student studios, lecture spaces, consulting offices and facilities such as a workshop, photo studio and electronics Lab.
A cafe-like ground floor of the building is used for OPEN lectures, exhibitions and other public facing events.
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
Internet “Culture”?
“The new literacies of the Internet... influence all areas of our personal and professional lives.”
Theorizing Digital Cultural Heritage, 2007
Internet “Culture”?
Dynamic Social Realtime Collaborative Self-Aware Creative
Owen McBride Platt, 2011
Dynamic
Web 2.0 buzzwords: Dynamic Web, Rich Internet, Ajax
Social
Web 2.0 buzzwords: Folksonomy, Social software/ networking
Realtime
ʻfeedsʼ all ʻstaticʼ pages
audio/ video
Web 2.0 buzzwords: microblogging, citizen journalism
Realtime
I had Twhirl, my Twitter client of choice, on my desktop, and immediately typed, “Did anyone else in Beijing just feel that earthquake?” The client refreshed “tweets” from others, and there were at least half a dozen comments before mine about the quake. Amazingly, I saw that there were people from Shanghai who’d felt it too. My first instinct after that was to look at the U.S. Geological Survey website to see whether it had been reported yet. Clicking on “Outside of the U.S.” I saw a big red square on a map of Asia in what I could see was Sichuan Province, and it hadn’t been written up yet...
Collaborative
Web 2.0 buzzwords: microblogging, citizen journalism
Collaborative
Self-Aware
Web 2.0 buzzwords: cewebrity, flogs
Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP. - Sony Computer Entertainment America
Creative
buzzwords: netart, surf-clubs
Mapping the landscape
• Content What is being discussed/shared/shown/explored? • Interaction How does the user engage? What do they do? • Network How do users link to one another? • Social benefit How much value does one user get from the participation of other users? • Collective action How much do people work together? Nina Simon, Museum 2.0
Fruitful online encounters often combine:
“a successful fusion of a plausible promise,
an effective tool and an acceptable bargain with the users.”
Clay Shirky, Here Comes Everybody
Case Studies
Indianapolis Museum of Art
Case Studies
Teens Programme Walker Art Centre
Case Studies
Powerhouse Museum Sydney
Classification/ Taxonomy
Folksonomy
Case Studies
World Beach project, V&A with artist Sue Lawty
Case Studies
My life as an object
Case Studies
History Tag
Case Studies
Wikipedian in residence @ British Museum
Case Studies
Decoding Art tour Manchester Art Gallery
Case Studies
Ghostbustour NY, 2007
Case Studies
Virtual Public Art Project
Rachel Ehrgood, Neon Diamonds Down Drift
Case Studies
US Holocaust Memorial Museum Preventing Genocide learn more and take action
Case Studies
whitney artport
Case Studies
[...] participation environments must be designed and managed as dynamic systems, not as fixed structures
A. Russo, Museums and the Web 2009
Online Technologies
A few applications and what they do
Facebook
Informational Newsfeed / Text based Groups / Profiles (fans / friends) Transaction based Public / Private Projects a singular voice Ambient awareness What kind of relationships are formed?
Flickr
Image sharing Privacy Levels Copyright Options Web Services Interest Groups Comments Tags What kind of relationships are formed?
YouTube/Vimeo
Video Content User contributed Rating systems Category/Channel/Group Recommendations Copyright?
What kind of relationships are formed?
Soundcloud
Purposeful (encyclopedia project) Collaborative authorship Extremely public Editing hierarchy Archive of changes Accountability? What kind of relationships are formed?
Wikipedia
Purposeful (encyclopedia project) Collaborative authorship Extremely public Editing hierarchy Archive of changes Accountability? What kind of relationships are formed?
Google Maps/Earth
Geolocation Multimedia links Private/Public Aesthetics What can be mapped?
What kind of relationships are formed?
NING
Social Network generator Subject-based dialogue Walled garden Interest Groups
What kind of relationships are formed?
Myspace
Music & arts basis Youth-centered Friend numbers “Thanks for the add” Everything at once
What kind of relationships are formed?
twitter
Instant Messaging Micro-blogging Spontaneous / On the go Non-committal Frequent Snapshot (Community) Multi-viewpoint No privacy - All or nothing What kind of relationships are formed?
Why go online?
Promise / Tool / Bargain Openness Permeability Dialogue Trust Sustainability Information Help
Not only open standards and content but... organizational transparency? financial transparency? open attitude? accepting external ideas? accepting external resources? Can trust relationships develop between the public and institution/organization? Trust -> Loyalty? Sustained relationships between organizations and the public Valuable feedback and experience metrics Buy-in and support from an expanded community
Arts & Cultural Phenomena Online
Background Identities Net Art Crowds Networked “Space” DIY / Learning
networks of art
but what does the MEDIUM of the network DO to us?
how has the creation and reception of creative works changed?
what has the Internet done to “art”?
good? bad?
where is the work?
when is the work?
what is the context of the work?
what is the context of reception?
what new voice does the art/artist have?
formats
what are the appropriate kinds of media to put online?
what “formats” for experience does the internet support? ignore?
STATS
uk arts and cultural activities online
http://www.artscouncil.org.uk/media/uploads/doc/Digital_audiences_final.pdf
http://www.artscouncil.org.uk/media/uploads/doc/Digital_audiences_final.pdf
http://www.artscouncil.org.uk/media/uploads/doc/Digital_audiences_final.pdf
http://www.artscouncil.org.uk/media/uploads/doc/Digital_audiences_final.pdf
http://www.artscouncil.org.uk/media/uploads/doc/Digital_audiences_final.pdf
IDENTITIES
personal / artistic / institutional
me online
“real” world me
born: windsor, ontario
etc. 1956
performed artifacts
“on the presentation of self in everyday life” erving goffman 1956
dramaturgical perspective
“self” is a sense of who one is, a dramatic effect emerging from the immediate scene being presented
symbolic interactionism
people act toward things based on the meaning those things have for them; and these meanings are derived from social interaction and modified through interpretation.
identity convergence
“virtual reality”vs. ambient technology
“virtual reality”vs. ambient technology
what are aspects of your “virtual” identity
what are aspects of your “real” identity
is there a difference? which of these is the “real” you!? should you care?
As any millennial can attest, the idea that there is an in-person ‘real’ version of you that comprises your full identity and an online personage that bears no impact on your ‘real’ self, isn’t an accurate description of contemporary life.
http://www.artfagcity.com/2010/09/09/img-mgmt-what-relational-aesthetics-can-learn-from-4chan/
identity 2.0... identity 3.0...
rhetorical hype? more of the same?
ART 2.0?
new net practices / new net medias
NET ART
new net practices / new net medias
what about art that exists BECAUSE OF / ONLY online?
works that exist online to reformulate other media/art
On Kawara
On Kawara Update
MTAA
1 Year Performance
TEHCHING HSIEH
1 Year Video Performance
MTAA
Synthetic Performances
The Gates
christo and jc
The Somerville Gates
can’t see 3D
KIM ASENDORF
works that are -intrinsicallyabout or referencing online culture?
killing lena
internet folklore reflexions of online culture
The Dumpster
Golan Levin
works that use the network to deliver content / media
FROM HERE ON OUT
device specificity problems with managing delivery platforms!
works that employ interaction aesthetics (real-time)
Continue
Claude Closky
vaiavanti.com
Rafael Rosendal
from the dark past
Rafael Rosendal
works that require or initiate physical action-at-a-distance (network as coordination)
Kings Cross Phone In
heath bunting
Flash Mobs
friendsasfonts.com
ThruYou
Kutiman
Friendster Suicide
Friendster Suicide
works that use the “materiality” of the Internet
jodi.org
constant dull art
net acoustics
bernhard garnicnig & jamie allen
works commenting on or re-appropriating other web forms
trina mould
Dot2Dot Porn
michael mandiberg
works that are... uh... not works?
dump.fm
image literacy
chat roulette
performance art?
conserving & collecting
CROWDS
crowd sourcing / wisdom of the crowd user generated content
99Designs and GeniusRocket - Crowd Creativity CrowdEngineering - Distributed Knowledge Innocentive -Open Innovation Lionbridge, 10EQS & Amazon Mechanical Turk - Cloud Labor RocketHub - Crowdfunding SmartSheet, CrowdControl, Spigit and Brightidea - (Crowdsourcing) Tools
DIY / Learning
para-academic and institutional practices
http://theartoftheinternet.tumblr.com/
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
CORE TEAM
Simona Maschi, IT
Vinay Venkatraman, IN
Alie Rose, UK
David Gauthier, CA
Eilidh Dickson, UK
Elena Gianni, IT
Ishac Bertran, SP
Nina Christoffersen, DK
Jamie Allen, CA
Kirsti Andersen, DK
Marcin Ignac, PL
Mike Akopyan, RU/USA
Priya Mani, IN
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
Jamie Allen, CA
Marcin Ignac, PL
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
OUR VISION
To design beautiful experiences, which are peoplecentred and business-focused. To be a place for new thinking in design, creativity, technology, and prototyping. To create value through education, research, and consultancy capacities.
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
LOCATION & FACILITIES
The CIID space hosts our integrated structure of Education, Consultancy and Research.
Spread across multiple floors are student studios, lecture spaces, consulting offices and facilities such as a workshop, photo studio and electronics Lab.
A cafe-like ground floor of the building is used for OPEN lectures, exhibitions and other public facing events.
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
Internet “Culture”?
“The new literacies of the Internet... influence all areas of our personal and professional lives.”
Theorizing Digital Cultural Heritage, 2007
Internet “Culture”?
Dynamic Social Realtime Collaborative Self-Aware Creative
Owen McBride Platt, 2011
Dynamic
Web 2.0 buzzwords: Dynamic Web, Rich Internet, Ajax
Social
Web 2.0 buzzwords: Folksonomy, Social software/ networking
Realtime
ʻfeedsʼ all ʻstaticʼ pages
audio/ video
Web 2.0 buzzwords: microblogging, citizen journalism
Realtime
I had Twhirl, my Twitter client of choice, on my desktop, and immediately typed, “Did anyone else in Beijing just feel that earthquake?” The client refreshed “tweets” from others, and there were at least half a dozen comments before mine about the quake. Amazingly, I saw that there were people from Shanghai who’d felt it too. My first instinct after that was to look at the U.S. Geological Survey website to see whether it had been reported yet. Clicking on “Outside of the U.S.” I saw a big red square on a map of Asia in what I could see was Sichuan Province, and it hadn’t been written up yet...
Collaborative
Web 2.0 buzzwords: microblogging, citizen journalism
Collaborative
Self-Aware
Web 2.0 buzzwords: cewebrity, flogs
Busted. Nailed. Snagged. As many of you have figured out (maybe our speech was a little too funky fresh???), Peter isn't a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP. - Sony Computer Entertainment America
Creative
buzzwords: netart, surf-clubs
Mapping the landscape
• Content What is being discussed/shared/shown/explored? • Interaction How does the user engage? What do they do? • Network How do users link to one another? • Social benefit How much value does one user get from the participation of other users? • Collective action How much do people work together? Nina Simon, Museum 2.0
Fruitful online encounters often combine:
“a successful fusion of a plausible promise,
an effective tool and an acceptable bargain with the users.”
Clay Shirky, Here Comes Everybody
Case Studies
Indianapolis Museum of Art
Case Studies
Teens Programme Walker Art Centre
Case Studies
Powerhouse Museum Sydney
Classification/ Taxonomy
Folksonomy
Case Studies
World Beach project, V&A with artist Sue Lawty
Case Studies
My life as an object
Case Studies
History Tag
Case Studies
Wikipedian in residence @ British Museum
Case Studies
Decoding Art tour Manchester Art Gallery
Case Studies
Ghostbustour NY, 2007
Case Studies
Virtual Public Art Project
Rachel Ehrgood, Neon Diamonds Down Drift
Case Studies
US Holocaust Memorial Museum Preventing Genocide learn more and take action
Case Studies
whitney artport
Case Studies
[...] participation environments must be designed and managed as dynamic systems, not as fixed structures
A. Russo, Museums and the Web 2009
Online Technologies
A few applications and what they do
Informational Newsfeed / Text based Groups / Profiles (fans / friends) Transaction based Public / Private Projects a singular voice Ambient awareness What kind of relationships are formed?
Flickr
Image sharing Privacy Levels Copyright Options Web Services Interest Groups Comments Tags What kind of relationships are formed?
YouTube/Vimeo
Video Content User contributed Rating systems Category/Channel/Group Recommendations Copyright?
What kind of relationships are formed?
Soundcloud
Purposeful (encyclopedia project) Collaborative authorship Extremely public Editing hierarchy Archive of changes Accountability? What kind of relationships are formed?
Wikipedia
Purposeful (encyclopedia project) Collaborative authorship Extremely public Editing hierarchy Archive of changes Accountability? What kind of relationships are formed?
Google Maps/Earth
Geolocation Multimedia links Private/Public Aesthetics What can be mapped?
What kind of relationships are formed?
NING
Social Network generator Subject-based dialogue Walled garden Interest Groups
What kind of relationships are formed?
Myspace
Music & arts basis Youth-centered Friend numbers “Thanks for the add” Everything at once
What kind of relationships are formed?
Instant Messaging Micro-blogging Spontaneous / On the go Non-committal Frequent Snapshot (Community) Multi-viewpoint No privacy - All or nothing What kind of relationships are formed?
Why go online?
Promise / Tool / Bargain Openness Permeability Dialogue Trust Sustainability Information Help
Not only open standards and content but... organizational transparency? financial transparency? open attitude? accepting external ideas? accepting external resources? Can trust relationships develop between the public and institution/organization? Trust -> Loyalty? Sustained relationships between organizations and the public Valuable feedback and experience metrics Buy-in and support from an expanded community
Arts & Cultural Phenomena Online
Background Identities Net Art Crowds Networked “Space” DIY / Learning
networks of art
but what does the MEDIUM of the network DO to us?
how has the creation and reception of creative works changed?
what has the Internet done to “art”?
good? bad?
where is the work?
when is the work?
what is the context of the work?
what is the context of reception?
what new voice does the art/artist have?
formats
what are the appropriate kinds of media to put online?
what “formats” for experience does the internet support? ignore?
STATS
uk arts and cultural activities online
http://www.artscouncil.org.uk/media/uploads/doc/Digital_audiences_final.pdf
http://www.artscouncil.org.uk/media/uploads/doc/Digital_audiences_final.pdf
http://www.artscouncil.org.uk/media/uploads/doc/Digital_audiences_final.pdf
http://www.artscouncil.org.uk/media/uploads/doc/Digital_audiences_final.pdf
http://www.artscouncil.org.uk/media/uploads/doc/Digital_audiences_final.pdf
IDENTITIES
personal / artistic / institutional
me online
“real” world me
born: windsor, ontario
etc. 1956
performed artifacts
“on the presentation of self in everyday life” erving goffman 1956
dramaturgical perspective
“self” is a sense of who one is, a dramatic effect emerging from the immediate scene being presented
symbolic interactionism
people act toward things based on the meaning those things have for them; and these meanings are derived from social interaction and modified through interpretation.
identity convergence
“virtual reality”vs. ambient technology
“virtual reality”vs. ambient technology
what are aspects of your “virtual” identity
what are aspects of your “real” identity
is there a difference? which of these is the “real” you!? should you care?
As any millennial can attest, the idea that there is an in-person ‘real’ version of you that comprises your full identity and an online personage that bears no impact on your ‘real’ self, isn’t an accurate description of contemporary life.
http://www.artfagcity.com/2010/09/09/img-mgmt-what-relational-aesthetics-can-learn-from-4chan/
identity 2.0... identity 3.0...
rhetorical hype? more of the same?
ART 2.0?
new net practices / new net medias
NET ART
new net practices / new net medias
what about art that exists BECAUSE OF / ONLY online?
works that exist online to reformulate other media/art
On Kawara
On Kawara Update
MTAA
1 Year Performance
TEHCHING HSIEH
1 Year Video Performance
MTAA
Synthetic Performances
The Gates
christo and jc
The Somerville Gates
can’t see 3D
KIM ASENDORF
works that are -intrinsicallyabout or referencing online culture?
killing lena
internet folklore reflexions of online culture
The Dumpster
Golan Levin
works that use the network to deliver content / media
FROM HERE ON OUT
device specificity problems with managing delivery platforms!
works that employ interaction aesthetics (real-time)
Continue
Claude Closky
vaiavanti.com
Rafael Rosendal
from the dark past
Rafael Rosendal
works that require or initiate physical action-at-a-distance (network as coordination)
Kings Cross Phone In
heath bunting
Flash Mobs
friendsasfonts.com
ThruYou
Kutiman
Friendster Suicide
Friendster Suicide
works that use the “materiality” of the Internet
jodi.org
constant dull art
net acoustics
bernhard garnicnig & jamie allen
works commenting on or re-appropriating other web forms
trina mould
Dot2Dot Porn
michael mandiberg
works that are... uh... not works?
dump.fm
image literacy
chat roulette
performance art?
conserving & collecting
CROWDS
crowd sourcing / wisdom of the crowd user generated content
99Designs and GeniusRocket - Crowd Creativity CrowdEngineering - Distributed Knowledge Innocentive -Open Innovation Lionbridge, 10EQS & Amazon Mechanical Turk - Cloud Labor RocketHub - Crowdfunding SmartSheet, CrowdControl, Spigit and Brightidea - (Crowdsourcing) Tools
DIY / Learning
para-academic and institutional practices
http://theartoftheinternet.tumblr.com/
CREATIVE STRATEGIES FOR PEOPLE AND TECHNOLOGY
