The impact of telecoms on human behavior
Written by Mr. Abdul Karim, Strategy Director- Comm Magazine Analyzed By: Noran Hussein
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Index
Introduction
Digital Consumer Technology Individuality Instancy Virtual reality Tec power Tec voidance
Five key changes to human behavior
Conclusion
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Introduction- Digital Consumer
Digital consumer of today: Uses MMS barcode as a boarding pass to check-in Uses the mobile to remotely access his PC at home while he is away on business Uses mobile banking but does not have a real world bank account Uses his mobile GPS to find his way around a city he has never been to before.
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Introduction- Technology
Technology is impacting everyone. Computer power is 8,000 times cheaper than it was 30 years ago. There are some communities on the web that are bigger than significant countries.
Community Name: Deviant art Description: Online Art community Members: 5,068,184 UAE population: 6 million Oman population: Around 3 million
Mobile technology has been adopted by more people than any other technology ever has. At this rate, 80% of the world will carry a mobile phone in five year·s time. Mobile and web technologies are changing human behavior.
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Individuality
Individuality is driven by the need to feel significant, important and distinct. The current generation is growing up in a world of social media (blogs, Facebook, and so on). Media; reality shows like Britain·s Got Talent are encouraging people to bring out whatever makes them unique. Mobile phones too have become a symbol of individuality and taste, from the handset to the ring tones to the personal accessories in which people invest.
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Instancy
Digital technology is enabling people to live life ´here & nowµ. Technology is spoiling us to a point that we want everything this very moment. There are no firm plans anymore. Everything is on-the-go, fluid and changeable. Web searches & mobile Internet access offer immediacy. All of this is changing user expectations in the real world; we want nothing less than instant messaging. We want to be always in touch, always switched on.
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Virtual reality
Every human has a need to belong, to be a part of a community. Technology offers social networking, multiplayer gaming and 3D virtual worlds. Virtual reality is changing how people live and interact with each other. A number of things that used to be done offline are now being done with someone else online. Around 200 million people log on worldwide to play interactive computer games. The desire to escape, also, pushes individuals spend numerous hours playing games online. 3D virtual communities like Second Life (SL) are other examples of how people are connecting with each other.
With over 1.5 million active users alone SL is like a virtual country with an economy of its own.
Digital technologies are empowering individuals to take control of their lives. This is driven by individuals· desire for a sense of control over their lives. Tech powered organizations are doing everything from content creation, project management, knowledge management and even professional networking using Web tools. The rules of the work place are changing; business is being conducted online.
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Tech voidance
Avoid using digital technology for as long and as much as possible. Late adopters who view the world today as a chaotic and confused mess stick to tradition. They are driven by simplicity. As a profile, Tech avoiders are primarily older, less educated and lower in income. Baby Boomers are embracing technology 20 times faster than the younger generation, therefore in the long-run Tech avoiders will be a rarity.
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Conclusion
So what are the implications of these changes?
Constant evolution in the way we live as with the concept of ´fluid planningµ or planning while in the midst of implementing. In the past, we had to be precise with our schedules to meet someone. There was no such thing as ´last minuteµ unless there was an emergency.