The State Bank of India
Content
The State Bank of India, the country’s oldest Bank and a premier in terms of balance sheet size,
number of branches, market capitalization and profits is today going through a momentous phase of Change and Transformation – the two hundred year old Public sector behemoth is today stirring out of its Public Sector legacy and moving with an agility to give the Private and Foreign Banks a run for their money. The bank is entering into many new businesses with strategic tie ups – Pension Funds, General Insurance, Custodial Services, Private Equity, Mobile Banking, Point of Sale Merchant Acquisition, Advisory Services, structured products etc – each one of these initiatives having a huge potential for growth. The Bank is forging ahead with cutting edge technology and innovative new banking models, to expand its Rural Banking base, looking at the vast untapped potential in the hinterland and proposes to cover 100,000 villages by 2014. Introduction
State Bank of India is the largest and one of the oldest commercial bank in India, in existence for more than 200 years. The bank provides a full range of corporate, commercial and retail banking services in India. Indian central bank namely Reserve Bank of India (RBI) is the major shareholder of the bank with 59.7% stake. SBI has the largest branch and ATM network spread across every corner of India. The bank has a branch network of over 14,000 branches (including subsidiaries). As of 31 March 2012, the bank had 173 overseas offices spread over 34 countries. In recent past, SBI has acquired banks in Mauritius, Kenya and Indonesia. As of now the bank has total staff strength of 292,215 as on 23rd July 2012. Of this, 29.51% are officers, 45.19% clerical staff and the remaining 25.30% are sub-staff. The bank is listed on the Bombay Stock Exchange, National Stock Exchange, Kolkata Stock Exchange, Chennai Stock Exchange and Ahmedabad Stock Exchange. SBI group accounts for around 25% of the total business of the banking industry while it accounts for 35% of the total foreign exchange in India. SBI provides a range of banking products through its vast network of branches in India and overseas, including products aimed at non-resident Indians (NRIs). The State Bank Group has the largest banking branch network in India. SBI has 14 local head offices situated at Chandigarh (Punjab & Haryana), Delhi, Lucknow (Uttar Pradesh), Patna (Bihar), Kolkata (West Bengal), 1
Guwahati (North East Circle), Bhubaneswar (Orissa), Hyderabad (Andhra Pradesh), Chennai (Tamil Nadu), Trivandrum (Kerala), Bengaluru (Karnataka), Mumbai (Maharashtra), Bhopal (Madhya Pradesh) & Ahmedabad (Gujarat) and 57 Zonal Offices that are located at important cities throughout the country.
Mission statement:
To retain the banks position as the premier Indian financial services. It also aims to be a group with world class standards and significant global business commitments to excellence in customer, shareholder and employee satisfaction so as to play a leading role in expanding and diversifying financial services while continuing emphasis on its development ban king role.
Vision:
To be a premier Indian financial services group with global perspective, world class standard of the efficiency and professionalism and also its core institutional values, To retain its position in the country as a pioneer in developing countries, It also aims to maximize its shareholders value through high sustained earnings per share, To become an institution with a culture of mutual care and commitment. It also focuses on a pleasant working environment to have continuous learning opportunities.
Values:
Excellence in customer service
Team playing
Profit orientation
Learning and renewal
Belonging and commitment to bank
Integrity
Fairness in all dealings and relations
Transparency
and
Risk taking and innovations
policies
and
discipline
in
systems
2
HISTORY EVOLUTION OF SBI
The origin of the State Bank of India goes back to the first decade of the nineteenth century with the establishment of the Bank of Calcutta in Calcutta on 2 June 1806. Three years later the bank received its charter and was re-designed as the Bank of Bengal (2 January 1809). A unique institution, it was the first joint-stock bank of British India sponsored by the Government of Bengal. The Bank of Bombay (15 April 1840) and the Bank of Madras (1 July 1843) followed the Bank of Bengal. These three banks remained at the top of modern banking in India till their amalgamation as the Imperial Bank of India on 27 January 1921. The three banks were governed by royal charters, which were revised from time to time. Each charter provided for a share capital, four-fifth of which were privately subscribed and the rest owned by the provincial government. The members of the board of directors, which managed the affairs of each bank, were mostly proprietary directors representing the large European managing agency houses in India. The rest were government nominees, invariably civil servants, one of whom was elected as the president of the board.
Business
The business of the banks was initially confined to discounting of bills of exchange or other negotiable private securities, keeping cash accounts and receiving deposits and issuing and circulating cash notes. Loans were restricted to Rs.one Lakh and the period of accommodation confined to three months only. The security for such loans was public securities, commonly called Company's Paper, bullion, treasure, plate, jewels, or goods 'not of a perishable nature' and no interest could be charged beyond a rate of twelve per cent. Loans against goods like opium, indigo, salt woollens, cotton, cotton piece goods, mule twist and silk goods were also granted but such finance by way of cash credits gained momentum only from the third decade of the nineteenth century. All commodities, including tea, sugar and jute, which began to be financed later, were either pledged or hypothecated to the bank.
3
Imperial Bank
The Imperial Bank during the three and a half decades of its existence recorded an impressive growth in terms of offices, reserves, deposits, investments and advances, the increases in some cases amounting to more than six-fold. The financial status and security inherited from its forerunners no doubt provided a firm and durable platform. But the lofty traditions of banking which the Imperial Bank consistently maintained and the high standard of integrity it observed in its operations inspired confidence in its depositors that no other bank in India could perhaps then equal. All these enabled the Imperial Bank to acquire a pre-eminent position in the Indian banking industry and also secure a vital place in the country's economic life. When India attained freedom, the Imperial Bank had a capital base (including reserves) of Rs.11.85 crores, deposits and advances of Rs.275.14 crores and Rs.72.94 crores respectively and a network of 172 branches and more than 200 sub offices extending all over the country.
First Five Year Plan
In 1951, when the First Five Year Plan was launched, the development of rural India was given the highest priority. The commercial banks of the country including the Imperial Bank of India had till then confined their operations to the urban sector and were not equipped to respond to the emergent needs of economic regeneration of the rural areas. In order, therefore, to serve the economy in general and the rural sector in particular, the All India Rural Credit Survey Committee recommended the creation of a state-partnered and state-sponsored bank by taking over the Imperial Bank of India, and integrating with it, the former state-owned or state-associate banks. An act was accordingly passed in Parliament in May 1955 and the State Bank of India was constituted on 1 July 1955. More than a quarter of the resources of the Indian banking system thus passed under the direct control of the State. Later, the State Bank of India (Subsidiary Banks) Act was passed in 1959, enabling the State Bank of India to take over eight former State-associated banks as its subsidiaries (later named Associates). The State Bank of India was thus born with a new sense of social purpose aided by the 480 offices comprising branches, sub offices and three Local Head Offices inherited from the 4
Imperial Bank. The concept of banking as mere repositories of the community's savings and lenders to creditworthy parties was soon to give way to the concept of purposeful banking subserving the growing and diversified financial needs of planned economic development. The State Bank of India was destined to act as the pacesetter in this respect and lead the Indian banking system into the exciting field of national development.
Competitors and other players in the field:-
Top Performing Public Sector Banks
Andhra Bank
Allahabad Bank
Punjab National Bank
Dena Bank
Vijaya Bank
Top Performing Private Sector Banks
HDFC Bank
ICICI Bank
AXIS Bank
Kotak Mahindra Bank
Centurion Bank of Punjab
Top Performing Foreign Banks
Citibank
Standard Chartered
5
HSBC Bank
ABN AMRO Bank
American Express
Strengths
SBI is the largest bank in India in terms of market share, revenue and assets.
As per recent data the bank has more than 14,000 outlets and 25,000 ATM centers
The bank has its presence in 32 countries engaging currency trade all over the world
Strong domestic market position sustaining reach and customer confidence
Strong capital position helping pursue growth initiatives
Weakness
Lack of proper technology driven services when compared to private banks
In spite of modernization, the bank still carries the perception of traditional bank to new age customers
Opportunities
SBI’s merger with five more banks namely State Bank of Hyderebad, State bank of
Patiala, State bank of Bikaber and Jaipur, State of bank of Travancore and State bank of Mysore are in approval stage
Mergers will result in expansion of market share to defend its number one position
Since the bank is yet to modernize few of its banking operations, there is a better scope of using advanced technologies and software to improve customer relations
6
Threats
FDIs allowed in banking sector is increased to 49% , this is a major threat to SBI as people tend to switch to foreign banks for better facilities and technologies in banking service
Customer prefer to switch to private banks and financial service providers for loans and mortgages, as SBI involves stringent verification procedures and take long time for processing.
7
Board of Directors
Pratip Chaudhuri (born 1954), a 1974 batch alumnus of University Business School Chandigarh, is the current chairman of the State Bank of India. He took charge from O.P. Bhatt, on 7 April 2011.Prior to that he was the Deputy Managing Director (DMD) of the International Division of SBI. He has experience covering International Banking, Credit, Corporate Banking, Treasury and Operations, besides overseas experience in Canada. He was earlier posted as Chief General Manager (Foreign Offices), Managing Director, former State Bank of Saurashtra and Chief General Manager, Chennai Circle. He joined the State Bank of India 38 years back as a probationary officer in 1974.He has held several important positions in SBI including Chief General Manager of Chennai Circle. He is also credited with the merger of State Bank of Saurashtra in 2008, where he was a director. 8
Associate Banks
SBI has five associate banks:
State Bank of Bikaner & Jaipur
State Bank of Hyderabad
State Bank of Mysore
State Bank of Patiala
State Bank of Travancore
State Bank of Saurashtra - merged with SBI in 2008.
State Bank of Indore - merged with SBI in 2010.
Earlier SBI had only seven associate banks that, with SBI, constitute the State Bank Group. All use the same logo as SBI and all the associates use the "State Bank of" name, followed by the regional headquarters' name. Originally, the then seven banks that became the associate banks belonged to princely states until the government nationalised them between October 1959 and May 1960. In tune with the first Five Year Plan, emphasizing the development of rural India, the government integrated these banks into the State Bank of India to expand its rural outreach. There has been a proposal to merge all the associate banks into SBI to create a "mega bank" and streamline operations. The first step towards unification occurred on 13 August 2008 when State Bank of Saurashtra merged with SBI, reducing the number of state banks from seven to six. Then on 19 June 2009 the SBI board approved the merger of its subsidiary, State Bank of Indore, with itself. SBI holds 98.3% in State Bank of Indore. (Individuals who held the shares prior to its takeover by the government hold the balance of 1.77%. The acquisition of State Bank of Indore added 470 branches to SBI's existing network of 12,448 and over 21,000 ATMs. Also, following the acquisition, SBI's total assets will inch very close to the Rs 10-lakh crore mark. Total assets of SBI and the State Bank of Indore stood at Rs 998,119 crore as on March 2009. The process of merging of State Bank of Indore was completed by April 2010, and the SBI Indore Branches started functioning as SBI branches on 26 August 2010.
9
International Presence
As of 31 March 2012, the bank had 173 overseas offices spread over 34 countries. It has branches of the parent in Moscow, Colombo, Dhaka, Frankfurt, Hong Kong, Tehran, Johannesburg, London, Los Angeles, Male in the Maldives, Muscat, Dubai, New York, Osaka, Sydney, and Tokyo. It has offshore banking units in the Bahamas, Bahrain, and Singapore, and representative offices in Bhutan and Cape Town. It also has an ADB in Boston, USA. SBI operates several foreign subsidiaries or affiliates. In 1990, it established an offshore bank: State Bank of India (Mauritius). In 1982, the bank established a subsidiary, State Bank of India (California), which now has ten branches – nine branches in the state of California and one in Washington, D.C. The 10th branch was opened in Fremont, California on 28 March 2011. The other eight branches in California are located in Los Angeles, Artesia, San Jose, Canoga Park, Fresno, San Diego, Tustin and Bakersfield. The Canadian subsidiary, State Bank of India (Canada) also dates to 1982. It has seven branches, four in the Toronto area and three in British Columbia. In Nigeria, SBI operates as INMB Bank. This bank began in 1981 as the Indo-Nigerian Merchant Bank and received permission in 2002 to commence retail banking. It now has five branches in Nigeria. In Nepal, SBI owns 55% of Nepal SBI Bank, which has branches throughout the country. In Moscow, SBI owns 60% of Commercial Bank of India, with Canara Bank owning the rest. In Indonesia, it owns 76% of PT Bank Indo Monex. The State Bank of India already has a branch in Shanghai and plans to open one in Tianjin (China). In Kenya, State Bank of India owns 76% of Giro Commercial Bank, which it acquired for US$8 million in October 2005.
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Services of State Bank of India State Bank of India Services is most varied and innovative amongst all its contemporaries. State Bank of India Services includes a host of products and services to suit all types of consumers.
State Bank of India Services is offered through the following subsidiaries and Joint Ventures: • Banking Subsidiaries - State Bank of Bikaner and Jaipur (SBBJ), State Bank of Hyderabad
(SBH), State Bank of Indore (SBI), State Bank of Mysore (SBM), State Bank of Patiala (SBP), State Bank of Saurashtra (SBS) and State Bank of Travancore (SBT). • Foreign Subsidiaries - State bank of India International (Mauritius) Ltd., State Bank of India
(California), State Bank of India (Canada) and INMB Bank Ltd, Lagos. • Non- banking Subsidiaries - SBI Capital Markets Ltd (SBICAP), SBI Funds Management Pvt
Ltd (SBI FUNDS), SBI DFHI Ltd (SBI DFHI), SBI Factors and Commercial Services Pvt Ltd (SBI FACTORS) and SBI Cards & Payments Services Pvt. Ltd. (SBICPSL) • Joint ventures - SBI Life Insurance Company Ltd (SBI LIFE), SBI General Insurance
Company Limited, SBI-SG Global Securities Private Limited.
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Products and services offered by State Bank of India:
A. Personal Banking Term Deposits
Loan to affluent pensioners
Recurring Deposits
Property Loan
B. Home Loans C. Loan against share/debentures D. SBI Car Loan
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E. Rent Plus F. Education Loans G. NRI Services H. Agriculture / Rural
Symbol & Slogan
Logo Designer: Shekhar Kamat, NID, Ahmedabad “The circular form of the emblem suggests unity, completeness, the fullness of man’s being and his growing consciousness and continual expansion (of the bank); like concentric rings in water, to cover the entire country; the small circle in the center connotes that despite the bank’s size, it is the small man who holds the center of State Bank stage.
Logo release: 01 October 1971, on the day of inauguration of SBI Central Office building
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Previous logo:
The first Emblem of the State Bank of India adopted in 1955 is showing a banyan tree. The banyan tree has strong roots and its branches are capable of propagating and growing because of its aerial roots
The Marketing Initiatives by State Bank of India
SBI carried out various marketing initiatives to enhance its reach. Th ey included
Segregating and targeting existing high value customers,
Cross sales of other products,
Setting up call centers and outbound sales force to secure new customers.
Plans were also made to utilize database marketing to pursue large and medium sized Corporate, government and trade finance customers.
Database marketing was expected to draw increased revenue from cross selling, lower costs and increased customer loyalty. SBI also introduced various other ways of reaching out to customers like extension of hours of work(SBI increased daily working hours by two hours and Sunday banking was introduced) and
Aggressive marketing through print and television media.
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Some of the strategies to cope with the current scenario
It is the part of SBI`s philosophy to open new branches .The Bank is forging ahead with cutting edge technology and innovative new banking models, to expand its Rural Banking base, looking at the vast untapped potential in the hinterland and proposes to cover 100,000 villages in the next two years. SBI is planning to hire 11,000 employees in the current fiscal. It is also focusing at the top end of the market, on whole sale banking capabilities to provide India’s growing mid / large Corporate with a complete array of
products and services.
.
Conclusion 15
India’s largest bank, the State Bank of India (SBI) has beaten all expectations. Despite being a
public sector undertaking, the SBI has outperformed several private banks in almost all the areas. An impressive and probably the highest growth in the industry has been observed by the bank in housing loan (20 per cent), small and medium enterprises (25 per cent), auto loans (30per cent) and mid corporate (24 per cent). SBI’s growth rate in advances stands at 23.4 per cent, which is above the average market growth
of 21.6 per cent. Even the yield on advances has increased from 8.67 per cent to 9.90 per cent Large corporates (23 per cent growth) have been one of the favourites of the SBI. But an impressive growth in the mid corporate (24 per cent increase) and small and medium enterprises (26 per cent increase) has given an indication that Bhat is equally interested in other segments also. SBI has done extremely well in the international banking business. Traditionally, the international business constitutes six to seven per cent of the total business. However, this figure has risen to 10 per cent this year. Banks claims highest provider of corporate syndicated credit and capture India related business in high potential countries. An impressive 50 per cent growth in international advances, to Rs 58135 crore, has been declared by the bank. On the income side the bank has registered a robust 29 per cent increase in income from other heads. Income from mutual funds and insurance has seen an impressive 79 per cent increase. The bank’s cost to income ratio has declined by 520 basis points from 54.20 per cent to 49 per cent,
which leads to an impressive growth of operating profit by 31 per cent to Rs 13107 crore. Several initiatives, like reverse mortgage, have been taken up by the bank. It is claiming to give the best of customer services like opening the account in 10 minutes, home loan disbursal within three days - for high value loans and increased employee productivity. In rural areas, the bank has employed more than 3000 people to augment its sales.
16
17
The State Bank of India or SBI bank is India’s largest banking institution, with its headquarters
in Mumbai. This is the only Indian bank that has won recognition and been listed among the top 100 world banks’ list based on the Fortune Global 500 rating. Slogans
With you all the way
Pure banking nothing else
The Banker to every Indian
The Nation banks on us
Awards and Recognitions
1. The only Indian bank to find a place in the Fortune Global 500 list- improved the ranking from 495 to 380 this year. 2. Improved the ranking from 290th position last year to 150th this year in Forbes 2000 list of largest companies in the world. 3. Reputation Institute, US, has ranked SBI 29th. 4. Awarded “the Bank of the Year 2008- India” by Banker Magazine, London. 5. Ranked 59 in global 500 Financial Brand Recognition Ranking by Brand Finance, London’08. 6. Ranking in “The Banker - Top 1000 World Banks, improved to 57 from 70 in 2007. Only
Indian bank among top 100 banks in world. Ranked 8th in top 25 banks in Asia. 7. Ranked # 1 in survey of top 5 companies in India in terms of financial reputation by Wall Street Journal- Asia.
Others
“Best Executive” Award to the Chairman by Asia Money.
State Bank of India also improved its ranking in “Fortune” 500 Global List,
“Forbes” list of 2000 largest companies in the world, “Banker” list of top 1000 world banks,
Brand Finance – Global 500 Financial Brand recognition, to name a few.
18
“Most Admired Infrastructure Financier” Award by KPMG,
“Top Public Sector Bank under SME Financing” by Dun and Bradstreet
The Bank was voted, for the third year in a row, as the “Most Preferred Housing Loan” and “Most Preferred Bank” in the CNBC AWAAZ Consumer Awards in a survey conducted by
CNBC TV18 in association with AG Nielsen & Company.
The Bank was also awarded the “Best Home Loan Provider” as well as “The Best Bank” – by
Outlook Money Awards, 2008.
SBI has been rated as the Best Public Sector Bank for Rural Reach by Dun & Bradstreet.
The Bank has won awards for topping SHG-Bank Credit linkage in Orissa, Jharkhand, Maharashtra, Uttarakhand, Tamil Nadu and Uttar Pradesh.
The Bank was awarded Reader’s Digest “Pegasus Corporate Social Responsibility Award 2007”
in recognition of its contribution towards Rural Community Development.
The Bank was conferred the following National awards by the Government of India (GOI), Ministry of Micro Small and Medium Enterprises for the FY 2007- 08: (i) First under "National Awards for excellence in lending to Micro Enterprises". (ii) Second under "National Awards for Excellence in MSE Lending". (iii) The Bank was also presented an award for outstanding performance in the area of finance to SMEs by Dun & Bradstreet.
State Bank of India Voted THE BEST BANK in Cash Management Services in local currency by AsiaMoney. State Bank of India wins 2 awards for Best Rural Banking Initiative and Best IT Architecture
19
CORPORATE SOCIAL RESPONSIBILITY
Corporate Social Responsibility has always been a part of the State Bank of India covering various social, environmental and welfare activities. In SBI, they believe that they owe a solemn duty to the less fortunate and underprivileged members of the society to make a sustainable social change in their development.
Focus areas for CSR activities are: • Supporting Education • Supporting Healthcare • Supporting Girl Children & Child development. • Assistance to poor & underprivileged. • Environment protection. • Clean Energy. • Entrepreneur development programme. • Help in National calamities
The breakup of sectorial deployment of CSR spends during the year:
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Supporting Education :
• To support school education and to bring happiness to millions of school children specially the
underprivileged children, Bank provided 1,20,000 electric fans to 12,000 schools across India. • During the year, the Bank also provided large number of buses/vans to needy schools.
Preference has been given to schools for physically/mentally challenged children, and children belonging to economically weaker sections etc. SBI also assisted them with computers, furniture and other accessories. • To transf orm and upgrade the efficacy of education in schools run by Municipal Corporation of
Greater Mumbai, SBI is extending funding support.
Responsibility to the Nation:
• Girl Child adoption- Our branches have adopted girl children from underprivileged class and
assist them financially for their education. Bank has adopted 17627 girl children.
Assistance for Natural Calamities: SBI has always been at forefront to help the States affected
by natural calamities. During the current fiscal, the Bank has lent its helping hand to the states who faced problems, with donations of Rs 5.50 Crores to the Chief Minister's Relief Fund of the respective states to provide help to the people affected by natural calamities.
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Financial Status as of July 2012 Revenue: US$ 36.950 billion (2012) Profit: US$ 3.202 billion (2012) Total assets: US$ 359.237 billion (2012)
In Forbes magazine it ranks as 267 th in term of sales, 256th in term of profits, 69th in terms of assets and 298th in terms of market value out of 2000 top most companies around the world.
Stock Market: Share price of State bank of India is been traded at a price of 2484.80 on BSE and 2486.70 on NSE as on 4th January 2013.
22
number of branches, market capitalization and profits is today going through a momentous phase of Change and Transformation – the two hundred year old Public sector behemoth is today stirring out of its Public Sector legacy and moving with an agility to give the Private and Foreign Banks a run for their money. The bank is entering into many new businesses with strategic tie ups – Pension Funds, General Insurance, Custodial Services, Private Equity, Mobile Banking, Point of Sale Merchant Acquisition, Advisory Services, structured products etc – each one of these initiatives having a huge potential for growth. The Bank is forging ahead with cutting edge technology and innovative new banking models, to expand its Rural Banking base, looking at the vast untapped potential in the hinterland and proposes to cover 100,000 villages by 2014. Introduction
State Bank of India is the largest and one of the oldest commercial bank in India, in existence for more than 200 years. The bank provides a full range of corporate, commercial and retail banking services in India. Indian central bank namely Reserve Bank of India (RBI) is the major shareholder of the bank with 59.7% stake. SBI has the largest branch and ATM network spread across every corner of India. The bank has a branch network of over 14,000 branches (including subsidiaries). As of 31 March 2012, the bank had 173 overseas offices spread over 34 countries. In recent past, SBI has acquired banks in Mauritius, Kenya and Indonesia. As of now the bank has total staff strength of 292,215 as on 23rd July 2012. Of this, 29.51% are officers, 45.19% clerical staff and the remaining 25.30% are sub-staff. The bank is listed on the Bombay Stock Exchange, National Stock Exchange, Kolkata Stock Exchange, Chennai Stock Exchange and Ahmedabad Stock Exchange. SBI group accounts for around 25% of the total business of the banking industry while it accounts for 35% of the total foreign exchange in India. SBI provides a range of banking products through its vast network of branches in India and overseas, including products aimed at non-resident Indians (NRIs). The State Bank Group has the largest banking branch network in India. SBI has 14 local head offices situated at Chandigarh (Punjab & Haryana), Delhi, Lucknow (Uttar Pradesh), Patna (Bihar), Kolkata (West Bengal), 1
Guwahati (North East Circle), Bhubaneswar (Orissa), Hyderabad (Andhra Pradesh), Chennai (Tamil Nadu), Trivandrum (Kerala), Bengaluru (Karnataka), Mumbai (Maharashtra), Bhopal (Madhya Pradesh) & Ahmedabad (Gujarat) and 57 Zonal Offices that are located at important cities throughout the country.
Mission statement:
To retain the banks position as the premier Indian financial services. It also aims to be a group with world class standards and significant global business commitments to excellence in customer, shareholder and employee satisfaction so as to play a leading role in expanding and diversifying financial services while continuing emphasis on its development ban king role.
Vision:
To be a premier Indian financial services group with global perspective, world class standard of the efficiency and professionalism and also its core institutional values, To retain its position in the country as a pioneer in developing countries, It also aims to maximize its shareholders value through high sustained earnings per share, To become an institution with a culture of mutual care and commitment. It also focuses on a pleasant working environment to have continuous learning opportunities.
Values:
Excellence in customer service
Team playing
Profit orientation
Learning and renewal
Belonging and commitment to bank
Integrity
Fairness in all dealings and relations
Transparency
and
Risk taking and innovations
policies
and
discipline
in
systems
2
HISTORY EVOLUTION OF SBI
The origin of the State Bank of India goes back to the first decade of the nineteenth century with the establishment of the Bank of Calcutta in Calcutta on 2 June 1806. Three years later the bank received its charter and was re-designed as the Bank of Bengal (2 January 1809). A unique institution, it was the first joint-stock bank of British India sponsored by the Government of Bengal. The Bank of Bombay (15 April 1840) and the Bank of Madras (1 July 1843) followed the Bank of Bengal. These three banks remained at the top of modern banking in India till their amalgamation as the Imperial Bank of India on 27 January 1921. The three banks were governed by royal charters, which were revised from time to time. Each charter provided for a share capital, four-fifth of which were privately subscribed and the rest owned by the provincial government. The members of the board of directors, which managed the affairs of each bank, were mostly proprietary directors representing the large European managing agency houses in India. The rest were government nominees, invariably civil servants, one of whom was elected as the president of the board.
Business
The business of the banks was initially confined to discounting of bills of exchange or other negotiable private securities, keeping cash accounts and receiving deposits and issuing and circulating cash notes. Loans were restricted to Rs.one Lakh and the period of accommodation confined to three months only. The security for such loans was public securities, commonly called Company's Paper, bullion, treasure, plate, jewels, or goods 'not of a perishable nature' and no interest could be charged beyond a rate of twelve per cent. Loans against goods like opium, indigo, salt woollens, cotton, cotton piece goods, mule twist and silk goods were also granted but such finance by way of cash credits gained momentum only from the third decade of the nineteenth century. All commodities, including tea, sugar and jute, which began to be financed later, were either pledged or hypothecated to the bank.
3
Imperial Bank
The Imperial Bank during the three and a half decades of its existence recorded an impressive growth in terms of offices, reserves, deposits, investments and advances, the increases in some cases amounting to more than six-fold. The financial status and security inherited from its forerunners no doubt provided a firm and durable platform. But the lofty traditions of banking which the Imperial Bank consistently maintained and the high standard of integrity it observed in its operations inspired confidence in its depositors that no other bank in India could perhaps then equal. All these enabled the Imperial Bank to acquire a pre-eminent position in the Indian banking industry and also secure a vital place in the country's economic life. When India attained freedom, the Imperial Bank had a capital base (including reserves) of Rs.11.85 crores, deposits and advances of Rs.275.14 crores and Rs.72.94 crores respectively and a network of 172 branches and more than 200 sub offices extending all over the country.
First Five Year Plan
In 1951, when the First Five Year Plan was launched, the development of rural India was given the highest priority. The commercial banks of the country including the Imperial Bank of India had till then confined their operations to the urban sector and were not equipped to respond to the emergent needs of economic regeneration of the rural areas. In order, therefore, to serve the economy in general and the rural sector in particular, the All India Rural Credit Survey Committee recommended the creation of a state-partnered and state-sponsored bank by taking over the Imperial Bank of India, and integrating with it, the former state-owned or state-associate banks. An act was accordingly passed in Parliament in May 1955 and the State Bank of India was constituted on 1 July 1955. More than a quarter of the resources of the Indian banking system thus passed under the direct control of the State. Later, the State Bank of India (Subsidiary Banks) Act was passed in 1959, enabling the State Bank of India to take over eight former State-associated banks as its subsidiaries (later named Associates). The State Bank of India was thus born with a new sense of social purpose aided by the 480 offices comprising branches, sub offices and three Local Head Offices inherited from the 4
Imperial Bank. The concept of banking as mere repositories of the community's savings and lenders to creditworthy parties was soon to give way to the concept of purposeful banking subserving the growing and diversified financial needs of planned economic development. The State Bank of India was destined to act as the pacesetter in this respect and lead the Indian banking system into the exciting field of national development.
Competitors and other players in the field:-
Top Performing Public Sector Banks
Andhra Bank
Allahabad Bank
Punjab National Bank
Dena Bank
Vijaya Bank
Top Performing Private Sector Banks
HDFC Bank
ICICI Bank
AXIS Bank
Kotak Mahindra Bank
Centurion Bank of Punjab
Top Performing Foreign Banks
Citibank
Standard Chartered
5
HSBC Bank
ABN AMRO Bank
American Express
Strengths
SBI is the largest bank in India in terms of market share, revenue and assets.
As per recent data the bank has more than 14,000 outlets and 25,000 ATM centers
The bank has its presence in 32 countries engaging currency trade all over the world
Strong domestic market position sustaining reach and customer confidence
Strong capital position helping pursue growth initiatives
Weakness
Lack of proper technology driven services when compared to private banks
In spite of modernization, the bank still carries the perception of traditional bank to new age customers
Opportunities
SBI’s merger with five more banks namely State Bank of Hyderebad, State bank of
Patiala, State bank of Bikaber and Jaipur, State of bank of Travancore and State bank of Mysore are in approval stage
Mergers will result in expansion of market share to defend its number one position
Since the bank is yet to modernize few of its banking operations, there is a better scope of using advanced technologies and software to improve customer relations
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Threats
FDIs allowed in banking sector is increased to 49% , this is a major threat to SBI as people tend to switch to foreign banks for better facilities and technologies in banking service
Customer prefer to switch to private banks and financial service providers for loans and mortgages, as SBI involves stringent verification procedures and take long time for processing.
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Board of Directors
Pratip Chaudhuri (born 1954), a 1974 batch alumnus of University Business School Chandigarh, is the current chairman of the State Bank of India. He took charge from O.P. Bhatt, on 7 April 2011.Prior to that he was the Deputy Managing Director (DMD) of the International Division of SBI. He has experience covering International Banking, Credit, Corporate Banking, Treasury and Operations, besides overseas experience in Canada. He was earlier posted as Chief General Manager (Foreign Offices), Managing Director, former State Bank of Saurashtra and Chief General Manager, Chennai Circle. He joined the State Bank of India 38 years back as a probationary officer in 1974.He has held several important positions in SBI including Chief General Manager of Chennai Circle. He is also credited with the merger of State Bank of Saurashtra in 2008, where he was a director. 8
Associate Banks
SBI has five associate banks:
State Bank of Bikaner & Jaipur
State Bank of Hyderabad
State Bank of Mysore
State Bank of Patiala
State Bank of Travancore
State Bank of Saurashtra - merged with SBI in 2008.
State Bank of Indore - merged with SBI in 2010.
Earlier SBI had only seven associate banks that, with SBI, constitute the State Bank Group. All use the same logo as SBI and all the associates use the "State Bank of" name, followed by the regional headquarters' name. Originally, the then seven banks that became the associate banks belonged to princely states until the government nationalised them between October 1959 and May 1960. In tune with the first Five Year Plan, emphasizing the development of rural India, the government integrated these banks into the State Bank of India to expand its rural outreach. There has been a proposal to merge all the associate banks into SBI to create a "mega bank" and streamline operations. The first step towards unification occurred on 13 August 2008 when State Bank of Saurashtra merged with SBI, reducing the number of state banks from seven to six. Then on 19 June 2009 the SBI board approved the merger of its subsidiary, State Bank of Indore, with itself. SBI holds 98.3% in State Bank of Indore. (Individuals who held the shares prior to its takeover by the government hold the balance of 1.77%. The acquisition of State Bank of Indore added 470 branches to SBI's existing network of 12,448 and over 21,000 ATMs. Also, following the acquisition, SBI's total assets will inch very close to the Rs 10-lakh crore mark. Total assets of SBI and the State Bank of Indore stood at Rs 998,119 crore as on March 2009. The process of merging of State Bank of Indore was completed by April 2010, and the SBI Indore Branches started functioning as SBI branches on 26 August 2010.
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International Presence
As of 31 March 2012, the bank had 173 overseas offices spread over 34 countries. It has branches of the parent in Moscow, Colombo, Dhaka, Frankfurt, Hong Kong, Tehran, Johannesburg, London, Los Angeles, Male in the Maldives, Muscat, Dubai, New York, Osaka, Sydney, and Tokyo. It has offshore banking units in the Bahamas, Bahrain, and Singapore, and representative offices in Bhutan and Cape Town. It also has an ADB in Boston, USA. SBI operates several foreign subsidiaries or affiliates. In 1990, it established an offshore bank: State Bank of India (Mauritius). In 1982, the bank established a subsidiary, State Bank of India (California), which now has ten branches – nine branches in the state of California and one in Washington, D.C. The 10th branch was opened in Fremont, California on 28 March 2011. The other eight branches in California are located in Los Angeles, Artesia, San Jose, Canoga Park, Fresno, San Diego, Tustin and Bakersfield. The Canadian subsidiary, State Bank of India (Canada) also dates to 1982. It has seven branches, four in the Toronto area and three in British Columbia. In Nigeria, SBI operates as INMB Bank. This bank began in 1981 as the Indo-Nigerian Merchant Bank and received permission in 2002 to commence retail banking. It now has five branches in Nigeria. In Nepal, SBI owns 55% of Nepal SBI Bank, which has branches throughout the country. In Moscow, SBI owns 60% of Commercial Bank of India, with Canara Bank owning the rest. In Indonesia, it owns 76% of PT Bank Indo Monex. The State Bank of India already has a branch in Shanghai and plans to open one in Tianjin (China). In Kenya, State Bank of India owns 76% of Giro Commercial Bank, which it acquired for US$8 million in October 2005.
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Services of State Bank of India State Bank of India Services is most varied and innovative amongst all its contemporaries. State Bank of India Services includes a host of products and services to suit all types of consumers.
State Bank of India Services is offered through the following subsidiaries and Joint Ventures: • Banking Subsidiaries - State Bank of Bikaner and Jaipur (SBBJ), State Bank of Hyderabad
(SBH), State Bank of Indore (SBI), State Bank of Mysore (SBM), State Bank of Patiala (SBP), State Bank of Saurashtra (SBS) and State Bank of Travancore (SBT). • Foreign Subsidiaries - State bank of India International (Mauritius) Ltd., State Bank of India
(California), State Bank of India (Canada) and INMB Bank Ltd, Lagos. • Non- banking Subsidiaries - SBI Capital Markets Ltd (SBICAP), SBI Funds Management Pvt
Ltd (SBI FUNDS), SBI DFHI Ltd (SBI DFHI), SBI Factors and Commercial Services Pvt Ltd (SBI FACTORS) and SBI Cards & Payments Services Pvt. Ltd. (SBICPSL) • Joint ventures - SBI Life Insurance Company Ltd (SBI LIFE), SBI General Insurance
Company Limited, SBI-SG Global Securities Private Limited.
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Products and services offered by State Bank of India:
A. Personal Banking Term Deposits
Loan to affluent pensioners
Recurring Deposits
Property Loan
B. Home Loans C. Loan against share/debentures D. SBI Car Loan
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E. Rent Plus F. Education Loans G. NRI Services H. Agriculture / Rural
Symbol & Slogan
Logo Designer: Shekhar Kamat, NID, Ahmedabad “The circular form of the emblem suggests unity, completeness, the fullness of man’s being and his growing consciousness and continual expansion (of the bank); like concentric rings in water, to cover the entire country; the small circle in the center connotes that despite the bank’s size, it is the small man who holds the center of State Bank stage.
Logo release: 01 October 1971, on the day of inauguration of SBI Central Office building
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Previous logo:
The first Emblem of the State Bank of India adopted in 1955 is showing a banyan tree. The banyan tree has strong roots and its branches are capable of propagating and growing because of its aerial roots
The Marketing Initiatives by State Bank of India
SBI carried out various marketing initiatives to enhance its reach. Th ey included
Segregating and targeting existing high value customers,
Cross sales of other products,
Setting up call centers and outbound sales force to secure new customers.
Plans were also made to utilize database marketing to pursue large and medium sized Corporate, government and trade finance customers.
Database marketing was expected to draw increased revenue from cross selling, lower costs and increased customer loyalty. SBI also introduced various other ways of reaching out to customers like extension of hours of work(SBI increased daily working hours by two hours and Sunday banking was introduced) and
Aggressive marketing through print and television media.
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Some of the strategies to cope with the current scenario
It is the part of SBI`s philosophy to open new branches .The Bank is forging ahead with cutting edge technology and innovative new banking models, to expand its Rural Banking base, looking at the vast untapped potential in the hinterland and proposes to cover 100,000 villages in the next two years. SBI is planning to hire 11,000 employees in the current fiscal. It is also focusing at the top end of the market, on whole sale banking capabilities to provide India’s growing mid / large Corporate with a complete array of
products and services.
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Conclusion 15
India’s largest bank, the State Bank of India (SBI) has beaten all expectations. Despite being a
public sector undertaking, the SBI has outperformed several private banks in almost all the areas. An impressive and probably the highest growth in the industry has been observed by the bank in housing loan (20 per cent), small and medium enterprises (25 per cent), auto loans (30per cent) and mid corporate (24 per cent). SBI’s growth rate in advances stands at 23.4 per cent, which is above the average market growth
of 21.6 per cent. Even the yield on advances has increased from 8.67 per cent to 9.90 per cent Large corporates (23 per cent growth) have been one of the favourites of the SBI. But an impressive growth in the mid corporate (24 per cent increase) and small and medium enterprises (26 per cent increase) has given an indication that Bhat is equally interested in other segments also. SBI has done extremely well in the international banking business. Traditionally, the international business constitutes six to seven per cent of the total business. However, this figure has risen to 10 per cent this year. Banks claims highest provider of corporate syndicated credit and capture India related business in high potential countries. An impressive 50 per cent growth in international advances, to Rs 58135 crore, has been declared by the bank. On the income side the bank has registered a robust 29 per cent increase in income from other heads. Income from mutual funds and insurance has seen an impressive 79 per cent increase. The bank’s cost to income ratio has declined by 520 basis points from 54.20 per cent to 49 per cent,
which leads to an impressive growth of operating profit by 31 per cent to Rs 13107 crore. Several initiatives, like reverse mortgage, have been taken up by the bank. It is claiming to give the best of customer services like opening the account in 10 minutes, home loan disbursal within three days - for high value loans and increased employee productivity. In rural areas, the bank has employed more than 3000 people to augment its sales.
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The State Bank of India or SBI bank is India’s largest banking institution, with its headquarters
in Mumbai. This is the only Indian bank that has won recognition and been listed among the top 100 world banks’ list based on the Fortune Global 500 rating. Slogans
With you all the way
Pure banking nothing else
The Banker to every Indian
The Nation banks on us
Awards and Recognitions
1. The only Indian bank to find a place in the Fortune Global 500 list- improved the ranking from 495 to 380 this year. 2. Improved the ranking from 290th position last year to 150th this year in Forbes 2000 list of largest companies in the world. 3. Reputation Institute, US, has ranked SBI 29th. 4. Awarded “the Bank of the Year 2008- India” by Banker Magazine, London. 5. Ranked 59 in global 500 Financial Brand Recognition Ranking by Brand Finance, London’08. 6. Ranking in “The Banker - Top 1000 World Banks, improved to 57 from 70 in 2007. Only
Indian bank among top 100 banks in world. Ranked 8th in top 25 banks in Asia. 7. Ranked # 1 in survey of top 5 companies in India in terms of financial reputation by Wall Street Journal- Asia.
Others
“Best Executive” Award to the Chairman by Asia Money.
State Bank of India also improved its ranking in “Fortune” 500 Global List,
“Forbes” list of 2000 largest companies in the world, “Banker” list of top 1000 world banks,
Brand Finance – Global 500 Financial Brand recognition, to name a few.
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“Most Admired Infrastructure Financier” Award by KPMG,
“Top Public Sector Bank under SME Financing” by Dun and Bradstreet
The Bank was voted, for the third year in a row, as the “Most Preferred Housing Loan” and “Most Preferred Bank” in the CNBC AWAAZ Consumer Awards in a survey conducted by
CNBC TV18 in association with AG Nielsen & Company.
The Bank was also awarded the “Best Home Loan Provider” as well as “The Best Bank” – by
Outlook Money Awards, 2008.
SBI has been rated as the Best Public Sector Bank for Rural Reach by Dun & Bradstreet.
The Bank has won awards for topping SHG-Bank Credit linkage in Orissa, Jharkhand, Maharashtra, Uttarakhand, Tamil Nadu and Uttar Pradesh.
The Bank was awarded Reader’s Digest “Pegasus Corporate Social Responsibility Award 2007”
in recognition of its contribution towards Rural Community Development.
The Bank was conferred the following National awards by the Government of India (GOI), Ministry of Micro Small and Medium Enterprises for the FY 2007- 08: (i) First under "National Awards for excellence in lending to Micro Enterprises". (ii) Second under "National Awards for Excellence in MSE Lending". (iii) The Bank was also presented an award for outstanding performance in the area of finance to SMEs by Dun & Bradstreet.
State Bank of India Voted THE BEST BANK in Cash Management Services in local currency by AsiaMoney. State Bank of India wins 2 awards for Best Rural Banking Initiative and Best IT Architecture
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CORPORATE SOCIAL RESPONSIBILITY
Corporate Social Responsibility has always been a part of the State Bank of India covering various social, environmental and welfare activities. In SBI, they believe that they owe a solemn duty to the less fortunate and underprivileged members of the society to make a sustainable social change in their development.
Focus areas for CSR activities are: • Supporting Education • Supporting Healthcare • Supporting Girl Children & Child development. • Assistance to poor & underprivileged. • Environment protection. • Clean Energy. • Entrepreneur development programme. • Help in National calamities
The breakup of sectorial deployment of CSR spends during the year:
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Supporting Education :
• To support school education and to bring happiness to millions of school children specially the
underprivileged children, Bank provided 1,20,000 electric fans to 12,000 schools across India. • During the year, the Bank also provided large number of buses/vans to needy schools.
Preference has been given to schools for physically/mentally challenged children, and children belonging to economically weaker sections etc. SBI also assisted them with computers, furniture and other accessories. • To transf orm and upgrade the efficacy of education in schools run by Municipal Corporation of
Greater Mumbai, SBI is extending funding support.
Responsibility to the Nation:
• Girl Child adoption- Our branches have adopted girl children from underprivileged class and
assist them financially for their education. Bank has adopted 17627 girl children.
Assistance for Natural Calamities: SBI has always been at forefront to help the States affected
by natural calamities. During the current fiscal, the Bank has lent its helping hand to the states who faced problems, with donations of Rs 5.50 Crores to the Chief Minister's Relief Fund of the respective states to provide help to the people affected by natural calamities.
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Financial Status as of July 2012 Revenue: US$ 36.950 billion (2012) Profit: US$ 3.202 billion (2012) Total assets: US$ 359.237 billion (2012)
In Forbes magazine it ranks as 267 th in term of sales, 256th in term of profits, 69th in terms of assets and 298th in terms of market value out of 2000 top most companies around the world.
Stock Market: Share price of State bank of India is been traded at a price of 2484.80 on BSE and 2486.70 on NSE as on 4th January 2013.
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