The Stylist Handbook Winter 2010

The Couture House, LLC © 2010

THE STYLIST HANDBOOK
Published by The Couture House, LLC Los Angeles, CA www.TheCoutureHouseLA.com [email protected]

Masthead
Devon Poer Editor In Chief [email protected] Daryl Henderson Director of Photography [email protected] Katie Weaver Executive Editor [email protected] Jake Burbank-Goldrich Senior Editor Melissa Cabana Senior Editor Fashion Stylists Devon Poer, Soyon An, Laurie Brucker, Brandy Joy Smith, Aban Sonia, Rodney Burns Writers Devon Poer, Katie Weaver, Schaztie Miller, Susan L. Cox, Laurie Brucker, Salvador Camarena, Kimberlee Barlow, Kritsa Peck, Melissa Cabana Photographers Daryl Henderson, Tyler Mitchell, Efren Beltran, Ricardo Reyna, Kirstin Knufmann, Marco Schillaci, JSquared Photography, Mike Adams

www.TheStylistHandbook.com

On the Cover

Model: Lisa Bennett / BMG Models Photographer: Daryl Henderson Key Stylist: Devon Poer Stylist: Katelynn Tilley Hair: Aubrey Loots Makeup: Klara Hartyunyan Wardrobe: aLine Media Showroom
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Contents

8: Defining Modern Fashion Stylist 12: Feature Front Row of Change 16: Editorial Wanderland 32: Celebrity Melora Hardin 38: Celebrity Jon Huertas 40: Stylist Soyon An 42: Editorial Poly Chromatic

86: Editorial Back in Time 96: Influence Style Guide 98: Designer Dorsia 101: Designer Velvet Angels 102: Designer Onna Ehrlich 104: Designer Spirit Hoods 108: Editorial Air Heart 118: Stylist Laurie Brucker 120: Photographer Daryl Henderson 124: Hair Stylist Aubrey Loots 128: Makeup Artist Cristina Romeo 132: Behind the Scenes Cover Shoot 134: Directory Los Angeles Showrooms

12 16

32

50: Feature Oh! LA 56: Agency Cloutier Remix 60: Editorial California Winter 66: Designer Kao Pao Shu

50

74: Influence Social Stylist 78: Education School of Style 82: Education Your Styling Kit

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Winter 2010

Contributors
Devon Poer - Editor In Chief Starting her career in fashion styling, magazine publishing and new media development only four short years ago, Devon has quickly made an impact on the styling world.

Daryl Henderson - Director of Photography With over 15 years of experience in photography, Daryl is fast becoming known for his creative eye and effortless ability to capturemore than a thousand words.

Katie Weaver - Executive Editor Fashion designer of Erthn Gear and editor from The Couture House, Katie has been here from the beginning, almost literally.

Jacob Burbank-Goldrich - Senior Editor This magazine wouldn’t be as perfect without the help of our master editor. Jake has never let us down. Thank God for him!

Laurie Brucker - Writer/Feature Image consultant, stylist, and journalist are not descriptive enough to explain the many things Laurie does, but you’ll love her for sure.

Winter 2010

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Letter from the Editor...

ix months ago I decided to just follow my passion and my heart. I fell in love with editorial styling for fashion and beauty, and now want nothing more then to become a better stylist, writer and person. I’ve figured out what I love as a career and I want to express and share it with others who are like minded. I’m really a hippie at heart and believe that love should be free and this magazine is for all of us! However, this Winter issue has been bitter sweet to say the least. Starting a magazine is not an easy task, especially when life and people throw you off track. First off, when your a start up magazine, sometimes coordinating content deviates from its original plan, yet breeds new ideas, such as the new Cover Contest we will be hosting for the Spring 2011 issue. Secondly, just days before we were set to release this issue I got a call that my grandfather was on his death bed and family always comes first. However, nothing will stop this issue from coming out, I’m just too stubborn and I’d rather be fashionably late! Besides its set backs, I’m so excited for this issue and all its great content, we have really stepped it up. Writer Schaztie Miller gives us a wonderful story on the influence of the fashion blogger in “Front Row of Change” and how its impacting the fashion world (pg 12). Daryl Henderson delights us with “Wanderland” our cover fashion spread that is masterfully artful (pg 16). We talk style and entertainment with Actress Melora Hardin (pg 32), along with two time Emmy award winning Costume designer and Stylist Soyon An (pg 40). I dedicate this issue to my grandfather James Hartley, who taught me love, patience and how to laugh. We will miss you and Love you always!
Winter 2010

S

Kisses, Devon Poer Editor In Chief

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Defining the... Modern Fashion Stylist
Part 2: Photo Shoot Styling
By Devon Poer

Photographer: Efren Beltran Prop Stylist: Devon Poer
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n the first issue of The Stylist Handbook, we introduced a series called “Defining the Modern Fashion Stylist”, which is to serve as an educational platform for the art of editorial styling. Part one addressed the concept of “Still Life Styling” which we will take you into further. Photo shoot styling for beauty is essentially prop styling and falls under the realm of editorial styling when imagery is involved. Whether it’s for publications, magazines, books, websites, catalogs, advertising, or online. The image that you capture is the essence of a “Still Life Image.”

I

During the Middle Ages in the Ancient Greek and Roman art, still life paintings were completed by artists using an arrangement of design elements within a composition of objects such as food, flowers, plants, rocks, shells or man-made ideas. Today’s modern still life artists are composed of a group of collaborators such as a photographer, photo stylist and beauty team when models are involved. This modern art form is a collective effort and are the images that we look at everyday... advertising.

Winter 2010

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Winter 2010

Product Versus Prop
Your focus needs to start on three things: cut, cloth, and color. Next your image will consist of mulitple elements, but your main concern should be your product and your prop. You know what your product is, whether it be cosmetics, jewelry, fashion, food, and so fourth. Your prop, however, is that added element to your image to give it personality and character. It sets a tone and tells a story as if treated like an artist’s rendition of color, shape, composition and texture.

The Narrative
Your story: what are you saying to your target audience? Does the image you see make you think of a fun night out or maybe your winter style? Whatever it maybe, who is it speaking to and what is being said without the use of words?

Winter 2010

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Feature Story

F
L

ront Row of

C

hange

Fashion Bloggers are Shaking Up the Fashion Industry
By Schaztie Miller

Bryan Boy sitting two seats to the left of Anna Wintour.

ooking at the front row of Dolce & Gabbana Spring/Summer 2010 collection this past January, one might notice a few new faces. These faces belong to neither editors, actresses, nor socialites. Bryan Grey-Yambo, better known as “BryanBoy”, fashion blogger is sitting on the front row, mind you, just two seats away from the all-powerful Anna Wintor. A former web developer, his blog, Bryanboy.com, which attracts up to 180,000 visitors a day, is quickly becoming a hit among fashion’s inner circle. Spring 2010 Fashion Week marked the first year that fashion bloggers have been invited and welcomed openly by designers to sit on the front row of major fashion shows. Their presence has produced a mixed review within the industry. To the editors, fashion blogger’s presence is a painful reminder of the changing times and the democratizing power of the Internet. “Sure, one could say that the Internet opened up doors for everyone to be a critic,” states Bryanboy. To the fashion bloggers, it’s a blessing and a chance to be heard. Nevertheless, fashion blogger’s presence is another example of fashion’s modern evolution.

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Winter 2010

These changes can be seen in a few isolated developments including the introduction of The Style Network, FashionTV, shows like Project Runway, the Rachel Zoe Project, What Not to Wear, fashion magazine on the web, fashion style bloggers, live runway shows on the Internet, new media and the birth of “cheap chic”.

bloggers, its a blessing and a chance to be heard.”
The recent emergence of fashion bloggers is next in the biggest series of changes. Until recently, only fashion editors held the key to publication influence. Month after month, consumers purchase magazines and shift through trend lists and styled spreads – all hand selected by powerful editors

“To the fashion

Tavi Gevinson of www.StyleRookie.com and top stylists. But fashion bloggers have been offering an alternative. That alternate is what the public wants. There has been in recent years, a backlash against high fashion. Movies like “The Devil Wears Prada”, issues with models being too thin and questionable retouching. Major fashion houses and designers going under like Issac Mizrahi and Christian Lacroix, the vast majority of consumers have been craving anything that is seen as “anti- high fashion.” They love shopping at secondhand and consignment shops - wanting to still wear high-end designers, but be damned if they’re caught dead paying for a high-end price.

Fashion has always relied on operating under exclusivity. To be more specific, the trickle down effect – meaning the fashion elite (high end designers, luxury brands, wealthy style icons, etc.) set the trends that would eventually “trickle down” to the masses in the form of lower end goods, which often result in the fashion elite no longer finding those trends desirable, once the masses have adopted them. Fast-forward, and the fashion industry, much like the society that surrounds it, has changed drastically.

Winter 2010

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“Change is inevitable for the fashion industry. Being an industry that revolves around change....”
Beginning as an Italian fashion label, GO International manufactures lines for retailers, such as Target. They have been a pioneer in introducing affordable designer fashion to the masses by producing Collections from designers like Anna Sui, Proenza Schouler, Alexander McQueen, and Rodarte, whose collection was partially inspired by 14 year-old fashion blogger Tavi Gevison of StyleRookie.com. These changing attitudes naturally built an opening for the need of “alternative fashion coverage.” Fashion blogging icons like Bryan Boy, Tavi Gevison, and Susie Bubble have quickly stepped up to the plate and filled that void. Fashion bloggers most likely didn’t go the traditional route of college or the hellish internship followed by the long climb up the editorial ladder, nor did they have industry access or resources. They are, most likely, well-connected fashionistas with something to say – your everyday fashion lovers. They have probably worked in the industry or are doubling as a model, boutique owner, stylist, writer or aspiring designer. All these qualities appeal to the downto-earth nature that consumers want to achieve.
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Bryan Grey-Yamboo of www.BryanBoy.com

Susie of www.SusieBubble.com

Winter 2010

Naturally this creates a situation. On one hand, you have the use of fashion bloggers on the front row, which creates a larger market and more exposure for designers, and sometimes that exposure is reciprocated, like Marc Jacob’s BB Ostrich bag in honor of Bryan Boy. This relationship between designers and bloggers was once exclusive to only the fashion elite, not so much anymore.

Like some situations, this one ends with posing a question: Should the fashion industry continue to open up—be even more assessable to the public, or should the industry try to retain some air of exclusivity? Change is inevitable for the fashion industry. Being an industry that revolves around change, innovation, and reinvention, it does have a hard time dealing with changes within its own infrastructure.

Winter 2010

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Dress: aLine Media, Shoes: Velvet Angels, Ring: Micha Design

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Dress: Deneisha, Top: DNA Couture Leggings: Kao Pao Shu, Necklace & Ring: Micha Design 23 | The Stylist Handbook

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Blouse: Juicey Couture, Skirt: Kao Pao Shu, Shoes: Velvet Angels, Necklace: Micha Design Ring: Linda Rose, Bag: Kao Pao Shu 27 | The Stylist Handbook

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Dress: Tony Bowls, Fur: Stylist Own, Bracelet-Ring: Micha Design, Earrings: Linda Rose Vintage

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INTRODUCING
MARGARET ROWE
S PE CIA L OC C AS I O N J EW EL R Y C O LL EC TI ON

the

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MARGARET ROWE
C O U T U R E J E W E L R Y
LO S ANGE L ES • N EW YORK • T ORO NT O • SYDN EY

MARGARET ROWE COUTURE JEWELRY • 310.804.8056 • www.MargaretRowe.com

Celebrity

Photography by Kirstin Knufmann

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Winter 2010

M

elora Hardin

By Devon Poer

mind when describing Melora Hardin. With a successful TV, Film, and Music career under her belt, she has been in show biz since she was 6 years old. We were very excited to get the scoop on how she keeps herself fashionable and stylish with such a busy career. Melora is perhaps most recognized for her on-going portrayal of “Jan Levinson” on the U.S. version of the “The Office.” She was recently seen starring in Jimmy Smits’ new, but short-lived NBC drama, “OUTLAW” and has a couple movies coming out as well. Melora is definitely a busy and talented lady.
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C lassic, sexy and stylish are the first words that come to

Celebrity

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Winter 2010

Actress and Singer

DP: Do you use a fashion stylist and when?

MH: Rarely, but I have when someone has had a vision for me and I’ve enjoyed it. I love collaborating on anything, so I like having someone around with style, helping choose the best thing for me. DP: You have a really great sense of style, where do you think you get that from?

Q&A
“I like having someone around with style helping choose the best thing for me.”
MH: I loved the white, David Meister dress I wore to the Emmy’s a few years back. It was modern yet classic, a bit Grecian, sexy with that plunging neckline, extremely comfortable and looked amazing with all the gorgeous gold jewelry I was wearing, warm and luscious! Not too serious, but not crazy playful either, just hit the right note all the way around and I felt really beautiful and sexy in it. DP: What are some of your favorite designers and why? MH: Prada, because its edgy with a little bit of years gone by, textural and flattering, in a surprising way. Alexander McQueen, because his lines are classic, yet frayed, clean, yet rough around the edges. Christian Lacroix, for the flattering theatricality of his gowns. Calvin Klein and Ralph Lauren for the classic, richness to their timeless lines. I also love the Swedish designers like Oilily for more casual, everyday clothes that are fun and whimsical, with fabulous, bright colors, patterns and playfulness. DP: On top of your acting career you have a music career, how does your music relate to your sense of style? MH: My music has an old but new feel to it, classic and current all at once with some flair, romance, sex, depth, theatricality and humor thrown in there,
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MH: Thank you! I think my father encouraged me to have flair in the way that I dressed from a very young age. He also encouraged me to be mindful about accentuating my best assets and learning to camouflage the things I don’t adore. He’s a sculptor and very creative and I think he understood that fashion and especially, personal style, is a creative expression of who we are. I’ve always thought of it that way and so my style is made up of many different moods and parts of me. DP: How would you explain to someone what it’s like dressing for your profession? MH: Just that it’s definitely part of what I do. Looking good is essential at events and during press time. Luckily, I enjoy it most of the time but I’m sure for those who are not naturally drawn to expression through their personal style, it would be difficult and daunting. DP: Which character have you played that was closest to your own personal style? MH: Well because I’m a moody dresser, I can find things I like in most of my characters, but, I have to say my character on OUTLAW, ‘Claire,’ dressed with great flair, style and class which I love. So, I think ‘Claire’ is closest to me without quite so many suits. DP: What has been your favorite red carpet moment to date?
Winter 2010

Celebrity

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Winter 2010

so I’d say my whole style sense is represented in my music for sure. I also just released an elegant CD called, “All The Way To Mars” and I’ve recently put together a, yet unreleased, dance mix of one of my songs on that album called, “A Boy And His Cat.” I’m so excited about it and can’t wait to do the video for the song. I will definitely be creating a character that is intense, mega-watt hot and kittenish which will be great, creative fun for me!!! Keep your ears peeled, coming soon to a dance club near you!!!

COVER CONTEST Spring 2010 Deadline Feb 2, 2011
www.TheStylistHandbook.com

“Looking good is essential at events and during press time.”
DP: What is your latest project(s)? MH: I am back on “The Office” this season as ‘Jan Levinson” and I have a family comedy that just came out called “Knucklehead” that I star in with The Big Show and I just completed an indie, Sundance-bound feature film, a very dark drama called “I Melt With You” with Rob Lowe and Jeremy Piven. Thank you Melora for taking the time to answer our questions. We look forward to seeing you on the small and big screens as well as rocking out to your music on the dance floor.

Guidelines: - Submit link or folder with 10 plus images of full story - Provide credits for team and wardrobe - The images must come from the Photographer or copyrights owner

www.Melora.com
Winter 2010

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Celebrity

Huertas
By Katie Weaver

J

on

Q
Photography by JSquared Photography Stylist Shane Cisneros Grooming Joanna Pensinger Winter 2010

Jon plays a sexy detective on ABC’s new hit

show “Castle.” We caught up with Jon to discuss his style and dressing his character to look good on the show.

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Q&A
KW: Do you use a fashion stylist and when? JH: I don’t have a regular stylist but I do have an interest in working with a guy named Mike Sam. I was in basic training with him in the military and happened to bump into him at The Beverly Center and found out he was now a stylist. I think we could come up with some interesting looks for me. I’m pumped and happy for his success! KW: You have a really great sense of style, where do you think you get that from? JH: I don’t really know...I feel like I don’t pay much attention to what I’m wearing. Maybe that’s the best way to go about style (don’t try too hard looks like you’re trying too hard!). But I know that I wear what makes me feel good to include: Comfort, Fit & Color palette...I like colors that make me feel tactical - always ready. KW: How would you explain to someone what it’s like dressing for your profession? JH: Dressing for my profession is easy, someone does it for me. Being an actor, I can wear sweats to work, get in my trailer, look in my closet and find the “Sickest” clothes. Then look good on the show. Of course, at the beginning of the season I do meet with our Costume Designer and we develop the look and style of my character together. Then they do the shopping and put the looks together based on the guidelines we established. It’s pretty fuckin’ simple to look cool on TV. KW: Which character have you played that was closest to your own personal style?

JH: I think my current character, ‘Detective Javier Esposito,’ is the closest character to my own style because essentially he’s me. The writers allowed me to help develop his sense of character and style. It’s really the first time I’ve had that opportunity.

“Comfort is so important to me and if it doesn’t fit right, it don’t feel right!”

KW: What has been your favorite red carpet moment to date? JH: I definitely don’t have one of those...I don’t love the red carpet. I think I’m pretty shy when it comes to getting my pic taken. I guess if I had to choose one though, the best time I had on a carpet was at the HALO REACH launch party. Nathan Fillion, Alan Tudyk and I just acted like a bunch of kids excited about a video game...I was able to let go a bit. KW: What are some of your favorite designers and why? JH: I really like John Varvatos, James Perse and Calvin Klein...for me it’s about the fit. Comfort is so important to me and if it doesn’t fit right, it don’t feel right! KW: What is your latest project? JH: We’re currently filming the Third Season of “Castle” on ABC. I still play ‘Esposito’ and I’m holding it down as the Stylishly-Tactical-SelfProclaimed-Hilarious-Tough guy of the show.

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Stylist

urrently the head costume designer for Fox’s hit TV shows AMERICAN IDOL and SO YOU THINK YOU CAN DANCE. Soyon took home an Emmy award for her work on “So You Think You Can Dance” in 2009 and again in 2010. Her fashion and style extends to musicians, magazines, TV and film, with past experience with names like Jennifer Lopez, Sean Kingston, Adam Lambert and Pink. She recently wrapped up designing for Carrie Underwood’s PLAY ON tour and is also working as the fashion editor for JIMON MAGAZINE.
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C

S

oyon An

By Devon Poer

Fashion Stylist and Emmy Winning Costume Designer

The lines between fashion styling and costume design are very blurred within the TV and Entertainment industry. To be successful you need to be able to style and design from concept to creation and non-stop. Soyon An is doing just that and with two Emmys already under her belt I was excited to hear about how she has come so far so fast.

Q&A
pretty typical is that my workdays average about 16 hours, no matter what I’m doing and where I am. And working 7 days a week comes with the territory. DP: What is the best part of your job? SA: The creativity and being my own boss (most of the time...)

DP: When did you start designing and styling? SA: I started fashion designing when I was 18. I freelanced for private labels and started styling and costume designing about 5 years ago. DP: Where did you go to school or receive training? SA: I went to Otis College of Art and Design at the age of 16 and then went to FIDM for a faster route to learning the foundations of my industry. DP: How did you get started as a costume designer and stylist? SA: I got started as a costume designer and stylist when I was asked to go on tour with season 2’s So You Think You Can Dance. After that it’s been non-stop! DP: What’s a typical day on the job like? SA: There’s no real routine for me unless I’m on 1 show. But my typical day ranges from being in an airport, or waking up in a different city to working inside an arena, or getting to a TV studio. What is
Winter 2010

“Learn your basics... learn to sew, pattern and drape.”
DP: How are dressing musicians for TV different then dressing them for a tour or appearance? SA: Dressing musicians for TV: you have to be careful of certain colors, patterns, and wardrobe silhouettes. For tour: Making them even bigger and better in person because you don’t get the camera angles in a front row seat as you would in your living room. Appearances: It all depends on what the appearance is for... that’s case by case. DP: What advise can you provide for aspiring stylists and costume designers? SA: Learn your basics... learn to sew, pattern and drape. It’s good to know how you’re staff is putting it together.

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Poly

Chromatic
Photography: Ricardo Reyna Styling: Brandy Joy Smith
Styling Assistants: Rose Tran, Seanne Edwards Hair: Michi Lafary Makeup: Clarissa Luna Model: Kathleen Carmichael

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American Apparel, multi layered petticoat; American Apparel, cotton spandex legging; Cynthia Vincent, Arden heel with leather studs

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Married to the MOB, drug dream leggings; Jessica Simpson, blue suede shoes; Saks Fifth Avenue Private Label, mustard yellow leather gloves, Amanda Uprichard, blue “Dakota” blouse, feathers in hair stylist own

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American Apparel, tricot high-waist red zipper leggings; Married to the MOB, track-star jacket; Patricia Field, red sequin beret; Belle by Sigerson Morrison, black & wood heels; navy socks stylists own

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Forever 21, over sizes black bow head band; Cynthia Vincent, leather bootie; Maggie Ward, black bike shorts; Vince, torn sweater in black; Wet Seal, neon pink leg warmers

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Sinclaire 10, black ruffle front Jacket; Cynthia Vincent peep toe booties; Wet Seal, neon yellow tights.

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a leading fashion public relations agency based in Los Angeles

major editorial coverage red carpet & special events celebrity & product placement viral & social media campaigns stylists are welcome to pull for their clients 560 S. Main Street, Suite 7W Los Angeles, CA 90013 213.624.0204

www.alinemedia.com

Feature Story

efore moving to Los Angeles over two years ago, my places of residence consisted of Seattle, Washington and London, England. During, a lot of my time was spent on the fashion show circuit either working shows for London Fashion Week or producing shows in Seattle. I didn’t just attend or produce these shows, I also reported on them and asked lots of questions. Being no stranger to the stress, anxiety, anticipation and excitement accompanied by the mighty fashion show - a fashion show is a very thrilling experience! Every city is different and has its own culture, aesthetic and spirit. The environment, from a social stand point, plays a huge role in fashion within our metropolis of subcultural cities. Los Angeles is no stranger to an ever evolving Fashion Industry full of strong subcultures. This fall I was excited to be sitting front row as opposed to backstage barking orders. I find it very disheartening the lack of respect the LA scene gets. It seems that everyone is quick to compare, but in all honesty you can’t compare this city to any other city. Everything about it is unique straight down to the Southern California mentality.

B

Photographer Daryl Henderson Winter 2010

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A glimpse into Los Angeles Fashion Week for Spring 2011
By Devon Poer

Oh! LA

Designer MILA Winter 2010 51 | The Stylist Handbook

Feature Story

Concept LA started this year in March of 2010 by Mike Vensel and Brady Westwater. The ‘concept’ behind Concept is “to showcase LA’s finest designers - established, emerging and unknown - and create a place where La - and other designers - can present their work in a professional setting and at an affordable price. The first ‘concept’ was that no designer will ever be turned away for financial reasons and no designer will ever be shown for financial reasons. The second ‘concept’ was that the shows will always be on dates that support Market Week and with hours and locations that work with markets.”

www.ConceptFW.com
Designer Valerj Pobega

Designer Bryan Hearns The Stylist Handbook | 52 Winter 2010

Designer Kucoon

Photographer Daryl Henderson

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Feature Story

Directives West is the West Coast merchandising consulting division of The Doneger Group. They provide clients with comprehensive market analysis in all categories of fashion business, including women’s contemporary, better, junior, moderate, accessories, men’s, young men’s and children’s, with the unique perspective and influence of West Coast fashion and lifestyle.

www.DirectivesWest.com

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Winter 2010

Designer Fraiche

Photographer Efren Beltran

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Agency

An Interview with Cloutier Remix’s Madeline Leonard

itting down to interview a woman like Madeline Leonard from Cloutier Remix Agency at their new Culver City location was not only nerve-wracking, but intensely rewarding. Her 23 years of experience in the industry is not only an amazing piece of Los Angeles history, but part of its promising future. Asking the typical questions and going through the motions of the topic regarding the birth of the ‘fashion stylist’ in Los Angeles, and how it really began in just the last 20 years, Madeline had this to say, “Absolutely, it was around that time that LA started getting serious about fashion and about magazines, modeling agencies. Around that time European photographers were starting to come here—Helmut Newton would spend winters at the Chateau Marmont.” As the conversation continued Madeline said one thing that really stuck with me as a stylist. She said, “Most stylists end up organically having their specialties grow,” and she is so right. Not every field in the realm of fashion styling is the same. You really just have to plant your seeds and see where they grow.

S

M IU
ix t

p!

By Devon Poer

www.CloutierRemix.com
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Q&A
DP: What can you tell me about Cloutier Remix as an agency? ML: Cloutier was the first well-established hair, makeup and styling agency on the West Coast. We’ve been lucky that we’ve been representing top talent from the very beginning. We have seen the industry change a lot since the agency first opened 27 years ago. Founder, Chantal Cloutier, a real innovator, was the first to open a hair, makeup and styling agency in Los Angeles. By attracting an international roster, she brought A-list fashion, beauty and music expertise to an industry that had previously been dominated by film and television artists. DP: Can you tell me about what’s happening now? ML: I started working with Chantal 23 years ago, and part of the change is that I recently became the owner of the agency. We have added the name remix to let everyone know that we are really shaking things up and doing things differently. DP: What is the interworking of an agency? ML: We represent the stylist, we handle their bookings, we procure work for them, negotiate the work; we are always building relationships with any type of client that are going to bring work or help grow a stylist’s career. DP: What advice can you give to stylist? ML: We look for talent, professionalism, personality, solid history and a good reputation. Have a good attitude, avoid diva like behavior. A stylist should be able to handle the accounting side of their job, like staying on budget, keeping receipts, etc. It’s just as important as the creative side of being a stylist.
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Agency

Stylists Represented by Cloutier Remix:
Heidi Meek Naomi deLuce Wilding Pauline Leonard Gemina Aboitiz Phillip Bloch Nicole Olson Maria Divaris Ricci DeMartino

Thank you so much Madeline for taking the time to talk to The Stylist Handbook, we love your new location and look forward to hopefully working with you in the future... wink, wink!

no ordinary life

Follow my blog...

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www.DevonPoer.com

Winter 2010

California Winter

Photographer: Tyler Mitchell Stylist: Rodney Burns Hair/Makeup: Kimberlee Barlow Wardrobe available at Church Boutique in Los Angeles, www.churchboutique.com

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Winter 2010

Top by Daniel Patrick-Dessert White Armory Tank, Vest by Daniel Patrick-Ivory Flux Vest, Belt by Nomadic Exquis, Shoes by Ron Donovan, Jewelry by Lou Zeldis, Snake Vertebrae bracelet, White Pebbel necklace.

Winter 2010

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Dress by Jerell Scott, Necklace by Catherine Michiels

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Winter 2010

Skirt by Vintage Oleg Cassini, Top by Antonio Berardi, Shoes by Ron Donovan ‘Adria Vernice,’ Jewelry by Garnazelle, Coral Rose RIng

Winter 2010

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Dress by Riser Goodwyn, Shoes by Ron Donovan ‘Adria Vernice’

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Winter 2010

Dress by Sally Lapointe, Shrug by Sally Lapointe black neoprene shrug, Shoes by Ron Donovan ‘Adria Vernice,’ Bag by Moe, Black Croc ‘1&2’ clutch, Jewelry by Edwards and Rellace Bakelite cuff w/diamonds and emeralds

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Designer

Contact Francesca Albanese, [email protected]

www.kaopaoshu.com
ao Pao Shu is the brainchild of Bosnian designer Naida Begeta. Naida graduated from the University of Sarajevo’s Academy of Fine Arts with a focus on product design in 2004. It wasn’t until later she discovered her knack for fashion when she began crafting unusual handbags and eventually evolved to a full clothing line. Her innate sense of style melded with her love of design, birthing a brand that was as fabulous as functional with its unmistakable vision. Her accessibly avant-garde pieces are a keen mix of edge and elegance, using the finest fabrics and ribbons to create diverse and unique statements. Today Kao Pao Shu is a fast growing brand best selling in Japan. Naida’s whimsical vision is wholly reflected in her unique wears and accessories collections, representing today’s fiercely independent and confident women. Created and manufactured in the USA the collections are hand-made and virtually one of a kind. Each piece is made for comfort as well as couture, combining structure and style for truly artistic attire.
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Photography: Marco Schillaci Hair: Aubrey Loots of Studio DNA Makeup: Stephanie Cardenas of Studio DNA

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Influence

uch of my summer and fall was spent gearing up for and promoting Fashion First, a charity fashion show that showcases Fall looks from the best of our local independent boutiques, here in Seattle, Washington. It was a blast: I worked with an amazing team, I met fun new people, I got to do what I love. But fashion shows are notoriously time-intensive events to work on, and as my scant free time is filled with even more shows, store openings, launches, and other parties, I realized how vital events are to all of us in the fashion industry…and how easily they could take over our lives if we let them. So for this column, as we are deep into those event-heavy winter months, I knew we needed to talk events. Hosting them, producing them, attending them, donating to them – there are many ways to be involved with events; some good, and some not-so-good. In the best case scenario, an event can feel effortless, as you find yourself in the right atmosphere {and the right outfit} with the right people and sparks fly when you meet your newest client or the next photographer/editor/hairstylist/etc you will work with. But if you’re finding yourself without a free evening and feeling like each party, luncheon, meeting, and gala leaves you more confused than ever, and with little to show for it, maybe it’s time to take a step back and put some intention into your event strategy. I talked to a few stylists about how they use events in their business and they shared some great strategies around events.
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Events with Intent
By Candice Caldwell

ocial Stylist

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Know When to RSVP Your Regrets Prop and wardrobe stylist Gretchen Bell says, “It never hurts to remind people you are out there on a regular basis.” So true! But since we aren’t all Paris Hilton, and we do have other demands on our time, we also have to get used to saying “non” on our RSVP. With a styling business and a job on the creative team of a local designer, not to mention a family and charitable obligations, stylist Sarah Elizabeth Caples knows “I really only have time to go to the events I care about or causes I genuinely want to support” and isn’t afraid to say no. Knowing the type of events that work for you is also key. Wardrobe stylist Kristen Kaleal learned quickly that producing fashion shows for free was harmful to her bottom line. She now says, “I learned to recommend that they call a department store and ask someone there to pull clothes and put together a show.” Making a recommendation or sharing a connection is more helpful to an organization than saying yes to something you aren’t excited about, and they will thank you. Get Out of Your Comfort Zone If you’re at events with the same people, it’s time to change things up a little bit. In fact, Kristen Kaleal says, “I intentionally don’t attend fashion events going around in town” which are frequently full of recent grads looking for work and not potential clients. Gretchen Bell suggests trying an event you’ve never been to before; “Consider how different people can use your business” she says - and

where are those people? How about an industry conference, business luncheon, parenting group or a volunteer group like the local Junior League,? Many of these host events you can come to as an attendee or even as a speaker. In any case, Sarah Elizabeth Caples has great advice: “go with little agenda other than to look good and meet new people”. Throw Your Own Party Who said you have to wait around for an invitation? Some of the best events are smaller, more intimate gatherings that can be thrown together at a restaurant or bar at the spur of the moment. Use an online invitation on Facebook or Pingg and reconnect with those friends and acquaintances you haven’t seen in a while. Or, do what Kristen Kaleal does, and use Twitter to find new people in town. She throws cocktail events, and declares, “they’re great for making friends over drinks. I never go intentionally to make business contacts, but I do get business out of such events.” New friends or old, hosting a small event can have big impact on your business. Step and {Don’t} Repeat I don’t think I need to tell you that you should look red carpet (or blue/white/ green carpet) ready whenever you step out for an event. Professional photographers and a step and repeat background are de rigueur at even the smallest store openings these days, ready to document your fabulous look and post it to Facebook, blogs, websites,

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Twitter, and beyond. As Sarah notes, “I am my brand, so I need to be seen dressed to impress, being as genuine as I can be, because that’s who I’m selling – myself”. And of course, if you have a super-standout piece in your outfit {and I don’t doubt that you do} remember where you’ve worn it; people in this business DO notice if you wear the same dress/coat/necklace to several events. Make An Effort to Stay In Touch Be proactive after you meet someone at an event by sending a “nice to meet you” email or adding them to Facebook or contact database. Nothing’s worse than finding someone’s business card in a pocket months later and having no recollection of who they are or what you talked about! Gretchen Bell suggests sending out updates and fashion articles to contacts, recalling that “on several occasions I just happened to email them on a day when they needed my services and they called me.” It certainly can’t hurt as long as you allow an option to opt-out. Do you have tips for using events in your business? Tweet us at @BrandAtelier and share. If you have questions on the branding and social media side of business, send them my way and maybe you’ll be featured in the next issue!

Stylist Sarah Elizabeth Caples with Tristan Uhl at Fashion First, Seattle 2010

www.BrandAtelier.com
Contact Me: [email protected]

Candice Caldwell with Jennifer Peyree and Amy Rosenfield at Fashion First, Seattle 2010

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Photo by Mike Adams

Photo by Team Photogenic

Education

n 2008, Luke Storey started School Of Style, the world’s first school exclusively for wardrobe stylists, focusing on the entertainment industry. School Of Style is different, because it is an intensive series of wardrobe styling classes taught by celebrity stylist, Luke Storey and directed by style journalist, Lauren Messiah. Together they are a fierce team, Luke having worked with a diverse range of artists such as Marilyn Manson, Foo Fighters, Sarah Machlahan, Daughtry, Rilo Kiley, Kanye West and many others. Lauren, a previous blogger for AOL’s Style Blog, ThisNext.com and now for her own blog LaurenMessiah.com.
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During a course, students learn every aspect of the business of styling from A-Z and the ‘art of styling’. Consisting of 4 days of individual classes, it is held at Smashbox Studios in Los Angeles, CA.. This one of a kind class is unique in that it is a styling course taught by someone who has personally spent many years in the entertainment business enabling him to teach aspiring stylists exactly what it takes to start and maintain a successful career.

Luke Storey, is a wardrobe stylist currently based in Los Angeles, California. Luke has also been featured on the hit television shows “The Hills”, “America’s Most Smartest Model”, and “Glam God.” Lauren Messiah has been building a large online following with her style blog www. Lauren Messiah.com, which also follows her adventures as a stylist.

Two days, in class workshop, focused on the business of styling. How the business works? How to get started? How to stay in the business?

Class 1: Class 2:

All day, in class workshop focused on the “art of styling.” This classes teaches students how to prep a styling job, how to dress the models, professional etiquette, fashion 101 and much more.

This class is a portfolio shoot day, where students will have the opportunity to style their own fashion/editorial shoot. The School Of Style provides all necessary components to produce the photo shoot: photographers, models, hair/ makeup artists, location, prop kit, and clothing.

Class 3:

For more information visit,

www.theschoolofstyle.com
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s a photo stylist, your kit is one of the few investments you will have to make. You WILL need to have a styling kit which is a toolbox or other container, filled with EVERYTHING you might possibly need to do your job in a studio or on location. For beginners, it is your decision how soon you want to build your styling kit. If you are serious about being a stylist, you can start accumulating your tools now. Be on the lookout for supplies whenever you’re in a store. You can find useful items at the checkouts in Target, Bed, Bath & Beyond, or the Container Store every time. When you see one of those dollar sales in a drug store, there’s a likelihood of finding a great addition to your kit for a good price, like spray bottles, dust brushes, or small containers. My basic kit contains, in an obsessively organized manner, all the items I customarily use on a shoot. I NEED to know exactly where everything is.

A

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our

tyling kit
By Susan Linnet Cox

I have a separate fashion kit to use when there is talent – whether I’m styling wardrobe or fashion. I chose a larger soft tool bag with a handle and shoulder strap in case I have to carry it on location. With an apron or a fanny pack, you can keep your most important tools right on your body. Inside the tool bag are pockets which hold small items, like tins of pins, nail polish remover packets, and extra clothespins. I carry extra pantyhose, bodysuits, a sprayer of water, bra lifts, and my loyal dust brush. There are some tools you will need only for certain styling jobs. You don’t need to carry a Swiffer and dust buster for a jewelry shoot but you’ll be glad to have them if you’re styling an interior. Extra items can be kept in a storage bin, or several bins. When you’re booked for a certain project you can pull the tools you’ll need for that job. Be sure you’re on the same page about the assignment. On my first day with a new catalog

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“Filled with EVERYTHING you might possibly need to do your job.”
client they had told me I’d be styling “fashion” so, naturally, I brought my fashion kit. When I arrived at the studio and there were no models or makeup artists around. I found out that the studio called off-figure wall styling as “fashion styling.” Lucky I knew the techniques for both! Your Kit is an Ongoing Project The lists here are a pretty thorough starting point. But your kit is never finished. You will always discover something new when you are shopping or working with other crew members. Keep a small notebook handy so you can write down these inspirations as they occur. And note any materials that you need to replenish before the next booking.

www.theinvisiblestylist.com
Susan Linnet Cox is the author of the book “Photo Styling” which provides an overview of the career and teaches fashion photo styling at San Diego Mesa College. She also runs Photo Styling Workshops, www. photostylingworkshops.com, where students worldwide take online courses in fashion styling, tabletop styling, and food styling plus related topics such as Business & Marketing for Fashion Stylists. Her blog, The Invisible Stylist, www.theinvisiblestylist.com, profiles her career as an educator. After more than two decades in the industry, Susan is devoting most of her abundant energy to sharing her knowledge of a career in styling.
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Basic Kit Supply List:
[ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ [ ] Scissors, small & sharp ] Scissors, bigger ] Photographers’ putty ] Goo-Gone in a small bottle ] 1-2 rags, paper towels ] Quilting pins ] Pliers, needle nose ] Wire cutter ] Safety glasses ] Permanent markers ] Monofilament ] Carpet tape ] Lint roller & refill ] Long tweezers ] Sunscreen ] Hand cleaner ] Spray bottle of Windex ] X-Acto knife or box cutter ] Screwdriver ] Antiseptic ] Bandaids

[ [ [ [

] Rags ] Torch ] Corkscrew ] Wood marking pens

Additional for Off-Figure and Product Styling: [ ] Tissue paper [ ] Bag of batting [ ] Foam [ ] Silver cloth [ ] Clear museum gel /putty [ ] Towels [ ] Plumbers tape [ ] Magnetic tape [ ] Florist wire [ ] Wooden blocks [ ] Bricks Additional for Room Sets/On Location: [ ] Swiffer [ ] Hairbrush [ ] Rechargeable dust buster [ ] Broom [ ] Dustbrush and dustpan [ ] Paring knife
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Additional for Wardrobe and Fashion Styling: [ ] Water sprayer [ ] Plastic clothespins [ ] Safety pins, medium, large [ ] Small sewing kit [ ] Headscarf [ ] Kleenex [ ] Powder in neutral tones [ ] Lipstick [ ] Lip gloss [ ] Dental floss [ ] Small mirror [ ] Hairbrush [ ] Ponytail holders [ ] Bobby pins [ ] Hairspray [ ] Polish remover [ ] Manicure supplies [ ] Straws [ ] Makeup remover wipes [ ] Top Stick tape [ ] Shoehorn [ ] Over the door hook [ ] Bra lifts [ ] Nude bodysuit [ ] Pantyhose [ ] White T-shirt Recommended Equipment: [ ] Jiffy steamer [ ] Iron and small ironing board [ ] Rolling rack [ ] Shower rod [ ] Plastic swivel hangers [ ] Dividers for rack [ ] Tagging gun

Winter 2010

Photographer: Hannibal Matthews Fashion Stylist: Kim Maxwell

photostylingworkshops presents...
Learn Fashion Styling Online! 2011 Schedule:

FASHION STYLING 101, All You Need to Know About a Career in Fashion Styling. 4-week class taught by celebrity and fashion stylist Kim Maxwell. Begins January 18. BUSINESS & MARKETING FOR FASHION STYLISTS, One-on-One with Kim Maxwell. Receive two comprehensive lessons in business and self-promotion PLUS a 30-minute individual consultation with Kim so you can develop your own career plan on your own schedule for your own marketplace. Or sign up for FASHION STYLING COMBO and SAVE $40 on both courses. Also online: OFF-FIGURE STYLING, TABLETOP STYLING, PROP STYLING, and FOOD SYLING 101.

Based in San Diego, CA, Photo Styling Workshops was founded in 2006 by Susan Linnet Cox, author of “Photo Styling.” We have taught students worldwide.

Visit www.photostylingworkshops.com
to register for classes or learn more about styling!

Susan’s styling blog: www.theinvisiblestylist.com We’re on

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Use our directory to find a Fashion/Wardrobe Stylist... ANYWHERE in the world.
*Search for Stylists by location, fashion specialty, experience level *View portfolios and contact Stylists directly *New twitter feed on profile pages *Post Jobs & Castings for FREE *Plus more....

Stylist Devon Poer #757

If you’re a Stylist join now...

www.lotsofstyle.com

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Influence

Fall/Winter 2010 Women’s Fashion Trends
By Krista L. Peak

tyle Guide

all and winter 2010 turns back the hands of time, bringing a modern edge to some of our favorite fashion trends from the not so distant past. The wonderful thing about fashion is that if you’ve been on this planet for at least two decades, you will notice some of your favorite trends cropping up again, seemingly to enjoy just a few more minutes of fame. The magical thing about fashion is that each time a really good trend comes around again, it feels new and exciting, but also familiar and comfortable. This fall and winter, it’s all about returning to the trends that make us look and feel good. This style guide is meant to help you return to your favorite trends while incorporating new elements that will keep your look fashion forward. This winter we are seeing more camel, gray and black. These neutrals and the colors of the moment offer endless combinations for our fall and winter wardrobes.
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www.StyleEpiphany.com

Winter 2010

Leather - tends to stand out and look more stunning during the colder months. This year, look for leather bomber jackets, skirts, skinny pants, over-the-knee boots and ankle booties. Don’t overdo leather: if you choose a leather skirt or pants, skip the leather jacket. Skip the trendy pieces if you are on a budget, opting instead for classic styles that will serve you for years to come. Faux Fur - has come a long way in recent years and is cheaper and more humane than the real thing. Shop for faux fur coats, vests and boots with faux fur accents to stay warm, but look hot. Be sure to balance out your look since faux fur tends to add bulk to your ensemble. Chunky Knits - Soft, voluminous sweaters are synonymous with fall and winter. Fair Isle sweaters are one of the most popular styles, though anything beautiful and nicely shaped will do. Balance out your chunky sweater with a fitted bottom, such as a pencil skirt, skinny jeans or leggings. Print Mixing - There really are no rules when it comes to mixing prints, but you might want to work a neutral into the mix. An animal print like leopard, which happens to be popular again this fall and winter, works well with a bolder print. Mixing prints is not for the shy, but it is a lot of fun, and you do get better at it through experimentation and observation. Gold - is the preferred metallic color this fall and winter. Whether you choose a gold sequin top, a gold skirt or gold accessories, you will look like a glowing goddess during the coldest of months. Menswear and Military - The menswear and military trends continue into the fall in winter. Shop for menswear inspired trousers, cargo pants and anything with a military look. Military style jackets, t-shirts and bags are just a few items available. Keep your look girlie by adding feminine touches like a ruffled blouse or stilettos. Ladylike handbags - have been regaining popularity for a few years now. This year, a structured satchel is the sought after design. Winter 2010

With a classic style, you might consider investing in a good leather piece, which you could enjoy way into its vintage years. Longer Skirt Hems - Our hems are dropping along with the temperature. Skirts and dresses that fall at or below the knee will offer a retro flair this year. For a 50’s glam look, choose a full skirt. Minimalism - If you can part with the embellishments and bold accessories we’ve enjoyed for several seasons, minimalism will take you back to the basics. Look for tailored pieces in solid colors. The way your beautifully cut clothing falls on your body will make the statement you typically use embellishments and accessories for. Go light on the jewelry and other accessories to stay true to this trend. Bold Jewelry - We aren’t quite ready to say goodbye to statement necklaces, chandelier earrings, cuffs, bangles and cocktail rings. Look for pieces that you truly love and speak to you. Don’t wear them all at once. Typically, if you wear a bold piece, go light on your other jewelry. Fall and winter 2010 offers something fabulous for every woman. This year, take the time to experiment, finding ways to mix your old favorites with modern pieces. Whatever you wear, make it your own and wear it with confidence.

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Designer

www.dorsiacollection.com

Fashion Stylist and Blogger Salvador Camerena’s “Favorite Picks”
ashion Blogger and Stylist, Salvador Camerena, of fashionsalvation.com provide us with a menswear review for The Stylist Handbook selected menswear designer Dorsia. Dorsia is a quintessential modern man’s collection. A lot of the pieces included in Dorsia’s autumn/winter 2010 collection are sophisticated, easy to wear and beautifully tailored while still evoking a personal sense of style. Metropolitan men on the go will love a variety of outerwear pieces, plaid shirts, supple sweaters and layering henleys for this winter. Dorsia has caught the attention of young Hollywood’s tastemakers; such as Sam Page (Mad Men, Gossip Girl), Justin Chambers (Grey’s Anatomy), Kid Cudi (Singer) and Ricki Malambri (Step Up 3D). These four gentlemen embody the Dorsia brand: edgy, sophisticated and modern. The Dorsia Collection is tailored for the young metropolitan male.
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The Billy Long-Sleeved Orange Plaid Shirt: I’m a firm believer that nothing says uber-cool like a plaid shirt during the winter months. This orange, grey and black, doubled pocket plaid shirt feels inspired by the 1990’s grunge era and men like Kurt Cobain, but with a modern Robert Pattinson twist in its tailoring and fit.

Styling tip: This wool coat is perfect way to transition from day to night. In order to not take attention away from this piece, pair it with a v-neck t-shirt in grey (remember, v-necks make you look longer), straight fit jeans (I would recommended a dark wash) and a scarf in a electric blue will still give you that modern Parisian vibe.

The Spencer Henley: Utilitarian and masculine, this henley is what every guy needs for a guy’s night out. The cut of this henley is sexy without trying too hard. The military inspired details such as the epaulets, double pockets and electric blue piping make you feel like Bradley Cooper on a guy’s weekend in “The Hangover”.

Styling tip: Utilize this plaid shirt by pairing it with black, skinny or slim, five-pocket pant, dressing it up a bit with a solid black bow-tie and keeping your ultimate cool by wearing a laying piece such as a vintage (or vintage inspired) leather jacket. This look is completely geek-chic, with most of the focus on style.

The William Wool Coat: This Parisian inspired wool coat makes me swoon! It’s classic, hip and fits like a glove. This double breasted, maroon satin lined wool coat gives me that European, yet modern flair that you would usually see on someone like Adam Levine or one of the male cast members of Gossip Girl.

Styling tip: Using every guys best friend – jeans – to take this henley to the next level this winter by paring it with a puffer vest in a neutral color and some fingerless gloves to add to this relaxed, yet masculine guy’s look.

Showroom Contact: JM-PUBLICITY, Jennifer Mitzkus [email protected] 213.622.5038

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Available at aLine Media, Contact [email protected], 213-624-0204

Designer

Editor’s Pick for Shoe Obsessed
By Devon Poer

www.VelvetAngels.com

igh heels, boots, pumps, all run in the realm of sexy for the feet and irresistible to both men and women. Most women who are into fashion would call themselves shoe obsessed without hesitating. Shoe obsessions have become a bit more accepted today thanks to the likes of “Carrie Bradshaw”. We can now indulge in our glorified obsessions with pride. Anyway you kick it, I love shoes! For this winter, my shoe designer pick is Velvet Angels. What I like best about this brand is how unique they are and the right amount of sexy. Also, their use of shape and texture is edgy, modern and fun. Ladies also obsessed with Velvet Angels: Fergie, Lindsay Lohan, Lauren Conrad, Katie Cassidy, Ashley Greene, Kristen Bell, Keri Hilson, Rhianna, Pink, Ashlee Simpson and Tyra Banks.

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Designer

Contact: Jennifer Mitzkus, [email protected], 213.622.5038

Stylist’s Favorite Handbag
By Laurie Brucker

www.OnnaEhrlich.com

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s a stylist, I always enforce a fabulous handbag rule. It’s what people notice immediately about your look and it’s the one accessory that you can really get creative with color, pattern, texture, and shape. It is what you need to take a boring old outfit from drab to fab in a flash...instant chic! Onna Ehrlich is known for vibrant, colorful handbags made of delicious leathers and animal skins. It’s like a handbag candy shop full of starlet worthy oversized totes, classic chic clutches, and even detailed make-up bags. A girl’s got to travel stylishly, right? Celebs are all over this collection, having been seen on Marcia Cross, Halle Berry, Sophia Bush and Eva Longoria. As a stylist, this collection will definitely be caught by your fashion radars, either slouchy effortless chic, or perhaps structured demure, or even pop princess, they have the bag!

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Not for the Timid
By Katie Weaver

pirit Hoods is a manufacturer of a unique line of animal inspired faux fur accessories for men, women, and children. Based and manufactured in Los Angeles with offices in Portland, Oregan as well. They believe in conservation and protection of both the planet and its animals, and to give back they have partned with several non-profit organizations dedicated to wildlife conservation. Proceeds from the online sales of Product Blue is donated to help protect our animals.

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www.SpiritHoods.com

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Daryl Henderson / Photographer Aban Sonia / Stylist Artisans Agency Naomi Robles / Makeup Artisans Agency Clothing / Nothing Original Collection

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Fashion Stylist, Journalist, Image Consultant
aurie is an image consultant and stylist who is a specialist in what she calls the “science of dress.” In 2002, Laurie graduated from Indiana University in Fashion Design. She moved to New York where she developed her career as a fashion designer for 7 years before going back to school, receiving a degree in Image Consulting from the Fashion Institute of Technology in New York. Now living in Los Angeles, she runs her own image consulting business and is a fashion blogging socialite.

aurie Brucker

By Devon Poer

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www.LaurieBStyle.com

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Energy Muse Jewelry

Stylist

DP: When did you realize you wanted to be an image consultant? LB: For 7 years I worked as a fashion designer in New York City and everyday I studied style and fashion. My collections were for contemporary mass markets so I took the runway trends and made them translatable and wearable for the every day woman. But I always felt like something was missing in my life. I love designing and I love fashion but more so than that, I love to help people, so back in 2007 a friend recommended to me that I start to take classes again to help me spark some inspiration in my career choices, and I found it. Image Consulting. It was my destiny. DP: Where did you go to school or receive training?

Q&A
DP: What type of clients do you work with? LB: I work with every day professionals, businessmen and women, actors and especially with up and coming musicians and bands. I have a very fine appreciation for the correlation between music and fashion and I love being able to help a rising artist master branding their image before they are famous. It helps mold them into the stars they were born to be! Let’s face it, you come to Los Angeles to be famous, you have to look the part. I teach the right tools of fashion and bring out the inner confidence that takes a person from just everyone else to a head turner. DP: What project are you currently working on?

LB: Actually there is something very exciting in the mix of my LB: While I was working my day business right now. I’ve been Laurie Brucker job I started taking night classes making videos for a while with at the Fashion Institute of Technology in New the dream of having my own style show. I want to York City. When I first joined the program there bring to the masses my creative, price appropriate, were two study routes to take, one as a Stylist and and unique sense of style. So right now I’m working one as an Image consultant. What attracted me to my very own style series. With show piloted and Image consulting was that you get to work one on picked up to start filming after the New Year and one with people. There is a science to dress and I a couple more pilots on the way that we shall all loved learning every ounce of it. Cut to a year later, cross our fingers for. The second I can share more I had taken all my necessary courses and walked information about where and when, I will. But the out of the FIT program literally ready to open a anticipation of sharing all the great news... well business. So I left New York City and moved to it’s killing me. Better buff up my Louboutins, I LA to start my new career! wouldn’t want to be buried in anything else.
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Photographics
By Melissa Cabana

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Photographer

aryl Henderson

aryl Henderson has the unique ability to capture the essence of people. Whether on location or in the studio, Daryl’s vision for his body of work radiates through each image. Earning his degree in 2004 in Commercial Photography, it is more than a job for him. It is a purpose, a tool for self-expression. In addition to his business endeavors, Daryl is actively involved in the community. He organized the photography aspect of The Heart Gallery of Broward County in Florida, which is a traveling photography exhibit of foster children who are their unique personalities, the intention is that these children will be adopted and placed in permanent loving homes.

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MC: Can you tell us more about what you specialize in?

DH: It is kind of difficult for me to put my specialties in to words. The best way I can describe it, is to liken my work to a painting. Each project is unique and requires a palette designed to bring out the very best in it’s subject. Additionally, each model, celebrity, or person carries their own style, or vibe if you will, that needs to get expressed while they are being photographed. It is my job to bring out the very best imagery for each project whether it is a fashion editorial or a portrait of a friend. But to be specific Beauty, Celebrity, and Editorial. MC: How would you describe your photography style? DH: My photographic style incorporates the use of carefully sculpted lighting combined with a pleasing composition. Currently, I am using a lot of flares and mixture of warm and cool colors in my finished images. MC: Your not only a photographer but an expert re-toucher and graphic designer, can you tell us more about your past projects and who you have worked with?

Q&A
As for graphic design, I figured out I was good at it when it came time to create the logo for my business and I had no money. It is something that came naturally, and since then, I have had the opportunity to work with several corporations to design logos, packaging, and promotional print materials. My most recent ventures have been for a production company that creates socially responsible media, and a company that creates custom tequilas and liquor brands out of Mexico. MC: How would you describe your design style? DH: I like things super clean and simple. Usually, I try to create a look that captures the client’s ideas, way of business, and message while maintaining an image that is beautiful, clean, and easy to “read”. MC: What projects are you currently working on, what more can we expert to see from you? DH: Well, my most recent project was a MAJOR update to my website, which includes a lot of the new work done over the last year. In the near future, I plan to work on some more high-end beauty photo shoots that will showcase very “expressive” hairstyles. Past that, I have a couple ideas for some conceptual editorial stories, and that’s all I can say about that.

DH: In the world of photo re-touching, I have been fortunate enough to work on some amazing celebrity and advertising projects. Unfortunately, there are usually a lot of confidentiality agreements that prevent me from disclosing what and who they are. I can say that the photo-retouching business is a fast paced, and result oriented environment, and it is very exciting to get the chance to work with some of the top brand names in the world.

www.Daryl-Henderson.com
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Hair Stylist

ver a year ago if you had asked me if my hair color was going to be red, I would have said “NO WAY”. However, when I got the idea to do something different my stylist, Aubrey Loots, boldly and skillfuly transformed me into a red head. The outcome of which I still get numerous compliments. Not only is Aubrey a talented hair stylist, he is such a positive minded person. Always a smile on his face and quick to laugh, he is joy to work with while planning photo shoots and fashion shows. He co-owns two Los Angeles salons, one in Santa Monica and one in West Hollywood, with husband Danny Leclair. They are both very worldly, and are typically found jet setting around the world of hair. Aubrey recently competed at an international hair competition in Paris, representing team USA... they placed 3rd, go team USA.

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Co-Owner & Creative Director of Studio DNA

ubrey Loots

By Devon Poer

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Photographer Daryl Henderson

Winter 2010

Photographer Daryl Henderson Model Holly Parker

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Q&A
DP: When and why did you become a hair stylist? AL: I started in the Hair department at a Trade School at age 16 in South Africa - trained under the British Apprenticeship program. Why? Because the Arts and Drama school I really wanted to go to closed down, so I decided to go to Trade School. I ran my finger down the board in the lobby and thought Hairdressing looked like it could be fun - I have never looked back! DP: What types of clients do you provide services for? AL: All types ranging in age between 25 – 65, professionals, housewives, celebrities – trendy or conservative! We also provide makeovers to women in various shelters throughout the city. Everyone should be able to see in the mirror who they are on the inside. DP: You’ve said that being in the fashion industry is something you are very passionate about. Why? AL: Because it allows us to have a voice in something that is forever changing, and we make a large contribution to the ever evolving trends of the Fashion World - how exciting is that?!

DP: When it comes to the relationship between you, the hair stylist and the fashion stylist, what is important to you? AL: Being on the same page, sharing the same vision and being open to hearing each other’s suggestions and ideas - team work is key to get a great result.

us to have a voice in something that is forever changing.”
DP: What advice can you give to a fashion stylist about the relationship between them and you? AL: Learn as much as you can about the Hair industry, hair trends, and different styles. I am constantly watching Fashion Shows and learning about fabrics etc. When I work on shoots I Love watching the Fashion Stylist at work I learn so much from watching.

“Because it allows

www.AubreyLoots.com www.StudioDNASalon.com

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Winter 2010

everyone can use some help putting the pieces together
hair make-up skin care waxing
hollywood location 7218 beverly blvd los angeles, ca 323-930-0700 santa monica location 902 broadway santa monica, ca 310-451-3200

we believe that everyone is naturally beautiful but from time to time

www.studiodnasalon.com

studio dna is a full service salon where every product and every service is intended to uplift and inspire its clients to their own personal greatness

Makeup Artist

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Owner & Creative Director of Polaris Cosmetics

ristina Romeo

By Kimberlee Barlow

n the world of fashion it is inevitable that someone will stand out and emerge unique from the masses. One such person I had the pleasure of interviewing was Cristina Romeo of Polaris Cosmetics. Her interview was exciting to say the very least. She is the founder and Creative Director of Polaris Cosmetics, a beauty line beginning in 1998 based out of the San Fernando Valley in California. In my conversation with Cristina I discovered a woman who truly cares about her clients, their happiness and building their trust. Her confidence is the reason she can so seamlessly gain the trust of celebrities, congresswoman, top models, princesses and the average woman. She believes that like stars women are luminous and constantly changing. Cristina gave me real insight on how important a collective relationship is between a makeup artist, hair stylist, and photographer and, but of course, the fashion/wardrobe stylist. Being that she has worked within so many aspects of her field, her experience and advice is vital for a stylist to be successful.

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Photographer Efren Beltran

Photographer Efren Beltran

Winter 2010

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Q&A
KB: Can you tell me about Polaris Cosmetics and when you started it? CR: In 1998, I started Polaris Cosmetics; I’ve been doing makeup for over 30 years. Since then we have built a talented team of artists who are available in our studios or on location. They are stylish, highly trained and professionally versatile. We have two salons, one in Encino and the other in Thousand Oaks. We pride ourselves on offering a line of cosmetics that are for every woman. Our products are innovative, fresh, dermatologist adored, exclusive and cutting edge. Our artists are very versatile in that they work on celebrities to soccer moms as well as high-level executives.

KB: How important is makeup to the overall look? CR: Makeup completes the look, it sets a tone; a mood. It can make or break the whole vision. Really, is it fashion without the makeup? I believe makeup is fashion, along with hair styling and all the beautiful clothes, jewelry, shoes, etc. Can you really have one without the others? KB: What advice can you give to stylists when working with a makeup artist? CR: Respect, protocol and being a team player will make or break your career. When you’re working in this dynamic it’s a collective group creating a cohesive look. Communication is so important. A stylist should show the artist the clothing, let us feel the fabrics and look at the accessories to get inspired and to provide visual communication. They must be able to have an understanding of what their vision is and be able to communicate that.

the look, it can make or break the whole vision.”
KB: So you’re the “Queen of Eyebrows.” Can you tell me a little more about that title? CR: I like to call it “brow therapy.” I only tweeze eyebrows, as apposed to waxing, and it’s about “eyebrow tailoring—” I’m in front of them studying the shape of their face and eyes. What is also important is the client’s lifestyle; I won’t give a refined brow to someone who I know is a busy mom and doesn’t have time to keep them up. I think people love my eyebrows for my attention to detail. Eyebrows are sisters not twins.

“Makeup completes

Cristina Romeo

EVERYTHING BEAUTIFUL, EVERYTHING YOU!

www.PolarisCosmetics.com

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Behind the Scenes

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The View Wardrobe and George the Dog

Model Lisa, Hair Stylist Aubrey

MUA Klara, Hair Stylist Aubrey

Photographer Daryl Henderson

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Fashion Showrooms - Los Angeles
aLine Media 560 S. Main Street, Suite 7W Los Angeles, CA 90013 213-626-0240 www.alinemedia.com American Rebel PR 1509 N. Crescent Heights Blvd. Suite #5 Los Angeles, CA 90046 323-656-5030 www.americanrebelpr.com Chic Little Devil Style House 1206 Maple Ave. 11th floor Los Angeles, CA 90015 213-745-CHIC www.chiclittledevilstylehouse.com Dietch 817 S. Los Angeles St. 4th floor penthouse Los Angeles, CA 90014 323-661-4225 www.dietchpr.net Film Fashion Pacific Design Center 8687 Melrose Ave. Suite G684 Los Angeles, CA 90069 310-854-5487 www.filmfashion.com JM-PUBLICITY 111 W. 7th Street, Suite 719 Los Angeles, CA 90014 213.622.5038 www.jm-publicity.com
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Lauren Stillman PR 5150 Wilshire Blvd. Suite 505 Los Angeles, ca 90036 323.934.8457 www.lspr-la.com MHA Media 5709 Melrose Aveune Los Angeles, CA 90038 310-461-1100 www.mhammedia.com P3R 9879 S. Santa Monica Blvd. Beverly Hills, CA 90212 310-552-5318 www.myp3r.com Preface PR 147 N Vista Street Los Angeles, CA 90036 323-424-7160 www.prefacepr.com Red Light PR 6525 Sunset Blvd. 3rd Floor Hollywood, CA 90028 323-463-3160 www.redlightpr.com

Saints and Sirens California Mart 110 E. 9th Street, Suite B531 Los Angeles, CA 90079 213-489-8111 www.saintsandsirens.com Seventh House 860 Los Angeles St. MEZ#3 Los Angeles, CA 90014 213-316-0112 www.seventhhousepr.com The A List 9292 Civic Center Drive Beverly Hills, CA 90210 310-271-0111 www.thealist.us Weatherly Fashion Group 8455 Beverly Blvd. Suite 501 Los Angeles, CA 90048 323-782-8090 www.wetherlyfashiongroup.com Williamson Showroom 860 S. Los Angeles #540 Los Angeles, CA 90014 213-627-3001 www.dwshowroom.com

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Polaris Cosmetics
Everything Beautiful, Everything You!

Photographer Efren Beltran

www.polariscosmetics.com