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1: Nestle
Have a break, have a KIT KAT.


Kit Kat is one of the world’s favourite chocolate bars. Launched in the UK by Rowntree in August 1935 it was originally called ‘Chocolate Crisp’ and was an instant hit with British consumers, though many found the name a little long. The name ‘Kit Kat’ was then added in May 1937 and the words ‘Chocolate Crisp’ finally dropped in 1949. The brand quickly gained popularity and spread to all corners of the globe. It’s success has been built upon its perfect balance of chocolate and wafer, its unique product ritual and the iconic advertising line ‘Have a break, have a Kit Kat.’ Kit Kat is made up of several layers of praline-filled wafer covered in smooth milk chocolate. Each finger of the traditional two-finger or four-finger bar can be snapped off and consumed one at a time. Other brand extensions have been launched in recent years, including the very successful hunger satisfying Kit Kat Chunky and more recently the indulgent Kit Kat Senses. Along with the Rowntree business, Kit Kat was acquired by Nestlé in 1988 and is now sold on all five continents and in over 70 countries worldwide. In the USA it is manufactured under license by Hershey.



In the film The Matrix, Keanu Reeves is given two choices. He can either take a blue pill and wake up in the morning as if nothing has happened or pop a red pill and enter the unpredictable 'wonderland' of the Matrix. As millions of guys around the world know, Axe has taken the red pill.

Axe takes the 'red pill'
With its coolly seductive fragrances and packaging, the brand has established itself as the world's top male grooming brand by coming up with a constant stream of new ideas to keep guys a step ahead in the mating game. Each year, for example, we launch a new deodorant fragrance.
Adventurous & unconventional

We've also taken the brand into a number of new areas, including shower and hair gels. Our award-winning ads and marketing are equally adventurous. In Colombia, for instance, a female Axe Patrol visits bars and clubs, frisking guys and applying body spray. Unconventional media channels are also being used.
Giving guys the edge in dating game

First launched in France in 1983, Axe is now giving guys the edge in the mating game in more than 60 countries. It holds the number one position in several European and Latin American markets, plus has an increasingly powerful presence in Asia and the US, where it was launched in 2003.

Key facts
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World's most popular male grooming brand Excellent track record of advertising awards, including 10 Cannes Lions Established leaders in Europe and Latin America Developing strong positions in new markets, especially in the US and Latin America Sold as Lynx in the UK, Ireland and Australia

From our range

Axe Touch

Axe Pulse

Axe Click

Axe Africa

Axe Shower Range

Axe Shower Range

Axe Stick

Axe Best of Summer


Lifebuoy's goal is to provide affordable and accessible hygiene and health solutions that enable people to lead a life without fear of hygiene anxieties and health consequences.

Improving health & hygiene for over 100 years
Lifebuoy is one of Unilever's oldest brands, a brand that was truly 'global' before the term 'global brand' was invented. Lifebuoy Royal Disinfectant Soap was launched in 1894 as an affordable new product in the UK, to support people in their quest for better personal hygiene. Soon after launch, Lifebuoy soap travelled across the world, reaching countries such as India, where even today it is still the market leading brand.
Lifebuoy saves lives

Consistent in Lifebuoy's 110+ year history has been its championing of health through hygiene. The brand's core promise of protection and a commitment to support life through unbeatable protection is at the heart of the brand name itself – Lifebuoy, the guarantee of protection when you are threatened. For example, a 1930's campaign in the US was titled 'Clean hands help guard health', encouraging the use of Lifebuoy soap to kill the germs on hands that can cause health issues. A similar campaign continues today, with Lifebuoy hygiene education programmes ongoing in countries including India, Bangladesh, Pakistan, Sri Lanka, Indonesia and Vietnam.
A helping hand

According to the World Health Organisation, diarrhoea is the single largest cause of preventable death, killing 2.2 million people every year. In 2003, it killed 600 000 children aged under five in India alone. It's been estimated that if everyone washed their hands properly at key times during the day, up to half of all childhood deaths from diarrhoea – more than one million children – could be avoided.
Global Handwashing Day

To promote understanding of the importance of handwashing, Lifebuoy launched the first ever Global Handwashing Day in 2008, together with the United Nations and other partners. Lifebuoy brand teams in 23 countries helped raise awareness about how handwashing with soap can prevent disease.

Did you know?
Lifebuoy has always played a role in times of crisis, helping to prevent the spread of germs and disease:

During the Blitz of London in 1940, Lifebuoy soap provided free emergency mobile washing facilities to Londoners. Lifebuoy vans were equipped with hot showers, soap and towel In the aftermath of the tsunami in Asia in December 2004, Lifebuoy bars were a key element in the relief packages distributed in Southern India, Sri Lanka and Indonesia to help prevent the spread of infectious diseases so endemic in the aftermath of such disasters

In 2005 over 200 000 bars of Lifebuoy soap were donated to UNICEF and the International Committee of the Red Cross to support their earthquake relief operations in Northern India and Pakistan

Since 2000, major changes have been made to the classic Lifebuoy soap bar to ensure that it provides improved hygiene protection and a more enjoyable healthy washing experience for its billions of consumers.
• • • •

Lifebuoy soap's classic hard red brick shape has been replaced with a new signature Lifebuoy shape. The new shape makes the bar easier to grip and use The Lifebuoy Brand team have developed a new formulation providing even better germ protection which creates a rich lather on the skin Lifebuoy soap's characteristic medicated, carbolic smell has been replaced with a more enjoyable and contemporary 'health' fragrance
Lifebuoy has become more than just a red bar of soap – today the brand provides hygiene and health solutions for families, including a range of bar soaps, hand wash liquids and liquid shower gels. One of the most recent Lifebuoy innovation addresses the number one skin hygiene and health concern for teens and tweens: oily and acne prone skin. Lifebuoy Clear Skin is a bar soap formulated using radical new technology that is clinically proven to reduce even severe acne, by 70% in 6 weeks. Regular use, twice a day is proven to prevent and reduce the recurrence of acne

Key facts
• • •

• •

Today Lifebuoy is mainly sold in Asia and parts of Africa. It is market leader in every Asian market where it is sold Lifebuoy soap has been proven in laboratories to provide 100% more effective germ protection than ordinary soaps To date, 70 million people in rural India along have experienced the pioneering, Lifebuoy sponsored Health Education programme – the single largest private hygiene education programme in the world In 2005, Lifebuoy was awarded a 'Citizen Brand' accolade in Indonesia in recognition of the work the brand has undertaken in hand wash education Nearly half of the Lifebuoy brand's consumption is in rural Asia, where most of the population live on less than US$1 per day

From our range

Lifebuoy soap

Lifebuoy handwash

Lifebuoy shower gel

Lifebuoy ClearSkin

'The Great Family Nourisher' Horlicks is the leading Health Food Drink in India and as the 'Most Trusted Drinks Brand' (Economics Times Survey, 2004) in India, enjoys more than half of the Health Food Drink market. Although it has been a popular brand in the Indian market since the 1930s, Horlicks underwent a revamp in 2003 to further increase its relevance. The modern & contemporary Horlicks offers 'pleasurable nourishment' with a delicious range of flavours including Vanilla, Toffee, Elaichi and Chocolate. With revitalized packaging synergistic with the new brand personality, it is a favourite with both mothers for its nourishment and kids for its great taste and variety. Horlicks is sold in a number of countries across the world. In different countries, the product has different formulations in order to cater to varying consumer segments and serve different consumer needs. In India, the Horlicks available has been scientifically developed and specifically caters to the

nutritional needs of the Indian diet. It helps meet the requirements of essential nutrients in children, such as iron and vitamins that aid iron absorption. From the available data, it has been seen that children in India are not getting enough of these vitamins and minerals from their daily diet. Research shows that these nutrients are very important for school age children for their attention, concentration and memory as well as their physical performance and growth. Thus, Horlicks is a beneficial supplement for children to aid not only their growth, but also enhanced attention and concentration. In fact, we have established this through a large clinical trial among school going children.

'Boost is the secret of winning energy!' Introduction Boost is India's leading malt-based Health Food Drink in a chocolate flavour. It was developed by the company's R&D team in 1974 and launched in 197576. Its success characterizes the manner and skill with which GlaxoSmithKline Consumer Healthcare has responded to the changing contours of this product segment in recent times. Boost has a market share of 13% countrywide amongst all Health Food Drinks (HFD), while in South India - the biggest region for the category - it commands a market share of 24%. (Source: ACNeilsen Retail Audit) The Firsts!

• •

Boost is the first HFD to have used celebrity endorsement to convey its energy proposition and has thereby successfully differentiated itself from other brands. It has been successfully endorsed by India's most famous cricket stars, particularly those with a humungous following among children. Kapil Dev, the most charismatic cricketer of his time flagged this off in the 1980s. The baton passed to Sachin Tendulkar in the 1990s. Sachin has remained steadfast in his support for Boost with the explosive Virender Sehwag joining the Little Master as brand ambassador in 2001. Boost was the first brand to introduce yellow granules in its formulation as part of the 'Power BoostersTM' relaunch in November 2002. It is also the first brand in this segment to have developed a 'shrink-sleeved' packaging way back in 1999. In recognition of this, Boost has won the prestigious World Star award for its packaging.

Continuous Innovation With the brand philosophy being to continuously innovate and pioneer changes, in line with the changing market dynamics and ongoing consumer feedback, Boost has been restaged in May 2005. The brand now offers:

• • • •

an even better product - with the addition of Advanced Energy BoostersTM* a more sporty, more convenient bottle structure - now in plastic exciting new graphics compelling advertising with a high visual appeal that depicts the winning energy we all aspire to have.

New Boost ChocoBlast 'The energy of Boost, now in an Exxxtra Chocolate Taste!' A new flavour of Boost - Boost ChocoBlast has been introduced in May 2005. It is one of the best tasting chocolate drinks in the market today. In addition, it is a more granular product and is powered with Advanced Energy BoostersTM*. So, now you can have the energy of Boost, in an extra chocolate taste, at no extra cost! Advanced Energy BoostersTM* New Boost and Boost ChocoBlast are charged with Advanced Energy BoostersTM - Iron, Zinc and Magnesium along with other key vitamins and minerals that give extra energy. Just 2 cups with # Advanced Energy BoostersTM provide: Nutrients (%)* Iron (100%), Copper, Folate, Vitamins B12, A, C (50%) Vitamins B1, B2, B6, Niacin, Pantothenic Acid, Biotin (50%) Magnesium, Zinc (17%); Vitamin D, Calcium (17%) Benefit Healthy blood for more energy and optimal physical performance Energy release from food for efficient working of body cells For strong bones

# Daily requirement as per US NRC, 2001 Things you didn't know about Boost
• • • •

Sachin Tendulkar appeared in a Boost advertisement for the first time at the age of seventeen. The kid, who starred in the Boost advertisement with Kapil Dev, went on to become a member of the Indian cricket team - Nikhil Chopra. There is a range of interesting products prepared with Boost which cater to local tastes: the Boost 'barfis', for example, in certain parts of India. Boost has the highest frequency of purchase among all brown powder users in India (Source: IMRB Household Panel). Boost has a household penetration of 40%-45% in several cities and towns in South India, the brand's stronghold. In towns like Chennai and Madurai this penetration

exceeds 50% among SEC A and SEC B households and 40% among all households (Source: IMRB Panel Data Jan-Dec 2004)

Procter & Gamble researchers first decided on making a new anti-dandruff shampoo in 1950. Nearly a decade of research went into making a new formula, which introduced the product pyrithione zinc into a shampoo.[citation needed] Head & Shoulders was first introduced to the U.S. market in November 1961, as a blue-green shampoo formula. The brand's "Extra Strength" product had a cameo role in the 2001 film Evolution, where its startling copper orange color was shown.
Head & Shoulders® has undergone some exciting improvements, including new formulas and a great new scent. Now you get the same outstanding dandruff protection you've always trusted, along with clean, soft and manageable hair that's closer to the look you want. There's really no need to feel uneasy about having dandruff -- all you need is the right solution. Head & Shoulders® has been providing that solution for more than 35 years, as well as leaving hair looking great. We've offered some information here on dandruff and related scalp conditions to help you understand them better. Common Conditions Dandruff and dry scalp are the most common scalp conditions known today, affecting more than 40% of the Asian population at some time in their lives*. So it is not a disease - it's actually more common to have it than not. *Internal P&G study, 1999-2000. Everybody Sheds Dandruff is a chronic skin condition affecting the scalp. It is a rapid flaking of the skin, sometimes associated with dryness, itchiness or excessive oiliness. Everybody sheds the skin on his or her head, but when you have dandruff, your scalp speeds up the usual rate of shedding the dead skin. The result is noticeable flakes, or dandruff. There are other scalp conditions with which you may be familiar. Dry scalp results from a loss of moisture on the scalp and is characterized by small, dry flakes, tightness of the scalp and itchiness.

There is also seborrheic dermatitis, which is characterized by heavy flaking, severe itchiness, redness and inflammation. Low Tolerance One scientifically known cause of dandruff is Malassezia. It's a natural fungus found on everyone's scalp that feeds on the skin's natural oils. It can cause irritation and speed up the shedding of dead skin. Everyone's tolerance to Malassezia varies; the lower it is for you, the more likely you are to have dandruff. Stressed Out? There are other factors that can contribute to the production of dandruff -- some you can control and others you can't. These include stress, diet, weather, hormones and excessively oily skin. Any one of these factors can affect the likelihood of dandruff appearing. Use Head & Shoulders® ! The good news is that dandruff can be fought and even prevented. Head & Shoulders® has a brand-new line of shampoos to help you fight dandruff and leave your hair soft, manageable and looking great. For more information on these new formulas

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"A glass and a half of fresh liquid milk in every half pound"
When Cadbury Dairy Milk chocolate with its deliciously smooth texture and unique creamy taste, was first introduced in the early 1900s, it made an immediate impact quickly becoming the market leader. The success story has continued until today when it is still the top selling chocolate brand in the country. The Cadbury Mega Brand's broad family of products has an international retail value approaching US$1billion. As an international brand, Cadbury Dairy Milk carries the same distinctive image all over the world. Wherever you buy a bar of Cadbury Dairy Milk the pack design will be exactly the same, only the language will be different. The famous slogan "glass and a half of fresh liquid milk in every half pound" with the picture of milk pouring into the chocolate bar, is one of the all-time greats of British advertising.

How Cadbury Dairy Milk came about
Milk chocolate was first made by the Cadbury Brothers in 1897, but by today's standards was a very coarse dry product made by blending milk powder with cocoa and sugar. The milk chocolate market was then dominated by the Swiss who produced a superior product by using condensed milk. In the early 1900s George Cadbury was determined to meet the Swiss challenge and, together with the Bournville experts, started to research new recipes and production methods. By June 1904 the recipe was perfected and a delicious new milk chocolate made with fresh liquid milk, and containing far more milk than any previously known product, was ready for production in 1905. Although considerable technological advances have since been made in the production processes, the Cadbury Dairy Milk recipe is still basically the same as it was in 1904.

Not only but also
Besides Cadbury Dairy Milk, Fruit & Nut and WholeNut are two of the best loved varieties of the Cadbury Megabrand. Australia, for example, offers 23 varieties including Snack, Caramello and Breakaway.

Where you can find Dairy Milk
Cadbury Dairy Milk is enjoyed in 33 countries. What's in a name? Three names were originally considered "Jersey", "Highland Milk" and "Dairy Maid" which led to "Dairy Milk".

Glass and a Half Full Productions
In 2007 Cadbury Dairy Milk launched Glass and a Half Full Productions. The first production saw a gorilla playing the drums having his own moment of joy to the iconic Phil Collins track 'In the Air Tonight.' Gorilla achieved a record 10 million online viewings and was named Campaign of the Year by Campaign Magazine and Best TV Commercial of the Year at the British Television Advertising Awards. In June 2008, Cadbury Dairy Milk’s Gorilla was named the world’s best ad at the prestigious Cannes Lions International Adverting Award. The ad scooped the Grand Prix award beating off competition from more than 4,000 shortlisted entries around the globe. Cannes is seen as the “Oscars” of the ad world – and this major prize tops off a remarkable year for the CDM commercial. The second production 'Trucks', launched in March 2008, surprises and delights in the same way as Gorilla, as quirky airport trucks enjoy a race in a deserted airport. Following the success of the Gorilla and Trucks adverts, Glass and a Half Full Productions are delighted to bring you two great new remixes featuring our friend the gorilla and those fun loving trucks. To find out more about Glass and a Half Full Productions and to see Gorilla, Trucks and the subsequent remixes for yourself, please visit www.aglassandahalffullproductions.com

Quick Facts
Cadbury Dairy Milk is produced in Europe, Asia, Oceania and North America and sold in over 30 countries across the globe.

We sell enough Cadbury Dairy Milk each year in the UK to cover all 92 Premier and Nationwide League football pitches in the UK - five times over A bar of CDM is sold around the world every 2 seconds Every year enough CDM is sold to wrap the world 4 times Besides Cadbury Dairy Milk, Fruit & Nut and Whole Nut are two of the best loved varieties of the Cadbury Dairy Milk Megabrand. Australia, for example, offers 23 varieties including Snack, Caramello and Breakaway. The largest chocolate bar in the world - a giant block nearly 9ft high, 4ft wide and weighing 1.1 tonnes - was made by Cadbury Dairy Milk in 1998. The average chocolate lover would take nearly 120 years to munch their way through it! The total weight of Dairy Milk produced in one year is equivalent to 51,641 minis or 7,230 Indian elephants. Three names were originally considered "Jersey", "Highland Milk" and "Dairy Maid" which led to "Dairy Milk".


Brand Name: Sprite Drink Type: Soft Drink Sprite: Introduced in 1961, Sprite is the world's leading lemon-lime flavored soft drink. Sprite is sold in more than 190 countries and ranks as the No. 4 soft drink worldwide, with a strong appeal to young people. Millions of people enjoy Sprite because of its crisp, clean taste that really quenches your thirst. But Sprite also has an honest, straightforward attitude that sets it

apart from other soft drinks. Sprite encourages you to be true to who you are and to obey your thirst.

Brand Name: Coca-Cola Drink Type: Soft Drink Coca-Cola: Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in the United States. Coca-Cola might owe its origins to the United States, but its popularity has made it truly universal. Today, you can find Coca-Cola in virtually every part of the world. Available in the following flavors: Cola, Cola Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange and Cola Raspberry.


Launched in 1999, Kurkure soon became the perfect Namkeen snack of the nation.

Named after the Hindi word for "crunchy", Kurkure is a cheeto-like snack and is the flagship of Frito Lay's Indian division[1]. It is marketed by Hirani Industries Corp. (USA incorporated company) in Kenya. It is one of the most popular food products in India today. The snack comes in 4 flavors. They are Masala Munch (orange pack), Green Chutney Rajasthani Style (light green pack), Red Chilli Chatka (dark green pack) and Tamatar Hydrabadi Style (brown pack). There are two new flavours too. One is the Kurkure Xtreme Electric Nimbu and the other is Kurkure Xtreme Risky Chilli. A Special Edition flavour, Jaljhalo Hit has been released as a Pujo Special for Durga Puja, 2007. In November 2006, Frito Lay announced plans to release Kurkure to American markets sometime in 2007[2]. This decision was made after analysts showed increasing interest in Indian spices in the USA. Also the introduction in other markets with a non-resident Indian population such as the UK is planned [3] In India, actor-celebrity Juhi Chawla advertises Kurkure.

Types of Kurkure =
• • • • • • • •

Masala Munch (Original) Green Chutney Rajasthani Style Red Chilly Chatka Tamatar Hyderabadi Style Malabar Masala Style Masala Twists(Solid Masti) Desi Beats Angry Tomatoes



Mortein was first launched in the 1880s in Australia. It has been successfully launched throughout New Zealand, South Asia and the South Pacific. This pest control brand is famous for the 'Louie the Fly' cartoon character advertising in Australia which has been used for over three decades. 'Louie' is now being used in South Asia for Mortein, and in Malaysia, Singapore and Thailand for Shieldtox.
Principal Markets

Asia Pacific, South Asia.


Launched in England in the 1920s, Harpic toilet bowl cleaner has been successfully extended to 47 countries on a platform of powerful cleaning. Harpic provides a full range of liquid toilet bowl cleaners, tablets, wipes, toilet bowl blocks, cistern blocks.
Principal Markets

Africa & Middle East, Asia Pacific, Europe, Latin America

BAND-AID® Brand Adhesive Bandages are one of the most recognizable of the Company’s products. They were invented in 1920 by an employee named Earle Dickson, who worked as a cotton buyer. His wife Josephine was prone to kitchen accidents. Earle wanted a bandage his wife could apply herself, so he took two of the Company’s early products – adhesive tape and gauze – and combined them by laying out a long piece of surgical tape and placing small pieces of gauze on it in intervals. To keep the adhesive from sticking, he covered it with crinoline fabric. Whenever his wife cut herself, she cut a piece of the tape and gauze pad and used it as a bandage. Dickson mentioned his invention at work, and a new product was born. The first BAND-AID® Brand Adhesive Bandages went on the market in 1921, and were the first readymade adhesive bandages that consumers could apply themselves. Earle Dickson was made a vice president at Johnson & Johnson.


Britannia Industries Limited

Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits, topped with sugar crystals - presenting, the original Bourbon, from the house of Britannia. India's first and favorite Bourbon's sweet adventure began in 1955. Since then, Bourbon lovers across the country have been caught opening this chocolate couplet, licking the cream, and nibbling at the melt-in-your-mouth biscuit, bit by bit. Some have been witnessed chomping it whole, at one go. Some have been noted to alternate it with sips of coffee; others team it with lots of gossip and gupshup, while a few have been observed enjoying it with a book. And some have been seen reluctantly sharing their Bourbon. Whatever the occasion, wherever the hangout, Bourbon makes for great company. You can grab your very own Nano Pack or a Pocket Pack. The Hangout Pack is just right for chilling with friends. Take along a Party Pack for... yes, a party! And the Gift Pack will surely win you a few brownie points! So go on, give yourself a happy high with a quick dose of Britannia Bourbon!


Frooti, or Mango Frooti, as it is popularly called, is the largest-selling mango drink in India. It is the flagship product of and the most successful drink offered by Parle Agro India Pvt. Ltd. Frooti was launched in 1985 in TetraPak packages. It is also now available in PET bottles and rectangular shaped packs. Frooti is exported to the U.S.A., Canada, U.K., U.A.E., Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Congo, Ghana, Malawi, Zambia, Nigeria, Tanzania, etc.

The drink contains mango pulp, water, sugar, citric acid, ascorbic acid, and approved colouring and flavouring.

Frooti was launched in a green rectangular TetraPak as a ready-to-serve mango drink. Although it wasn’t the first mango drink, Frooti quickly acquired a large market share. The packaging played a major role behind its success, since it could be carried easily and conveniently. Frooti also provided a refreshing mango taste that translated into a huge demand for itself. The tagline “Mango Frooti, Fresh and Juicy”, helped the brand strengthen and consolidate its position as the leader.

Brand Communication
Over the years the brand has experienced a series of repositioning. From the original tagline “Mango Frooti, Fresh and Juicy” to “Juice Up your Life”. Eventually, the original tagline-

“Mango Frooti, Fresh and Juicy” was reinstalled. The present ad campaigns focus on reaffirming Frooti’s leading position across India in a confident manner.

To ensure convenience, Frooti is offered in size variants: 1 litre, 250 ml and 200 ml TetraPaks. A consumer study revealed that the consumers needed a recap bottle that didn’t exist in the mango drink segment. Parle Agro considered the consumer requirement strongly and launched Frooti in a new hygienic hotfill PET bottle, making it the first mango drink to be offered in the PET bottles.

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