Top 5 apps

Top 5 applications that refuse to get serious!

Irrational applications • Most applications are not “useful” (more than 90% of most popular applications)

• Does not appeal rationally • Emotional applications

Emotional theory • Emotions are brief • Emotions are not cognitive • Cross species • Coherent • Automatic

7 emotions • anger • fear • sadness • disgust • surprise • happiness • content

Emotional history • Emotions are hard-wired responses to environment

• Emotions have been created 2M12K years ago

• Ice Age

Applications a caveman would like

Categories • The self (personality tests) • The family (kissing and hugging) • The tribe (friend lists) • The chief (comparing and competing)

The self

Who were you in a past life?

The family

Pillow fight

The tribe

Best friends

The chief

Oregon trail

Overall winner

Beer!