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Internal Assignment Applicable for April 2018 Examination
Course: Total Quality Management
1. Smart Products is a company that makes innovative products for a very competitive market and considers quality as its prime factor. In the past some of their products failed to meet the needs of customers resulting in lengthy new product development. Suggest a quality management technique Smart Product can use to understand its customer’s needs, translate them into product features and design the products while keeping the competitors performance in view. (10 Marks)
2. You have joined Smart Product as VP operations. The organization has been confronting a number of issues like rise in costs, decline in sales volumes and customer dissatisfaction for the last two years. Smart Product works in a conventional method and all performance measures are in traditional financial terms only, like revenue increase, high profit or liquidation etc. You realize that these conventional performance
estimates does not help the organization in their quality initiatives. How will you go about changing this concept of performance measure at Smart Product in line with new TQM philosophy? (10 Marks)
3. Mr. Ram is a newly appointed Quality Manager in a garment manufacturing company. He observes that the garment factory does not measure the cost of poor quality. He has learned in his MBA course that you can measure how much money are wasted due to poorly managed quality in the factory. This was an opportunity for Ram to show improvement in quality and profit for the organization from his management knowledge.
a. What are the steps Ram should follow to calculate and report cost of poor quality? (5 Marks)
b. What will be your suggestion for Ram to reduce cost of poor quality? (5 Marks)
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