Understanding Digital Advertising Attribution
In the life sciences/pharmaceuticals industry, targeting digital advertising spends is a sophisticated undertaking. Our methodology - developed in conjunction with Adstrategist - takes into account the impact of influencing health care providers, combining analytics for techniques such as clickthrough, last click, weighted, regression, and panel testing, plus buying cycles and page location.
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In the life sciences/pharmaceuticals industry, targeting digital advertising spends is a sophisticated undertaking. Our methodology - developed in conjunction with Adstrategist - takes into account the impact of influencing health care providers, combining analytics for techniques such as clickthrough, last click, weighted, regression, and panel testing, plus buying cycles and page location.
