Unified Communication

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  Unified communications definition

An evolving communications technology architecture which automates and unifies all forms of  human and device communications in context, and with a common experience. Its purpose is to optimize business processes and enhance human communications by reducing latency, [

managing flows, and eliminating device and media med ia dependencies.   Components of unified communications

Unified communications represents a concept where multiple modes m odes of business communications communicatio ns can be seamlessly se amlessly integrated. Unified communications is not a single product but rather a solution which consists of various elements, including (but not limited to) the following: call control and multimodal communications, presence, instant messaging, messaging, unified messaging,, speech access and personal assistant messaging assistant,, conferencing, collaboration tools, mobility, business process integration (BPI) and a software solution to enable business process integration.[1] The term of  presence  presence is also a factor  knowing where ones intended recipients are and if they are available, in real time  and is itself a key component of unified communications. communicatio ns. To put it simply, s imply, unified communications integrates all the systems that a user might already be using and helps those systems work together in real time. For example, unified communications communications technology could a allow llow a user to seamlessly collaborate with another person on a project, even if the two users are in separate locations. The user could quickly locate the necessary person by accessing an interactive directory, engage in a text messaging mess aging session, and then escalate the session to a voice call, or even a video call  all within minutes. Trends in UC Realizing

the importance of better and effective communication, businesses are turning to

Unified Communications (UC) to revolutionize their work processes, increase efficiency and reduce human latency.Increasing interest in IP telephony is generating a lot of buzz around UC, not only among the SMBs but also large enterprises. While the UC market in India is still nascent, migration to an IP telephony platform is the stepping s tepping stone Increasing awareness regards environment and use of green technologies is also promoting the use of UC. Many Indian organizations have started looking at carbon footprint from either a green or a carbon credit perspective While there is an increasing realization of the benefits of video communication vis-à-vis audio communication, communicatio n, according to industry estimates, stand alone video utilization levels in most organizations is only around 10 percent. A converged UC platform ensures not only lower cost of ownership but better integration of voice, video, chat, e-mail and even ev en social networks. UC applications application s existence today is predominantly in silos s ilos rather than as an integrated system in its entirety. Convergence is changing that scenario. Convergence is the biggest trend in UC as organizations

 

want to leverage the benefits of social networks. For Avaya, Av aya, putting context into communication communicatio n is very important and convergence plays an important role in i n this. When someone calls, we should be able to get the context of the call and not just the name of the person.the UC market is represented by a large array of vendors and SIs (System Integrators). These can pose challenges in terms of interoperability between multiple UC applications and other communication systems. Low awareness, need for training on customizing the UC applications deployed, are some of the important challenges for UC adoption as end customers need to understand the inherent long term benefits and underlying potential of UC. Use of open platforms such as SIP is thus catching up in the market. Such open platforms help connect competing solutions together and also make integration a much smoother job. j ob. SaaS, PaaS and IaaS offerings are also enabling enterprises to embrace UC. Communicatio C ommunication-asn-asa-Service (CaaS) is a logical extension to the SaaS model with hosted unified communications solution on a service providers network. IP telephony t elephony hard hardware ware is hosted at the third thi rd party data center and the user is provided access to assets on a monthly rental basis. BT and Ciscos cloud computing technology offers Cisco Hosted UC services as the platform for collaborative voice communications. communications. It allows businesses to bring converged voice, mobile and data services to every desktop in their organization. Companies tightly managing their capital expenditure will be able to take a first step into converged communications communications by consuming their IP telephony, voicemail, v oicemail, conferencing and unified messaging technologies on a utility-based, per-user pricing model. SMB adoption is the next big trend in UC in India. While traditionally only the large and medium enterprises have so far implemented UC solutions, AMI Partners says that the Indian SMBs spent $48.8 million on UC in i n 2009. SMBs today see UC as a business advantage and while video adoption may be low in this segment, IP I P telephony is catching up big time. Another increasing trend in UC is telepresence. Reliance Communications, Tata Communications, Communication s, Airtel and even state s tate owned BSNL and MTNL are offering telepresence facilities to organizations on a pay per hour basis. And there are enough opportunities for partners in the UC space. s pace. Considering convergence and collaboration would be one of the biggest trends in UC, partners need to t o uplift their capabilities to leverage this opportunity.

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