Unique Business Ideas of 2009 to 2014

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INSTITUTE OF BUSINESS
ADMINISTRATION
JAHANGIRNAGAR
UNIVERSITY
BUS 513 (Entrepreneurshp
De!e"#p$ent%
Five Unique Business Ideas
Between 2009-2014
Submitted To: Mr Shahriar Kabir
Course Instructor- BUS 513
Institute of Business Administration
Jahangirnagar Universit
Submitted By: Sed Md !aimur
I" #o$ %&13&1&'1
BUS513 (Section) S3*
Date of Submission: Satuday! "u#y 0$! 2014
Introduction
Business Ideas are manifesto of consumer needs and demands. All the
products and services that we see today is the result of fulfilling a demand or
need. Where many products the we daily use seems so general, but was not so
easy during its invention. Products and services are basically made up satisfy
our need or demand at the same time it is also focused to have appeal on mass
people so that it can get desired sales volume/ market share. here are millions
of dollars spent by large giant companies !esearch and "evelopment section
to have the uni#ue product/service characteristic which would give it a upper
hand against its competitors. Also millions of ideas are re$ected for not having
the customer appeal though being uni#ue. hen again there are some ideas that
were basically not made in a hi tech !%" department, but in the common
palaces like backyard garage, own living room even while walking streets that
have made millions.
It is not necessary that all uni#ue ideas are to be hit although it satisfies a need
or demand of customer. he key to a successful uni#ue business idea is to it
must have common need among mass people and problem that millions of
people face every day which is yet to solved. he time, place, economic
condition and social factors also play a ma$or role in the success of business
idea that is uni#ue. In the ne&t few pages I shall give some preview of some
uni#ue business ideas that have made a successful entry in the business sector.
Moobella’s Ice Cream on Demand (2009)
'kip the ice cream
parlor with () flavors.
*oobella+s vending
machine pumps out
scoops, in ,- flavors,
on.demand, in about
/0 seconds. his
patented techni#ue for
churning and free1ing
ice cream from a
room.temperature dairy mi& has been )2 years3and nearly 405 million in
!%"3in the making. wo prototypes are running at 6ortheastern
7niversity in Boston and Worcester Polytechnic 7niversity. Pinnacle 8ood
'ervices will market the machines mainly to cafeterias in universities,
parks and 1oos. 9ost: 4/55 per month, plus ingredients. *oobella raised
another 4); million in venture funding in 'eptember.
*ooBella, the developer of a technology that can make hard.scoop ice cream
in $ust /5 seconds, has raised 4, million from Inventages <enture 9apital.
*ooBella does far more than the average vending machine. 9onsumers can
make up to ,- varieties of ice cream in $ust three steps. 7sing a touch screen,
customers first choose between premium and low.fat ice cream, followed by a
choice of )= flavors like coffee and cake batter and three mi&.ins including
chocolate chips. he machine, which is about as large as a household
refrigerator, then delivers a freshly made scoop of ice cream.
Based in *assachusetts, *ooBella currently has /0 machines installed
throughout 6ew >ngland, including at *assachusetts+ ?ogan International
Airport and 6ew @ampshire+s *anchester.Boston !egional Airport. he
company plans to use the latest funding to e&pand to more colleges, museums
and restaurants in the 6ortheast.
*ooBella previously raised 4=0 million in =552 and 4); million in =55,,
both from Inventages. he 'wit1erland.based firm focuses on industries in the
life sciences, including food innovation.
Fresh Healthy Vending (20)
As a father of
five, Aolly Backer,
the 9>B of 8resh
@ealthy <ending,
has had to search
far and wide for
healthy snacks
when out with his
children. A #uick
trip to the vending
machine was not
making the grade.
@is personal
mission,
combined with
*ichelle Bbama+s
current campaign
to fight childhood obesity, meant the time was ripe for a more nutritious
alternative to machines that spit out chips and candy. CI describe our vending
machines as mini Whole 8oods,D Backer said.
he company launched in =5)5 and there are now about 055 8resh @ealthy
<ending machines in schools, hospitals, health clubs, shopping malls and other
locations across the country. Backer e&pects to reach ),555 machines by the
end of the year. he vending machines are owned by 00 franchisees.
While the choices vary by location, the vending machines are stocked with
healthy food options from more than 055 well.known brand names. he snack
offerings include soy pudding, fresh fruits and vegetables, protein and granola
bars, yogurt and baked crackers and chips. here are also healthy drink
options, including protein drinks, teas, energy drinks, )55 percent fruit $uices
and soy milk.
Backer said a remote monitoring system helps to ensure that the machines are
always stocked, and the machinesE glass design makes the snacks clearly
visible to consumers. Chey can really see what they are getting, which we
believe has really spurred the popularity of these machines,D he said.
Clothes !ith Facboo" #i"e $ags (202)
8acebook is
constantly
absorbing our real.
life data that we
contribute to the
social network, but
one Bra1ilian
clothing store is
taking 8acebook+s
data and throwing it
back into the
physical world.
he store, 9%A, is putting Creal.time ?ikesD counters on its hangers in retail
locations around Bra1il. he ?ike data is taken from 9%A+s 8acebook page,
where the company has listed its various wares for people to interact with.
When a person ?ikes an item, that ?ike shows up on the hanger. It is meant to
help customers with purchasing decisions. If they are unsure of one item, they
can see how many people online think the product is a good buy.
9%A say it+s meant to help customers with purchasing decisions 3 they can
see how many people online thought the product was a good buy. he problem
is that most online shopping decisions are based on nothing more substantial
than a pi&elated photograph. An image online says nothing about the fit,
fabric, or #uality of the clothing. If you+ve got a poorly made shirt or blouse in
front of you in the store, you+re probably not going to be swayed into buying
$ust because it has /;= likes on 8acebook. 'imilarly, if the item has only two
likes, but makes you look good when you try it on, you+re probably going to
buy it regardless.
9%A was a familiar presence in towns and cities across the 7F until )= years
ago when it closed all its British branches. Its stores elsewhere in >urope have
remained open but are reportedly struggling. he company hopes 8acebook
integration will help it Ckeep up with the timesD. 7nfortunately, campaigns
like this, because of the technology and cost involved, aren+t easily scalable,
but they do increase the number of engaged social media users and thus the
retailer+s reach.
As an in.store installation, the 9%A e&ample also drives footfall and acts as a
conversation point. 'ome other retailers are looking to include live twitter
feeds within their stores, or even outside. he 8orever =) flagship store in
6ew Gork+s ime '#uare includes a live twitter feed on its interactive
billboard above the entrance.
he <erge notes that 9%A is not doing well in its >uropean establishments,
but hopes the 8acebook integration in its Bra1il stores will help it keep up with
the times. It+s a funny way to integrate social, but it shows how stores are
finding new opportunities to use 8acebook+s data in marketing outside of the
digital world.
%nugg &ugg (20')
9hanging a diaper
is one of lifeEs less
pleasant tasks,
even when baby is
lying perfectly
still. *uch of the
time, however,
baby doesnEt lie
perfectly still, and
thrashes and
s#uirms. his
created a ripe
opportunity for a resourceful entrepreneur to revolutioni1e the process, and
?isa 9ash @anson was that entrepreneur.
@anson invented the 'nuggWugg, which she described in an e.mail as Han
interactive diaper changing pillow that helps parents so their babies donEt twist
and turn on the changing table.H he business will launch later in =5)(, but it
already has the advantage of having won the =5)= @uggies *om Inspired
Irant of 4)0,555.
(eal)time translator (20*)
Bne problem with *arshall
*c?uhan+s CIlobal <illageD
is that not everyone is on an
e#ual footing in terms of
communication J while
>nglish has become the de
facto language of the internet,
the world is still multilingual.
@owever, there are companies
striving to provide a seamless
link between businesses and
consumers who speak different tongues. Bne product making moves to solve
this problem this year was %I+M,, a palm.si1ed device that translates speech
into =0 different languages and relays it as audio, enabling real.time two.way
communication between users of different nationalities. 'II*B broke
its Indiegogo funding target in spectacular style in Bctober, eventually raising
$ust shy of 7'" =05,555 from an initial aim of 7'" )0,555.
@owever, the 'II*B is dependent on the data connection on a smartphone or
tablet. he 'II*B connects to a mobile device using Bluetooth and a 'II*B
mobile app runs in the background in case you need translations when
wandering around a city. here+s also a (.0 mm mini$ack port in case users
prefer connecting a set of headphones in order to listen to translations in
private. !egarding battery life, the creators of the 'II*B estimate the device
will have (55 hours of standby time and eight hours of usage time before
re#uiring a recharge.
he development team is working on an offline translation service that will
allow users to download add.ons to the original mobile app and add languages
as needed. If the user is in a country without a consistent data connection, this
could be vital for communication. In addition, the team is working on smarter
translations that take the phrases into account when providing a translation.
!egarding design, the 'II*B is small enough to clip onto the top of a shirt or
a belt. he microphone and speaker within the unit can also double as a
secondary device to answer incoming calls, ideal when you are in a group and
multiple people need to talk. he standard 'II*B case, likely made out of
plastic or steel, comes in black, white and yellow. In addition, the team has
designed an aluminum version in silver and gold colors. o back the pro$ect,
the base price of the 'II*B is 405, but there are additional funding levels if
you need multiple devices in bulk for the workplace.
(e-erences.
). H<ending machines go bananasH. Fox Business Report, posted at
YouTube. April =5, =5)). !etrieved ; Aune =5)(.
=. /um0 u01 H@ealthy <ending 9omes to Washington "9H. 9 News
Now, WUSA, posted at YouTube. 'eptember ,, =5)). !etrieved ; Aune
=5)(.
(. www.digitaltrends.com/
/. homebusiness.about.com/
0. venturebeat.com/
-. www.forbes.com

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