Vending Machine

Planning/Brand Brief
Client: Devashree Foods Pvt. Ltd. Account Planning:
Brand: Vending machine Account Management:
Date in: Creative:
Media: NA Deadline(s):
COMPAN D!"A#$%:
Company Name- Dlecta
More info on www.dfpl.co.in
Product- Beverage Vending Solution
"he ingredient : Milke As of now DFPL has a uniue product o!ering" #rst to
the $ndian %arket" &oth in ter%s of product attri&utes and the for% factor.
D'lecta Milke' is a liuid dair( crea%er %ade fro% pure cow %ilk" and its
asepticall( packed in tu&s" for a longer shelf life and convenient
transportation. Milke' has no added sugar" no preservatives" needs no
refrigeration" allows %easura&ilit( and custo%i)ation of the &everage" and
%akes the &everage trul( refreshing. *urrentl( Milke' is availa&le across all
ke( institutions and airlines however it is not reall( #nding a footing in
personal consu%ption.
"he Beverage Vending %olutions+ DFPL wants to e,tend the &ene#ts of
Milke' through its &everage vending solutions
Page - .
Planning/Brand Brief
D!$#V!&AB$!% &!'(#&!D:
/ou have to do the entire planning to develop the positioning of this
vending %achine that will %ake it sell in the %arket. And (our &rief should
&eco%e as an input to the *reative agenc(. /our planning %ust cover the
following or whatever else (ou feel is critical for (our &rief to &e co%plete+
• ")! "*:
• ")! "A&*!" #ND(%"&#!%:
• MA&+!" &!%!A&C):
• COMP!"#"#ON:
• #N%#*)":
• B&AND PO%#"#ON#N*:
Note: while (ou %a( go on the internet to check infor%ation. 0e are looking
to understand what (ou feel should &e the &rand strateg(.
Page - 1