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IT in Social and Historical Perspective for Jan. 28, 2013 Vacker Klarissa LLanes Vacker, Barry. Global Village Or World Bazaar? Understanding the Web Eds.,Alan Albarran and David Goff Iowa State Press, 2000. Bio. Insight/Research Strategy/Purpose/Contribution Barry Vacker is an Associate Professor in the Dept. of Media Studies and Production where he teaches media, cultural, and utopian theory at Temple University. He has taught full-time for nineteen years and authored numerous articles, chapters, and books on art, media, culture and technology. His purpose in this article is to explain and describe how the future cultural revolutions around the world were made possible.

Research Question(s): Vacker seemed believe the media revolution of the printing press produced the crazy cultural and social (group) effects by partially distributing information and intellectual authority, therefore fragmenting centuries-old intellectual and social monopolies. Because of the fact, that the printing press was the media technology that spread Newtonian Science and Enlightment philosophy, individuals such as writers, journalists, philosophers, scientists, and intellectuals all became workers creating and spreading printed information across space and time.

Data: The data information that I understood from this article was that as time progressed, new inventions were made and depending on how well the invention assisted people, the capability to enhance and improve these inventions then took on a roll in the revolution. These inventions played a toll on many different social groups such as: the individual themselves, social and economic groups, the nation-state, and finally for the world. Findings: Vacker concluded that “Rather than isolating persons, the Web is expanding human communication beyond artificial territorial borders as individuals from around the world engage each other in the collapsed space-time of the Web. Rather than globally unifying persons, the hypermedia make possible a greater change of cultural diversity and individual expression as cultures chaotically cooperate, co-exist, compete, and combine into new forms. The computer and World Wide Web represent a new style of media that is transforming the substance of culture, the result of which is a chaotic landscape populated by industrial Global Villagers amidst a emergent postindustrial World Bazaar.” (p. 14)

Strengths/Weaknesses/Implications In Context: The strength of this work is seeing far we have transformed into a more high-tech modern world of technology and how it has affected the world as a whole. The fact that media tools have simplified and become more convenient to us plays a big role in how the world functions today. Weaknesses of this modern technology include the increased amount of individual expression that weakens the power of the dominant groups and

governments of industrial society. With this high intensity of increased amount of individual expression, it has now become a cultural fear, which is now resulting in increased calls for censorship and information surveillance, usually in the name of cultural purity, social order, or national security. While computers and the web can improve your individuality, they can also be used to suppress such expression through information surveillance and invasions of individual and social privacy (hacking). The battle between these two groups is those who want to control others information and those who want to control their own information. An implication of the emergence of cyberspace and World Wide Web suggest that one should rethink the concerns about the impact of the mass media on global culture.

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