Virgin

Published on June 2016 | Categories: Types, Research | Downloads: 87 | Comments: 0 | Views: 548
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Content

Sir Richard Branson’s Planes, Trains, Resorts and Colas in 2004:
A case In Global Leadership

Introduction


Virgin is a leading branded venture capital organisation and is one of the world's most recognised and respected brands. Conceived in 1970 by Sir Richard Branson





Virgin Group has gone on to grow very successful businesses in sectors ranging from beverages, airlines, games, internet, cable TV, music, radio, cosmetics, jewellery, house ware, retail, mobile phones, financial services, fitness and much more.
Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Global branded revenues in 2008 exceeded US$17 billion.



Sir Richard Branson’s Overview

Leadership Skills


According to Sir Richard Branson, Corporate Leadership requires two main areas:

Content Leadership

• Leader’s Attributes • Decision Making Skills

Context Leadership

• Variables dealing with a situation • Environment

Contd..


Intra-Company Competition is encouraged. Gave same priority to clerks & senior managers. Team building skills. Virgin Management Ltd (VML)









Companies Are considered part of family rather than hierarchy

Branson’s Diverse Approach
New Venture Strategy

Bizarre Promotional Strategy

Micro-Level Involvement

Macro-Level Involvement

Customer Service

Problems’ Pit
• Inadequacy

•Unmanageable Customers •Service

www.problemswithvirgin.com

Contd..


Virgin Clothing was closed in 2000 and Virgin Cosmetics posted a loss of £6.7 million for the financial year ending March 2001.

Future Prospects


Virgin Galactic. Virgin Earth Challenge.





Virgin Blue.
Entered U.S. by making a JV with Sprint. Plan to start Virgin U.S.A.





Presented By:
Sanchi Dhingra Aditya Sharma Srishti Tiwary

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