Web Content Strategist or Web Content Producer
Content
[Type text] MARY JO (WHITWORTH) CRANMORE 948 Russell Ave. Suffield, CT 06078 Phone: 413.530.6139 [email protected] www.lwcreativellc.com www.youtube.com/stellaluna09 www.mediabistro.com/maryjocranmore MARKETING CONTENT STRATEGIST FOR SEO/CONTENT PRODUCER * Nationally award-winning creator of strategic brand experiences and marketing communications with 12+ years experience leading agency marketing and internal marketing teams for multimillion-dollar companies across diverse industries. * Additional 8 years as television news executive producer/writer. Exceptionally skilled in developing and executing content designed to drive audience and ROI. * Respected leader of creative teams, multimedia divisions in concert with in-house corporate marketing teams. Ability to conceptualize and orchestrate 360 degree experiential marketing campaigns that effectively reinforce and build brand images. * Expert in SEO content (print and video) web strategy, Google Analytics, search marketing and technical content production of sales-driving web information and advertorial content. Proven ability to drive marketing campaign response-rates and execute successful experiential campaigns. SKILLS * Marketing Communications * Video and Article Strategy & Production * Creative Team Leadership * Digital Asset Management * Web, TV & Print Content Development * SEO Strategy & Analytics *
Public & Media Relations * Experiential Marketing Campaigns AWARDS EX AWARD, Crystal Light aPump It UPa Tour, 2008 PROMO 100 AWARD RANKED PIERCE #12 LISTING OF TOP AMERICAN PROMOTIONS AGENCIES, 2007 AP BEST NEWSCAST, STATION OF THE YEAR, BEST POLITICAL COVERAGE (MAINE), a94, a96 ASSOCIATED PRESS BEST NEWSCAST, 1990 (FT. MYERS, FL) PROFESSIONAL EXPERIENCE SEO/MARKETING CONSULTANT, WEB VIDEO CONTENT PRODUCER 6/08 - CURRENT 2010 Projects: * Branding and positioning marketing consulting for medium and small businesses a" advised c-level executives in developing web marketing strategy, media planning and overall marketing communications strategies. * Assisted 300+ home improvement dealers and franchise holders of national client with local electronic media and web marketing efforts. * Developed and execute social media, link building and SEO strategy for variety of companies across multiple industries. Develop timely and creative content for web, social media, traditional media, press releases and other initiatives for all clients 2009/08 Projects: * Developed, wrote, and produced revenue-building video and programming for web, broadcast and cable media outlets. * Introduced new revenue streams for sales team to extend and strengthen client relationships for media outlets by offering cost effective and forward-thinking marketing strategies. Clients include: GutterPro USA, Green Energy Barrier, Health New England, Meyers Brothers Kalicka,, Epstein Financial Services, Sitterly Movers + Bert Hill Movers, American Inn, Hampden Bank, Julianoas Pools, Atkins Farm, Wilson Heating, and Balin Lasik. (www.youtube.com/stellaluna09)
Achievements: * Elevated revenue by 23% - new revenue-building programs brought in $200,000 in additional, NEW revenue to station partner (ABC 40 NESN, Boston). Freelanced segments for news and entertainment programming locally and nationally. * Clients included: Yankee Magazine, The Old Farmeras Almanac, Shipyard Brewery. Achievements: * Producer/writer aLetas Go Boatinga NESN (13 episodes) * Producer/writer aOn The Road with Yankee Magazinea Pilot * Producer/writer/on-air talent aThe New England Gardenera, aThe Northeast Gardenera and aThe In-Town Gardenera (12 episodes each, aired weekly) WLNE Providence, WTIC Hartford, WAGM Presque Isle, WABI Bangor, WGGB Springfield, WCAX Burlington, WIBV Buffalo, WTEN Albany. * Columnist, Yankee Magazine aThe New England Gardenera (2002-2003) * Freelance Producer, _GOOD MORNING, AMERICA_ * Freelance publicist Time (Ross Perot), Isabelle Center (Womenas Center in Portland) PUBLIC RELATIONS LIBRARY PUBLISHER/TRADE PAPERBACK PRESS) 1/93-10/94 Responsibilities: * Expanded public relations campaigns from library press to mainstream press a" including television and radio a" to increase sales of library systems and non-fiction paperback releases. Achievements: * Created interest around library and school library imprint through story lines on new technological advances and pitching to education editors and noon show producers. *
Developed national campaign for several trade paperback press imprints through bookings on national radio and talk shows. TELEVISION NEWS PRODUCER FT. MYERS, WEST PALM BEACH, CHICAGO WMAQ, INTERN/ASSOCIATE PRODUCER 6/88 a" 12/92 WBBH, 11pm Producer/Writer & Field Producer a" Spring Training/Red Sox Producer WEVU, 6pm Producer/Writer WPTV Morning News Producer/Writer + Freelance Producer for NBC DATELINE and TODAY Achievements: * Produced/wrote 1990as Best Newscast (AP) for Southeast Region (Newscast Producer) * Produced and delivered daily content for Dateline/Today aThe William Kennedy Smith Triala on tight deadlines while working full-time for WPTV, West Palm Beach TECHNOLOGY SOFTWARE: Final Cuts Pro, iMovie, Photoshop, ScriptWriter, MS Office (Word, Access, Excel, PowerPoint) WEB/MULTIMEDIA: Search Optimization + Content Management Systems (Joomla!) WordPress EDUCATION UNIVERSITY OF WISCONSIN/MADISON -- BACHELOR OF ARTS, RADIO/TV/FILM 1998 PORTFOLIO ON YOUTUBE.COM/STELLALUNA09 & MEDIABISTRO.COM/MJCRANMORE AVAILABLE FOR RELOCATION 4
Public & Media Relations * Experiential Marketing Campaigns AWARDS EX AWARD, Crystal Light aPump It UPa Tour, 2008 PROMO 100 AWARD RANKED PIERCE #12 LISTING OF TOP AMERICAN PROMOTIONS AGENCIES, 2007 AP BEST NEWSCAST, STATION OF THE YEAR, BEST POLITICAL COVERAGE (MAINE), a94, a96 ASSOCIATED PRESS BEST NEWSCAST, 1990 (FT. MYERS, FL) PROFESSIONAL EXPERIENCE SEO/MARKETING CONSULTANT, WEB VIDEO CONTENT PRODUCER 6/08 - CURRENT 2010 Projects: * Branding and positioning marketing consulting for medium and small businesses a" advised c-level executives in developing web marketing strategy, media planning and overall marketing communications strategies. * Assisted 300+ home improvement dealers and franchise holders of national client with local electronic media and web marketing efforts. * Developed and execute social media, link building and SEO strategy for variety of companies across multiple industries. Develop timely and creative content for web, social media, traditional media, press releases and other initiatives for all clients 2009/08 Projects: * Developed, wrote, and produced revenue-building video and programming for web, broadcast and cable media outlets. * Introduced new revenue streams for sales team to extend and strengthen client relationships for media outlets by offering cost effective and forward-thinking marketing strategies. Clients include: GutterPro USA, Green Energy Barrier, Health New England, Meyers Brothers Kalicka,, Epstein Financial Services, Sitterly Movers + Bert Hill Movers, American Inn, Hampden Bank, Julianoas Pools, Atkins Farm, Wilson Heating, and Balin Lasik. (www.youtube.com/stellaluna09)
Achievements: * Elevated revenue by 23% - new revenue-building programs brought in $200,000 in additional, NEW revenue to station partner (ABC 40 NESN, Boston). Freelanced segments for news and entertainment programming locally and nationally. * Clients included: Yankee Magazine, The Old Farmeras Almanac, Shipyard Brewery. Achievements: * Producer/writer aLetas Go Boatinga NESN (13 episodes) * Producer/writer aOn The Road with Yankee Magazinea Pilot * Producer/writer/on-air talent aThe New England Gardenera, aThe Northeast Gardenera and aThe In-Town Gardenera (12 episodes each, aired weekly) WLNE Providence, WTIC Hartford, WAGM Presque Isle, WABI Bangor, WGGB Springfield, WCAX Burlington, WIBV Buffalo, WTEN Albany. * Columnist, Yankee Magazine aThe New England Gardenera (2002-2003) * Freelance Producer, _GOOD MORNING, AMERICA_ * Freelance publicist Time (Ross Perot), Isabelle Center (Womenas Center in Portland) PUBLIC RELATIONS LIBRARY PUBLISHER/TRADE PAPERBACK PRESS) 1/93-10/94 Responsibilities: * Expanded public relations campaigns from library press to mainstream press a" including television and radio a" to increase sales of library systems and non-fiction paperback releases. Achievements: * Created interest around library and school library imprint through story lines on new technological advances and pitching to education editors and noon show producers. *
Developed national campaign for several trade paperback press imprints through bookings on national radio and talk shows. TELEVISION NEWS PRODUCER FT. MYERS, WEST PALM BEACH, CHICAGO WMAQ, INTERN/ASSOCIATE PRODUCER 6/88 a" 12/92 WBBH, 11pm Producer/Writer & Field Producer a" Spring Training/Red Sox Producer WEVU, 6pm Producer/Writer WPTV Morning News Producer/Writer + Freelance Producer for NBC DATELINE and TODAY Achievements: * Produced/wrote 1990as Best Newscast (AP) for Southeast Region (Newscast Producer) * Produced and delivered daily content for Dateline/Today aThe William Kennedy Smith Triala on tight deadlines while working full-time for WPTV, West Palm Beach TECHNOLOGY SOFTWARE: Final Cuts Pro, iMovie, Photoshop, ScriptWriter, MS Office (Word, Access, Excel, PowerPoint) WEB/MULTIMEDIA: Search Optimization + Content Management Systems (Joomla!) WordPress EDUCATION UNIVERSITY OF WISCONSIN/MADISON -- BACHELOR OF ARTS, RADIO/TV/FILM 1998 PORTFOLIO ON YOUTUBE.COM/STELLALUNA09 & MEDIABISTRO.COM/MJCRANMORE AVAILABLE FOR RELOCATION 4
