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Web Revival Kit

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marketing by design


Website Revival Kit eBook



marketing by design

  Welcome... to the ImageWorks Studio Website Revival Kit eBook. This eBook is designed to provide you with helpful information on how to effectively market your organization, both on-line and off-line. ImageWorks Studio views the goal of your marketing website is to be a catalyst for driv-

ing the growth of your business. Inside we’ll look at some steps you can take to make your site more action oriented, which leads to higher conversion and ultimately more revenues for your business.


marketing by design

Contents About ImageWorks


Our Web Development Process


Does a Website increase your chances of winning new business?


Does your “brand image” build value and trust?


The Cost of a Professionally Designed & Marketed Website


OK, OK, I get it! So what does a custom website design cost?


User Trust & Creditability


How long do I have to capture my visitor’s attention?


7 Elements of Highly Effective Web Design & Conversion Techniques


Should I go it alone?


What Should a Professional Web Design & Branding Firm Do For You?



marketing by design

About ImageWorks ImageWorks differentiates itself from traditional ad agencies, web design companies, and graphic design firms through our “marketing first” focus. We is infused this principle with our custom website designs, custom blogs, email campaigns, sales kits, custom logos and throughout our entire brand rejuvenation process.

We were founded in 1995 by entrepreneur and marketing enthusiast Scott C. Margenau. It was Scott’s vision to create a company that provides highly effective marketing strategies and creative services to fill the void between the “mega” ad agencies (mostly focused on Fortune 100 companies and Retail) and small graphic & web design firms with limited knowledge and experience in result-oriented marketing and branding strategies. Today, ImageWorks uses in-house creative and technical talent as well as hand-picked vendors to offer full-service marketing and branding services to small, medium and large enterprises, as well as government agencies and non-profit organizations. Our design and marketing services include: •

Brand development/rebranding

Graphic design, illustrations and 3-D modeling

Marketing and sales strategies

Logos and corporate identity

Web design and development

Exhibit design, hardware and management

Online marketing

Advertising campaigns

Persuasive copywriting

Direct mail campaigns

Interactive presentations



marketing by design

Our Web Development Process


marketing by design

Does a Website increase your chances of winning new business? Yes! Your website impacts both your brand image and your bottom line. Here is the fundamental question that we as business owners and marketers ask ourselves, does it really matter? After all a website isn’t really a tangible demonstration of your organization. Your clients don’t go and open the doors to your website for a walk inside. They don’t interact with the cashier or speak with an expert. So does it matter?! Yes. Here’s why. Your website does something no physical location can do; it travels to your customer. In today’s marketplace consumers almost unequivocally visit your site first to learn more about you, before they pick up the phone and call, or get in their car and drive. And here’s the important part: •

• •

75% of users admit to making judgments about a company’s creditability based on that company’s website design. 53% of consumers use it to research products and prices. 72% of consumers are more likely to shop with a business with a website versus one that does not. Reason: easier interaction***

We’ll I’m a B2B. A website isn’t nearly as important to my business… 83% of businesses use the Internet to research and find potential vendors*


marketing by design

Should I go it alone? The decision to go it alone or not is really a decision that only you can make. There are elements that you should take into consideration before making that decision however.

#3: Lack of expertise within your company Don’t invest valuable time and money in building a website on your own without the skills and expertise to do it right. An amateur site is a DEAD END for your business.

#2: Myopia You view your website differently than your customers do. An outside, impartial, and expert viewpoint may uncover something crucial in terms of design and usability.

#1: Cutting Quality Means Cutting REVENUE Your website is the prime conversion tool for all your products and services. The more you invest in your website, the more return you’ll reap from.


marketing by design

What Should a Professional Web Design & Branding Firm Do For You? •

Work with you to determine business goals and decrease the amount of time it takes to reach your online business goals Show you what works and doesn’t work online in your specific industry – which goes beyond just visual design. Build your online brand with a marketing first focus, increasing awareness, raising interest and growing revenue.

Lastly Thank you for downloading our eBook. We hope that you find the information helpful as you go forward with your marketing and web initiatives. Please call or email us with any questions. We love what we do and we love to share what we know.

Scott Margenau

Founder ImageWorks Studio [email protected] (800) 308-8537 x102


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