Websites

How Donegal and Ireland Are Presently
Communicated As a Brand
Websites
http://www.thegathering.ie
This is a website for the gathering festival taking place in Kilarney in 2013,
The content seems to be very traditional with the main showreel showing
musicians playing in a pub with pints of Guinness and various other tradi-
tional photos of Ceilis etc. This is the type of content that a visitor could
perhaps already have of Ireland so I think it’s important to stray away this
and to find something more unique to Ireland and Donegal specifically.
Although the content is cliched I like how the Webpage is layed out. It is
very simple to navigate through and the rich colour scheme works beauti-
fully with the site.
http://www.donegalcdb.ie/thedonegaldiasporaproject/
This is the Donegal Diaspora page on the Donegal County Development
Board’s website. Again the content is traditional with 2 musicians and
this can be quite stereotypical for people who do not know that much
about Irish culture already. The website layout is alright but is slightly
plain and doesn’t really capture the eye.
When people look for information on somewhere now they generally
search the internet. I’m going to look at how Ireland & Donegal display itself
on the web taking both positives and negatives.
The gathering website is especially aimed irish people abroad who
want to get in contact with family Ireland and vice versa. The
website isn’t stereotypical with the usual content like the previous
two and takes a more innovative approach. The page is nicely
layed out with a big video in the center explaining what the site’s
purpose is. I think this site proves that Ireland can be demonstrated
in other ways rather than the cliche appproach and can work
very well.
http://www.thegatheringireland.com/
Branding
Posltlves: - |nnovatlve ways of showlng |reland as a brand
- To avold or lmprove cllches such as harps,
shamrocks etc.
- Try to go for a unlque look on the webslte not to
[ust dlsplay the norm usual
Negatlves: - Overuse of lrlsh stereotypes e.g. Leprachauns,
Gulnness
- Lack of orlglnallty ln brandlng logos wlth the
shamrock etc

Culture
Scenic
Posltlves: - 8eautlful photos
- Attract tourlsts
- wlll look well on websltes, brochures. etc.
Negatlves: - Not unlque
- Many other sltes wlll have them
- Cllche: Show what people already know or
have probably seen of |reland
Sports
Typography