What Does a BID Do

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Airport Area BID
What does a Business Improvement District do?
A BID talks the talk and walks the walk. A BID has teeth to get things done. A BID
makes tangible, visible and real accomplishments to improve a district – day in and
day out. A BID cleans up garbage, weeds, graffiti, dumping, and other forms of
blight before they take root. A BID dispatches manpower dedicated to cleaning
and maintaining the public rights of way. A BID beautifies the district through
special plantings and median strip projects. A BID deploys an organized team of
security ambassadors, fanned out districtwide to establish a reliable, visible and
ongoing welcomed presence. A BID provides for a better visitor experience
through pedestrian escorts and motorist assists from hospitality ambassadors who
offer a sense of safety and community. A BID protects property owner and public
assets by maintaining constant and vigilent focus on the specific needs of the
district. A BID engages in active and cooperative collaboration with OPD and other
public and private agencies to make the district safer. A BID directs resources
where they’re needed, when they’re needed. A BID attracts people and business
to the district through the hosting of largescale public events. A BID works to
reduce commercial vacancy and attract new business. A BID goes beyond
maintaining status quo by actively promoting, branding and marketing the district.
A BID doesn’t just talk – a BID does.
BIDs all over Oakland are having enormous positive impact on the areas where
districts have been formed -- from Rockridge and Montclair, to Downtown,
Uptown, Telegraph, and Temescal. Sans redevelopment’s availability as a tool for
economic development, amid budget constraints that disallow OPD from being
fully staffed for the foreseeable future, and knowing Public Works now provides
service on a complaint-driven basis, property owners throughout the city are
realizing the need to take control of their own destinies. By doing so, and assessing
themselves in a manner they deem affordable and appropriate, they reap the
benefits of having a BID at their disposal, devoted to performing the services they
themselves choose in making the district stronger and more vibrant. A BID’s
property owners hold in their hands the power of district transformation.
It is AABA’s position that the formation of a BID is necessary for the Hegenberger
Corridor – that what property owners and stakeholders stand to lose in the long run
through inaction that slowly allows degredation of our city’s gateway is greater than
the investment to be made in supporting its proper upkeep and the safety of
those who shop, work, eat and visit here. A BID will allow
the business park to be all it can and should be.
More information about the Airport Area BID can
be found at www.airportareabid.org.
AABA’s proposed Airport Area BID stands
tall as a pillar of economic development.
Top to bottom: deferred maintenance on Hegenberger
Road, weeds on Pardee Drive, graffiti along UP tracks,
crime stat report. Left: hanging baskets are being used
by Downtown’s BID to provide a signature streetscape
feature for that area of Oakland.

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