What Does Charles Do

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Charles continued his work in the Direct Marketing industry working for L’Occitane, Estee Lauder, Toys R Us and Brooks Brothers and continues working in CRM planning.

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WHAT DOES CHARLESDE
GRUCHY DO?
07/05/14

WHAT IS CRM AND WHERE DOES CHARLES FIT IN?

John Calhoun from the Ivy Business Journal notes
that Customer Relationship Marketing requires an
integrated infrastructures and specialist functions to
deliver at each stage*. Charles expertise is in
planning
CHARLES

HOW DOES AN INDUSTRY VERTERAN CATEGORIZE MY WORK?

Arthur Middleton Hughes* a foundational CRM
thought leader writes that there are two kinds of
database people, in a presentation made before the
Direct Marketing Association in October 2005.
Based on his definition Charles a creator.**

•http://dbmarketing.com/Who%20We%20Are/Arthur_Hughes.htm
** http://www.dbmarketing.com/wp-content/uploads/2010/03/Fourth-DMA-RFM-Presentation.ppt

WHAT ARE CHARLES’ SKILL SETS?

Charles expertise is described by the following CRM
strategic planning roadmap

WHAT ROLE DID CHARLES PLAY IN THE COMPANIES HE WORKED FOR?

Our roles varied from company to company as
follows:
Toys R Us
Brooks Brothers
Planning

Planning

L’Occitane
Toys R Us
Marketing Planning Planning

Tumi
Brooks Brothers
CRM Planning
Credit Marketing

Charles
SEE: http://www.scielo.br/scielo.php?pid=S1807-17752007000300002&script=sci_arttext
5

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