Wild Rice Market Growth, Forecast and Value Chain 2017-2027

Published on March 2017 | Categories: Research | Downloads: 47 | Comments: 0 | Views: 483
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Native whey is a relatively new whey product and is typically characterized by its high quality, complete amino acid profile and relatively safer processing. The growth of the native whey protein ingredients market is also closely tied to the increasing demand for protein and protein-enriched foods. This demand for protein-enriched foods is well demonstrated in the observable dietary-shifts across the world. This megatrend is a result of various factors, the primary of which is the increasing incidence of various lifestyle diseases such as obesity and diabetes. The other important factor that drives the native whey protein market is the several functional advantages it offers. Since the original structure of whey protein is undisturbed, native whey offers a complete amino acid profile with significantly high amounts of amino acids such as Leucine and Cystine. This property is very crucial as it results in a very high overall protein content (>90%). The other important properties of native whey are the high presence of immunoglobulins and its ability to be better absorbable by the intestines. The market also faces several restraints that are closely tied to the relatively high price of native whey protein and increasing competition from plant-based proteins. The increasing consumer preference for plant-based proteins such as soy is a major drawback for the market. The high price of native whey is a major hindrance when introducing the product in new regions.

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Native whey is a relatively new whey product and is typically characterized by its high quality, complete amino acid profile and relatively safer processing. The growth of the native whey protein ingredients market is also closely tied to the increasing demand for protein and protein-enriched foods. This demand for protein-enriched foods is well demonstrated in the observable dietary-shifts across the world. This megatrend is a result of various factors, the primary of which is the increasing incidence of various lifestyle diseases such as obesity and diabetes. The other important factor that drives the native whey protein market is the several functional advantages it offers. Since the original structure of whey protein is undisturbed, native whey offers a complete amino acid profile with significantly high amounts of amino acids such as Leucine and Cystine. This property is very crucial as it results in a very high overall protein content (>90%). The other important properties of native whey are the high presence of immunoglobulins and its ability to be better absorbable by the intestines. The market also faces several restraints that are closely tied to the relatively high price of native whey protein and increasing competition from plant-based proteins. The increasing consumer preference for plant-based proteins such as soy is a major drawback for the market. The high price of native whey is a major hindrance when introducing the product in new regions.

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