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Published on March 2017 | Categories: Documents | Downloads: 15 | Comments: 0



Woodland footwear is one of the best choices that can be taken when one wants to buy shoes which are tough and durable but also look good at the same time. This shoe company is one, which has a name that harks up the essential essence of the vision of the company, apart from making shoes which are essentially sturdy creations of leathers. A woodland is an area which receives little sunlight due to having lots of trees situated within close proximities of each other. Hence, it is a place, which is highly appealing to anyone with an adventurous streak of mind. The company Woodland, is creating shoes which have the same level of attraction for the customer. The quality of the shoes along with their low prices, together, succeed in becoming the two most important reasons for the popularity of Woodland footwear all over the world. The product assortment of this company houses shoes segregated in terms of shoes that are made for men and shoes that are made for women. Although, the company, primarily specialises in the creation of shoes for the male section of the human population, however, it does quite well when it comes to making shoes for women. Each and every country in this world has Woodland outlets, which are normally thronged with lots of enthusiastic customers on a daily basis. Hence, it goes without saying that the demand for woodland footwear, on a global scale, is quite a good one. There have been many technological advancements that have taken place over the years, and the footwear industry has also seen its share of these technological advancements. These advancements have taken place as a result of the tireless efforts undertaken by the R&D departments of the footwear companies. Woodland has also taken many leaps and strides, ever since the time it started creating shoes. All those advancements are now visible in the form of the creation of shoes, which apart from being extremely ergonomic are ones which deal with all those specific requirements that the human foot is required to undertake while doing different measures and levels of running and walking. Moreover, the shoes that are created also have many improvements as far as capabilities like durability, strength are concerned. Moreover, the shoes that are created are also becoming more and more waterproof with every single day. Woodland footwear is, therefore, giving customers many reasons to choose the brand Woodland over all the other brands that are there in the market today. A remarkable level of advancements has also taken place in the realm of information technology and, therefore, a whole new concept of shopping online using websites is now present in its best form ever. Online shopping in India, certainly took its time in grasping the attraction of the Indian customer base, however, it can, perhaps be said now that this concept is now gaining a strong momentum in the Indian subcontinent. Hence, the online platform is now being used by many companies for selling their products. Woodlands has also realised the advantages associated with the act of online selling of its merchandise. Hence, the company Woodland is one that has a modern outlook towards business. It has changed with the changing time and has brought in many changes in the way in which business is conducted. The future of this company is also quite a good one, when one considers the fact that this outlook is one which is likely to be there in the future as well.

The Brand Touch the earth. Breathe the wind. Taste the water. Feel the richness of the forest, the emptiness of the desert, the might of the rivers and the majesty of the mountains. As you look around and marvel at the vastness of it all, ask yourself, "Where am I?" And the answer hits you right there and then, "Home." That's when you know you are one of the few through whose very veins the spirit of adventure flows like a raging torrent. A spirit that is willing to stretch the levels of human endurance; a spirit that desires to reach the furthest frontiers; a spirit that craves to venture into the unknown. It is this spirit of adventure that defines Woodland. Ever since the beginning Woodland has successfully brought together the power of the human will and the rewards of discovery. Woodland has imbibed this very spirit in each and every one of its products. Products which push the boundaries of innovation so that you can push the boundaries of exploration. History Woodland’s parent company, Aero Group, has been a well known name in the outdoor shoe industry since the early 50s. It quickly gained popularity due to its unwavering commitment to quality and the introduction of the latest designs. Today, Aero Group is a highly integrated firm with its own leather tanning units and production facilities in India, Sri Lanka, Bangladesh, China, Vietnam, Indonesia, Malaysia, Philippines, Macau and Canada. In 1992, Aero Group launched Woodland and it immediately caught the attention of outdoor enthusiasts. It brought with it, an innovative collection designed to provide rock climbers, backpackers, hikers, trail runners, and outdoor lovers with the perfect tools to meet nature’s challenges. Soon enough the Woodland tree logo became synonymous with adventure. And as the calendar turned towards the new millennium, Woodland kept expanding its line of outdoor shoes, performance apparels, and equipments to cater to the needs of those always reaching for the horizon. But the desire to explore does not have any boundaries. Adventure does not come with any limits. Discovery does not have an end. These are as vast as the outdoors. It is this conviction that has taken Woodland to the forefront of the global outdoor products industry. Currently, Woodland commands a network of 350 exclusive stores worldwide. The brand also has a presence in more than 3000 multi-brand outlets in a number of countries. Innovation And Technology The inspiration behind Woodland’s success is undoubtedly the outdoor adventurer. After all, the adventurer is always looking for new ways to push the limits and to discover something new. Similarly, Woodland has also been discovering new technologies and presenting cutting edge innovations to bring customers only the highest quality. And this quality demands that each and every product should be able to withstand the rigours of exploring the wild without compromising on comfort, style and versatility. In order to constantly maintain this level of perfection, Woodland has indigenously developed manufacturing and packaging processes that rival the best in the world. It all begins with a fully integrated production process. The key raw materials for shoes, leather, and a good part of the soles are all made in-house. Hand-picked Italian hides are tanned and finished on Italian machinery. The unique rugged, tough rubber soles are also produced using German technology. New projects on the anvil include high-class footwear with directly injected dual density PU/PU, PU/TPU soles produced by high-tech

machines and robots from the German giant Desma. Apart from the above, Woodland is always on the search for materials which are not only of high quality, but eco friendly as well. As it strides into the future, Woodland will continue to utilize new technologies to bring you only the best. Our definition of quality demands that any footwear and garment we make should be longlasting and strong. It should also be as light as possible, supple, feel dry and comfortable against the skin, and be easy to care for. It should be versatile and should perfectly fit an active man, woman or kid. Environmental harm from manufacturing or growing practices or from dyes and finishes should be minimal. We go to great lengths to design products that embody these qualities.

Research Methodology
Woodland Designs PLC (Woodlands) is a retailer of shoes and other leather products. The company is specialized in production, designing, distribution and selling footwear and other leather products. The product portfolio of the company includes apparel, footwear, leather products and other leather accessories. It also sells branded footwear under the name “Woodland”. In addition to this, it is engaged in distribution activities of branded shoes, other footwear and leather products. The company along with its subsidiaries namely, RIDENCO AE and WOODLAND ROM Srl principally operates in Cyprus. The company is a public limited company and is headquartered at Nicosia, Cyprus. This comprehensive SWOT profile of Woodland Designs PLC provides you an in-depth strategic analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better. This company report forms part of GlobalData’s ‘Profile on Demand’ service, covering over 50,000 of the world’s leading companies. Once purchased, GlobalData’s highly qualified team of company analysts will comprehensively research and author a full financial and strategic analysis of Woodland Designs PLC including a detailed SWOT analysis, and deliver this direct to you in pdf format within two business days. (excluding weekends). The profile contains critical company information including, - Business description – A detailed description of the company’s operations and business divisions. - Corporate strategy – Analyst’s summarization of the company’s business strategy. - SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats. - Company history – Progression of key events associated with the company. - Major products and services – A list of major products, services and brands of the company. - Key competitors – A list of key competitors to the company.

- Key employees – A list of the key executives of the company. - Executive biographies – A brief summary of the executives’ employment history. - Key operational heads – A list of personnel heading key departments/functions. - Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company. - Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history. - Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history. The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events. Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably. - Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted. Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance. - Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios. Gain key insights into the company for academic or business research. - Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs. Section 1 - About the Company Woodland Designs PLC - Key Information Woodland Designs PLC - Overview Woodland Designs PLC - Key Employees Woodland Designs PLC - Key Employee Biographies Woodland Designs PLC - Key Operational Heads Woodland Designs PLC - Major Products and Services Woodland Designs PLC - History Woodland Designs PLC - Company Statement Woodland Designs PLC - Locations And Subsidiaries Head Office Other Locations and Subsidiaries Section 2 - Company Analysis Woodland Designs PLC - Business Description Woodland Designs PLC - Corporate Strategy

Woodland Designs PLC - SWOT Analysis SWOT Analysis - Overview Woodland Designs PLC - Strengths Woodland Designs PLC - Weaknesses Woodland Designs PLC - Opportunities Woodland Designs PLC - Threats Woodland Designs PLC - Key Competitors Section 3 - Company Financial Performance Charts Woodland Designs PLC - Financial Ratios Financial Ratios - Capital Market Ratios Financial Ratios - Annual Ratios Financial Ratios - Interim Ratios Financial Ratios - Ratio Charts

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