World's Fair Corporation: Board of Directors Meeting

Box# 33
Folder# 636
World's Fair
Corporation: Board of
Directors Meeting
Sep 26,1963
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NEW YORK WORLD'S FAIR 1964-65
for BOARD 0!= DIRECTORS MEETING, Sept. 26,
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New York World's Folr 191>4·65 • ..;.-
THAI PAVILION
"Peace through Undentandinq" _ '}
Thil pavilion the architecturul >lyle F '_)
of the Marble Wdt. The replica of the .' ·· · ...
temple in Bangkok is pref.Jbric:uted. • ··
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THE PAVILION Of THE VATICAN
New York World's Fair 1964-65
''Pe<Jce througf-t Under,ldndinq
Oe,igned to credte \epdrdiC sellinq; lor
lh lor exhibih - Mic heldngelo's ..tnd
dn 8ddy from the
"Tne Good Shepherd "
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THE PORT OF NEW YORK AUTHORITY
Heliport and Exhibit Buildin9 R:;; •
"Air Gatewdy to the Fctir"
New York World's Fair 1964-bS .!;Jj
"lop of the Fair'' rest-aurant and the ' Dr1nks
Around the World" cocktail lounged both located .. _





Manhattan and other poinh. Also home ot The ,..
Terrace Club. offkial World's Fair Club. Z
C 1962 The Port of New York Authority
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THE NEW YORK STATE EXHIBIT r·
New York World's Fair 1964-65 ·- •
"Pec1ce through Underst.Jnding" ~ · · .
Three m•in •lruclure• including • "Tent of Tomor • .;}
row,'' a circulc1r thedler showtng d pcu1oram1c
81 motion picture of New York StdtCI c1nd three -·· ., .. _ • .,.,
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obiorvdtion towers. -·8---
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WORLD'S FAIR MARINA
New York World's Fair 1964-1965
' Peace through Understanding'
The new, ultrd·modern WORLD'S FAIR MARINA.
located on the punoramic New York
Fair 'ite Here discriminilfinq skippen will find
lu •urious HHvice, complete facilities and gracious
hosp1tdli1y.
Make sure your visit to New York d
stop-off dt the WORLD'S FAIR MARINA
. . where the New York World, Fair is dt the
end of every bodt slip
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PLAZA OF THE ASTRONAUTS -
THE ROCKET THROW!R
New York World's F•lr 1964-65
The Unlspherwl9 Is tho thomo symbol of tho F•lr.
Its top is 140 foot above ground level and the
;lobe i1 120 fttf in diameter with an open qrld
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in diameter. It dramatizes the Interrelation of
tho pooplu of tho world and tho.r yurnlng for
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Peac1 throuQh Understanding."
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THE HALL OF EDUCATION
Now York World's Fair 1964-65
"PodtO through
Symbolic of the sublime victory of light o'o"el
d11rkness, thh wedge-shdped mdin structure wdh
futuridic columns tells the story of Americdn
Educdtion-ih Pdll, present, dnd ih
direction towcJrd the future. The School of Tomar·
row, the centrdl fedture, chdllenges imdgindtion
and foresiqht,
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"Pe•co through Understdnding'' · •.· PLACE
CONTINENTAL CIRCUS [;J·.';'
John Ringling North Presents tho Continent•! _, ' • · STAMP
Circus Follies, First Time in Amerlcct, o1nd the , ' '
Circus Museum in ci 50,000 sq. ft. Bulldin; sedting ,. · 'ft HERE
5,000 Person>. :.::'@:.:.:.:·
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THE PAVILION OF THE SUDAN
New York World's Fair 1964·65
through
In the shape of d contemporary mosque
lectk lo;Jttice walls of Islamic design to
char.tcteri\tic lightinc;J lilffech inside as well di
outside.
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New York Worlds Fuir 1964 65
"Pedco through Understunding'' · f '
This drd":'dtic e•hibd structure, in the trdnsportu-
lion sec lion of the Fdir, features d un1que und <::
exciting .lutomobile trip through u lund .t'f "
of the PtHI, present dnd future, creuted b;
Walt
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On display in the headquarters lobby
399 Park Avenue
September 16 through November 1st
!'resented in cooperation with the ~ e 1 1 \ork World's t'air
1!16-1·1965 l'orporation and Time, Inc.
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AT THIS PREVIEW ...
Here's just a glimpse of the many won-
derful things to come when the New York
World's Fair 1964-65 opens on April 22,
1964. It includes:
* Accurate scale models and drawings
of 39 of the exhibits and pavilions now
under construction at Flushing Meadow.
*An entire section of the exciting City
of New York Exhibit which will have a
building by building replica of the Metro-
politan area. When completed at the Fair,
the exhibit will consist of 270 sections
similar to the one in this Preview.
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AT THE WORLD'S FAIR . ..
You'll see why this will indeed be the
world's greatest Fair! You'll view gleam-
ing pavilions, wander through serene
gardens, see exotic sights, sample foods
from every corner of the globe. There
will be sports, water shows, fireworks,
rides and a chance to explore the new
worlds of science-man's greatest accom-
plishments of today and tomorrow.
You'll have fun and education-filled days
at this great World's Fair and be in-
spired for the rest of your life with the
many representations of the Fair's
theme: "Peace Through Understanding".
Open weekdays 10 to 6, Saturdays 10 to 3. Admission free.
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... the only bank at the Fair
The first of our two Branches at the Fair is
now open to serve the needs of personnel of
the Fair as well as exhibitors from all over the
world. Our Visitors' Branch, serving all those
who attend the Fair, will be open in April
when the Fair opens to the public.
All Citibank Branches in the Metropolitan
area are Official New York World's Fair
Ticket and Information Centers ... where you
can make advance purchase of World's Fair
Admission Tickets at substantial savings.
Regular Price Advance Price
Adult's Ticket
Children's Ticket
$2.00
1.00
Official Travelers Check-
New York World's Fair
$1.50
.68
On display in the headquarters lobby
399 Park Avenue
September 16 through November 1st
Pn•srnted in rnuperation ~ i t h thr Sew York World's Fair
1!16·1-1!165 !'nrporation and Time. Inc.
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MANUAL
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ID Unlsphera. ...- ~ @ United S!Jtu Steel
01 © 1961 New York World'1 F a ~ r 1964.1965 Corporatron
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OTHER GRAPHIC MATERIAL
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FOREWORD
This graph1c standards manual illustrates
the proper use of the New York World's
Fair symbol, as well as the map and other
graphic materials of the New York World's
Fair 1964-1965 Corporat1on, (the "Fair
Corporation"). In the thousands of applica-
tions for such symbol, map and other
graph1c matenals that will be developed, 1!
is necessary that uniformity 111 color, de-
sign and typography be mamtained, and
that all necessary legends, Including copy-
right and trademark notices be given.
The Unisphere• symbol, as well as maps
and the other graphic matenals of the
Fair have been specially designed for and
are the property of the Fair Corporat1on.
Accordingly, any reproductiOn of the Fa1r
symbol, map or any other graphic matenal
will be perm1tted only after written permiS-
sion of the Fair Corporat1on has been ob
tained. In order to obta1n such permiSSIOn,
request should be made to:
Communications & Public Relations
Department of the Fa1r Corporation.
PermiSSIOn must be sought for each In-
tended use: no blanket perm1ssion for use
will be granted by the Fa1r Corporation
Before the Fa1r Corporation will grant f1nal
permiSSIOn for any particular use, a dummy
or proof of each reproductiOn of the sym-
bol, map or other matenal, must be ap
proved by the Commun1cat1ons & Publ1c
Relat1ons Department. Two weeks should
be allowed for the process1ng of all re
quests for perm1ssion to use Fa1r Corpora·
lion matenal.
THE UNISPHERE' SYMBOL
The theme of the New York World's Fa1r
1964-1965 IS "Peace Through Understand-
ing." It is symbolized by the Un1sphere'.
a stainless steel scale model of the world,
140 feet h1gh, surrounded by a 310-foot
reflectmg pool. Land masses are supported
by an open gnd framework of lat1tudes and
longitudes. Three ori.Jit nngs suspended
from the structure by virtually lllVISible
sta1nless steel w1res pay tr1bute to man's
prob1ng of outer space. The Un1sphere",
presented to the New York World's F a1r
1964-1965 CorporatiOn by the Un1ted
States Steel Corporation, wll I become a
permanent feature of Flush1ng Meadow
Park after the Fa1r.
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RENDERING OF UNISPHERE'
Unlsphere. ,.._,. • {§ UnHed Statu SIBil
·C· 1961 New l'o•k World 1 Fau 1964 19b5 Co•porohon
MODEL OF UNISPHERP
Unlsphere, ,.._,. • @ UnHed S!Jtes Steel
C '9bl New Tark Wo•ld 1 fa.r '964 1 9 6 ~ (orporolrOt>
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BLACK AND WHITE
" Utlllld SIJIII SIJel
C1961 NtwYorll Wortd'1fair 196.(..196-S C01poc'CJtion
THE@ SYMBOL AND LOGOTYPE
The credit line "Unisphere® presented by
States Steel" must always be
used in immediate juxtaposition to the sym-
bol except in special cases specifically ap-
proved in writing by the Fair Corporation.
The type is "Standard Bold Condensed."
The "presented by" must not be more than
half the height of "United States Steel,"
e.g., 12 point as against 24 point (or other
appropriate sizes) except when the Uni·
sphere® symbol is reproduced so small that
"presented by" becomes illegible. The re-
lationship in size between the @I and
"United States Steel" must always be the
same.
COLOR
llnllpbene -" United Statll Sllel
C 1961 New Yorll World"• fair 1964-196'
SYMBOL
REPRODUCTION
••
symbols, printed on pages 4
and 5, Indicate colors and
tints required. The screen
ohould be as fine as the
chosen printing proceu per·
mils. The three drawln&• et
right Indicate the acetate
oaparatlons available at the
Communications & Public Re·

1965 Corporation to be used
to reproduce the black, orange
and blue or black, dark gray
ud light gray symbols. The
reproduction on the right Is
Illustrative and may not be
uoed. Color sample• will be
available at the above oflice.
ORANGE OR BLUE OR
20% BLACK fiO% BLACK
UN I S F' 1-4 IE F'i ••
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© © © © © © © © © COPYRIGHT
Tile Un1spllere" symbol shown on pages 4
and 5 1n orange and blue, and m black and
wl11te. 1s a grapl11c simplification of the
actual structure to be erected at the center
of the World's Fa1r. Tile architectural ren·
denng on page 3 IS but one of the many
that have been prepared. The photograph
of the model 1s also reproduced. The Unl-
spllere" symbol and all rend1t1ons thereof
are prolt.:cted by copyr1ght,trademark and
other legal protections The copynght
not1ce- 1961 New York World's Fair
1964-1965 Corporation- must always be
used 1n 1mmed1ate JUxtaposition to the
symbol. No words m the copyngllt not1ce
may be abbrev1ated.
TRADEMARK
Tile Un1sphere". as the symbol of the New
York World's Fa1r 1964 1965 Corporation,
and the word "Un1sphere"" are both regis-
tered trademarks of the Fa1r Corporat1on.
Accord1ngly, m add1t10n to the copynght
not1ce, an " must be used by anyone us1ng
the U n1sphere" 1n any case where a pic-
tonal representation of the symbol or the
word "Un1sphere"" IS used. The'" should
appear in the Immediate VIC1n1ty of any
p1ctonal representation, and 1mmed1ately
following any use of the word "Uni·

LICENSING
Media Enterprises Inc. is the licensing
agent for the New York World's Fair 1964·
1965 Corporation for com mercia I uses of
the World's Fair Rights. These Rights in·
elude the name Unisphere®, the symbol,
the name "New York World's Fair 1964·
1965" or any part thereof, and reproduc-
tions of the buildings, exhibits and scenes
of the Fair. Any person wishing to use any
of the Rights on or in connection with a
commercial product, whether for resale
purposes or for promotional purposes,
must obtain a license providing for pay-
ment of royalties to the Fair Corporation
for such privileges. Interested parties
should call or write:
Mr. Milton P. Kayle, at Media Enterprises
Inc., Time & Life Building, Room 2760,
Rockefeller Center, New York City.
Telephone: JU 2-2300.
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MAPS
All maps of the Fair site are protected by
copyright and are the property of the
Fair Corporation. Generally, permission is
granted for the use of the map, illustrated
on page 9, only to exhibitors, concession·
aires, licensees and others participating
directly in the New York 1964-1965
World's Fair. The map does not contain
exhibitor sites or names, and outlines only
major walkways .and roads, and the five
areas 'of the Fair site. An exhibitor, conces·
sionaire or licensee is usually permitted to
add its name and site location to the out·
line map. Written permission must be re·
quested from:
COMMUNICATIONS l PUBUC RELATIONS DEPARTMENT
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
Notice of copyright must accompany each repro-
duction of the map in close proximity thereto, and
must read, without abbreviation:
© 1960, 1961, 1962, 1963 New York World's Fair 1964-1965 Corpor•tlon
LUNAR FOUNTAIN
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OTHER GRAPHIC MATERIAL
As 1s the cJse of tile symbol and rnap of
the F <m CorporatiOn, requests for perm IS·
S1on to reproduce other graphic mater1al
of the Fa1r Corporation will be treated on
cHI IndiVIdual b:JSIS. In supplying photo-
graphs ann other s1mllar graphic material5
to any person granted permiSSIOn by the
F<m CorporJt1on to reproduce same, the
Fa1r CorporatiOn will mform the rec1p1ent
of the proper copyr1ght not1ce. Notice of
copynght must be 1ncluded 1n close prox-
imity to the photograph and read Without
abbrev1at10fl'
c (year) New York World's Fair 1964·1965 Corporation
It you IJ,Jve c11Jy questions w1th respect to
the forego1ng, please wnte
COMMUNICATIONS & PUBLIC RELATIONS DEPARTMENT
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
P.O. BOX 1964, FLU5HING 52, NEW YORK
PRlSS BUILDING
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MAIN M:\1 l
The World's Fair Ford exhibition will contain a 12-minute sky-ride throue:h a world of industry and fantasy.
At Gem•ral t:lf't·trir'" "ProJ:"rrs-.land'' I'Xhihit. lht• atHiit•twr
will movl', nnt tltr on diffrrt•nt • •
Sights wi II transport patrons
physically and emotionally
By ALLAN KELLER
I
F EVERYONE in the country knew what was being planned
for the World's Fair next year the roads and airlines and
trains would burst their seams trying to handle the crowds.
Tljis sounds like publicity put
out at Fair headquarters, but it
Isn't. It is nothing more than the
amazement engendered by just
looking at exhibits under con·
struction and talking to planners.
A man will be hard to please
if he doesn't find a dozen places,
buildings or exhibits to marvel at.
As a matter of fact the biggest
worry today isn't a lack of visi·
tors, but a growing fear that the
Fair will have a physical effect
more serious than the last Fair's
blistered feet. This time it may
well be stenographer's spread be·
cause there will be so many rides,
moving ehair arrangements and
PVPn auditoriums move pa-
trons from theater to theatPr
without making them get out of
th€'ir srats.
Peace Theme
Ali hough the Fa1r ts hu!lt ahout
the thrme of peace through un·
rlerstanding, it may well turn out
to be the advance showing o!
man's trend away from walking.
There are plans, it seems, for
ridPs everywhere.
Argus Camera Co w1ll havP 10
nf!Ps for cam!'ra enthustasts. The
Bell will transport "isi·
tors through J(; thPaters on mov·
1ng chatrs they mav watl·h
rrodurrrl hi' .Jo
depending on how well off they
are.
For the average visitor there
will be the familiar tractor-trains.
All that is not known about these
multl-jointed vehicles Is whether
the horns will blare the same
notes they did a quarter of a cen·
tury ago. For those with fatter
purses, there will be a vehicle
called the "glide-a-ride" and for
the poshest ride of all through
the miles of promenades and
streets there will be the four man
"escorter," built something like a
boardwalk carriage with the
rlriver·gUide ensconced in a seat
high at the back.
Thrill-seekers ean ride hundreds
of fept about the main area of
the Fair on the Swiss sky ride
and morP srclate passengers can
ncle around the amusement sec·
tion on a n1onorail.
Fair who tirP of riding
places f'an watch the
who Will put on ex·
hibitions of prPcision driving,
multiple roll·oVPrs, and a 50-foot
!Pap in a rar from one ramp to
another.
All Kinds of Eating
Lr,t 11 appear that Pverything
at !he Fdlr u ball·
nn!' has to

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'lbc Bell 8;
places to meet the more or1
tastes, but there will be
variations on the theme o:
intake as well. Spain wUI
three restaurants of varyin1
ranges and Japan will hav·
In the more expensive of t
tl'r, geisha girls will cook
meal for you while musiciar
softly in the background.
Veu ..• pavilion wlll
roasted hedgehog among
rare items, and the Frontlt
ace will serve Texas beef
the sensible ways known I
ans.
Perhaps the most extra•
plans center on the Five Vc
Restaurants, to be backed ·
wall. In addition to regular
served every day Inside,
wi II transport patrons
ically and emotionally
By ALLAN KELLER
depending on how well off they
are.
For the average visitor there
will be the familiar tractor·tralns.
AU that Is not known about these
multi·jolnted vehicles Is whether
the horns will blare the same
notes they did a quarter of a cen-
tury ago. For those with fatter
purses, there will be a vehicle
called the "gllde·a·rlde" and for
the poshest ride of all through
the mllea of promenades and
streets there will be tbe four man
"escorter," built something like a
boardwalk carriage with the
driver·guide ensconced in a seat
high at the back.
Thrill-seekers can ride hundreds
of feet about the main area of
the Fair on the Swiss sky ride
and more sE>date passengers can
ride around the amusement sec·
tion on a monorail.
Fair visitors who tire of riding
places themselves can watch the
"hell·drivers" who will put on ex·
hibitlons of precision driving,
multiple roll-overs, and a 50-foot
leap In a car from one ramp to
another.
All Kinds of Eating
Everything Will Be
1
Go'
At the World's Fair
The Bell System's "floating" building looks like a giant flying saucer.
places to meet the more ordinary
tastes, but there will be many
variations on the theme of food
intake as well. Spain will have
three restaurant-; of varying price
ranges and Japan will have two.
In the more expensive of the !at·
ter, gE>isha girls will cook your
meal for you while musicians play
softly in the background.
Vet .. 'ZU'!ta's pavillon will offer
roasted hedgehog among other
rare items, and the Frontier Pal·
ace wlll serve Texas beef in all
the sensible ways known to Tex·
ans.
Perhaps the most extravagant
plans center on the Five Volcanos
Restaurants, to be backed by Ha·
wail. In addition to regular meals
served every day Inside, there
hours and will tnclude young pig
roasted on hot bricks as It was
when the first missionary landed
on Oahu.
At the American Indian Vl!lage
where braves will pass the day in
archery contE>sls and tomahawk
tossing tests, the squaws will be
busy smoking salmon as It is
done in the tepees of the Pacific
Northwest. A Jot of New Yorkers
will undoubtedly visit this spot if
only to find out how squaw·
smoKed·salmon differs from lox.
No Belly Dancers
Robert Moses has declared that
In an era when the barest of hi·
klnls expose the American female
figure In all Its fulsome charm
Eighth Ave. Only time will teD
whether attractions like the wax
museum will equal the pu!Hnr
power of Little Egypt or Sally
Rand.
People who stroll through the
Leibmann Brewery's Little Old
New York, with its cobblestone
streets, or dine In Schaefer's re•
taurant of tomorrow, or watch
the first public demonstration of
nuclear fission may be In no
mood for anything as ordinary
as a girlie show.
Where but at the Fair can one
see a kitchen of glass with "pop-
up•• fixtures, match wits with an
electronic computer, watch how a
color TV show Is put or
gaze at a shaft of
Carol Haney
murlic arranged by Mor·
ton Gould. The seats will be
equipped with audio devices.
Rides at the General Motors,
Ford ·and Chrysler exhibits a1·e '
still clothed in secrecy. Agents
and counter-espionage agents for
the motor firms are as plentiful
as spies at Army maneuvers. But
It is known that they will dwarf
the Futurama ride that made GM
a big attraction in 193940.
SeotsMove
At the General Electric'exhibit,
"Progressland," staged by Walt
Disney, the audience will remain
seated and their seats will be
moved to six different stages
where the actors will be li!e-slzed,
talking, animated Disney char·
act era.
Perhaps the most ama:ling ex·
ample of Industry's effort will be
at the IBM building. Here 400 per·
sons at once will be seated in a
sort of orchestra section which
will then ht: lifted by hydraulic
jack!' 53 feet up Into the theater
itsell.
It seems almost certain as of
now that shoe manufacturers and
stair builder& will boycott the
Fllr.
Greyhound, which wlll be re·
sponsible for all transportation In·
side the grounds, as well as pro-
viding bus connections between
parking lots and the Fair, has de·
vised three ways to carry people,
REPRINTED FROM THE
New York World!felegram
AUGUST 8-9, 1963
The Top of the Fair Bestaunmt atop the HeHport wUI mnk
NEW YORK WORLD'S FAIR 1964-196!5 CORPORA1
FLUSHING M!ADOW PARK FLUSHING !12, H.'
~ · · ·
r The Top of the Fair Bestaurant atop the HeHport will mnk high among 60 e a t i n ~ t places.
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
FLUSHING MEADOW PARK FLUSHING !12, N.Y.
Fair Is Rising in Creative SJ.
@ 1961 New York Wodd·, Foir 1964-1965 Corporation
Here are two views of the 1964-65 New York World's I•'air as workmen fight the calendar for an April opening. Numbered sites :
Legend of Fair Sites
I. Uni$phere, symbol of the World's Fair.
2. City of New York permanent building.
3. General Motors Building.
4. Grand Central Parkway.
5. Heliport.
6. Chrysler Building.
7. Van Wyck Expressway extension.
8. Bell Sys+em Building.
9. Formica House of Tomorrow.
I 0. Travelers Insurance Building.
I I. Pool of Industry and Fountain of the Planets.
I 2. General Electric Bu:lding.
I 3. Pavilion of American Interiors.
14. Simmons Beautyre$t Pavilion.
15. IBM Building.
lb. Johnson's Wax Building.
17. Power and Light Cathedral of Ligh!.
18. Eastman Kodak Building.
New York's great view of the world's fantastic
By ALLAN KELLER
F
ROM THE AIR it looks like the top level of the Tower of
Babel. the ground it resembles something DantP
might have written or Goya painted if commissioned to
depict chaos. In, above and around it there is a vast tumult of
sound bred of bulldozers, earth movers, riveting hummers,
electric saws and pile-driVers.
All this apparent eonfusion is
actually as well·ot•dered as a
trick gridiron play and il
Robel't Moses very happy. A
few exhibits are behind in ron·
A few nation» are still
on the fence about partiC'ipating,
but in general the World's Fair
of 1964-65 is on schedule.
As the countdown to opening
day- on April 22 next year---
moves immutably on, the
ot the Fair to come alt o':l i ..
,·Jea,·Jy outliJH•d.
r!a_, . ..., .')t'l'i11 a ..,:1''· 1.1nt>.
J1)Ct:lY of
administration wltlt applications
!or remaining spare and alread.v
experts c·laim the New York PX·
travaganza will be uninu<' in t hts
re,prct.
Use Site Advantages
In the !aft World's Fair here,
in 1939·40, GPneral Motors' Fu·
turama 1iric was constdered the
attt·ar:uon. This time the
G:l! nde will he much larger.
Ford has retairu:d the Walt Di<.·
r:Py Ef'lt'rpri;es to create a 12·
m:mt:·' "sl;l'·rldP" in
· riders through

rnatic rorle hut its building rises
high abow Flw•hing Meadows
and is causing tremendous spec·
ulation.
Mosr·s and his assistants haw'
a !at going tor them. This fair
will 0\'Prlay the old one. This
means that many of the avenues,
promcnadPs and malls were al·
ready in existence. Many of the
Jines of trees sPt out in 1938 are
still there, lending a of
heauty 1hat shines thwugh even
till' noise aml dirt.
If there any one of
the fall' that promises to impre!ls
the e\pcrted 80 million visitors
1t is lhf! arrhitecturr. Some of
the nation's top designers, and
many foreign (J!1Ps to boo:, have
given their im'lginations full
scope.
There wtll be a theater wh!'!'e
tlF• audience is lifted from
;.:round to amphitheater. Kodak
will usP its outer walls for live
bri1
of
ha1
of
Th
ese
of
cht
thE
Mr
otl
ch;
lhi
tiE
dr
In
te
in
A
• • •
ISing In
Creative Splendor
New York World's Fair as workmen fight the calendar for an April opening. Numbered sites are identified in legend below.
New York•s great view of the world•s fantastic tomorrow is on schedule
By ALLAN KELLER
ROM THE AIR it looks like the top level of the Tower of
Babel. From the ground it resembles something Dante
might have written or Goya. painted if commissioned to
chaos. In, above and around it there is a vast tumult of
bred of bulldozers, earth movers, riveting hammers,
saws and. pile-dnvers.
a,pparent confusion is
well-ordered as a
play and it makes
very happy. A
are behind In con·
A !ew nations ru·e still
about participating,
the World's Fair
Js on schedule.
the countdown to opening
on April 22 next year-
Immutably on, the shape
Fair to come Is already
ouUlned. Two-hundred-o,ld
seem a short time, but
the exhibits and
administration with applications
lor remaining space and already
experts claim the New York e;,..
uavaganza will be unlq ue In tIlls
respect.
Use Site Advantages
In the last World's Fair here,
in 1939·40, General Motors' Fu·
turama ride was considered the
star attraction. This time the
GM l'ide will be much larger.
Ford has retained the Walt Dis-
ney Enterprises to create a 12·
minute "sky-ride" In 1964-model
cars carrying riders ..... uu"'"'
matic code but its building rises
high above Meadows
and Is causing tremendous spec·
ulatlon.
Mosf's and his assbtan!s ha\'f'
a lot going for them. This fair
will ovPrlay the old one. This
means that many of the avenues,
promenades and malls were al·
ready in existence. Many of the
lines of trees set out in 1938 are
still there, lending a of
beauty that shines through even
tllP noise and dirt.
If there ls any one of
the fail' that promi!'cs to impreos
the expected 80 million
it is the architecture. Som<:! of
the nation's top designers, and
many foreign nnes to boo:, have
given their im'lginations full
scope.
There will be a theater \\ hf're
tHe audience is lifted from
ground to amphitheater. Kodak
will use its outer walls for five
bridges, a dozen interpretations
of the arch and other techniques
have already created structures
of incredible interest and beauty.
The Arabic turret on the Sudan·
ese pavilion, the gem·like tracery
of the Hong Kong building, thP
ehalets of the Swiss exhibit and
the adobe style used in the New
Mexico State building, on the
other hand, reveal the lasting
charm of architectural styles
that were old eenturies ago.
Monorail Planned
Taking a leaf from the Seat·
tie Fair's book, engineers have
drawn pLans for a monorail ririe
In the amusements center. Swiss
teC"hnicians, expert in the throw·
ing of cable car tramways across
Alpine gorges, will build a sky
ride that traverses the center of
thP fair hundreds of feet In the
A huge marina will serve
thousands of visitors who
than 300,000 pPI'SOnS Will attend
the fair on weekend days, more
than 60 eating places will be
scattered through the grounds.
They will range from the exclt·
lng Top of the Fair restaurant
atop the heliport, and unusual
restaurants in foreign pavilions,
to places where a hot dog and a
hamburger serve the same pur-
J!Ose-allaylng hunger induced by
walking over 646 acres of ex·
hi bits.
To. the uninitiated, the move·
ment of trucks, machines and
thousands of men to indl·
cate confusion. But to planners,
architects and construction men
the challenge of finishing on
time Is being met without pres·
ent worry.
Smooth-Running Team
To one who saw the last fair
rise on Flushing Meadows there
.: \
Daring Architecture
Even to the layman's eye, de·
spite dusty roa:ds, piles of con·
structlon material, scaffolding
and the like, the daring of archl·
tectural concepts Is clearly ap-
parent. Structures to house Gen·
eral Motors and Ford exhibits
are .already closed against the
weather.
The Bell System's "floating"
building, looking like a giant fly·
lng saucer supported on four
small points of steel, the Kodak
display wlth its roof patterned
after the surface of the moon,
and the bellpo•·t with its sky·
high restaurant, all have taken
.final shape.
The Unlspbere, a vast globe
of lacy steel, which Is Uulted
States Steel's contribution as the
symbol of the fair, stands majes·
tlcally above the tiny ligures in
overalls who are building a
"world of tomorrow."
As with any large project,
there are a few negative entries
in the ledger. Great Britain and
Soviet Russia wiU not be repre-
sented. France, which planned a
fine pavlllon, bas run into trou·
ble at home and may have little
more than token representation.
The Islamic religious building
will not be erected.
But industry has swamped the
Chrysler's plans are all secret as
the State Departme11t's dlplo·
@ 1961 New York Wor\d's Fo;r 1964.1965 CorporoHon
supports, flying
Fair president Robert Moses poses before the symboHc Unlsphere at Flushing MeM
COME TO THE NEW YORK WORLD'S F
Fair president Robert Moses poses before the symbolic Unisphere at Flushing Meadows site.
NEW YORK WORLD'S FAIR
TO MORRO\\'
The. World's raJ.r.wm be
a moving scene bl . 0\0l'e
ways than one.
NEW YORK WORLD'S FAIR 1964·1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
Ft.UIHtNO 52. N Y. • TELEPHONE ·AREA COOE 212 • WF 4·1tit84 • CAlL& ADDREII "WOALDSFAIR"
IOCOICifM"'\\OM
UIIIOC"''""DI"O
209 DAYS TO OPENING OF FAIR
AGENDA
MEETING OF THE BOARD OF DffiECTORS
SEPTEM:BER 26, 1963
11:00 A, M,
Thomas J. Deegan, Jr. - Presiding
OPENING STATEMENT
Remarks
Plans for "Little League"
***********
AGENDA ITEM 1. Ratification of minutes
a. Directors Meeting- April 22, 1963
b. Executive Committee meetings
March 28, April 22, June 7 and
July 15, 1963
AGENDA ITEM 2. Resolutions - deaths
Orvil E. Dryfoos
Alicia Patterson Guggenheim
AGENDA ITEM 3. Opening statement
9th Progress Report released today
Advance Ticket Sale program
Progress to date, future program
including Time, Inc. promotion
AO.CAT MOSES
fllfllltDCNT
Mayor Wagner
William A. Shea
Dana Mozley
Mr.Preusse
Mr. Deegan
Mr. Deegan
AGENDA ITEM 4. Financial report
AGENDA ITEM 5. International Area
AGENDA ITEM 6. Lake Amusement Area
AGENDA ITEM 7. Concessions, Licenses, etc.
AGENDA ITEM 8, Transportation Area
Terrace Club
AGENDA ITEM 9. Hall of Science·
AGENDA ITEM 10. Industrial Area
AGENDA ITEM 11. States Arm
AGENDA ITEM 12. Flushing Bay Marina
AGENDA ITEM 13. Subway program for Fair
AGENDA ITEM 14. City Eldlibit and Botanical Gardens
AGENDA ITEM 15. Arterial program
AGENDA ITEM 16. Post-Fair restoration and
improvement of Flushing Meadow Park
AGENDA ITEM 17. Annual Meeting Members and Directors
Terrace Club-January 22, 1964-11 A.M.
(Marking 3 months to opening of Fair)
AGENDA ITEM 18. Public Relations program
AGENDA ITEM 19, CLOSING STATEMENT
••••••••••••••••••
PREMIERE
Third Progress Film
- 2 -
Mr. Spargo
Gov. Poletti
Judqe Rosenman
Mr. Constable
Mr. Tozzoli
Mr. Tozzoli
Mr. Screvane
Mr. Stone
Gen. Potter
Mr. Groenendyke
Commissioner
Gllhooley
Commissioner Morris
Mr. Hodgkiss
Mr. Andrews
Mr. Deegan
Mr. Berns
Mr. Moses
BEARSE MANUFACTURING CO.
MAIN OFFICE AND PLANT
3815 Street
47, Illinois - 60647
Telerhono .11? - 235-8710
m
'
'
J
-
... -- .... --
SHOE TOTE BAG & MINlAnJRE. BAG
NE:W YORK SALE:S OFFICE
50 42nd Street
t-;ew Ycrk 17. New York · 10017
Te1c>phcne 212 -- 867-0570
MEW YORK WORLD'S FAIR
1984·1965
TRAVEL J[JT & PASSPORT FOLIO

- (§ u.rt• Sl>tn SIN!
c - -- ---- - - ---
NEW YORK
ORLD'S FAIR 1964-1965
SEPTEMBER 26, 1963
1
2 3 4
5 6 7 I
I
.......,.® ,..WIIr ~ IJIIW llltn Stul
C 1901 New York Workl'• Pair 196 .. 19" Corporotion
Unisphere: ........ .
The Unisphere ,® symbol of
the New York World's Fair, will
rise 140 feet above a 310-foot
reflecting pool, with its land
masses supported on an open
grid of latitudes and longitudes.
It will dramatize the interrela-
tion of the peoples of the world
and their hopes for ••Peace
Through Understanding."
of the Fair
CONTENTS
© 1963 New York World's Fair 1964-1965 Corporation
- ...... -·
BUILDERS OF THE FAIR
INTRODUCTION
EXHIBITS
TICKET INFORMATION
BASIC CONSTRUCTION
FINANCES
COMMUNICATIONS
INTERNATIONAL
FEDERAL & STATES
LAKE AMUSEMENT AREA
INDUSTRIAL
TRANSPORTATION
OPERATIONS
OLYMPIC TRIALS
JONES BEACH
LINCOLN CENTER
MUSEUMS & INSTITUTIONS
THE STATE OF NEW YORK
WORLD'S FAIR APPROACHES
1
5
12
26
29
32
35
37
42
46
48
50
52
54
55
56
57
58
60
ADMINISTRATION
A great fair starts with ;
to present to the world ;
of man's achievements in
universe and on a shrinki
basic purpose Is to bring
peoples of the world to a
through understanding."
To make this ideal a re
organization, financing, sel
struction abilities.
The basic framework of tl
World's Fair set the desia
Fair. The "Preparation of
port of mid-1960 set the 1
hard tasks ahead.
The first Progress Rep
the site and plan; regulatio
the various exhibit areas;
tion of the Fair to its sun
to the City of New York.
ports have shown the bas
ing into concrete, wood
The executives have sol'
International, Industrial, 1
Federal and States and Lal
Areas. The comptroller t
problems of finance. The
for Communications has tc
the Fair throughout the wt
As Builders of the Fair,
gineer's Office had the ir
construction and coordinal
separate projects from pol
parking fields, from lightin
ply. Every item was close
to see how it could be rele
toration of Flushing Meadt
Central Park of Queens aft
The Engineer's Office n
ing exhibitors' plans, with
tails of utility connections;
plans as it continues consl
a finished setting for ove1
Meanwhile, the vice prl
erations has a staff workil
maintenance, concessions,
·.. : :;1 ·•
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;$2·
' ,$1$
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1
ADMIHI$1'RATION
A. 1reat filr starts with a great Ideal,
to ptestnt to the world an exposition
of .man's achievements in an expandlnl
universe and on a shrinking IIObe. Its
basic . purpose Is to bring together the
peoples of the world to assure "peace
throulh understanding."
.To make this Ideal a reality requires
organization, financing, selling and con·
stn.tctlon abilities.
The basic framework of the 1939·1940
World's Fair set the design of the new
Fair. The "Preparation of the Site" re·
port of mld-1960 set the format for the
hard tasks ahead.
The first Progress Report discussed
the site and plan; regulations and codes;
the various exhibit areas: and the rela·
tion of the Fair to Its surroundings and
to th& City of New York. Succeeding re·
ports have shown the basic ideas grow·
lng into concrete, wood and steel.
The executives have sold space in the
International, Industrial, Transportation,
Federal and States and Lake Amusement
Areas. The comptroller has faced the
problems of finance. The vice president
for Communications has told the story of
the Fair throughout the world.
As Builders of the Fair, the Chief En·
gineer's Office had the Intricate job of
construction and coordination of over 50
separate projects from police stations to
parking fields, from lighting to water sup·
ply. Every Item was closely Investigated
to see how It could be related to the res·
toratlon of Flushing Meadow Park as the
Central Park of Queens after 1965.
The Engineer's Office now is process·
lng exhibitors' plans, with the many de·
tails of utility connections and approval of
plans as It continues construction toward
a finished setting for over 200 exhibits.
Meanwhile, the vice president for Op· sports, cultural activities and the host
erations has a staff working on security, of day-to·day activities of the Fair after
maintenance, concessions, special events, It opens.
Tickets are now on sale at 321j
2
%
discount. Come to the Fairl
DESIGNERS
The Corporation has supplied a frame·
work for the Fair ... the exhibit design·
ers are supplying, above all else, variety
- from a Thai temple to a floating steel
and concrete slab. Structures are being
conceived as architecture, as stage sets
and as corporate symbols.
The architect today has readily avail·
able material only hinted at In the Fair
of 1939·1940. He has new methods of
construction at his command. He has
clients from all over the world, each in·
tent upon telling his story In a dramatic
way, not buried in an overall pattern of
architectural monotony.
Plan file room at Administration Building.
The architects and designers study the
problems and prepare plans, renderings
and models for presentation to clients.
They ask and need the help of daring en·
gineering, down·to·earth mechanical de·
tailing and the planning of landscape
architects. Their ideas eventually become
working drawings, a sheet of glass shown
as two thin lines on a blueprint.
Always in mind is the estimated cost
of construction, in order to make as
much structure as possible relatively
maintenance-free for two years. They
must meet the Fair codes for safety and
health. They must also always remember
that the deathless works of art will go
into a scrap heap after 1965. With luck
they may go into the photographic rec·
ords of the architectural historians of the
future.
With drawings completed and con·
tracts let, the designer's final task is day·
by-day inspection of construction.
CONTRACTORS
Many of the organizations that have
been directing New York's multibillion
dollar building boom of recent years are
at work at the Fair.
The contractor's job is complicated.
He analyzes the plans, prepares bills-of·
materials and coordinates deliveries. He
stakes out the site, prepares foundations
and sees to the proper erection of the
superstructure, which may have a com·
plicated free·form roof or a simple can·
vas cover.
The contractor supplies the major
equipment required by the building
trades. More powerful bulldozers, cranes
and machinery along with specialized
tools have increased efficiency of con·
struction.
From the architect's plans the contrac-
tor prepares a schedule for the building
trades required at each stage of construe·
tion. The estimates are discussed with
the local labor representatives at the Fair
site and plans are made to assure com·
pletion on time.
construction tradesmen are racing against
time to assure that the Fair and the ap·
preaches will open on April 22, 1964.
They play the final part in the long task
of creating reality from an idea. The
finished product, clean and polished, is
labor's contribution to a great Fair. Un·
noticed, but of equal importance, is the
work on buried utilities and foundations,
the hidden structural frames and me·
chanica! equipment that make an exhibit
possible.
More than 200 exhibits, buildings and
other structures are under way at the
Fair. It is an outstanding tribute to the
building trades unions that no labor dis·
agreement has adversely affected prog·
ress toward the opening day goal. The
pledge of labor peace has been kept. By
June 30, 1963, when collective bargain·
ing agreements of fifteen of the construe·
tion trades were due to expire, most
contracts had been successfully renegoti·
ated. The other trades continued work
without interruption until contracts were
signed.
Early in the Fair history, the Building
and Construction Industry, both manage-
ment and labor, established machinery
to which all disputes, actual or potential,
could be referred. Peter J. Brennan, pres·
ident of the Building and Construction
Trades Council; Peter W. Eller and Walter
M. Colleran, chairman and secretary re·
spectively, of the Building and Construe·
tion Industry Advisory Committee, and
leaders from each union have cooperated
to make it function effectively.
During July 1963, 6,665 men worked
at the Fair site and 2,332 worked on re·
lated arterial improvements-a total of
8,997. Since the start of the Fair com·
plex and as of July 31, 1963, man hours
of work totalled 12,936,660 with a total
payroll of over $65,000,000.
With a little over six months to go,
there is every indication that labor rela·
tions, with one of the greatest armies of
workers ever assembled in a square mile
site, will continue to be excellent and that
labor's previous record of outstanding
performance will be more than equalled.
More than 30,000 will be employed by
the exhibitors and concessionaires at
the Fair in maintenance, service and en·
tertainment. The same care and fore·
thought is being given to the problems of
this even greater army. Means are being
set up for ready adjustments of disputes.
Results will, no doubt, come up to the
record made during the construction
period.
Administration, designers, contractors
and labor together have produced an out·
standing example of cooperative effort.
Board of Directors Meeting at
William A. Shea Stadium.
The administration of the New York
World's Fair is very pleased to welcome
the Board of Directors and friends to this
meeting at the William A. Shea Stadium
on September 26, 1963.
It is appropriate that this future home
of sports, so near to the greatest fair
of history, should be our meeting place.
Side by side, the two projects went
through years of planning; the Stadium
even longer than the Fair.
Flushing Meadow Park, conceived and
created through long range vision, was
the home of the Fair of 1939-1940, and
will be the ultimate Central Park of
Queens. At the geographic and popula-
tion center of the City, the park is the
natural site of a great municipal stadium,
the home of the baseball Mets, the foot·
ball Jets and of many outdoor spectacu-
lar productions.
During the two Fair years the Stadium
will be the scene of special Fair presenta·
tions.
Shea Stadium, being built by the City
Department of Parks, will have a seating
capacity for 55,000 and can be ex·
panded in the future to 80.000 without
disturbance to the present structure. A
movable roof for all-weather use can be
added. Parking areas for over 5,000 cars
surround the Stadium. Immediately ad·
jacent are the IRT subway and Long Is·
land Ratl Road.
The New York World's Fair takes this
occasion to wish its neighbor a long and
happy career.
4
The progress report which follows speaks for itself. In sum-
mary, the record shows finances, pavilions, exhibits and concessions
in reasonably satisfactory condition, attractions balanced and sched·
uling of events proceeding, construction, excepting a few highway
contracts, close to schedule, public reaction favorable, initial scepti-
cism largely overcome and every indication that with continued hard
work the Fair will open on time, that the attendance will exceed our
estimates and that there will be a sufficient balance left at the end
to finish Flushing Meadow Park.
We have reached the stage at which the passersby, sidewalk
superintendents and assorted pundits hear much noise and see what
they interpret as signs of confusion and discord. On the other hand,
the conductors of this enterprise detect harmony in the cacophonous
roar of construction. The musicians are beginning to play together.
This may seem fanciful, but so it is. There are symphonies at
Flushing Meadow as well as Lincoln Square.
To the Directors and Members and the Executive and Finance
Committees who have provided leadership, guidance and support,
we offer our thanks and trust that they will conclude that their
confidence has not been misplaced.
ROBERT MOSES,
President
-
m
-
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JOHNSON'S WAX
:·.·.<'::·ae.· )atiiiYI · .rrii•. ·lJil.lpp.· •.• il!CII.tt· ''.· .. Mtrau .. Inc.
:· ,;>!COnslrllc.tkllh. Jul'lllr Construction Company
TRANSPORTATION & TRAVEL
Architect: Clive Entwistle
Designer: The Displayers, Inc.
Construction: Thatcher Construction Company
Above, and for several following pages,
are sketches of the many exhibits that
have been published in past Progress
Reports. Projects announced since the
last report of April 22, 1963, are shown
on subsequent pages. To the right are
construction photographs taken at ran·
dom throughout the Fair site.
PORT AUTHORITY HELIPORT
Architect: Port of New York Authority
Construction: W. J. Barney Corporation
SCHAEFER BRE'II
Architect: Euers & Hlalns
Duigner: WiTter Dorwrri Tee:
Construction: Georae A. Fulll
SINCLAIR DINC
Archltectd. GordoR CJfl' &
Deslgnert Lew. IS hilt· •. · · ·
Con$tructlont C•p
SCHAEFER BREWING
Arelll •. •.f.M ..'.lHI · . · · ·
' Dlllit*(i' Wililr: · ll· t•.,;,. AisOclates
. ·
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MEXICO
Architect: Pedro RllllllriZ Vazques·amt Rafltl Ml,llres,
Lev Zttlln & AJsocletes; U.S.A. ·
Construction: Starrett Brothers & Ellen, fnc.
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MAIN
MALL
FESTIVAL OF GAS
• DOtwin.Teap Associates
J,.Btm.y Corporation
FORMICA
Architect: Emil A. Schmidlin
Ot$lliler: Miss Ellis Lei&ll
construction: John W. RYan Construction Company

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LUNAR FOUNTAIN
HOUSE OF GOOD TASTE
Architect: Jack Pickens Coble, Morris Ketchum, Jr.
· Edward Durell Stone, Royal Barry Wills
. . .
· · .. COQStructjllnJ 0; ·Fortunato, Inc.
SUDAN
Architect: Noel and Miller
Construction: Auserehl & Son emuructlllil ,ftl!
BETIER LIVING
Architect: John LoPinto & Associates
Designer: American Institute of
Consiructlon: Thompson-StarreH r.;
CITY BUILDING ICE S
LIEBMANN BREWERIES
Architect: Kalin a Jacoba
Conlttucllon: Turner Construction Company
IBM
Architect: Eero Slarlnen a A$soeiates
and Charles Eames
Designer: Presentation Industries
Construction: Gilbane Building Compeny
c 1 .. 1 Nt• 'for• Woold 1 fe.l 1964 l f 6 ~ Coopooatoo<o
RCA
Architect: Malcolm B. Wells
Designer: John Vassos
Construction: James King & Son, Inc.
CHRISTIAN SCIENCE
Architect: Edward Durell Stone
Designer: Vandeburg-Linkletter Associates
Construction: Theo. l. Rubsamen & Company, Inc.
NCR
Architect: Deeter & Ritchey
Designer: Fred S. Dubin Associates
Gardner Displays
Construction: George A. Fuller
, & A ~
JWWl!!J-U-8.11
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BILL'! GRAHAM
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SO:..AR f0UI\'1Aifli
TRAVELERS IN
COMPAI
THE PAVILIOI
Architect: Eggers &
Designer: Synergetil
Construction: Jame1
AUSTRIA
Architect: Gustav Peichl
Designer: The Displayers, Inc.
PARKER PEN
Architect: Thomas Flad & Associates
Designer: Don Doman
Construction: D. Fortunato, Inc.
INDONESIA
Architect: R. M. Soedarsono, Indonesia
Max Urbahn, N. Y.C.
Construction: Turner ConstruQtlon Company
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SANTA
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C ;.:se \Ia· ra \ra•t.nez H;da'go Barcelona
("'3r
JORDAN
r,rr.hiter.t Victor Califorma
A. [vans
CfJnstrur;t!On F. 0 Rich. William L. Crow Construction Company
SI:RMONS FROM SCIENCE
An:lnter.t H. Robley Saunders
Robert Cham1des
Cnn\tlllr.tmn r. W Howelf ConstructiOn Company
MOIWCCO
Airlntl'rl Ch.nlt•' Koolt1.1n"
llt'"l:nt•r 11
JAPAN
JETRO
Architect Kuma Maekawa. Tokyo
Oppenheimer, Brady and lehrecke Associates
Construction: William L. Crow Construction Company
HA
Architect: Kiyoshi Se1ke. Tokyo
Kyoichi ltaoh. N.Y.
Construction: Vermilya·Brown Co .. Inc.
SOCONY MOBIL
llr'>'l'.ilt'r Pt•ter Schlatlerrnundl Associaleo,
Cun''"" lulll William l Crow Construction Company
DYNAMIC MATURITY
Architect: Ira Kessler & Associates
Designer: Exhibit Crafts
Construction: Hegeman-Harris Company, Inc.
NEW YORK CITY MODEL
Designer & Construction: Lester Associates
COCA-COLA
Architect: Welton Becket Associates
Designer: The Displayers, Inc.
Construction: George A. Fuller Company
GUINEA
Architect: Noel and Miller
Construction: Auserehl & Son, Construction Corporation
Architect: Gordon Powe
Des1gner Vandeburg Li
ConstructiOn. John W. I
MUTINY ON TI-
Deslgner Metro-Goldw!
HALL OF FREE
Arch1tect Ira Kessler
Des1gner The Display
Construct1011 Hegem<
I Duell
Wolf
· m Parker McFadden
Construction Company
Archrtect Gordon Powers
Desrgner Vandeburg Linkletter A;,ocrates
ConstructiOn John W Ryan Construct ron Company
MUTINY ON THE BOUNTY
GREECE
Archrtect Prsanr and Carlos
Desrgner European Drsplays. ltd
Constructron 0. Dallas
AUTO THRILL SHOW
Archrtecl Hausman & Rosenberg
Constructron Bartley Constructron Corporatron
PHILIPPINES
Archrtect Otllro Avelldno Manila
Camacho & DrCarlo. NYC
Oesrgner JeHrey Ellrs Aronrn
Constructron Thatcher Constructron Cunrpdnv
SPAIN
Archrtect Francrsco Javrer CarvaJal Ferrer. Spa<n
Kelly and Gruzen, N. Y
Constructron Paul Trshman Company
Arrl11tect f<nclr, Alt'<iHHier fl.Jrlll'' 1<<-IIUhiltl & Paschall
De;<gne< Stru1 tu<al Cump,lll)
Con;tructiOn Turner Culbtrur t111n Cllll'pdny
MALAYA
Archrtect Paul Leung, 1\uala Lumpur
Trppett;-Abbett McCarthy-Stratton NYC
Cumtructron D Fortunato. Inc
J ,•. ' \ '
r i r I!AL AMl RI(:APANAMA
i•· 1 IPrtefl', Mordles. [I Sa!iddor
Hdl<Jrrl Huok N Y C
r1 1·. t,, 11 RanrJ t1un Companv
SEVEr I-UP
De'-<r.n" Becker and Becker As
c:uw;t,,- ion Thatcher Construe
1\EW JERSEY- [
: :hrtect Collin>. Uhl & I
: signer Peter Quay Van
·•. nstructron Harold A. B
SEVEN-UP
Designer: Becker and Becker Associates
Construction: Thatcher Construction Company
INTERNATIONAL PLAZA
KOREA
Architect: Kim Chung Up, Seoul
Designer: Walter Darwin Teague Associates
Construction: Parisi and Son
Architect: Ira Kessler, George S. lewis, lawrence Arens
Construction: Hegeman-Harris Company, Inc.
NEW JERSEY- DETAIL
Architect: Collins, Uhl & Hoisington
Designer: Peter Quay Yang Associates, Inc.
Construction: Harold A. Brandt
BOY SCOUTS OF AMERICA
Designer: Vollmer Associates
Construction: George A. Fuller Constructron Company
Advance Ticket Sale
PROGRESS
TOTAL CLIMBING RAPIDLY!
Brisk sales activity in World's Fair ad·
mission tickets is reported by the Advance
Ticket Sales group under the direction of
Thomas J. Deegan, Jr., chairman of the
Executive Committee, and Erwin Witt.
comptroller. The Fair's whole financial
plan is predicated on the sale of seventy
million paid admissions.
Advance admission ticket sales have
approached the one·m1ll1on mark. w1th
six months remaining before the advance
sale deadline of February 29. 1964.
More than 12.000 direct contacts with
prospective purchasers have been made.
offering a 321/
2
% ticket savings in quan·
tity buying.
Total goal- biggest in history- for
the advance ticket drive is ten mill1on
tickets before Fair opening, April 22.
1964. Expectations are promising. ac·
cording to Mr. Deegan. that th1s goal will
be reached.
The group reports numerous uses of
tickets. Many banks and financial institu·
tions are selling them as a service to
depositors. and are using them as a gift
to stimulate savings and checking ac·
counts.
Airlines and bus compames have pur·
chased blocks of t1ckets to sell to New
York City·bound passengers during the
periods of the Fair.
Large corporat1ons. including both ex·
hibitors and non·exh1b1tors. have found
ready acceptance among employee
groups. Employees are purchasmg t1ck·
ets early to take advantage of savmgs.
They also are being used 111 vanous
sales incent1ve campaigns and are being
awarded to dealers and salesmen as
prizes in a variety of sales contests. Some
major corporations are utilizing tickets
as employee suggestion contest awards.
T1ckets are be1ng made available to
consumers. and some f1rms are mak1ng
g1fts of the t1ckets to wholesalers and d1s·
tnbutors.
The special Great Days promot1on 1s
resulting in sales to all types of orgamzed
clubs, serv1ce and civic groups.
26
Youth groups. Boy Scouts. Girl Scouts.
schools and other organ1zat1ons are pur·
chas1ng t1ckets now. and then sav1ng the1r
money and mal\1ng plans to enJOY the
Fa1r next year.
Several ma1or corporat1ons are includ·
ing tickets in a package tour of the Fair.
bnng1ng thousands of dealers from all
over Amenca to New York. Tickets have
been purchased by one major national
company in connectiOn with a preview at
the Fw in 1964 of the1r 1965 line of
appliances.
Several dozen groups 1n the metro·
politan New York C1ty area have made
substant1al t1cket purchases at the dis·
counted prices and are reselling them at
gate value and using the proceeds for
chantable and church activities. The
tickets prov1de an impetus for exciting
fund·ra1sing dnves.
A sales program is under way among
governmental agencies on local. state
and national levels to enable employees
to enjoy the substantial savmgs by pur·
chasmg 111 advance.
The Off1C1al World's Fa1r Gift Package.
1n cooperat1on w1th Time. Inc .. is finding
acceptance among major corporations as
a su1table Chnstmas or business gift; the
$10.10 pnce comes well under the In·
ternal Revenue Serv1ce allowance on bus1·
ness gifts.
The T1cket Sales staff also reports a
vanety of Independent packagers offering
admiSSIOn t1ckets w1th various entertain·
ment packages which include Fair attrac·
t1ons. tours and transportation with1n the
Fa1r.
Travel and transportation agenc1es are
makmg use of the1r des1gnat1on as Offi·
c1al T1cket and lnformat1on Centers
through an 1111t1al purchase of 1.000
t1ckets: and some are us1ng the t1ckets
w1th local customers as a means of creal·
mg exc1tement and future bus1ness 1n
tours to the Fa1r.
The mcent1ve for t1cket purchases 1s
the one·th1rd sav1ngs available when the
t1ckets are purchased 1n quant1ty. Cor·
poralions wh1ch are heavy users of the
mails. 1ncludmg cred1t card companies.
banks. department stores and utilitieS.
are offenng t1ckets 1n the1r d1rect mail
and 1n the1r billmgs to customers.
Fa1r exh1b1tors 1ncludmg mdustnal
f1rms. fore1gn governments. church and
serv1ce groups have developed programs
1nvolvmg d1stnbut1on by the Fair of t1ckets
to the1r members: and t1ckets are also
be1ng packaged 1n InVItatiOn envelopes
conta1n1ng details on the Fa1r pavilions.
TICKET PRICE INFORMATION
An admission ticket is required for
each visit to the Fair. No season
tickets are being sold. Tickets are
good for both 1964 and 1965. Prices
quoted, other than the "Regular
Gate Price," apply to 1964 season
only.
Regular Gate Price of Tickets:
Adult $2.00 each
Child (age 2 thru J 21 $J .00 each
Now through February 29, 1964
50 OR MORE TICKETS- Bulk Orders.
Either all adult, all children, or a mix·
ture totaling 50 or more.
Adult
Child
. $J.35each
.. $0.67
1
12 each
INDIVIDUAL TICKETS-
(Quantity from 1 to 49)
Adult $ J .80 each
Child $0.90 each
at
pie . · .. · ....
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Adult --·-" ...... ;.
Child .... : ... .
SPECIAL DISCOUNTS END
february 29, J 964
Orders must be accompanied by
check, cash or money order.
Send ro
Wortcl's Fair Tickets
Room 2762
Time & Ufe Building
New York 20, New Yortt
The
OF
we
© 1963 New Yo
Order tl
Facts on
The Official New York World's Fair
1963 Now York World's Fair 1964·1965 Corporation
A $15
VALUE
FOR ONLY
$10.10
Gift Package
Save 32-%% on Tickets and
Official Guide Book
WHAT YOU GET:
Seven Adult Admission Tickets*, worth $2.00 each
One Certificate, exchangeable at the Fair
for the Official Guide Book, worth $1.00.
WHAT YOU SAVE:
$4.90 on each Official Gift Package you order.
HOW TO ORDER:
Direct from the Fair.
Order the Official Fair Gift Package Today- for yourself, for
Christmas gifts, for business gifts,
for your employees.
•Each adult ticket Is exchangeable for two children's tickets, worth $1.00 each.
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
,.,, • :,O>f."•
PARKING
• !HI LAK! Plvfll I'• .J '
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• LAN[}\1 AP!l• r,f(ft>,
·;..'\,rJ; '1 :.ojt.
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GENERAL
Engineering and . esi!
Corporation ar::l P< rk [
have Jeet
contrar::s on all rr 1jor
aw?;ded. Over tw• nty·
:ars of constructto. ha
Including bas1c ro ds
planting and other ian
and overpasses a r· l ad
1ce buildtngs.
UTILITIES CONST WC
Electnc. teleph( ne,
gas facilities now nee·
needs of the hUI drec
workmg throughc. Jt t
r.onnection po1nts 1dja1
available for Sf rvic1
The :
duits WiiS designe• to r
foreseeable thr
but 1n the interf- ;t o
contracts covered
preliminary estim3ted
studtes were comtletet
addit1onal cables, t
. switchgear are b dng
· ftnal requirement;. U
..._. __ Basic
Construction
GENERAL
Engineering and design for World's Fair
Corporation and Park Department major
construction have been completed, and
contracts on all major items have been
awarded. Over twenty·nine million dol·
Iars of construction has been completed
including basic roads and utilities, tree
planting and other landscaping, bridges
and overpasses and administration serv·
ice buildings.
UTILITIES CONSTRUCTION
Electric, telephone, water, sewer and
gas facilities now meet the construction
needs of the hundreds of contractors
working throughout the Fair. Utilities
connection points adjacent to exhibit lots
are available for service.
The extensive system of electric con·
duits was designed to meet the maximum
foreseeable needs throughout the Fair,
but in the interest of economy, initial
contracts covered about two-thirds of the
preliminary estimated load. Final load
studies were completed this summer and
additional cables, transformers and
switchgear are being installed to meet
final requirements. Underground street
lighting conduits and wiring, and the in·
stallation of concrete bases for light
standards are practically complete. The
standards and the very attractive World's
Fair luminaires will be placed this fall.
The early completion of underground
utilities has facilitated the work of exhibi·
tors and is permitting an early start on
landscaping.
INTERNAL ROADS AND
TRANSPORTATION FACILITIES
The major paving program started in
May 1963. Twenty miles of pedestrian
walks, asphalt roadway and concrete curb
have been placed, over one-half of the
total. Close coordination with under·
ground utilities work assures that road
and curb cuts will not be required later
on. Coordination has also been main·
tained with tree planting and exhibit
construction. Present progress indicates
that all paving throughout the Fair will
be completed by December 1st, well be·
fore the onset of winter. Final surfacing
may be held over until spring to insure
a perfect surface for the opening of the
Fair.
The parking fields at Meadow Lake,
Lawrence Street and Flushing Airport are
substantially complete. These, together
with the Roosevelt Avenue parking area,
already in operation, have a capacity of
20,550 passenger cars. Bus terminals
are provided at lllth Street and Rodman
Street. Long distance buses may be
parked in the charter bus terminal park·
ing area. The parking fields are being
used by workmen on the Fair site. The
pedestrian overpass connecting the IRT
and L.I.R.R. stations at the main entrance,
almost finished, is in use to admit em·
ployees. Over one-quarter of a mile long,
it will remain as a permanent feature
serving Shea Stadium and the post·Fair
Flushing Meadow Park.
The service area in the east corner of
the Fair provides for World's Fair and
exhibitor receiving and storage, commis·
sary facilities for the Brass Rail, truck·
trailer parking area and other service
needs. A service building is completed, a
post office nearly so, and all other work
is under way.
LANDSCAPING
To round out the existing park plant·
ings, over 1,000 trees have been planted
in street malls. An additional 2,000 are
being placed this fall in open areas be·
tween groups of exhibit buildings. Screen
planting around the edges of Fair and
around utility buildings has begun. Final
work is under way on the grading and
seeding on the shore line of Meadow
Lake. Substantial planting has been done
in the arboretum area in the Queens
Botanical Gardens. Display planting was
started in September including decora·
tive evergreens, 100,000 tulips and other
30
flowers along the Fa1r "ronlPni-lrlP< Add1
t1onal florill plantmg w1ll be done 111 the
spnng
POOLS AND FOUNTAINS
pants represent1ng 210 seJJctrate struc
turP'· on the s1te Most have started
r onstruct1on and are proceSSing plans
for later stages of the work
are rece1ved regulMiy for ap
provdl of new ;mel rJ,fferent bu1ld1ng rna
tendiS. novel mPthods of construct1on
,ncl drliiplat1ons of forf'lgn construcl1011
rnethods The 1JTlag1nat1on of arct11tects
,Hid eng1neers should produce an out
stand1ng Fa.r from the :.t<Jndpomt of
modern bu1ld1ng ro'lstruct1on and des1gn.
Thr> pools dnd foun!dlllS nnw IHlllrr
construct1on. wh1ch are by f,H thP most
extens,ve dOd spectJcuiM ever con
ce1ved. will be rna1or featurrs of the Fa1r
Most of tlw pools dnd port1ons of the
founta1ns Me to be permanent l he more
spectar ular water. l1ght111g nnd mus1c
effects would be too cxpens1ve for con
t1nued operat10r> All perrnilnent work IS
f1n1shed for the Astral. Mansh1p and
Central Reflect1ng Pools Permanent work
111 the Founta1n of the Planets and the
Un1sphere" pool IS schedulerl for corn
plet1on 111 October Work on the lounta1ns
and the spectacular l1ght111g features as
souated w1th them 1s neanng complet1on
w1th d per1od of aclpJstment and test1ng
start1ng 111 the l;,te fall
SPECIAL FACILITIES
S1nce the l;lst Progress Report. the
plan for il permanent assembly pavi11on
to be built by t11e Park Department has
been replaced by a new concept for an
open s1derl geodes1c dome structure. In
th1s penod, plans were prepared and the
contract was let. Piles have been dnven
and concrete work for the loundat1on 1s
done The Pavil1on. seat1ng approx1mately
2.000 persons. at a s1IP ne;H the ma1n
entrance. will be an outdoor theatre w1th
stage and clress1ng room facil1t1es and
11ght1ng for teiPVISIOn broadcasting
Good progress has been made on the
Arena (previously railed the Assembly
Areal a concrete stad1urn w1th 15.000
seats for .lthlet'c events .Jnd 3.000
t1onal sed!S for stilge shuNS The stage
will niove autorndllca!ly from the s1dP to
the center of the stad1um L1ght1ng w.ll be
provtdecf lor even1ng as well as dayl1ght
events
The Pntrance towers are rnult1planar
60 and SO-foot h1gh pr1sm l1ke steel
structures of novel des1gn. Plies and
foundat1ons for the bases are completed
and shop fabncat1on of steel IS now
under way.
Construct,on of the AMF Monorail IS
progress1ng on schedule The seventy
four pi!e supported loot1ngs as well as
foundat1on work for the stat1on were
rushed 111 piJ<e to avo1d 111terfer1ng w1th
ut1l1ty construct,on 1ust stMt1ng. The new.
s1lent. V1brat1onless nde c"cles the Lake
Amusement A red The Sw1ss Sky R1de also
requ1red careful coord1nat1on Foundat1on
work on the towers and the two term1nals
IS completed. Erect1on of the structural
steel for the SIX towers the 111ghest 112
feet h1gh. Will beg1n shortly. 1 he spec1al
motors and equ1pment Will soon amve for
111Stallat1on Ered1on of r <Jble ever the
tops of exh1b1tors' build,ngs Will requ1re
careful attent1on.
REVIEW OF EXHIBITORS PLANS
The Construct1on Pprm•t Otf,,-p to,-,s
rece1ved submittals from 11\4 p.Jrt,r.
The ma1o"ty of the exh1b1t bLilld1ngs
are mr.et1ng the1r construct1on schedules.
Tile bu1ld1ngs of latecomers are rev1ewed
very carefully to assure that there IS t1me
to complete the work pnor to open111g
date
. .il.it
lmpecting conslluction for the fountain of
thP Planets 01e Gilrnorp D Clarke, Sam
Homel, General William E Whipple and
Robert longer.
W. Earle Andrews, Andrews & Clark, and
John A. Mulcahy. Executi•e Officer, New
York City Deportment of Parks, at fair site
ThP n101n entronr:P to lhP Fair, with pedestr 1on
C'lv£'rpas'\ (onnpcting subway und roilrood
stcd1ons to thP Williorn A Shea Stadium at
recn and the e.d11bit area, foreground The
Pnlarr._Jerl ser:t1on wdl conta1n two restaurants
'Jnd o U S rheckpo1nt
-
With plans and rendering for The Pavilion
ore David Eggers, Eggers & Higgins; General
William E. Whipple, fair Chief Engineer;
Edward McCormick of James King & Son,
Walter E. Giebelhous, Fair program director.
Piping and lights for the fountain of
the Planets
Marina Administroti.>n
west side of
being consllucted fa· c
-
ring for The Pavilion
& Higgins; General
Fair Chief Engineer;
James King & Son;
Fair program director.
View showing the co1nplicoted pipe system
for Fountain of the Planets.
~ - - - - - - - - - - - M a r i n a
Marina Administration Building located on
west side of Flushing Bay. Similar building
being constructed for a restaurant.
J. Rich Steers crane placing section of header
float into position in basin.
The water approach to the Fair, now
officially named the World's Fair Marina,
is well under way.
New Owens-Corning Fiberglas floats
have been placed in the existing basin.
The main floats to be placed along the
west shore are being fabricated off the
site. The large steel pile anchors for
satellite floats and the shore pier struc-
tures will be installed this fall.
The Marina administration building,
with facilities for marine supplies, sales
and services, and a restaurant are under
co:1struction. The Park Department con-
tract for utilities and parking area paving
is under way.
Three dredges are working on the
Marina approaches under Federal con-
tract. Three quarters of the 2,800-foot
breakwater has :leen put in place. The
Federal Government will pay half the
cost of dressing the breakwater, riprap-
ping with stone, planting of beach grass
and digging a circulation channel if
found necessary.
City Department of Public Works con-
tracts have been let to correct and con-
trol pollution in Flushing Bay. Over
6,000,000 gallons of fresh water will be
added daily to Meadow lake from four
wells to assure a clean flow through the
Fair site.
As a World's Fair exhibit. the sailing
vessel constructed for the motion picture
H.M.S. Bounty will be moored in the
Marina. Metro-Goldwyn-Mayer, the spon-
sors, will also build a South Sea Island
village on shore.
; '
CORRECTION
.
Previous Image
Refilmed to Correct
Possible Error
...... (/_//···
View showing the complicated pipe system
for Fountain of the Planets.
------------Marina
Morino Administration Building located on
west side of Flushing Bay. Similar building
being constructed for o restaurant.
J. Rich Steers crane placing section of header
float into position in basin.
The water approach to the Fair, now
officially named the World's Fair Marina,
is well under way.
New Owens·Corning Fiberglas floats
have been placed in the existing basin.
The main floats to be placed along the
west shore are being fabricated off the
site. The large steel pile anchors for
satellite floats and the shore pier struc·
tures will be installed this fall.
The Marina administration building,
with facilities for marine supplies, sales
and services, and a res tau rant are under
construction. The Park Department con·
tract for utilities and parking area paving
is under way.
Three dredges are working on the
Marina approaches under Federal con·
tract. Three quarters of the 2,800-foot
breakwater has :1een put in place. The
Federal Government will pay half the
cost of dressing the breakwater, riprap·
ping with stone, planting of beach grass
and digging a circulation channel if
found necessary.
City Department of Public Works con·
tracts have been let to correct and con·
trol pollution in Flushing Bay. Over
6,000,000 gallons of fresh water will be
added daily to Meadow Lake from four
wells to assure a clean flow through the
Fair site.
As a World's Fair exhibit. the sailing
vessel constructed for the motion picture
H.M.S. Bounty will be moored in the
Marina. Metro·Goldwyn·Mayer, the spon·
sors, will also build a South Sea Island
village on shore.
Based upon the forecast of income and
expenses made shortly after the Fair
Corporation was organized, the Finance
Committee recommended and the Direc·
tors approved the sale of $40,000,000 of
6% Notes maturing August 1, 1966.
Estimates of construction costs and op·
erating expenses were conservatively on
the high side and experience showed that
the sale of only $35,000,000 in Notes
would be needed tor pre-Fair construction
and operation. The Fair Corporation goal
was altered accordingly.
return $111,900,000 to the Fair. These
estimates are based on a conservative
attendance figure of 70,000,000 per·
sons, which is the minimum attendance
forecast by the reputable revenue engi·
neers employed tor this purpose. It is
also based on admission charges which
are the same as they were tor the sue·
cesstul 1962 Seattle Fair. An allowance
of 8o/o as a reserve tor contingencies
provides an additional safety factor in
these estimates.
The expenditure projection is grouped
To date subscriptions tor approxi·
mately $30,000,000 of Notes have been
received, of which $26,800,000 have
been paid for. The remainder is due on
January 1, 1964. Since the last meeting
of the Directors the office of the Comp·
troller has revised the forecast as of
July 1st, 1963 and this shows that the
$30,000,000 of Notes already sold will
cover the financial requirements of the
pre-Fair period except for a few months
prior to the opening date of the Fair on
April 22nd. The predictions show that the
cash position improves rapidly thereafter.
into four major classifications. Construe·
tion costs are estimated at $33,700,000
of which $18,331,000 was paid tor by
August 31, 1963. Most of the con·
tracts have been awarded, tess than
$2,000,000 remaining to be let. The
contract prices are well within the total
cost estimate. Interest and financial costs
can be calculated accurately. General,
Administration and Operating Expenses
are in the amounts budgeted for the vari·
ous periods. To date these expenditures
have been consistently tess than the ·
amounts budgeted. The estimates show
that the cash position of the Fair Corpora·
tion will be over $4 7,000,000 at the close
of the first year's operation, sufficient to
retire all of the 6% Notes.
The Finance Committee determined
that it would be cheaper tor the Fair to
cover its Notes during this short period
by borrowing from commercial banks and
most of the commercial banks (who are
noteholders) have agreed to provide this
At the end of the Fair on October 17,
1965, there will be an adequate amount
to reimburse the $24,000,000 to the
financing.
To accomplish this, it was necessary
for the Fair Corporation to obtain the ap·
proval of our noteholders to an amend·
ment to the Note Agreement and this has
been accomplished. On August 1st, the
Chairman of the Finance Committee
wrote the noteholders asking tor their
approval of the amendment and the con·
sents necessary to carry out the plan
were received in less than tour weeks.
City of New York tor its expenditures for '
permanent park improvements, sufficient
surplus to build a complete Flushing
Meadow Park, and for educational ·
The statements made when the Fair
first started that all estimates were con·
servative, that is, that costs were on the
high side and income was estimated on
the low side, have been borne out by the
experience thus far.
For example, the revised forecast of
the income and expenditures estimated
that ground rents would be $28,825,000
and this was based only on leases actu·
ally signed. Of this amount, $12,362,000
has already been received and the bat·
ance is due periodically between now and
the end of the Fair. The estimate of
$13,025,000 which will come from con·
cessionaires and licensees is also con·
servative. Admissions are estimated to
purposes.
The advance sale of tickets under the
supervision of the Comptroller is pro·
ceeding satisfactorily. $6,300,000 was
included in the forecast of revenue for
advance ticket sale. This represents
about 5,000,000 tickets. The 1939·1940
World's Fair had an advance sale of
6,000,000 tickets and the 1962 Seattle
Fair 4,000,000.
The Thomas J. Deegan Company,
under the direct supervision of Thomas.
J. Deegan, Jr., has been assigned ·
actual promotion of the advance ticlketM
sale. The offices of the Deegan cornpa1nYi•
are in the Time and Life Build
August 31st, approximately
had been received from advance
sales.
The following statement is a sum
of the revised forecast of revenues
expenses mentioned above:
RECEIPTS
Proceeds of Notes
Space rentals, a d ~
sales and other
Short term borrowi
Admissions, space
1964 operatin·
1964-65 interi1
1965 operatin•
Remainder from o
ESTIMATED RECEIPTS AND COSTS
Pre-Opening Period
RECEIPTS
Proceeds of Notes . . . . . ... .. .. . . . . . . . . .. . . .. . .
Space rentals, advance ticket
. sales and other . . . . . . . .. . . .. .. ............ ..
Short term borrowings .·... .. . . .. ....... .
Admissions, space rentals and other
196.4 operating .season . . . .. .. . . . .. ...
1964·65 Interim period .. .. .. .. .. .. . .
1965 operating season and after ...
ITO APRIL 22, 196.4)
$ 30,!)00,000
2.4,900,000
5,525,000
$ 60,425,000
Construction ...................................... .
Interest and financing costs ............ : ..
Other expenses
!including contingencies) . .. . .. .......
Fair Operating and Interim Periods
$ 69,900,000
13,375,000
50,275,000
$133,550,000
Post Fair Period
1964 operating season . . .. ... . .. . .. ...... .
Repayment of short term borrowings ... .
Payment of Notes . . .... .. . .. .................. .
1964-65 Interim period ................... ..
1965 operating 1eason and after ...... .
COSTS
$ 31 ,000,000
3,.5.50,000
.25,875,000
$ 60,425,000
$ 17,150,000
5,525,000
30,000,000
8,800.000
15,3.50,000
$ 76,825,000
Remainder from operations .. .... .. ... .. $ 56,725,000
Demolition ......................................... .
Restoration of Park ............................ .
$ 1,000,000
5,000,000
$ 56,725,000
To New York City for relmbur.sement
for Park improvements .................. ..
Park Improvements and educational
purposes ................................. ..
24,000,000
26,725,000
$ 56,725,000
Erwin Witt, Fair comptroller, Postmaster
Christenberry, and Thomas J. Deegan Jr.,
chairman of the Fair's Executive CommiHee
are shown with Mr. Christenberry's check pur•
chasing tickets for New York Post Olllce em-
ployees. Photo token around Coca-Cola
e11hibit model in the Time ond Life Exhibition
Center.
ARCHITECTS AND DESIGNERS
Relno Aarnlo
American Institute of Interior Designers
Andrews & Clark, Inc.
Samuel S. Aldersteln & Associates
Otlllo Arellaro
Lawntnce Arens
Jeffery Ellis Aronln
Raymond G. Barser
Sven BackstrOm & Lelf Relnius
Becker and Becker Associates
Welton Becket & Associates
Ed Belason
Ta)·ud·din M. Bhamanl
Victor Bisharat
lrvlns Bowman
Will Burtln, Inc.
campbell & Aldrich
Paschall Campbell
J. Gordon Carr & Associates
Carreiro Industrial Designers
Daniel Chait
Robert Cham ides
Chapman, Evans & Delahanty
PaulK. Y. Chen
Clarke & Rapuano, Inc.
Jack Picklns Coble
Coffey & Levine
PhiliP Sheridan Collins
Connell, Pierce, Garland & Friedman
Richard Cripps
D. H. Daruvala
Deeter & Ritchey
Alphonse de Ri)dt
Donald Oeskey Associates, Inc.
Thomas V. DiCarlo
Edmundo Dlquez
The Displayers, Inc.
Henry Dreyfus
Fred S. Dubin Associates
Charles Eames
Eaers & Hlsslns
34
Mohamed Zaki Elhag
Clive Entwistle Associates
A. Epstein & Sons, Inc.
Exhibition Services International
James A. Evans
CarvaJal Ferrer
Finch, Alexander, Barnes,
Rothschild & Paschal
fordyce & Hamby Associates
Paul M. Friedbefll
Gardner Displays
General Motors Styling Staff
Oscar Gonz61ez
John Graham & Company
Guex, Kirchoff & De Freudenreich
Hamel & Langer
Harley Earl Associates
Harrison & Abramovitz
Hartwig Displays
Seth Hiller Associates
Samuel Homsey
Howard·Samis-Davles
Raymond P. Hughes
Hurley & Hughes
Indonesian Architectural Comm.
International Fair Consultants
Kyolchi ltoh
lvel Construction Corp.
Jaros, Baum & Bolles
PhiliP Johnson & Associates
Stephen J. Kagel
Kahn & Jacobs
D. Francisco Javier
Albert Kahn Associates
Charles W. Kallman
William Katavolos
Katz, Weisman, Weber,
Strauss & Blumenkranz
Kelly & Gruzen
Kempa & Schwartz
Ira Kessler & Associates
Morris Ketchum, Jr.
Klff, Colean, Voss & Souder
Dan Kiley Associates
Geo. E. Kirkpatrick
Kivett & Meyers
Charles J. Koulbanis
Douglas Leigh, Inc.
Miss Ellis Leigh
Stephen Leigh & Associates, Inc.
William E. Lescaze
Raymond Lester Associates
Paul Leung
Lionel K. Levy
George S. Lewis
William Lindh
Lippincott & Margulies
John LoPinto & Associates
Joseph Loring Associates
Charles Luckman Associates
Luders & Associates
Victor A. Lundy
Costas Machlouzarides
Kunio Maekawa
Mandeville & Berge
Charles Middeleer
Rafael Mijares
Eric Moeller
Federico Morales
Ismail Nazif
Georse Nelson & Company, Inc.
Noel & Miller
Eliot Noyes & Associates
John L. O'Brien, Jr.
Oppenheimer, Brady &
Lehrecke Associates
Pancoast, Ferendino, Grafton,
Skeels, Burnham
Chune Myon Park
Pisani & Carlos
Port of New York Authority
Gordon Powers
Praeger-Kavanagh·Waterbury
Everett Rader
Habib Rahman
Robinson·Capsls·Stern Associates
Robinson, Keefe & Devane
James Rose
Wm. A. Rutherford
Eero Saarinen & Associates
Assem Salaam
Binich Sampatisiri
H. Robley Saunders
Ben Schlanger
Emil A. Schmidlin
Daniel Schwartzman
Bernard J. Shaw & Associates
Peter Schladermundt
Shreve, Lamb & Harmon Associates
Ernest F. Siegel
Sinclair Refining Co. Staff
Skidmore, OWings & Merrill
Edward Slater
Paul Slusaro
Eldredge Snyder
Abel Sorensen
Albert Sternkopf
Edward Durell Stone
Henry W. Stone
Stonorov & Haws
Strobel & Rongved
Structural Display Company, Inc.
Harold Albert Sumner
Sverdrup & Parcel
Synergetics. Inc.
Syska & Hennessy, Inc.
Tatar & Kelly
Walter Oorwin Teague Associates
Three Dimensions
Tippetts·Abbett·McC&rthy·Stratton
Cyril Tucker
Kim Chung Up
Max Urbahn
Vandeburg·Linkletter Associates
Van Fossen Schwab
John vassos
Pedro Ramirez Vazquez
Vogel & Strunk
Vollmer Associates
voorhees, Walker, Smith, Smith & Haines
Richard K. Webel
WED Enterprises, Inc.
Edwin A. Weed
Frederic P. Wiedersum Associates
Malcolm B. Wells
Werner, Jensen, Korst
Royal Barry Wills Associates
Wilcox & Erickson
R. J. Winters
Charles W. Wittholz
Wuest & Bailey
Chao Chen Yang & Associates
Peter Quay Yang
Thomas H. Yardley
York & Sawyer
Robert Zion-Harold Breen
In late spring, f
retary Pierre Salin
the Press Bulldlni
tended by 600 r e ~
broadcasters and
sharpened focus tt
tion activities of t
aires and the con
the Fair working
of William Berns,
municatlons and I
Mr. Moses has
riodic press cont
calving wide nati
media coverage.
The activities c
on massive proP<
has been stagins
ences throughout
surance already I
to the governors
the mayors of 8
City and Chase
launched saturatl
campaigns on F ~
opened a major 1
Exhibition Hall, '
of models and 1
the Unisphere®
mural. More tha
visit the Time
month run.
These activltlt
new headlines:
"Everythint
Moses"
"The Man
New Vo1
"They're o
Baii".N
The CBS teh
hour show a r o ~
Moses. As part c
the show has b
the finest docun
television and n
devoted to the I
The radio·l
cations and P
working on all ;
medium. Its pr
ing television sl
aration of a
writing special
sion to radlo·l
mentators and
utives.
In an effort 1
tion to the Fair
has been wort
broadcasters. 1
France, Englan1
West Germany
or commentary
StationWNY
· · ,; Praa Sec·
.. dedicated
t.ht P,_• ·Bt.illdlni»( this event Wis at·
..... iif 'liiU; 600 ... . .. • ... · . . .
· .,.,:, . and
· broulht • ''"" and
. to the press and promo·
:tlotJ;:ac;tMti• of .exhibitors, conceislon·
: atKJ group at
working under the supervision
.. . · of aerns, vice president of Com·
and f'ublic Relations.
: Mr; Moses has begun a series of pe·
·· riC!dlo PreSs . conferences which are re·
wide. national and· International
mldla
, • ·The activities of exhibitors have teken
on missive proportions. Genefl!l Motors
h•s been $tl&inl realonal press confer-
ences tlli'oUihOut the U.S.; Travelers In·
durance already ..has made presentetlons
to the .Pernors Of twelve states and to
the .maYQra of 83 cltle&; First National
·City . • .·Chase· Manhattan Banks have
. launched saturation metropolitan TV spot
campaigns .on Fair progress; Time, Inc.
opened a major preview of the Fair In Its
Exhibition Hall, consisting of a number
of and renderings, a replica of
the Unfspberefl and an enormous wall
mural., .More than 500,000 tourists will
vi•!t the '.llme Exhibit during its two·
morrtfJ fUn. .
• · Th..e activities have brought a host of
new headflnes:
·· · · ''Ewrything's Comtna Up
•.......... Ufe
.. The Man Who Built
N.w:York" •..••• CBS•TV
"They'l'e on the
. : BaiW. New York DIIIJ News
; The CBS television network built an
hour show around the career of Robert
Me>8et; As part of the CBS Reports series,
the show has been described as one of
the finest documentaries in the history of
. televlilon and much of the procram was
to the Fair.
The radio· TV section of Communi·
cations· and Public Relations is now
worklns on all areas of the broadcasting
fl)tdlu'" •. Its proaram includes schedul·
.· 'lrli ttlevlilon shows from the Fair, prep·
. •ritlon. of a radlo·TV promotion kit,
-wrltinaspeclal· Falr.materlal for submls·
. ilon. tO ·riclio-TV .newscasters and com·
· ·. and briefing broadcast exec·
.. ·
·: :·rn an etfQrt to bring world·wlde etten·
'.tlQtl·to ·Vte· Fair, the radio-TV department
: "'* beerf worklnt closely with. foreign
.. To date, networks in Italy,
•. Enatand, Canada, South America,
. . and Japan have used film
· orl8fnated at the Fair.
'Station WNYC·TV and WNYC
. curre11tly presenting "Wot!d's Fair Re·
port," a series of programs on all phases
of Fair activities. William Bems, serving
·as host commentator, !las Interviewed top·
Fair executives; representatives of many
Fair exhibitors .will follow. ·
When the Fair opens, the municipal
station will broadcast most of Its pro·
gramming from Flushing Meadows.
PROMOTION .
. The Thomas J. Deegan COmpany, Inc.
is responsible for public relations coun·
sel to and the development of Fair promo-
tion. As part of this plan, a World's Fair
sales promotion slide pr.esentatlon has
been made to some 250 corporations,
publishers, . travel agents, carriers and
hotel owners. On the basis of present
commitments, the Fair will be featured
in $150,000,000 worth of paid advertis·
lng during Its first year. The Deegan
Company's European office, headed by
William Humphreys In Paris, covers pro-
motion on the Continent.
As one part of its promotional pro·
gram, the Fair Is negotiating with hun·
dreds of communities In the New York
trading area to plan special days during
the 1964 season. The American Society
of Travel Agents, under the leadership
of ASTA President Milton Marks, has
asked the Fair to present. its promotion
plans at its annual convention '" October.
ASTA has established a World's Fair Ad·
visory Commi«ee to coordinate activities
of the World's Fair Housing Bureau,
travel agents and Fair personnel to en·
courage travel into New York durin& the
two Fair seasons. A basic purpose of this
group Is to make known the fact that
agreements ·with the hotel Industry will
protect visitors from price gouglna and
that there will be no shortaae · of hotel
rooms.
Ute, NIWIWttk, and·Macy's have each
developed cross-country department store
promotions which will feature the Fair
and the products of its exhibitors and
licensees. The Fifth Avenue Association
has set aside the week of October 21,
1963, as World's Fair Week on Fifth Ave-
nue. As part of this week, Mr. Moses will
address the. annual meeting of the Asso-
ciation's Board of Directors at the Hotel
Plaza. Exhibitors have been asked to
work closely with the stores in develop·
ing specific displays and exhibits.
SPEAKERS SERVICE
With the guidance of the Fair, the New
York Telephone Company has presented
tho World's Fair slide preview throughout
the Long Island territory, which includes
Brooklyn, Queens, Nassau and Suffolk .
More than 100 lectures have been sched·
uled, which twenty speakers are currently
World's,
American· ""'rea•,
Delta Alrlinecs; IC'......... """ Oorponl$n•
eral Gas,
tlonal ... _ ....
The World's • •
been in oDAr'l!ltl•11n
has over
Fair executives, exhibitors .. •
unter groups. · · · .. · ·. . · .· · . · ·
PUBLiCITY A,.D 'PRESS RELATIQNS
The William J. Dqnoghue
publicity and press relations· repre$enta·
tlves of the Fair, is now expandlril .•
coverage on a wortd,wlde basis as ·the
publicity emphasis has shifted to ad.·
vance ticket sales and admissions
ing the Fair years. · .·. ·
More than a . thousand Wl!lkly
papers and all dally newiplf)tl'$ l.l'l thla
country are regularly rece!vlng copy.: 1'he,
major dallies througho1,1t the.· .wortc:r
receive it as do mapzlnes,
lets, radio stations, trade journals
compariy magazines. · · · · ·
In the magazine field, recent spruds,
and individual stories have apr*ired .In
Ufe, The New Yorker, GI11110Ur, . F•11111J .
Clrclt, Gentlemen.'• Quat11rty, . · .·
and many other
publications. Forthcoming featuf'eS',IIU•.
schec:Juled for This Week, &.oOk and 1J !118•
jor story in the national lciitlon Of ·
A weekly script· goes to • •·
lets and to radio and teiJYI.slon statiOn•
In New York State, N.W
necticut. . . . · .. · · . ••.·.
A weekly round.up of events at the .Falri .
is sent to weekly newSpapers throuaftollt · .
the country. Central and South Am•t:rc.i:l : · · · ·
newspapers receive translated ce,py frolj\
the Fair. · · · · ·
PRESS CREDENTIALS . . . . . ..
A eommittee has been formed to WOrk
out the Fair's policy on the acerectltlna of ·
the· working press, . .,
Into the Fairgrounds, but ·fOr occu"'ncy . . . . ..
of the Press Buildh1s; A brochure difln· · ·• •• ·
ing policy will be circulated ·shortly ·to
media people. TheWorklnl Pre-.Advfsory
Committee of the Fair. (Franklin K. Arthur,
AP; Eugene s. Hagerty, UPI: Max Klein,
Radio· Newsreel· TV Woi1dns Press AI.OCI·
atlon; Robert Mindlin, Newspaj)er
ers Association of NewYorkCity; Ellsworth
Schell, New York Press Photo&raphers .
Association, Inc.;· Ernest Wiener, Fonti&n
Correspondents Center; Georaes R. WOlff,
Agency France Press) is worklna ciOMiy
with the Fair's Press Cl'edendals ·Com·
mlttee.
FUTURE OPERATIONS .
The Donohue orcanizatlon has atsl&ned
a staff member to each of the Fair's areas
so that every phase of the. overall pub-
licity operation will continue to recaive
.,,,1\ ,,,,f 1' '1/.J'''i
··- ...... ..
-- ... "'7-•J.,' ;;·
-
... .-. -· ..... _ --;..
•• 4
--

... : .• :-- _if!
- -'.l'- :"1".:'e... :t
.:··- - ..
:.:= ==-. :nc:
'-:- •·::-:-:::· ::.. =-:u-.
-...·--·- ...
--- . .., ·'·cr. J1!f.

- n.-nu::= l
:: ...
..,._,, :-nt:'l' :J

AFRICA-
Many countrie1
will be represente
which will be bu
plot, adjacent to
Reflected in th
ture, history an•
various countries
will be a tree 1
guests, a theater
wood carvings, j
pies of African
be exhibited and
ARGENTINA
The Argentin1
proved a pavilio
private Argentin•
Construction
the week of Sept•
the pavilion rese
bildo" in Argent
Buenos Aires wa
The pavilion will
taurant; here ba1
of the Pampas v
the public on a
wheel. Soaring
spaced with hu1
afford the passi
interior of the t·
restaurant and
AUSTRIA
The Austrian
in design to syr
of mountains a
constructed of
richness of its
The pavilion,
tive interior, w
main sections: 1
motion of tou
economy.
BILLY
Ground was
Graham's Pavi!
Area. Octagon<
was designed b!
includes a 400·
evangelical filn
CORRECTION
.
Previous Image
Refilmed to Correct
Possible Error
full attention. They will continue to work
closely with their opposite numbers on
the staffs of exhibitors, licensees and
concessionaires.
SPORTS
An agreement with the Olympics Com·
mittee was signed on June 24th, ensuring
that the 1964 Olympic Trials would be
part of the Fair's program in 1964. The
Fair's Sports Program is under the direc·
tion of William S. Adams, Jr.
FILMS
Distribution of the third progress film,
in 12 and 2B·minute versions, narrated
by Lowell Thomas. produced by John
Campbell Films, Inc., has begun to ex·
hibitors, television stations, community
groups, and abroad through USIA and
the USTS.
OFFICIAL PREVIEW BOOK
The official Preview Book of the Fair,
with reports by Chet Huntley and David
Brinkley of NBC News. (24 pages, 8112"
x 11 ", full color) will be published by
Time, Inc. by January. The Preview Book
will include photographs, line drawings
and facts, including "What You Should
Know About the World's Fair." The main
edition will be available from the Fair and
special editions will be created for Fair
participants upon request.
Cutting the ribbon at dedication ceremony for
the World'i Fair Press Building ore Thomas
J. Deegan, Jr., chairman of the Fair's Execu-
tive Committee; Presidential Press Secretory
Pierre Solinger; Fair President Robert Moses;
William J Donoghue, director of Publicity
nnd Press Relations for the Fair, and William
Berns. Fair vice president in charge of Com-
munications und Public Relations
Bill leonard interviews Robert Moses at
Jones Beach for CBS Reports; "The Man
Who Built New York."
William Berns, Robert Moses and American
Airlines Chairman C. R. Smith with oversize
Fair admission ticket commemorating Ameri-
can Airline's purchase of S 101,000 in tickets.
William Berns addresses the flrst session of a
series of press conferences in which Fair
officials answer reporters' questions concern-
ing Fair progress. The meeting was held in the
Fair's Press Building, where newsmaking
activity increases as opening day approaches.
World's Fair President Robert Moses receives
ceramic bulldog from James F. Oates, Jr.,
chairman and president of Equitable Life
Assurance Society of the United States, at
Equitable press preview of its Foir plans. In-
scription on bulldog's walnut bose read "To
Robert Moses for your Vision, Courage and
Tenacity, 1964-1965 New York World's Fair,
from The Equitable, July 30, 1963." Mr.
Moses is a Phi Beta Kappa graduate of Yale,
whose mascot is a bulldog.
Visiting the World's Fair preview in the Time
Exhibit Hall, Cardinal Spellman slops to in-
spect the model of the Vatican Pavilion. left
to right: His Eminence Francis Cardinal Spell-
man, Archbishop of New York; Thomas J.
Deegan, Jr., chairman of the Fair's Executive
Committee; Andrew Heiskell, chairman of
Time, Inc., and His Eminence laurion Cardinal
Rugonbwa of Tanganyika.
'
f ~
I
AFRICA-SUE
Many countr
will be represen
which will be 1
plot, adjacent t
Reflected in
ture, history a
various countriE
will be a tree
guests, a theat1
wood carvings,
pies of African
be exhibited an
ARGENTINA
The Argenti
proved a pavili
private Argentit
Construction
the week of Sep
the pavilion res
bildo" in Argen
Buenos Aires w
The pavilion wi
taurant; here be:
of the Pampas
the public on ,
wheel. Soaring
spaced with hu
afford the pass
interior of the 1
restaurant and
AUSTRIA
The Austrian
in design to sy1
of mountains c:
constructed of
richness of its
The pavilion
tive interior, ~
main sections:
1
motion of tou
economy.
BILLY GRAHAf
Ground was
Graham's Pavi
Area. Octagonc
was designed b•
includes a 400:
evangelical filn
preview in the
Spellman stops to m·
Vatican Pavilion. Left
Francis Cardinal Spell·
New York; Thomas J.
of the Fair's Executive
Heiskell, chairman. of
Eminence laurian Cardmal
----International
AFRICA -SUB-SAHARA
Many countries of Sub-Saharan Africa
will be represented in the African Pavilion
which will be built on a 58,000 sq. ft.
plot, adjacent to the Unisphere.•
Reflected in the exhibit will be the cul-
ture, history and achievements of the
various countries. Included in the pavilion
will be a tree restaurant seating 150
guests, a theater, a zoo and shops where
wood carvings, jewelry and other exam-
ples of African handicrafts and arts will
be exhibited and sold.
ARGENTINA
The Argentine Government has ap-
proved a pavilion to be organized by a
private Argentine group.
Construction on the pavilion started
the week of September 1st. The design of
the pavilion resembles the famous "Ca-
bildo" in Argentina where the Viceroy of
Buenos Aires was deposed in May 1810.
The pavilion will house a luxurious res-
taurant; here barbecued beef in the style
of the Pampas will be cooked in view of
the public on a huge 10-foot diameter
wheel. Soaring columns will be inter-
spaced with huge glass panes and will
afford the passing visitor a view of the
interior of the two floor exhibit hall and
restaurant and bar.
AUSTRIA
The Austrian Pavilion will be A-shaped
in design to symbolize Austria as a land
of mountains and tourism, and will be
constructed of wood to symbolize the
richness of its timber and industry.
The pavilion, with a simple but effec-
tive interior, will be divided into three
main sections: promotion of Austria, pro-
motion of tourism and promotion of
economy.
BILLY GRAHAM
Ground was broken in April for Billy
Graham's Pavilion in the International
Area. Octagonal in shape, the pavilion
was designed by Edward Durell Stone and
includes a 400-seat theatre. A 28-minute
evangelical film, produced in Todd-AO,
will be shown. Counselors will be avail·
able for personal consultations in small
rooms in the pavilion. Dr. Graham plans
to make a number of personal appear·
ances, both at the Pavilion and in the
Arena.
CARIBBEAN PAVILION
With the signing of the formal agree-
ment of participation on May 27th, work
began on what will be one of the most
exciting and colorful pavilions of the
International Area- the Pavilion of the
Caribbean. Visitors passing this corner
site near the will hear the
calypso singers and steel bands for which
these islands are famous; inside, they will
see limbo dancers and other entertain-
ment typical of the area. There will be a
rum bar and displays of handicrafts and
products of the participating islands.
CENTRALAMERICA- PANAMA
On August 1st construction began on
the Centralamerica-Panama Pavilion,
which will be located on the Avenue of
the Americas. The design of this pavil·
ion, by Federico Morales, is simple yet
unique; it will consist of six stylized
native sombreros. At night, shafts of light
will shoot skywards through the translu-
cent tops of the sombreros, making them
look like the many volcanoes in Central
America.
The exhibits will emphasize the unity
of the Central American Common Market
(EI Salvador, Costa Rica, Guatemala,
Honduras and Nicaragua) and its eco-
nomic goals. Large murals will depict
aspects of Central American life and of
the recently completed Pan American
Highway.
CHILE
The Pavilion of Chile will be a modular
two-story structure which will present ex-
hibits showing such products as nitrate,
copper and fish products, along with spe-
cial exhibits of the famous Chilean wines.
REPUBLIC OF CHINA
A pavilion of exquisite detail, framed
in a carved wooden gateway, will repre-
Governor Charles Poletti, vice president of
International Affairs and Exhibits, stands
before a collection of dolls, presented to the
International Division from nations all over
the world. Columns in background will sup·
port New York State's "Tent of Tomorrow"
exhibit.
sent the Republic of China. Rising four
stories to a Chinese ornamented roof,
it will contain an art collection dating
back to 3,000 B.C. Included in the exhibi·
tion will be bronzes, jade, sculpture, jew·
elry, paintings and calligraphy. A section
of the pavilion will contain typical Chinese
rooms, and there will be an area with
beautiful wall panels where Chinese teas
and other foods can be sampled.
CHRISTIAN SCIENCE
The Christian Science building, de·
signed by Edward Durell Stone in the
shape of a seven-pointed star, will be
centered on the theme "Christian Science
Embraces the World." The pavilion is 35
feet in height and is set in a shallow pool
100 feet in diameter, with eleven illumi·
nated fountains. The main exhibit of
Christian Science publications and
churches around the world will open into
an area devoted to evidences of the
healing powers of Christian Science. A
smaller building nearby will be used as
a reading room.
The pavilion will be flexible in arrange·
ment and will make use of radio, tele·
vision and other media. The center will be
staffed by experienced Christian Science
church members.
DENMARK
Denmark's participation in the Fair was
confirmed early in July when Mr. Erik
Stockmann, President of the Danish
Agricultural Marketing Board, announced
that Danish industry would sponsor a
Pavilion of Denmark. This sponsorship
by private industry, including the brew·
eries, major industrial companies and
skilled crafts, assures displays of Danish
furniture, china, silver and other prod·
ucts of fine design and workmanship.
There also will be a restaurant serving
Danish food, beer and aquavit. Erik Moel·
ler, the well-known Danish architect, will
design the pavilion.
GREECE
The Pavilion of Greece will be spon·
sored by the Greek Industrialists Associa·
tion, the Greek Center of Production and
the Greek Chamber of Commerce. The
38
Meeting in Athens during Governor Poletti's
recent trip ore: !left to right) Athanase N.
Makris, managing director of the Greek
Pavilion; interpreter; Governor Poletti; and
A. Lozos, vice president of the Chamber of
Commerce and Industry of Athens.
theme of the pavilion, "The Wonder That
Is Greece," is blazoned in Greek·style
letters across one side of its building. The
exhibits are planned to show both modern
tourism and the history and art of Greece
from antiquity to the presen+. Products
of modern industry, handicrafts of differ·
ent periods and a number of museum
pieces of ancient sculpture will be shown.
A "taverna" will serve Greek foods and
beverages.
GUINEA
On July 18th, ground was broken for
the Pavilion of the Republic of Guinea.
The pavilion, located on a 25,000 sq. ft.
site, will consist of three separate struc·
tures surrounded by a continuous moat.
To enter the exhibit the public will cross
a bridge which spans the moat. Two small
circular huts with simulated thatched
roofing will represent the traditional type
of building seen in Guinea. In these huts,
native craftsmen will be working on items
to be sold. There will be a restaurant in
the main building with a stage in the
center for performances by members of
the famous ballet troupe of Guinea. The
hexagonal roof of the main structure,
108 feet in diameter, will be entirely sup·
ported on a circular steel truss 80 feet
in diameter. The underside of the roof of
this building will be similar to that of the
multi·colored woven straw ceiling in the
President's new house in Conakry, the
capital of Guinea.
HALL OF FREE ENTERPRISE
Steel is going up on the site of this
Hall. Visitors will be able to read on The
Ten Pillars of Economic Wisdom the basic
principles of free enterprise. Exhibits in
the pavilion are designed to show the
superiority of the economic principles on
which a democratic system of free enter·
prise rests. The American Economic
Foundation, which is sponsoring the pa·
vilion, hopes to spread the validity of a
free market economy and private com·
petitive enterprise.
HONG KONG GARDEN
The Pavilion of the British Crown Col·
ony of Hong Kong has added a garden.
The garden is accessible from the pavil·
ion itself, but many Fair visitors will
prefer to cross the Chinese bridge that
arches across a quiet pool stocked with
goldfish. The garden itself, with its Orien·
tal landscaping and rock settings, is
dominated by a large Chinese pagoda.
This building, connected to the main
pavilion by a covered walkway, has on its
various levels a circular bar, a bandstand
and a dance floor. Around the pagoda, a
gravelled terrace with small tables is the
place to try Cantonese and Mandarin
cooking. Along the perimeter of the gar·
den are small stall·shops selling some of
the wares of Hong Kong.
INDIA
The pavilion will show India's past and
present through models, photographs,
charts, books and the finest specimens
of ancient art and sculpture. India's eco·
nomic and industrial progress and future
planning will be illustrated by a display
of industrial goods, including handicrafts
and handloom products.
India has selected "Progress in De·
mocracy" as its special theme.
Fair President Robert Moses presents a me-
dallion to Mrs. Indira Gandhi at the ground-
breaking ceremonies for the Pavilion of Indio.
INDONESIA
The Indonesian Pavilion, a joint effort
of the Indonesian Government and Indo-
nesian private enterprise, will emphasize
four main themes: political, cultural.
trade and tourist.
This pavilion will have a tropical ac-
cent. Precious native woods, marble
flooring and other typical Indonesian ma-
terials wi II be used in the construction
and decoration.
Potential tourists will be provided with
a display of the country's natural beauty.
Cultural demonstrations and dance per·
formances will be held inside, as well as
outside the pavilion.
INTERNATIONAL PLAZA
International Plaza is located adjacent
to the terminal of the Swiss Sky Ride,
with the Pavilions of France, Sweden and
Switzerland as immediate neighbors. The
only multi-nation exhibit at the Fair, Inter·
national Plaza will also include foreign
industries, trade groups and manufac-
turers. Each of the small pavilions will
have a fac;ade reminiscent of the tradition
and culture of the exhibitor. The Plaza
will feature an international restaurant.
Governor Charles Poletti, His Excellency
Karim Bangoura, Ambassador of Guinea to
the United States, Madame Diollo Telli, wife
of the Ambassador and Permanent Repre-
sentative to the United Nations, and His
Excellency A. Bela, Ambassador of Guinea
to Morocco, begin digging the foundations
for the Pavilion of Guinea.
IRELAND
While President Kennedy was visiting
President de Valera of Ireland in Dublin,
Fair officials and representatives of Ire·
land were putting in place the commemo·
ration stone of the Irish Pavilion. The
exhibit, Consul General John O'Brien ex·
plained, will present an overall image of
Ireland. The small entrance court, its
walls engraved with the names of promi·
nent Irish-American families and their
places of origin, opens into a main dis-
play area where a selective survey of
Irish history, economy and culture will be
shown. One high point of this exhibit is
the presentation of the origins of the Irish
language and its development. On the
terrace of the pavilion, at tables topped
with fine Irish marble, visitors will be able
to order Irish coffee and light refresh·
ments.
EXODUS PAVILION
An Exodus Pavilion at the Fair was
assured when signing ceremonies took
place on July 19th. The pavilion, spon·
sored by the American-Israeli World's
Fair Corporation, will display the products
and art of Israel. The main exhibits will
show the history and culture of the Jew·
ish people in relation to the Holy Land.
In addition to the main exhibit area, there
will be booths selling Israeli products and
a restaurant-snack bar serving Israeli and
kosher foods.
The pavilion will be built on a 14,450
sq. ft. site at the crossroads of the
Avenue of Asia and the Avenue of Africa.
JAPAN
Japan will have three pavilions at the
Fair. The Gov
1
tured stone, i:
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JORDAN
Ground was
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Jordan as a Ia
The Fourteen :
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The pavilion w
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the greatest tn
be exhibited.
KOREA
The Korean
designed by Kir
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sq. ft. in the Fl
The pavilion
serving kimche
will be exhibits
art, handicraft:
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LEBANON
The Pavilior
the art of trad
ture in a conte
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imported Leba
will contain ex
tural heritage c
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restaurant that
MALAYA
The pavilion
Witnessing the 1
!left to right) Th1
Saeed Y. Shamn
Consul of Jorda
Secretory of th•
Corporation; Hi1
Robert Moses, 1
Excellency
of Guinea to
Dlallo Telll, wife
Permanent Repre-
Natlons, and His
nbassa•dor of Guinea
the foundations
was visiting
in Dublin,
ipres;entatlvjss of Ire·
the commemo·
Pavilion. The
John O'Brien ex·
an overall ima1e of
entrance court, its
the names of promi·
families and their
into a main dis·
selective survey of
and culture will be
of this exhibit is
ofthelrish
On the
at tables topped
visitors will be able
and ll&ht refresh·
at the Fair was
ceremonies took
pavilion, spon·
Israeli World's
display the products
main exhibits will
culture of the Jew·
to the Holy Land.
exhibit area, there
Israeli products and
blr servinalsraeli and
bl. built on a 14,450
crossroads of the
the Avenue of Africa.
Fair. The Government pavilion, of sculp·
tured stone, is an adaptation of a Japa-
nese feudal castle, surrounded on three
sides by a moat. The second pavilion is
a steel-framed, elass-enclosed building
which will include a traditional garden
court. The third pavilion, the House of
Japan, will contain a fine Japanese res·
taurant, beer garden, show area, tataml
rooms and other features of Japanese
life.
JORDAN
Ground was broken on July 2nd for the
Pavilion of The Hashemite Kingdom of
Jordan. The one-story pavilion will depict
Jordan as a land of sun and blue skies.
The Fourteen Stations of the Cross will
be portrayed In stained glass wall panels.
The pavilion will include bazaar-type ex·
hi bit areas specializing in products of the
region. The Dead Sea Scrolls- among
the greatest treasures of the world-will
be exhibited.
KOREA
The Korean Pavilion, which has been
designed by Kim Chung Up, noted Korean
architect, will occupy a site of 18,000
sq. ft. in the Fair's International Area.
The pavilion will include a restaurant
serving klmchee and bulgoki. There also
will be exhibits featuring native works of
art, handicrafts and displays of historic
value, and up-to-date facilities showing
modern living in Korea.
LEBANON
The Pavilion of Lebanon will capture
the art of traditional Lebanese architec·
ture in a contemporary form. The build·
ing will be constructed entirely of
imported Lebanese stone. The pavilion
will contain exhibits illustrating the cui·
tural heritage of lebanon and its tourist
potentialities. It will feature an open-air
restaurant that will serve lebanese dishes.
MALAYA
The pavilion will be two stories high.
The fac;ade will be adorned with murals
depicting the Malayan way of life. An
illuminated pool, at the entrance of the
pavilion, will have in its center the flags
of the Federation.
The first floor will be used for national
displays. Also on this level will be a res·
taurant serving typical Malayan fooc:!.
The second floor will house industrial
and commercial exhibits and a small
theater to show Malayan films.
His Excellency Chung Yul Kim, Ambassador
of Korea to the United Stales; Miss Ernes·
tine Haig, secretary to the New York
World's Fair Corporation and assistant to
the president; and Governor Charles Poletti,
vice president for International Affairs and
Exhibits.
MASONIC BROTHERHOOD
FOUNDATION
located at the corner of the Avenue of
the Americas and the Avenue of Europe,
the Masonic Exhibit in the International
Area is the only pavilion at the Fair spon·
sored by a fraternal organization. Visitors
will pass through an arch sixty feet high,
in the form of the square and compass,
the symbols of the Order; they will then
cross a bridge to the crescent-shaped
Witnening the groundbreaking for the Pavilion of the Hashemite Kingdom of Jordan are:
(left to right) The Honorable Richard C. Patterson, Jr., Fair Chief of Protocol; The Honorable
Saeed Y. Shammas Consul General and Charge d'Affaires of Kuwait; Mr. Wael D. Tuqan,
Consul of Jordan· Mr. Victor Bisharat, architect for the Pavilion of Jordan; Mr. Sami Awad,
Secretary of the,Mission of Jordan; Governor Charles Poletti, vice president. of the _Fair
Corporation; His Excellency Abdul Monem Rifa'i: Ambassador of Jord?n to the Naho.ns;
Robert Moses, president of the Fair Corporation; and lionel Horns, International Affa1rs.
His Excellency Zofrulla Khan, Ambassador of
Pakistan to the United Nations, and President
of the General Assembly of the United No·
lions, gives the signal to break ground for
the Pavilion of Pakistan. Left to right: Consul
General Ahmed Ali of Pakistan; William
Berns, vice president of Communications and
Public Relations at the Fair; Douglas Beaton,
International Division; His Excellency Za-
frulla Khan; and two hostesses from Pakistan
International Airlines.
pavilion. Exhibits will show the relation·
ship between the Masonic Order and the
history of New York and of the country.
One example is a model of the New
Orleans statue of George Washington
dressed in Masonic regalia.
MEXICO
The final pilings for the Mexican Pavil·
ion were driven in early July and con·
struction is proceeding at a rapid pace.
The building which will cover approxi·
mately 13,180 sq. ft. of its 30,000 sq. ft.
plot will rise on ten columns of concrete.
There will be a reflecting pool which will
occupy one-third of the plot, in the mid·
die of which will be a piece of native
Olmeca sculpture.
The exhibits in the pavilion will be de·
signed to show the exciting progress in
the many fields of activities in Mexico
since the Social Revolution of November
20, 1910.
MOROCCO
On July 25th, ground was broken for
the Moroccan Pavilion, Inc., which has
been organized by a private Moroccan
company. The pavilion will consist of a
one-story structure and will include a
restaurant, a theatre and shops featur·
ing the many fine products of Morocco.
An outdoor garden restaurant will serve
Moroccan specialties.
PAKISTAN
A model of Islamabad, the new capital
of Pakistan, will be one of the high points
of the "promising future" exhibit on the
third floor of the Pakistani Pavilion. The
second floor, devoted to the "progressive
present," will have displays of raw rna·
terials, industrial products, handicrafts
and other commodities of modern Paki·
stan; the first floor, or "historic past"
exhibit, will be given over to archaeo·
logical exhibits and other antiquities.
40
A bazaar for the sale of Pakistani crafts
and a restaurant where native specialties
will be served are planned.
PHILIPPINES
The circular Pavilion of The Republic
of The Philippines, a two· story building of
laminated timber, will be set in a lagoon.
Inside, paneled wood carvings will show
the history of the islands. Visitors will be
able to see scale replicas of Bataan and
Corregidor. The theme of the pavilion is
the trend toward industrialization of a
small and predominantly agricultural
country with democratic ideals.
POLYNESIA
A "long house" restaurant will be the
center of a Polynesian Village where Fair
visitors can look out over a tropical lagoon
and watch Tahitian girls in a continuous
exhibition of pearl diving and dancing.
The Polynesian Village is being organized
by the Poly· Trade Soc. Inc.
SERMONS FROM SCIENCE
The basic laws of science and religion
and their relationship to one another will
be the theme of the Sermons from Sci·
ence Pavilion. The non·sectarian pavilion,
consisting mainly of a 600·seat theater
for films, lectures, and science demon·
strations, is sponsored by the Christian
Life Convention, the Christian Business·
men's Committee, Inc. and the Moody
Institute of Science.
His Excellency Richard E. Kelfa.Coulker,
Ambassador of Sierra leone, presents a fine
example of leone handicraft to Allen
Beach, director of International Exhibits for
the Fair, during the groundbreaking cere·
monies.
SIERRA LEONE
The Pavilion of Sierra Leone will con·
sist of an organic grouping of three coni·
cal shapes, reminiscent of the country's
mountain peaks and roof shapes and car·
rying out the three·pyramid mot1f of the
country's coat of arms.
One cone partly covers an outdoor·
mdoor display plaza and a central cone
will house an elevated stage for perfor·
mances of native dances.
SPAIN
Steel for the mass1ve Pavil1on of Spam
rged
the typical hot worn by
Bennett, International Division of the Fair; Consul General Bartolome Umoyam; Architect
Otilio Arellano; Vice President Emanuel Pelaez, Republic of the Philippines; Commissioner
General Domingo Arcega; and Allen E. Beach, International Division.
is rising rapidly. Spain has leased a 78,·
000 sq. ft. site. A unique cornerstone
was brought from the monument of Queen
Isabella by His Excellency Antonio Garri·
gues, Ambassador of Spain on June 18th.
It is appropriate for this exhibit, with its
three large buildings and its emphasis on
the cultural heritage of the Spanish and
American people. Some of the most valu·
able Spanish paintings by Velasquez,
Goya, El Greco and Zurbaran will be
brought here along with a selection of
paintings by the contemporary Spanish
masters Picasso and Mir6.1n the perform·
ing arts, flamenco dancers and others
will be booked for the 850·seat theater.
Three restaurants and a wine cellar will
be additional highlights.
SUDAN
On June 27th, ground was broken for
the Pavilion of the Republic of the
Sudan. The pavilion, located on a 14,000
sq. ft. site, will be a two·story structure,
Islamic in design. Fiberglas screens be·
tween wood columns will frame a large
mosaic in front of the building. The first
floor will be divided into several sections
exhibiting Sudanese crafts and will in·
elude a small theater. A specialty shop
will feature products of the country. The
upper floor will have displays of Sudan·
ese handicrafts.
SWEDEN
The colorful Swedish Pavilion is being
sponsored by mdustry and banking inter·
ests.
The theme of the Swedish Pavilion is
"Creative Sweden." The one· story pavil·
10n will present the advanced industry
and research of the country. The Swedish
Pavilion will also recreate one of the
great successes from the 1939·1940
World's Fair-a smorgasbord restaurant.
SWITZERLAND
The Swiss Pavilion will include a Chalet
Restaurant. a watch display and a Swiss
bout1que. Masters of culinary art will pre·
pare Swiss specialties- including
cheese fondue and raclette- in the res·
taurant. In addition, renowned wines im·
ported from the regions of Valais and
Vaud will be available for the first time
in America.
The Swiss watch industry will also pro·
vide the official time of the New York
World's Fair. Huge electronic clocks will
appear at the Fair entrances and other
selected sites.
Located in the Swiss Pavilion will be
the latest scientific creation- an atomic
clock-which operates with the accuracy
of one millionth of a second.
SWISS SKY RIDE
A Swiss Sky Ride will carry 4,800 pas·
sengers per hour on a five·minute aerial
tour of the Fairgrounds. Four rows of
four· passenger cable cars- two rows
traveling in each direction- will cross
the center of the International Area at a
height of 112 feet. The 2,000-foot trip
will cost fifty cents. While waiting for the
cable cars at either of the two Sky Ride
Ready to place the cornerstone for the Pavil-
ion of Spain: (left to right) Miguel Garcia
de Soez, Commissioner General of Spain;
His Excellency Antonio Garrigues, Ambassa-
dor of Spain, holding the cornerstone taken
from the monument of Queen Isabella; and,
with the plaque marking the Spanish site,
Fair President Robert Moses and Governor
Charles Poletti, vice president for Inter-
notional Affairs and Exhibits.
His Excellency D
at the groundbr
were: (left to
C. Patterson, Jr
Foreign Affairs,
of the Sudan to
Poletti, vice pre·
stations, visit<
products, sucl
Ride.
THAILAND
The pavilior
the Temple o
Much of the
in Bangkok. It·
a shop and a r
UNITED ARAI
The UAR F
single-level st
concrete. Pan
typical archit4
cient mosque!
cated in Egyp
trance mall wi
concrete
pended three·
Cairo. The sn
will be circula1
and wall pane
joined togethE
characteristic
The circul;
museum in 1
from the toml
will be exhibil
VATICAN
In October
Pope John Xl
Vatican in Rc
Flushing Mea
breaking of 1
Paul VI has r1
and Presid!!n
interest.
The
a lantern an
famous "Pie
will be move
for the first
Vatican Pavi
"Good
from the Ca
His Excellency Dr. Osman EI·Hidari, Ambassador of
at the graundbreaking ceremonies for the Sudon Pavilion. Others assisting at the ceremony
were: (left to right) Robert Moses, president of the Fair Corporation; The Honorable Richard
C. Patterson, Jr., Fair Chief of Protocol; His Excellency Mohamed A. Ahmed, Ministry of
Foreign Affairs, Republic of the Sudan; His Excellency Omar Abdel Hamid Adeel, Ambassador
of the Sudan to the United Nations; Lionel Harris, International Affairs; and Governor Charles
Poletti, vice president of the Fair Corporation.
stations, visitors can buy licensed Fair
products, such as a replica of the Sky
Ride.
THAILAND
The pavilion will be a reproduction of
the Temple of The Dawn in Bangkok.
Much of the pavilion will be prefabricated
in Bangkok. It will contain an exhibit area,
a shop and a restaurant.
UNITED ARAB REPUBLIC
The UAR Pavilion will consist of two
single-level structures built primarily of
concrete. Panels of colored cut glass, a
typical architectural feature of the an·
cient mosques of Egypt, are being fabri·
cated in Egypt for the exterior. The en·
trance mall will be framed by three large
concrete arches from which are sus·
pended three ornamental lanterns of Old
Cairo. The smaller of the two buildings
will be circular in plan, with a domed roof
and wall panels of small wood members
joined together to create Arabic designs
characteristic of the Old City of Cairo.
The circular structure will house a
museum in which the great treasures
from the tombs of the Valley of the Kings
will be exhibited.
VATICAN
In October of last year, His Holiness
Pope John XXIII pressed a button at the
Vatican in Rome to start a pile driver at
Flushing Meadow for the official ground·
breaking of the Vatican Pavilion. Pope
Paul VI has reassured Cardinal Spellman
and President Kennedy of his personal
interest.
The Vatican Pavilion, surmounted by
a lantern and a cross, will display the
famous of Michelangelo which
will be moved from St. Peter's Basilica
for the first time. Other exhibits of the
Vatican Pavilion will be a statue of the
"Good Shepherd," an early sculpture
from the Catacombs, color transparen·
SWEDEN
Architect: Sven Backstrom
Lei! Reinius
John L. O'Brien, Jr.
Construction: George A. Fuller Company
cies of the Sistine Chapel, a collection of
Vatican coins and a reproduction of the
Tomb of St. Peter.
VENEZUELA
A remarkable feature of the Pavilion of
Venezuela, which was designed by two
young architects who won a national
architectural contest, Edmundo Diquez
and Oscar Gonzalez, is the utilization of
a modernistic design developed by Felix
Candela. This design is a poured rein·
forced concrete, self-supporting, free·
standing umbrella. Four of these massive
umbrellas will cover the floor area of the
entire pavilion.
Within this building, Venezuela will
exhibit both the tourist attractions of
this country that borders the Caribbean
and its industrial developments, with par·
ticular emphasis on its mineral wealth.
WEST BERLIN
The Pavilion of West Berlin will be a
perfect cylinder, 60 feet in diameter and
16 feet high, topped by an unusual can·
vas tent roof. The walls are prefabricated,
pre-stressed cast stone. The front and
rear doors are 16 feet high and reach to
the roof.
Within the pavilion, exhibits will be
displayed in such a manner that the per·
feet cylinder form of the pavilion will
be visible at all times.
........--Fecleral ancl States
42
RD£IAL MD Sf'ATES
C'Gntbudion actMty is pnl(el!llflfll rap-
idly in the fedenll and States Area of the
fair. With the exception of the potential
18f«.omers. all exhibits have completed
their foundations and le'tlf8f are "in
stlef." Mall and street curbs and light
pole bases are in ptac:e. Principal mechan·
leal and electrical fixtures have been in-
stalled for the Unitpherell fountain and
the Astral fountain. The itself
it complete except for finishing touches.
The two accets bridges across Grand
Central Parkway are ready for traffic as is
the bridp to the lake Amusement Area.
In the lake Amusement Area, Hawaii,
Florida and Texas have made excellent
protress on their superstructures and
Hawaii's "Restaurant over the Lake" is
ready to rise above its pile support. By
the time this report comes off the presses,
the erection of 5,000 tons of steel for the
Federal Pavilion will be finished. All
exhibitors are concentrating on getting
buildinp enclosed before winter so that
exhibit installation can begin in Decem·
ber or January. All will be ready to open
their doors on April 22, 1964.
The federal and States exhibits at the
Fair are under the direction of the Fair's
executive vice president, William E. Pot-
ter, and his deputy, Michael R. Pender.
Many groundbreaking ceremonies have
taken place since the last Progress Re·
port was published. On April22nd, 1963,
Representative John Blatnik headed a
Minnesota delegation for groundbreaking
ceremonies at the Fair. Representative
Blatnik presented Robert Moses with me-
mentos from Minnesota.
One week GcMrnor William Wal·
lace Barron of West Virginia came to the
Fail" with Commissioner of Commerce
Hulett C. Smitb. Bishop Campbell, a
group of legislators. officials and their
wives fvr the groundbteaking for the
"land of Relaxation's" Pavilion. West
Virginia press in force aa:ompanied the
plane load of visitots. Both Mr. Moses
and General Potter were aPJJOinted Hon-
orary Mountaineers by Governor Barron.
Governor John M. Dalton and General
Leif J. Sverdrup, chairman of the Mis·
souri World's fair Commission led a Mis·
souri delegation including Senator Albert
M. Spradling, Jr., President pro-tem, and
Thomas D. Graham, Speaker of the
Missouri House of Representatives, in
groundbreaking ceremonies on May 20.
Governor Dalton said, "We are delighted
to be here to break for the
Missouri Pavilion. We are honored to be
associated with an exposition that will
entertain so many people and will inform
them about the world today."
Three days later New Jersey's Gover·
nor Richard J. Hughes visited Flushing
Meadow to participate in a "Cake Cut-
ting" to commemorate his State's Ter-
centenary Pavilion. Governor Hughes
stated, "This is not a groundbreaking be·
cause we are pretty well advanced . . .
we are very happy about being alert and
on time and joining with New York City
in its 300th birthday celebration." Mrs.
Hughes, Ambassador Patterson and Paul
L. Troast, Tercentenary Commission
chairman, participated.
June 17th, Under Secretary of Com-
ALASKA
merce Franklin D. Roosevelt, Jr.
that the Cinerama Camera
Corporation will design and operate a
combination film and three dimensional
exhibit on the second floor of the Federal
Pavilion. This will depict the pioneer spirit
of America's past. present and future and
will be seen on a specially designed ride
with a capacity of 3,000 persons per
hour. First floor exhibits have been
awarded to prominent designers.
Later in June. on the 24th, Governor
Farris Bryant and the Florida Citrus Com·
mission visited Flushing Meadow for the
dedication of the llO·foot high Florida
Citrus Tower. Said Governor Bryant:
"We know that as a result of your efforts
and what we are able to contribute the
New York World's Fair will go down in
history as did its predecessors as the
outstanding event of its particular half
century."
In June and early in July the legisla·
tures in Massachusetts, California, Wis·
consin and Illinois passed legislation
related to their State pavilions.
On July 4th Maryland announced that
General MacArthur would appear in the
prologue to "The Dawn's Early Light," a
documentary film to be shown in the
Maryland Pavilion. This film will depict
the Battle of Fort McHenry and the writ·
ing of "The Star Spangled Banner" by
Francis Scott Key. On July lOth Governor
Otto Kerner signed the bill establishing a
seventeen·man Illinois World's Fair Com·
mission and named Ralph Newman of
Chicago as chairman. Mr. Newman and
other Illinois officials visited the Fair on
Architect: Olsen & Sands, Juneau
Mandeville & Burge, Seattle
Walter W. Stengel, N.Y. C.
..........
·Mill-
.... )W!\1 ...
...
........
. TM$1'1 •• 1
Ublt*M''C

--tht*OI
lfldthfltodimen
........... ,
and ita future. ..
btlne d•v.loPt
theme. Vlsltora
byme.Mofa
to a courtyard.
A1ASICA
TheAiuka PI
ment of Ita hi
Exhibit. After p
duttory
dumy and All
visitor will M 1
anlmabld Plnot
rtpi'Qductlon of
door Alalka w
display& of tote1
ARkANSAS
The State'a ·
trac:tiona will I
exhibit aru.
FlORIDA
Th• landmar
Pavilion will be
a heilht of ll
oranp fifteen
the day a 1.60
the live porpola
at a World's f
shows will be
Keys" boardWI
floatlna exhlbl1
and threa m1
homea. Them
hall is 160 fee
taln pricelus 1
trial, aartcultu
aovemmtntll,
HAWAII
The $3,500
have an "Aioh
the Islands' I
hi bits, an lndu
a series of s
wallan produc•
a 600·aeat c
fashion show1
tainmant and .
with Island C\
HOLLYWOOD·
The&IIMOI
tlon will be
USA portion c
the main exhl
California Pa
and wine Inc
many other fl
ILLINOIS
Llncolnla •
Illinois Pavlli
the chalrmar
....
<·· II&Uit e. 1963.
· : a" capsule descriptions of
In the Federal and States
......
· · •·· Ttwt $17,000,000 Federal Pavllkm has
as lt$.Uttmt''Challenp to ·oreatneu."
.cinerama. has a contract to dtllen and
. operate the floor combination film
.• and th._·dimenslonal. exhibit lllustratina
. the ''pioneer spirit of Its present
• and. its future:• First flOor exhibits are
belns developed around this central
theme. Visitors will enter the bulldina
by means· of a central pyramid lead in&
to a courtyard •
. ALASKA
. . The Alaska Pavilion will be an enlarse·
ment of its hl&hly successful Seattle
Exhibit. After pauln& the various lntro·
duetory displays showlna recreation, In·
dustry and Alaska's way of life, the
visitor will see the feature show, a larae
animated panorama of the State and a
reproduction of the aurora borealis. Out·
door Alaska will · be depicted throuah
displays of totem poles, polar bears, etc.
ARKANSAS
The State's tourist and Industrial at·
tractions will be fMtured in an open
exhibit area.
Ft.ORIDA
The landmark. for the Fabulous Florida
Pavilion will be a Citrus Tower soarlns to
• helsht of ·110 feet and topped by an
oranp fifteen feet In diameter. Durin&
the day a 1 ,600-seat stadium will house
the live porpoise show, the first ever seen
. at a World's Fair, and at night fashion
shows will be seen. The .. Bridge to the
Keys" boardwalk will connect the three
· floatins exhibit buildings, Flamingo Isle
and three model Florida retirement
homes. The main air-conditioned exhibit
hall Is 160 feet in diameter arid will con·
taln priceless art objects and many indus·
trial, agriculture, sports, education and
aovemmental exhibits.
HAWAII
The $3,500,000 Hawaiian Pavilion will
have an "Aloha" theme buildina housing
the Islands' historical and cultural ex·
hibits, an Industrial and tourism building,
a series of shops featurin& native Ha·
waiian products, a native Ula Mau vlllaae.
a 600-seat open-air amphitheatre for
fashion shows and native island enter·
talnment and a Five Volcanoes restaurant
with Island cuisine •
. HOI,.LVWOOO.CALIFORNIA
The.aiamor of motion picture produc·
. tlon will be feltunKI In the Hollywood
USA portion of the pavilion. Surrounding
the main exhibit theatre will be a series of
Callfomla Pavilions featuring the citrus
and wine· Industries, a restaurant and
many other facets of California llvlna.
IWNOIS ·
· Uncolnia will be the theme of the
Illinois Pavilion beina developed under
· the chairmanship of the noted Uncoln
C1 .. 1 HtwYedW..W ..
Michael R. Pender, director of Federal and States Area, explains the fair model to o .
group fMm Florida oHendlng their State's groundbreaklng ceremony.
Governor John A. Burns of Hawaii receives
the sliver New York World's fair medallion
from General William E. Potter, executive
vice president In charge of the Federal and
States Area. The Governor and the General
ore wearing Mauna loa leis traditionally
made for Hawaiian royalty and consisting of
300 purple orchids each.
authority, Ralph Newman. Industrial and
tourist opportunities in Illinois will be fea·
tured in the court and the entrance lobby.
Shown at the tile of the Illinois PovHloft are
Rolph Newman, chol11110n of the Illinois
World's Fair Commission, Michael R. Pender,
director of Federal and States Eahlltlts; and
James A. Cassin, execvtlve director of the
Illinois World' a Fair CoMmluion.
Minnesota Representative John Blatnik pre-
sents Robert Moses, Fair president, with a
sample Minnesota pine tree. left to right a ~ e :
R. W. Gibson, Robert Moses, Representattve
Blatnik and General William E. Potter, Fair
executive vice president.
LOUISIANA . . .
The three·acre Louisiana Pav1hon w1ll
feature a reproduction of ~ portion of the
New Orleans Vieux Carree w1th restau·
rants, night clubs . a n ~ other features.
The pavilion also w111 mclude State and
industrial displays.
Participating in the Missouri groundbreaking ore: I left to right! Generolleif J. Sverdrup,
chairman of the Missouri Commiuion to the Fair; Mrs. Dalton; Governor John Dalton;
Mrs. Potter; General William E. Potter, Fair executive vice president; and Ambassador
Richard C. Patterson, Jr., Chief of Protocol for the Fair.
MARYLAND
Adjoining the main entrance to the
Maryland Pavilion will be the Fisherman's
Wharf snack bar with crab cakes, clams
and fried chicken as its specialties. A
rectangular pool will symbolize Chesa·
peake Bay and the waterways of Mary·
land. The entrance leads directly to a
120-seat theatre where a documentary
film depicts the writing of the lyrics of
"The Star Spangled Banner" as Francis
Scott Key watched the bombardment of
Fort McHenry. Other first floor exhibits
include the original Act of Toleration, the
original painting of George Washington
resigning his commission in 1783, Chesa·
peake Bay models and aquaria, the Port
of Baltimore, and a glimpse of the future
of Baltimore City. Stairs lead to a second
level 250-seat restaurant serving Mary·
land fish and seafood, poultry and ham, '
baked foods and desserts. A bar and
lounge area will serve as the reception
area for the restaurant.
MINNESOTA
Outdoor living in Minnesota will be
featured including a fishing area, an
open assembly area and various other
outdoor exhibits. The main exhibit hall
will house State and industrial exhibits
and a restaurant serving native Minne·
sota products.
MISSOURI
Missouri's theme will be "First in Air,
First in Space." A duplicate of Charles A.
Lindbergh's Spirit of St. Louis will domi·
nate the entry and the Mercury space
capsule will be located outside the build·
ing. A simulated rendezvous in space with
a Gemini space vehicle will be shown.
Outside the main exhibit hall there will
be an open-air restaurant seating 250
people.
MONTANA
Montana's 20-car territorial centennial
train will travel across the country in
April 1964 arriving at the Fair on open·
ing day. Four cars will remain on disp_la_y
during the two Fair seasons. The exh1b1t
cars will house Indian artifacts, original
Charles Russell paintings, bronzes, and
fish and game trophies. Outside the cars
there will be Indian tepees and ceremo·
nial dancing. Latest information is that
Montana will need a second train to bring
a rapidly growing Montana delegation.
NEW ENGLAND
The Pavilion of the six New England
States will be a series of hexagonal struc-
tures wh1ch will portray the character and
atmosphere of New England. On entering
the complex, the visitor will pass through
the Court of States in which will be loca·
ted individual State information centers.
Next the visitor sees the joint regional
and industrial exhibits with displays
showing New England's space age leader·
ship, a country store, a village green am·
phitheatre for special events including
Boston Pops concerts and a 250-seat
restaurant featuring New England-style
cooking.
NEW JERSEY
New Jersey's T ~
will tell the story of 1
theme, "For Three 1
Purpose, Progress."
one islands, each ~
county in the State, 1
tinuous reflecting ~
forms for the 30-m
island will welcome t
troductory message
Among the topics co
islands will be the c
tation, recreation, l
mous people, Thoma
shipbuilding, busine
search, education, c1
tial of New Jersey fo
island will be an info
questions will be ant
will be handed out.
of all kinds incluc
bands, symphony 1
dancers will be prese
arts a rea in the cent'
NEW YORK CITY
The City of New
building remaining I
Fair, redecorated anc
the first level will ho
the City including
structures within th
visitors will view the
lated helicopter ride
ofthe City. On the o
level an ice extrava
by Dick Button in a :
six one-hour perforr
the balcony there wil
its from the various
botanical gardens
institutions.
NEW YORK STATE
The one·hundre
Tomorrow will form
State departmental ,
tic map of the Sta
area for special mE
fashion shows. The
Fairgrounds will be
ground at the top
New York State obs
iced by high speed
feature of the host :
a circular theatre
where a panoramic
be shown.
OKLAHOMA
Oklahoma's wat1
featured in their Ia
hibit. There will bt
into a lake. A largE
State will be develc
TEXAS
The story of nm
veyed to Fair visito
pavilions, each of
different style of fo
and decor. The em
industrial and ecor
Texas today and u
the future. There al
· .·resional
·displays
.....
·· greei'lam·
Including
a'
. f:nitand·style
·:''
NEW JERSEY
.New Jersey's Tercentenary Pavilion
will tell the story of the State through the
· tl\eme, "For. Three Centuries - PfM)ple,
. Purpose, Progress." A series of twenty·
one Islands; each bearing the name of a
county in the St.ate, will rise out of a con·
tlnuous reflecting pool to form the plat-
for the SO·mlnute tour. The first
Island will welcome the visitors with an In·
troductory message by Govemor Hughes.
Among the topics covered on subsequent
islands will be the community, transpor·
tatlon, recreation, tourism, history, fa·
mous people, Thomas A. Edison, industry,
shipbuilding, business and finance, re·
search, education, culture and the poten-
tial of New Jersey for the future. The last
island will be an information center where
questions will be answered and literature
will be handed out. Pageants and shows
of .all kinds Including choral groups,
bands, symphony orchestras and folk
dancers will be presented at a performing
arts area in the center of the pavilion.
NEW YORK CITY
The City of New York will occupy the
building remaining from the 1939·1940
Fair, redecorated and refurbished. Half of
the first level will house a scale model of
the City including all of the 840,000
structures within the five boroughs. Fair
visitors will view the model from a simu-
lated helicopter ride around the perimeter
of the City. On the other half of the lower
level an Ice extravaganza will be staged
by Dick Button In a 2,700·seat arena with
six one·hour performances each day. On
the balcony there will be thirty-four exhib·
its from the various City museums, zoos,
botanical gardens and other cultural
institutions.
NEW YORK STATE
The one·hundred·foot·hlgh Tent of
Tomorrow will form an umbrella for the
State departmental exhibits, a huge plas·
tic map of the State and an assembly
area for special meetings, concerts and
fashion shows. The highest point in the
Fairgrounds will be 220 feet above the
ground at the top of one of the three
New York State observation towers serv·
iced by high speed elevators. The third
feature of the host State's exhibit will be
a circular theatre accommodating 600
where a panoramic film of the State will
be shown.
OKLAHOMA
Oklahoma's water resources will be
featured in their landscaped garden ex·
hibit. There will be a waterfall leading
into a lake. A large contour map of the
State will be developed on the site.
TEXAS
The story of new Texas will be. con·
veyed to Fair visitors through a senes of
pavilions, each of which will feature a
different style of food service, costuming
and decor. The emphasis will be on the
industrial and economic development of
Texas today and upon her potential for
the future. There also will be a 2,WO-seat
Music Hall with a musical extrava1anza,
"To Broadway With Love," a Frontier Pal·
ace and a Drawing Room
Lounge. The pavilion ·Is being developed
by Angus G. Wynne, Jr. and Compass
Fair, Inc.
WEST VIRGINIA
The "Land of Relaxation's" Pavilion
will be varied: a trip through a coal mine,
glass blowing techniques used In the
creation of fine stemware, a radio astron·
omy sky exhibit sponsored by the Na-
tional Science Foundation and a model
Breaking ground for the State of New Jersey
Tercentenary Pavilion ore Charles F. Sui·
livan, director of Purchase and Property,
Governor Richard J. Hughes, and John A.
Kervick, State Treasurer.
of a West Virginia City of Tomorrow. The
pavilion itself is designed for use In West
Virginia after the Fair. Publicity in West
Virginia was Initiated in June through the
medium of a Centennial Train which will
visit all the State's communities.
WISCONSIN
The Wisconsin Pavilion will emphasize
the tourist attractions and Industrial po.
tentlal of the State. The cheesemakers of
the State will display the largest single
cheese ever produced to emphasize the
State's dairy industry.
Olympic .tar Dick Button and New York Park
Commissioner Newbold Morris hold the roof
of the model of the theatre where the Dick
Button lce-Travaganza will be presented at
the New York World's Fair. Paul
Felgay, co-producer of the elaborate pro-
duction, Inspects the model which will be air·
conditioned and with a new ·type of MOt
which wilt assure complete comfort.
New York State, interior detail -diorama of
Niagara Power Project.
_____ Lake Amusement Area
46
AERIAL RIDE AND WAFFLE
RESTAURANT
For an unobstructed view of the Fair,
a visitor to the lake Amusement Area
need only step into one of four gondolas.
These are then raised to a height of 100
feet off the ground. At the base of the
tower from which these gondolas are
suspended will be a restaurant special·
izing in Belgian waffles.
AMERICAN INDIAN PAVILION
For the first time at any World's Fair,
there will be a pavilion devoted solely
to the presentation of the art and culture
of the American Indian. Through the
offices of Arrow, Inc., a non-profit organi·
zation devoted to the advancement of the
American Indian, representatives from
the Indian tribes both in the United States
and In Canada will come to the Fair with
their handcrafts, sports, storytelling and
ritual dancing.
AMPHITHEATRE, INC.
Meyer Davis, the society bandleader,
and Leon Leonidoff, the director of
Radio City Music Hall, will produce a
spectacular musical stage, water and air
extravaganza utilizing a 250-foot revolv·
ing stage, an olympic· size pool and a cast
of 250 in the Amphitheatre in the Lake
Amusement Area. The Amphitheatre
which was built for the 1939·1940
World's Fair is being completely refur·
blshed. Its seating capacity is being in·
creased to 11,000 and a roof is being
added for the comfort of the patrons in
inclement weather and to give added
highlights to the unusual and fascinating
lighting effects planned by Mr. Leonidoff
for which he is justifiably world famous.
BOATS ON MEADOW LAKE
Maroda Enterprises will launch a fleet
of colorful and distinctive boats on
Meadow Lake. Customers will have their
cho1ce of cruising through the canals of
Venice in a gondola, steamboating up
the Mississippi in a replica of the Robert
E. Lee or cruising through the Florida
Keys in glass· bottom boats.
CHUN KING
Savory Oriental dishes will be served
in glass-enclosed teahouses set in the
delicate beauty of a Chinese garden. The
Chun King Corporation will construct and
operate a Chun King Inn specializing in
medium-priced Chinese dinners. The food
will be served piping hot from motorized
rickshaws by waitresses dressed in flow·
ing Oriental robes.
CIRCUS
Fairgoers will be able to follow the
Circus wagons through the Fair to the
gaily-colored Circus tent under the big
top. The Circus tent, seating 5,000, and
the Circus parade will provide a nostalgic
background against which will be played
the thrills and chills of the aerialists, the
tightrope walkers and other fine Circus
attractions collected from all over the
world by John Ringling North.
DANCING WATERS
In addition to the great water fountains
located on the Fairgrounds, there will be
a show of Dancing Waters consisting of
water bathed in dazzling colored lights
syncopated with musical accompani·
ment. The theatre in which the show will
be presented will, in itself, be of special
interest to all Fairgoers. Instead of rigid
supports and solid walls, the theatre will
consist of a huge air-bubble supported
solely by air pressure. Customers will
pass through "air locks" as they enter
and leave the theatre.
FLUME RIDE
Visitors to the Fair will have the oppor·
tunity of "shooting the rapids" while
seated in a floating, hollow log as it
rushes downstream through swift river
currents and around tortuous bends. The
Flume Ride, which has met with instant
success wherever installed, gives every·
one a chance to live for the moment on
the mighty rivers of the Pacific North·
west.
JAYCOPTER
In line with the Fair's policy of pre·
senting examples of modern forms of
transportation, the Lake Amusement Area
will include a Jaycopter ride. The Jay·
copter, originally designed as a training
device for helicopter pilots, will carry six·
teen passengers at a time on a simulated
helicopter ride. Because the Jaycopter is
attached to a large boom, the pilot can
execute sweeping turns, sudden dives
and sudden climbs without endangering
the passengers and without creating a
safety problem for people on the ground.
This is a thrill that could not be accom·
plished in an ordinary helicopter in stand·
ard flight.
LES POUPEES DE PARIS
Song and dance in miniature will be
presented by the world famous Les
Poupees de Paris in a building especially
constructed for them. The technique of
the puppeteers and the lifelike quality
of the puppets has earned the show rave
reviews wherever presented. A com·
.\
pletely new
staaed for th
MONORAIL
lllt Amet
Company ha
in the field
undertaklna
tlon of a Me
passenprs 1
Amusement
American y,
activities In 1
prs with a
of approxlm
SANTA MAl
The spac
will be ....,,
of Christopl
Santa Marll
specially fo1
nautsoftod
the explore1
destination!
lous. The vi
and crew II
historical vc
WALTER'S
WAX MUSI
Walter' a
which d r e v ~
tomers at ·
occupy 16,'
ment Area
more than
on famous
temporary
events, anc
personallti1
uled are
patra," ...
AMF MONORAIL
Architect: Sverdrup and Parcel
Contractor: D. Fortunato, Inc.
pletely new show Is being written and
staged for the New York World's Fair.
MONORAIL
The· American Machine and Foundry
Company has launched Its participation
In the field of mass transportation by
undertaking the construction and opera·
tlon of a Monorail Ride which will take
passengers completely around the Lake
Amusement Area. This first example of
American Machine and Foundry's future
activities In this field will provide passen·
gers with a 4,000-foot ride at a height
of approximately forty feet.
SANTA MARIA
The spaceship of the 15th Century
will .be represented by an exact replica
of Christopher Columbus's flagship, the
Santa Marla, now being built in Spain
specially for the Fair. Just as the astro·
nauts of today set off Into unknown space,
the explorers of that period set out for
destinations equally strange and myster·
lous. The visitor will see how the officers
and crew lived and worked during their
historical voyage.
WALTER'S INTERNATIONAL
WAX MUSEUM
Walter's ·International Wax Museum,
which drew over 1,000,000 paying cus·
tomers at the Seattle World's Fair, will
occupy 16,000 sq. ft. In the Lake Amuse·
ment Area. The museum will contain
more than 30 life-sized tableaux based
on famous paintings, historical and con·
temporary figures, mythology, religious
events, and motion picture and television
personalities. Among the scenes sched·
uled are "The Last Supper," "Cleo·
patra," "The new Pope Paul, Cardinal
Spellman, and Pope John," "Presidents
Kennedy and Eisenhower."
MUSIC HALL AT N.Y.W.F.
Angus G. Wynne, Jr. has joined with
George Schaefer, producer of many highly
acclaimed television shows, to construct
an elaborate music hall In which they
will present an original stage production
of the development over the past 100
years of American musical comedy. In
addition to the theatre which will seat
2,500, there will be a restaurant and a
nightclub which will be open until 2:00
o'clock in the morning.
Angus Wynne of Texas, General William E.
Potter, executive vice president for the Fed·
eral and States Area, and James J. Wolfsan,
of Tiahman Construction Company, discuss
construction progress at the site of the Texas
Pavilions and The Music Hall.

48
Thirty-four major exhibit pavilions are
currently under constructron in the In·
dustnal Area. Of these. four are multrple·
exhibit buildmgs which have rented space
to over 200 American firms.
There are over 4,000 wor1<ers on the
Industrial site in various phases of con·
struction. Bell System, Coca-Cola, du
Pont. Electric Power & light, Formica,
Gas Inc., IBM. Johnson's Wax, Pavilion of
American Interiors and RCA are in the
final stages of their superstructures. Sim·
mons is the first completed pavilion in the
Industrial Area. General Electric's build·
ing structure is completed and they are
now installing their intricate interior ex·
hibit. as is Eastman Kodak. U. S. Steel
has placed the last land mass on the
Unisphere. • Travelers has long since held
its "topping out" ceremony celebrating
the erection of the final roof steel.
The Pepsi-Cola· UNICEF Pavilion plans
were announced on August 8th for a
Disney-designed water ride which will
take children and adults on a visit to far·
off places around the world.
In the past weeks activity and interest
has continued. H.L.H. Fun and Food Inc.
has reserved 152,582 sq. ft. of space in
the Industrial Section. Restaurant and
amusement attractions will be combined
in a tastefully designed landscaped set·
ting.
Parker Pen signed a lease with the
Fair for an exhibit that will help young
visitors select the perfect pen pal with the
aid of a UNIVAC machine. The Chunky
Corporation will have an outside land·
scaped garden and sculpture exhibit pri·
marily for children. American Express
will have an exhibit centered around a
scale model of the World's Fair showing
all of the pavilions.
The Pan American Highway Gardens,
adjacent to the Eastman Kodak Pavilion.
will give photographers an opportunity to
capture their subject against startling
background shots along one of the
world's most ambitious and important
roadways.
Awareness of the exciting potential in
consumer impact has grown so greatly
over the past months that several major
industrial exhibitors have expanded their
shows. Du Pont will have two theaters
presenting rotating live productions;
General Electric will include an actual
demonstration of atomic fusion; and The
Equitable Life Assurance Society has an·
nounced plans for their Equitable Demo·
graph, a 45-foot electronically-controlled
map of the United States on which every
birth, death, immigration and emigration
will be recorded including the State in
which these events occur.
Pepsi-Colo will sponsor "It"s o World,"
on exhibit soluting UNICEF, wl11ch has been
designed by Walt Disney who _will also
strucl and operate it. Shown woth the exhobot
model are Walt Disney, Mrs. Guido Ponto·
Ieoni, Jr., president of the U. S. Committee
for UNICEF, Robert Moses, and Herbert
L. Barnet, president of The Pepsi-Colo Com·
pony.
Howard Ridgway, vice president of The
Seven-Up Company and president of The
Seven-Up Export Corporation, performing the
"ground uniting" for The Seven-Up Exhibit.
Shown with Mr. Ridgway ore children of offi·
ciols of various embassies with samples of
their native earth, and to the right is Ben
Wells, vice president in charge of Sales and
Advertising of The Seven-Up Company.
INDUSTRIAl
American £xptess Con
The Bell System Exhit
Better livina Buildina
The Chunky Cofpot'atiCJ
The Coca-Cola Compar
The Continentallnsura
E. I. du Pont de Nemo'
Dynamic Maturity
Eastman Kodak ComPI
Electric Power & Li&ht
The Equitable life Ass,
the United States
Festival of Gas
Formica Corporation
General Cigar Compan
General Electric Comp
H.l.H. Fun and Foods
Hall of Education
The House of Good Ta
International Business
Corporation
Johnson's Wax
Liebmann Breweries, I
Mastro·Piua. Inc.
The National Cash Re
1
The Parker Pen Comp
Pavilion of American I
Pepsi-Cola Company
Radio Corporation of J
The F. & M. Scha&fer
Scott Paper Company
The Seven-Up Exhibit
Simmons Company
The Travelers lnsuran
United States Steel C•
Westinghouse Electric
R, J, Schaefer, pre sit
Schaefer Brewing C•
Robert Moses !seated),
breaks ground for the
INDUSTRIAL
American Express Company
The Bell System Exhibit
Better living Building
The Chunky Corporation
The Coca-Cola Company
The Continental Insurance Companies
E. I. du Pont de Nemours & Co., Inc.
Dynamic Maturity
Eastman Kodak Company
& Light Exhibit, Inc.
The Equttable Life Assurance Society of
the United States
Festival of Gas
Formica Corporation
General Cigar Company, Inc.
General Electric Company
H.l.H. Fun and Foods, Inc.
Hall of Education
The House of Good Taste, Inc.
International Business Machines
Corporation
Johnson's Wax
Liebmann Breweries, Inc.
Mastro·Pizza, Inc.
The National Cash Register Company
The Parker Pen Company
Pavilion of American Interiors, Inc.
Pepsi·Cola Company
Radio Corporation of America
The F. & M. Schaefer Brewing Company
Scott Paper Company
The Seven-Up Exhibit
Simmons Company
The Travelers Insurance Companies
United States Steel Corporation
Westinghouse Electric Corporation
R. J. Schaefer, president of the F. & M.
Schaefer Brewing Company, watches as
Robert Moses (seated), president of the Fair,
breaks ground for the Schaefer Center.
Actress Penny Edwards (Miss Tiparilla)
"floats" over the site of the General Cigar
Pavilion at the Fair as General Cigar Presi·
dent Edgar M. Cullman turns the first
shovelful of earth at the groundbreaking
ceremonies. Assisting is magician Mark Wil·
son, producer of the magic show which will
be featured in the pavilion.
Diane Sawyer, America's Junior Miss, is
shown kissing James A. Farley, chairman of
the board of The Coca-Cola Export Corpora-
tion. J. Poul Austin, president of The Coco-
Cola Company, and Robert Moses, Fair
president, look on during the dedication
ceremonies for Coca-Cola's "Tower of
Music."
Robert Moses, fair president, and the late
Mark W. Cresap, Jr., former president of
Westinghouse Electric Corporation, standing
between the Time Capsule from the 1939-
1940 World's Fair and the shaft being sunk
for Westinghouse's new Time Capsule.
Robert Moses, Fair president, shown with
officials of Continental Insurance Companies:
(left to right) Samuel Ricker, Jr., director;
J. Victor Herd, chairman; Robert Moses;
Newbold Herrick, director; and Henry E.
Coe Ill, director.
EQUITABLE LIFE ASSURANCE
Architect: Skidmore, Owings & Merrill
Designer: Douglas LeiRh, Inc.
Construction: Humphrfes and Harding

HALL OF SCIENCE
Work is progressing rapidly on the
planning and construction of the Hall of
Science, a permanent New York City fa·
cility to remain in Flushing Meadow Park
after the World's Fair closes. The struc·
ture will be erected on a 200,000 sq. ft.
plot with funds appropriated by the City
of New York.
With the foundation contract awarded
to theW. J. Barney Corporation, ground
was broken in mid-June and excavation
has been completed. Foundations will be
finished by October, and the installation
of exhibits will start in mid-January,
1964.
For the Hall of Science, the central
cathedral-like hall will be constructed of
over 3,000 two-foot by three-foot cement
panels with random translucent blue
glass. With a clear span 80 feet high, the
effect will be an atmosphere suggestive of
the challenges of space and the horizons
of science.
The proposed introductory presenta·
tion of science will include the story of
man's struggle and success in harnessing
the elements, and his current effort to
bridle the universe. The setting of the
Great Hall makes possible abstract pres·
entations of wind, flame, tides and other
influences on man's achievements
throughout the ages culminating in a
demonstration of space rendezvous spon·
sored by Martin Marietta.
The central area will introduce visitors
to the individual displays located below
ground. Among those who have signed
for participation in the Hall of Science
are: The Atomic Energy Commission,
Abbott Laboratories, Upjohn, lnterna·
tiona! Telephone and Telegraph, Ameri·
can Cancer Society, American Chemical
Company, Hearing Aid Institute, Airborne
Instruments, Ames Laboratories, Dow·
Corning and General Aniline and Film.
SKF INDUSTRIES, INC.
Plans are being made by SKF Indus·
tries, Inc., for a pavilion on a 7,000 sq. ft.
site on the mall between the U.S. Rubber
and Chrysler Pavilions.
SKF, a leading manufacturer of ball
and roller bearings for home, transporta·
tion, industry and defense, with offices in
Philadelphia and other cities, will con·
struct a unique theatre and display based
on the company's theme- Motion Engi·
nee ring.
The presentation will emphasize man's
achievements in the field of motion engi·
neering and will involve the use of ad·
vanced presentation techniques.
EASTERN AIR LINES
Eastern Air Lines will have a passenger
terminal located within the Fairgrounds.
Passengers on Eastern flights to La Guar·
dia and Idlewild airports will be taken to
the Fair in special buses and enter the
grounds through the airline's own termi·
nal building.
Eastern's New York-Boston-Washing·
ton Air-Shuttle is a no-reservations
pay-on-board service with space assured
through the availability of back-up air·
planes supporting the regularly sched·
uled flights. This simplified air travel
combined with the bus service will make
traveling much easier for the many thou·
sands of visitors expected from the Wash·
ington and Boston metropolitan areas.
The Eastern Air Lines building will be
staffed with veteran passenger service
representatives specially trained to serve
World's Fair visitors.
SOCONY MOBIL "DRIVER GAME"
Work is progressing rapidly on Socony
Mobil's driver game pavilion, an ex·
panded version of the company's highly
successful exhibit in the Seattle Fair, one
of the most popular audience participa·
tion shows.
Thirty-six participants may ride in the
simulated driver's seats and work the
steering wheel, accelerator and brake ac·
cording to their reactions to a motion
picture of situations which occurred in
"1 r -- '1 r
the famous Mobil Economy Run. The
driver's reactions will be evaluated, and
an automatic data processing machine
will indicate the gasoline mileage he
would have gotten under actual condi·
tions. When a driver operates with cor·
rect reactions, he maintains a perfect
score, and when he deviates, penalties
are automatically recorded.
The exhibit will occupy a 20,000 sq. ft.
site north of the Greyhound area in the
Transportation Section.
TRANSPORTATION AND TRAVEL
The Transportation & Travel Pavilion,
the only multi-tenant pavilion in the
Transportation Section, is presently tak·
ing shape. A full city block in size, the
pavilion will be distinguished by a giant
"moon dome" reproducing a section of
the satellite's surface.
For the interior of the pavilion, the
story of people and products on the move
is being prepared, with dramatic exhibits
already scheduled by leading organiza·
tions such as Allied Van Lines, Canadian
Pacific, Motor & Equipment Manufac·
turers' Association, Trans World Airlines,
United Airlines and United States Power
Squadrons. Two spectacular theme ex·
hi bits will highlight the pavilion- one
the Transportation Hall of Fame and the
other the Man on the Moon show.
First steel for the Transportation &
Travel Pavilion was erected by Elizabeth
Iron Works on August 6, 1963. Founda·
tions were built by Cayuga Construction
Corporation. Thatcher Construction Com·
pany is general contractor for the city·
block size structure.
THE UNDERGROUND WORLD HOME
The Underground World Home spon·
sored by the Underground World Home
Corporation, New York City, will receive
visitors in a modern pavilion covering a
stairway leading down to a large, com·
plete-in-every·respect, modern home. It
will be completely enclosed within a
concrete shell the top of which is five-feet
below ground level. All the most current
appliances and furnishings will be tea·
tured in its interior which includes three
bedrooms. Its "exterior" features a patio,
terrace and terrace garden area with
living plants and f101
Proponents of the
will live better by ta
conveniences undet
Underground living
complete climate cc
noise, freedom from
and nuisances,
air conditioning, im
nance, longer·lastin
construction and a
the predicted popul'
traffic problems of t
But most of all, it of
and his family the p
himself- his own ·
and controlled.
The Fair's Under,
exhibited under the
designed and built tl
ground home in Plai
his family have live
ously in it for over t
a prototype for the I
visited by over 18,
most fifty different
Lunch hour interlude
Port Authority Helice
monica rascals at WI
the l)avilfon, the
· on the move
dramatic exhibits
· leadllll organiza·
Van Lines, Canadian
Equll)meot Manutac·
' Trans World Airlines,
United States Power
theme ex·
the pavilion- one
Hall of .Fame and the
the Moon show.
the Transportation &
erected· by Elizabeth
6, 1963. Founda·
Cayuga Construction
Construction Com·
l'nntnui!Mr for the city·
living plants and flowers.
Proponents of the Underground Home
will live better by taking all our modern
conveniences underground with them.
Underground living boasts of pure air,
complete climate control, elimination of
noise, freedom from all climatic hazards
and nuisances, lower costs for heating,
air conditioning, insurance and mainte·
nance, longer-lasting and more durable
construction and a possible solution to
the predicted population explosions and
traffic problems of the immediate future.
But most of all, it offers the average man
and his family the proverbial island unto
himself- his own way of living, private
and controlled.
The Fair's Underground Home will be
exhibited under the aegis of a Texan who
designed and built the world's first under·
ground home in Plainview, Texas. He and
his family have lived happily and luxuri·
ously in it for over two years. This home,
a prototype for the Fair exhibit, has been
visited by over 18,000 people from al·
most fifty different countries.
Assisting the construction worker in the groundbreaking. of the Century Grill .are: to
right) Joseph R. Holden and Morrie Ratner of Century Gr1ll, Stuart Constable, .v1ce pres1dent
of Operations at the Foir, and Francis D. Miller, director of the Transportation Section of
the Fair.
SKF INDUSTRIES
Architect: Francis A. Pisani
Designer: The Displayers Inc.
Construction: Brown & Matthews, Inc.
Lunch hour interlude at future Terrace Club, 0." of the
Port Authority Helicopter Tower at the World s Fa1r. Har·
monica rascals at work.
Operations
OPERATIONS
During the summer the staff of the
Operations Department, under the direc·
tion of Stuart Constable, vice preside!"lt,
Operations, completed much of the major
preliminary planning necessary to ensure
the smoothest possible day-to-day opera·
tion of the Fair. A new organizational
chart for the department, reflecting a re·
orientation toward Fair time (as opposed
to pre-Fair) needs and problems was de·
veloped and adopted.
The Fair Protocol Office, directed by
Richard C. Patterson, Jr., was established
in April at Fair Headquarters to program
all Fair functions and V.I.P. visits.
On August 15, Walter Giebelhaus, for·
merly assistant chief engineer for the
Fair, joined the staff of the Operations
Department as program director. Mr.
Giebelhaus will direct the radio and tele·
vision operations of the Fair Corporation
itself, its participants and exhibitors. He
will also supervise the Special Events
and Cultural Programs. Reporting to the
program director during the Fair years
will be:
• The director of Special Events, Mary
Jane McCaffree, in charge of the planning
and execution of the Fair's daily calendar.
• The director of Special Exhibits,
William H. Ottley, whose responsibility
includes supervision of the religious and
eleemosynary pavilions assigned to the
Operations Department. On July 10, the
Masonic Brotherhood Foundation, Inc.
joined the list of non-profit groups ex·
hibiting at the Fair, following successful
completion of negotiations for the Ma·
sonic Hospitality Center on a 25,114 sq.
ft. site in the International Area.
The director of Special Exhibits will
also maintain liaison with Industrial and
Transportation exhibitors during the op·
erating period of the Fair.
• The director of the Cultural Pro·
gram, Louis B. Ames, in charge of plan·
ning and supervision of cultural and free
entertainment events sponsored by the
Fair Corporation, as well as liaison with
the Lincoln Center for the Performing
Arts.
MAINTENANCE AND SECURITY
General Harry F. Meyers, director, and
General Willis Matthews, assistant di·
rector, are in charge of the ever-growing
operations of the Fair's maintenance and
security forces. Early in May the Allied
Maintenance Corporation and the World's
Fair Maintenance Corporation moved into
the largest of the Fair's maintenance ..
buildings with a staff of thirty.
The second of the Fair's three fire
trucks was delivered in July.
Later in the summer the Fair-built
Maintenance Building in the Transporta·
tion Area and the South Precinct Station
of the Fair's police force were occupied.
This police force, recruited and con·
trolled for the Fair Corporation by Pink·
erton's National Detective Agency, Inc.,
commenced operations in June at the
Fair's Identity Building, headquarters for
all employee passes and identification
and security procedures.
All Fair-owned service buildings have
been put into regular operation. The serv·
ice staffs occupying them report through
General Meyers to the vice president of
Operations.
HEALTH
On July 1, General Sheldon S. Brown·
ton, chief medical officer, assumed his
responsibilities on a full time basis, in
time to represent the Fair at completion
of negotiations for the installation of a
pre-fabricated atomic-age, 44-bed hos·
pital,.a gift to the Fair by the Atomedic
Research Corporation of Montgomery,
Alabama. On August 1st, the Fair's chief
nurse, Caroline Schosser, also joined the
staff of the Operations Department.
CONCESSIONS
The Fair's Concession Department,
supervised by director of Concessions,
William A. Kane, is seeing to it that all
concessions and exhibits will be open and
operating on April 22, 1964. To this end
continuing close control of construction
schedules and actual field progress will
be maintained.
During the summer Transportation
Productions, Inc., signed one of the
largest concession agreements yet nego·
tiated. for 181,000 sq. ft. of space in
the Transportation Area, where "Koch·
man's World Champion Hell Drivers" auto
thrill show will be presented in an out·
door arena.
LICENSING
Media Enterprises, Inc., licensing
agent for the Fair Corporation has exe·
cuted thirty-six licensing contracts. Those
negotiated since the last Progress Report
are:
• Macksan Imports, Inc.- rainwear,
umbrellas and parasols.
• Haffkine Manufacturing Company,
Inc.- towels, table linen, aprons, bibs
and pot-holders.
• Scarves by Vera, Inc. - scarves
and handkerchiefs.
• The Tie King, Inc.- men's and
boys' ties.
• Ed·U·Cards Manufacturing Corpora·
tion- children's card games.
• Annin & Company and Hortie-Van
Manufacturing Company- flags.
• Goldfarb Exposition Souvenir Cor·
poration- costume jewelry, souvenirs
and novelties.
• Peerless Plastics, Inc.- plastic
and leather wallets, address books, port·
folios and related advertising specialty
products.
• RMS Sales Corporation - novelty
savings banks and play money.
• Parker Pen Company- pens and
mechanical pencils.
• World Wide Paper Products Cor·
poration - paper book covers.
• Frederick A. Krause Associates,
Inc.- metal trays and stamped metal
items.
• Imperial Knife Associated Com·
panies, Inc. -knife novelties.
• Alvimar Manufacturing Company,
Inc.- plastic inflatable toys.
• Ebasco Industries, Inc. -cigarette
lighters.
• Indian Head Mills, Inc.- calendar
towels.
• Allen Hollander Company, Inc.-
auto emblems, bumper strips and decal·
comanias.
• Thompson-Leeds Company, Inc. -
retail sale of official World's Fair posters.
• Park Electrochemical Corporation
-plastic and metal emblems and related
items.
• Linn Myers, Inc.- souvenir glass
products for the home.
RESTAURANTS AT THE FAIR
A recent survey conducted by Robert
Cohen of the Operations Department
shows that visitors to the Fair will be
bountifully supplied with restaurants and
snack bars, whatever their tastes and
pocketbooks.
The survey, while not complete since
many exhibitors and participants are still
developing final plans, shows that the
Fair will include at least sixty-three res·
taurants offering sit-down table service,
ranging from sandwich menus to gourmet
cafes of international calibre, with a total
seating capacity of 18,448 diners. The
tabulation which follows shows that these
restaurants will be widely distributed
throughout all parts of the Fair:
Industrial Area
Public restaurants . . . . . . . . . 11
Total seats . . . . . 4,765
International Area
Public restaurants . . . . . . . . . 27
Total seats . . . . . . . . . . . . . . 5,065
Federal and States Area
Public restaurants . . . . . . . . . 8
Total seats .............. 1,600
Transportation Area
Public restaurants . . . . . . . . . 8
Total seats . . . . . . . . . . . . . . 2,860
Lake Amusement Area
Public restaurants . . . . . . . . . 9
Total seats .............. 4,158
In addition to the restaurants listed
here, twenty-five refreshment unit com·
plexes, offering snack bar services, will
be located all through the Fair. These
complexes will be operated by the Brass
Rail Food Service Organization.
Greyhound P
restaurant at
T ronsportotio
accent the no
Decor will b
Cod Cocktol
Room and t ~
Reconstituted
will be brou!
in seconds. T!
various roan
eating a reo ~
persons.
At the swit<
Reporting :
Building, is
supervised
special swlt
wires to a
grounds an
Fire Depar
system. Ul'
phones wil
grounds a1
for the rep
This ultra"'
testing of
all alarms,
emergency
primary f1
work for !
system will
Greyhound Post Houses, Inc. will operate a
restaurant at the Greyhound Building in the
Transportation Areo of the Fair, designed to
accent the nation-wide service of Greyhound.
Decor will be "East to West" -the Cape
Cod Cocktail Lounge, the Federal Dining
Room and the Western Room (shown herel.
Reconstituted food will be served here which
will be brought from freezing to piping hot
·in seconds. The restaurant will seat 386 in the
various rooms qnd there will be a stand-up
area accommodating on additional 80
At the switchboard of the Fair's Emergency
Reporting System, located in the Security
Building, is Ralph Carballal, fire dispatcher,
supervised by Captain David Buckley. The
special switchboard pictured here, with direct
wires to oil emergency ;quipment on the
grounds and to the New York City Police ond
Fire Departments, Is the nerve center of the
system. Ultimately some 300 special tele·
phones will be located throughout the Fair·
grounds and connected to the switchboard
for the reporting of emergencies of all types.
This ultramodern system features continuous
testing of all lines, a typewritten record of
all alarms, and permanent recording of all
emergency conversations. In addition to its
primary function as a communications net·
work for the reporting of emergencies, the
system will also serve the World's Fair Pollee.
Representatives of Labor Local 3, World's Fair, and the Boy Scouts of America
met on the site of the Boy Scout Exhibit to discuss and plan the building of the
"Wonderful World of Scouting" demonstration and exhibit. Among those attending
the meeting are Bill Ottley, Coordinator for World's Fair; Nat Chadwick, labor
local 3; and Marsh Ammerman, assistant chief Scout Executive.
ATOMEDIC HOSPITAL
Architect: Gilmore, Farris & Associates
Rehearsal of folk dances in costume on Fairgrounds in preparation for their pa,.
ticlpotion In the Nationality Day Folk Festival to be otle{ed in 1964 under
World's Fair auspices.
________ Olympic Trials
In 1964, the City of New York and the
World's Fair will be hosts to the Olympic
trials for teams to represent the United
States in Tokyo later on in the year.
Schedules are being prepared for the va·
rious events to be held at several loca·
tions in the City.
54
OLYMPIC TRIALS SCHEDULE
SPORT
Basketball
Boxing
Canoeing
Cycling (track)
Cycling (road)
Fencing (men and women)
Field hockey
Gymnastics (men and women)
Judo
Rowing (singles and eights}
Rowing (other small boats)
Soccer
Swimming and diving
(men and women)
Volleyball
Water polo
Weightlifting
TENTATIVE
DATES
Apr. 2·3·4
May 18·19·20
Sept. 12·13
Sept. 10·11
Sept. 12·13
July 12·13·14
Uncertain•
Aug. 19·20·21·22
June 12·13
July 8·9·10·11
Aug. 26·27·28·29
Uncertain•
Aug. 31·Sept. 7
FACILITY
St. John's University
Gymnasium
World's Fair Arena
Orchard Beach Lagoon
Kissena Park Track
Central Park, New York City
World's Fair Pavilion
Randalls Island (if played)
World's Fair Arena
World's Fair Arena
Orchard Beach Lagoon
Orchard Beach Lagoon
Randalls Island (if played)
Astoria Pool
Sept. 3·4·5 Queens College Gymnasium
Aug. 27 ·28·29·30·31 Astoria Pool
Aug. 21·22 World's Fair Pavilion
Aug. 24·25·26·27·28 World's Fair Arena
Wrestling
•soccer and field hockey teams must engage in world preliminary tests prior to
the Fair, and if still in contention, will schedule games at New York City stadium
(Randalls Island).
Astoria Park, Queens
The World's Fair Arena will be the
scene of boxing, fencing, judo, gymnas·
tics, wrestling and weightlifting. The
Arena, near the main entrance to the
Fair, will seat 18,000. As the principal
Fair area for special events it will be used
for many other sports besides the trials.
Downing Stadium at Randalls Island
will be the site of the many field and
track events. from pole·vaulting to shot
put.
Astoria Pool across the East River
from the Stadium will be used tor swim·
ming, diving and water polo.
Road·cycling races will be held in
Manhattan's Central Park and speed
cycling at the new track in Kissena Park
to the east of the Fair. Canoeing and
rowing trials will take place in the Or·
chard Beach lagoon in the Bronx.
The City and the Fair will be pleased
to entertain the thousands of athletes
from all over the country.
Many other athletic and sports pro·
grams are in planning including the all·
star baseball game at the new William A.
Shea Stadium. The Mets baseball and
Jets football schedules will be announced
in the future. The 55,000·seat stadium
will be the site of many other spectacular
productions.
JONES BEACH
Because of the glo
aspects of the World'
and Guy Lombardo,
years, investigated s
as timely possibilit
Theatre. Their joint
present Mike Todd's
In 80 Days" was a
Jules Verne classic 1
suitable for the Mar
particularly approp
Fair.
The production ~
ful run at Jones Be
new attendance re
seat Marine Theat1
tion of Fair Preside
Park Commission P
yea, Jr. the re·OPI
Guy Lombardo, pr
will begin his eleve
Trials
of New York and the
hosts to the Olympic
represent the United
on in the year.
prepared for the va·
held at several loca·
the East River
be used for swim·
polo.
will be held in
Park and speed
in Kissena Park
Fair. Canoeing and
· ke place in the Or·
in the Bronx.
Fair will be pleased
of athletes
_____ Jones Beach
JONES BEACH
Because of the global and international
aspects of the World's Fair, Robert Moses
and Guy Lombardo, for the past several
years, investigated several show themes
as timely possibilities for the Marine
Theatre. Their joint decision in 1962 to
present Mike Todd's "Around The World
In 80 Days" was a logical one, as the
Jules Verne classic is not only eminently
suitable for the Marine Theatre, but also
particularly appropriate for a World's
Fair.
The production had a highly success·
ful run at Jones Beach in 1963, setting
new attendance records for the 8,200·
seat Marine Theatre. Through coopera·
tion of Fair President Robert Moses and
Park Commission President Perry B. Our·
yea, Jr. the re-opening of the show in
Marine Theatre
Guy Lombardo, producer and bandleader,
will begin his eleventh season at Jones Beach.
June 1964 for the first year of the Fair
will provide a thoroughly seasoned pro·
duction, with innovations, for thousands
of Fair visitors.
The facilities of Jones Beach State
Park will be an attraction to many Fair
visitors who have had no previous oppor·
tunitity to take advantage of this world·
renowned public seashore. The park, 30
miles by parkway from the Fair, on the
South Shore of Long Island, has bath·
houses, beaches, swimming pools, park·
ing areas for 25,000 cars, eating places
and game areas. Also, the new Robert
Moses State Park, on five miles of ocean
beach on the western tip of Fire Island,
will be opened for the first time when the
new bridge over Fire Island Inlet is com·
plated by the Long Island State Park
Commission in June 1964.
The "Barbary Coast" scene.
Around the World in 80 Days-all the means of transportation utilized
by Phileas Fogg on his celebrated trip.
Fair President Robert Moses and Pork Com·
mission President Perry B. Duryea, Jr.
Lincoln Center
NlWYORK
STATE
THEATRE
56
SCHEDULE 1964
APRIL Z4 TO MAY 17 ••• NEW YORK em BALLET
JUNE 29 TO SEPTEMBER 20 ••• MUSIC THEATER
Of UNCOLN CENTER
MAY 18 TO JUNE 7 .•• ROYAL SHAKESPEARE COMPANY
JUNE 8 TO JUNE 28 ••• BAYANIHAN PHILIPPINE BALLET
SEPTEMBER 21 TO OCTOBER 25 ••• NEW YORK CnY D A ~ I . I & l •
Lincoln Center for the Performing
Arts, on a fourteen acre site in Manhat·
tan's upper west side, will include Phil·
harmonic Hall, the New York State
Theater, the Metropolitan Opera, the
Vivian Beaumont Theater, the Library
Museum, the Juilliard Building and the
outdoor Damrosch Park and bandshell.
Philharmonic Hall, seating 2,658, was
opened on September 23, 1962.
The New York State Theater, seating
2,703, will open on April 23, 1964 and
continue through the Fair year with the
programs listed above. The theater rep·
resents part of the State's and City's
contribution to the Fair.
DIRECTORS
ANTHONY A. BLISS
ROBERT E. BLUM
GILBERT W. CHAPMAN
JOHN W. DRYE, JR.
CLARENCE FRANCIS
ARTHUR A. HOUGHTON, JR.
C. D. JACKSON
DEVEREUX C. JOSEPHS
DAVID M. KEISER
GUSTAVE L. LEVY
REV. L J. McGINLEY, S.J.
ROBERT MOSES
JOHN D. ROCKEFELLER 3rd
WILLIAM SCHUMAN
CHARLES M. SPOFFORD
FRANK STANTON
GEORGE D. STODDARD
HARRY VAN ARSDALE, JR.
GEORGE D. WOODS
EDGAR B. YOUNG
EX-OFFICIO
ROBERT F. WAGNER, Mayor
of the City of New York
NEWBOLD MORRIS,
Commissioner of Parks
OFFICERS
JOHN D. ROCKEFELLER 3rd
Chairman of the Board '
WILLIAM SCHUMAN,
President
CHARLES M. SPOFFORD
Vice-Chairman of the Board
ARTHUR A. HOUGHTON, JR.,
Vice-Chairman of the Board
DEVEREUX C. JOSEPHS
Vice-Chairman of the Board
EDGAR B. YOUNG,
Executive Vice President
GUSTAVE L. LEVY, Treasurer
JOHN W. MAZZOLA, Secretary
LINCOLN CENTER COUNCIL
RUDOLF BING,
Metropolitan Opera
EDWARD G. FREEHAFER,
The New York Public Library
CARLOS MOSELEY,
New York Philharmonic
PETER MENNIN,
Juilliard School
RICHARD RODGERS,
The Music Theater
of Lincoln Center
WILLIAM SCHUMAN,
Lincoln Center
ROBERT WHITEHEAD,
The Repertory Theater
of Lincoln Center
Museun
~
AMERICAN MUSEUM OF
NATURAL HISTORY
ASIA SOCIETY
BROOKLYN BOTANIC
GARDEN
BROOKLYN MUSEUM
GALLERY OF MODERN
ART mUNTINGTON
HART RD MUSEUM)
THE HISPANIC SOCIETY
OF AMERICA
JEWISH MUSEUM
METROPOLITAN
MUSEUM OF ART
MUSEUM OF
MODERN ART
MUSEUM OF THE
AMERICAN INDIAN
MUSEUM OF THE em
OF NEW YORK
MUSEUM OF
CONTEMPORARY
CRAFTS
THE MUSEUM OF
PRIMITIVE ART
NEW YORK BOTANICAL
GARDEN
NEW YORK HISTORICAL
SOCIETY
NEW YORK
PUBLIC LIBRARY
NEW YORK ZOOLOGICAL
SOCIETY
THE PIERPONT
MORGAN LIBRARY
RIVERSIDE MUSEUM
SOLOMON R.
GUGGENHEIM MUSEUM
STATEN ISLAND
INSTITUTE OF
ARTS AND SCIENCES
WHITNEY MUSEUM OF
AMERICAN ART
s
..
tl
h
tt
1
1
c
s
The
CARLOS MOSELEY,
New York Phllhlnnonlc
PETER MENNIN,
Jullllard ·:SchOol
RICHARI) . RODGERS,
The Music Theettr
of UIICOin Center
WILLIAM SCHUMAN,
Uncoln Center
ROBERT WHITEHEAD,
The Repertory Theater
of Uncoln Center
Museums ancllnstitutions
1) Landmarks of American Art- Between the Fairs: 1939·
1964, June 10-September 30, 1964. 2) ''Young America
1965," June a-September 7, 1965.
"Hudson River Landscape- 1951" by David Smith, an
Important sculpture from the permanent collection of the
Whitney Museum of American Art.
57
__ Come to New York ..... The Empire State
• SYRACUSE
N.Y. THRUWAY
PENN TURNPIKE
New York Thruway
Palisades of the Hudson
The State of New York joins the City
of New York in an invitation to the people
of the world to come to the Fair in 1964·
1965. From Niagara Falls to the end of
Long Island, New York in itself is an ex·
position of the commerce, culture, trans·
portation and recreation of our times.
The New York State Thruway extend·
ing over 350 miles from Buffalo to New
York is, with its spur roads, a principal
approach to the Fair. It has played an
important part in the development of in·
dustry along the route.
Over 100 State parks will welcome
visitors on their way to the Fair. New
parks at Niagara and near the St. Law·
renee Power Project attest to the coor·
dination of planning by the Power
Authority of the State of New York. Over·
looks, observation buildings and tourist
facilities have been completed at both
projects, at Niagara where a power ca·
pacity of over 2,000,000 kilowatts has
been installed and at St. Lawrence with
a capacity of 940,000. With the Canadian
installations, the Niagara-St. Lawrence is
an 8,000,000 kilowatt waterway, one of
the great waterways of the world.
From the north and west to the At·
!antic Ocean, New York is proud of the
Adirondack and Catskill Mountains, the
beautiful Finger Lakes and the rolling
valleys of the Mohawk and the majestic
Hudson.
Many miles of beaches front on the
Atlantic Ocean. Hundreds of piers make
the port of New York the greatest in the
world. Newark, La Guardia and New York
International Airports will bring millions
to the Fair.
The City of New York is preparing to
house and entertain the Fair visitors of
1964·1965. The State of New York is
cooperating in assuring a pleasant visit.
Robert Moses Niagora Power Plant
The $325,
Bridge will bE
for the secc
4,260-foot c
make it the lc
As appro2
interconnecti
system almc
spent on 2
Brooklyn. Tl
direct route
Long Island
As an out
ingenuity, tt
tons of con1
of steel.
The Tribe
thority is fit
erate the Bt
that over l
the bridge
During tl
bridge will
visitors to
of the Fa
approach.
State
York joins the City
to the people
to the Fair in 1964·
Falls to the end of
in Itself is an ex·
culture, trans·
of our times.
Thruway extend·
from Buffalo to New
roads, a principal
• It has played an
development of in·
parks will welcome
to the Fair. New
near the St. law·
attest to the coor·
by the Power
of New York. Over·
ildings and tourist
completed at both
where a power ca-
kilowatts has
St. Lawrence with
With the Canadian
!alliHa··:St. Lawrence is
waterway, one of
of the world.
and west to the At·
York is proud of the
II Mountains, the
and the rolling
and the' majestic
beaches front on the
of piers make
the greatest in the
rdia and New York
will bring millions
The $325,000,000 Verrazano-Narrows
Bridge will be opened in late 1964 in time
for the second year of the Fair. The
4,260·foot center suspended span will
make it the longest in the world.
As approaches to the bridge and as
interconnections with the City arterial
system almost $50,000,000 are being
spent on arterials in Richmond and
Brooklyn. The complex will open a new
direct route between New Jersey and
Long Island bypassing Manhattan.
As an outstanding example of engineer
ingenuity, the bridge will require 570,000
tons of concrete and over 225,000 tons
of steel.
The Triborough Bridge and Tunnel Au·
thority is financing, building and will op·
erate the Bridge. The Authority estimates
that over 12,000,000 vehicles will use
the bridge in the first year of operation.
During the first year of the Fair the new
bridge will be an unusual exhibit for
visitors to New York. In the second year
of the Fair it will serve as a major
approach.
RICHMOND
NEW YORK STATE
Architect: Philip Johnson Associates
Designer: Robinson·Capsis-Stern
Conslruction: Thompson·Starrett-Conslruction Company
60
Worlds Fair Approaches
Major arterial, railroad, subway and
water approaches to the New York
World's Fair are shown on the accom·
panying aerial photograph. With La Guar·
dia Airport, lower left, New York Inter·
national Airport ten miles away, and
the Heliport within the Fair site, these
routes and terminals are the means of
access to the Fair.
New York International Airport will
have its new Terminal City ready for Fair
opening, and La Guardia's major expan·
sion program, including a new runway,
parking areas and a modern terminCJI
building is near completion.
The World's Fair Marina, accommodat·
ing 800 boats in Flushing Bay, will serve
both visiting yachtsmen and excursion
boats from points around New York City
and Long Island Sound.
Work on the Willets Point Station of
the IRT·Fiushing subway line is well ad·
vanced, looking forward to receiving the
majority of Fair visitors. The pedestrian
overpass from the station to the exhibit
area is almost completed.
The new Long Island Rail Road sta·
tion, which connects to the same over·
pass, has been completed.
The Port of New York Authority's Heli·
port has completed all structural work
and the finishing touches are being made
both inside and out.
Arterial contracts are indicated on the
photograph by numbers as follows:
1 and 2. Widening of Grand Central
Parkway from six to eight lanes from
Brooklyn-Queens Expressway to the Kew
Gardens interchange with the Van Wyck
Expressway at center right.
3, 4, 5, 6, 7. Widening of Grand Cen·
tral Parkway from four to six lanes from
Van Wyck interchange to Clearview Ex·
pressway at upper right.
8, 9, 10, 11, 12. Van Wyck Express·
way Extension, six new traffic lanes along
the eastern border of Flushing Meadow
Park from the Whitestone Expressway to
Northern Boulevard.
13. Jewel Avenue interchange be·
tween Meadow and Willow Lakes, con·
necting Van Wyck Expressway to Grand
Central Parkway. Access to Lakeside
parking area will be provided from this
interchange.
14. Northern Boulevard is being re·
constructed to serve as an interchange
to channel traffic from the north and
south on Grand Central Parkway, from
Van Wyck Expressway and from White·
stone Expres!
15. A new
Flushing Riv1
bridge at tht
Parkway.
16. Widen
from four to
mercia! as w
17. Clear1
tended to m1
tral Parkway
The Verra
der construe
the Fair, wit
the world's :
faring an e ~
1965, the n
to the Fair.
Wyck Express·
traffrc lanes along
Flushlns Meadow
ElCpressway to
is being re·
as an interchange
the north and
Parkway, from
and from White·
Northern Bo.ul11vard: Flushing Bay at left with dredging
for the Marina.
Grand Parkway passing between Area and
Federal and Stales Area, with Long Island Expressway interchange
in foreground.
stone Expressway.
15. A new four·lane bridge over the
Flushing River parallel to the existing
bridge at the south end of Whitestone
Parkway.
16. Widening of Whitestone Parkway
from four to eight lanes to carry com·
mercia! as well as passenger traffic.
17. Clearvlew Expressway is being ex·
tended to meet the widened Grand Cen·
tral Parkway at upper right.
The Verrazano·Narrows Bridge is un·
der construction ten miles southwest of
the Fair, with spinning of the cables for
the world's longest suspension span of·
fering an exciting tourist attraction. By
1965, the new bridge will bring visitors
to the Fair.
LA GUARDIA
La Guardia Airport was opened in 1939
when flying was still an adventure and
the DC·3 was pioneering commercial
aviation. The tremendous expansion of
air service since the Fair of 1939·1940
inspired plans for complete reconstruc·
tion of the field at the cost of $115,000,.
000. Construction has been accelerated
to assure opening for the Fair of 1964·
1965.
The new terminal will have passenger
and plane capacity of over six times the
old one. Four two·story finger buildings
will lead to 36 aircraft gate positions.
With a new five story Airline Wing Build·
ing, a total of 650,000 sq. ft. of floor
space will be available.
The new 150·foot control tower will
direct plane takeoffs and landings on the
enlarged existing runway and on the new
5,965·foot runway. Additional taxiways,
parking aprons and warm·up pads have
been added.
New access roads to the terminal sur·
round new parking areas for 4,300 cars.
Van Wyck Expressway Extension curving around the Indus·
trial Area with Long Island Expressway interchange in fore·
ground.
NEW YORK WORLD'S FAIR 1984·1988 CORPORATION
Y
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VlNCENT G. BARNETT
JOHN J. BERGEN
EUGENE R. BlACK
JAMES B. BlACK
WILUAM BlACK
R08ERT E. BLUM
BENJAMIN BOlWINICK
FREDERIC H. BRANDl
PETER J. BRENNAN
LOUIS BROIDO
EDGAR M. BRONFMAN
DEl\.EV W. BRONK
R. FRAHK BROOKS
JAMES BRUCE
P. BUCIU.EY. JR.
R.ALPH J. BUNCHE
WIUIAM H. BURKHART
SELIG S. BURROWS
DAVID R. CALHOUN. JR.
MARIO J. CARIELLO
J0S£PH F. CARliNO
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WILLIAM J. :rRACV
ANTHONY J. TRAVIA
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ALEXANDER M. WHITE
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JOHN HAY WHITNEY
MRS. WENDELL WILLKIE
EVERm T. WINTER
JOSEPH ZARETZKI
WILLIAM ZECKENDORF
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RALPH J. BUNCH£
EDWARD· F. CAVANAGH, JR.
LOU R. CRANDALL
JAMES J. DELANEY
BERNARD F. GIMBEL
WALLACE K. HARRISON
MRS. ALBERT D. LASKER
VERY REV. LAURENCE J.
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ROBERT MOSES .
ARTHUR H. MOTLEY
RICHARD C. PAmRSON, JR.
CHARLES POLml
WILLIAM E. POmR
CHARLES F. PREUSS£
SAMUEL I· ROSEtiMAN
PAUL R. SCREVANE
GEORGE E. SPARGO
FINANCE COMMITTEE
GEORGE E. SPARGO, Chairman
FREDERIC H. BRANDl
GEORGE S. MOORE
WILLIAM H. MOORE
WILLIAM .H. MORTON
WILLIAM S. RENCHARD
DAVID ROCKEFELLER
JOHN M. SCHIFF
DALE E. SHARP
ALEXANDER M. WHITE
ORGANIZATION COMMITTEE
BERNARD F. GIMBEL, Chairman
GARDNER COWLES
G. S. EVSSELL
ALFRED E. PERLMAN
WILLIAM E. ROBINSON
Counsel
WHITMAN, RANSOM & COULS()N
Bond Counsel
HAWKINS, DELAFIELD & WOOD
Special Counsel
W. BERNARD RICHLAND
Labor Relations
EDWARD C. MAGUIRE
Auditors
PEAT, MARWICK, MITCHELL
&COMPANY
NEW YORK WORLD'S PAIR 1884·1888 CORPORATION
ADMINISTRATION
EXECUTIVE
ROBERT MOSES, President
ERNESTINE R. HAIG, Secretary of the Corporation and
Assistant to the President
MURRAY DAVIS, Special Assistant to the President
INTERNATIONAL AFFAIRS AND EXHIBITS
CHARLES POLETTI, Vice President
ALLEN E. BEACH, Director, International Exhibits
DOUGLAS BEATON
GEORGE H. BENNETT
GATES DAVISON
LIONEL HARRIS
BRUCE NICHOLSON
JOHN S. YOUNG
FEDERAL AND STATE EXHIBITS
WILLIAM E. POTTER, Executive Vice President
MICHAEL R. PENDER, Deputy to Executive Vice President
and Director of State Exhibits
F. J. McCARTHY, Special Representative
TRANSPORTATION SECTION
PORT OF NEW YORK AUTHORITY
S. SLOAN COLT, Chairman
AUSTIN J. TOBIN, Executive Director
GUY F. TOZZOLI, Director, World Trade Dept.
FRANCIS D. MILLER, Director of Transportation Section,
World's Fair
E. DONALD MILLS, Chief of Planning
CORNELIUS J. LYNCH, Chief of Rentals
INDUSTRIAL SECTION
MARTIN STONE, Director of Industrial Section
RICHARD B. WHITNEY, Assistant Director, Sales
PHYLLIS ADAMS, Assistant Director, Exhibitor Relations
JOHN R. REISS, Marketing Director
OPERATIONS
STUART CONSTABLE, Vice President
GRACE M. GLENNON, Executive Assistant to Vice President
RICHARD C. PATTERSON, JR., Chief of Protocol
SAEED A. KHAN, Assistant to Chief of Protocol
ROBERTO G. de MENDOZA, Deputy Chief of Protocol
LOUIS B. AMES, Director, Cultural Program
SHELDON S. BROWNTON, Chief Medical Officer
HAROLD J. BLAKE, Office Manager
WILLIAM A. KANE, Director, Concessions
ROBERT I. COHEN, Assistant Director, Concessions
WALTER E. GIEBELHAUS, Program Director
WILLIAM H. OTTLEY, Director, Special Exhibits
MARY JANE McCAFFREE, Director, Special Events
HARRY F. MEYERS, Director, Maintenance and Security
HUGO A. SEILER, Operations Director,
Radio·Television.Public Address
MADELINE TRUSLOW, Supervisor, Files and Information
COMPTROLLER
ERWIN WITT, Comptroller
KITIY SPEAR, Administrative Assistant to Comptroller
JOHN J. BRENNAN, Chief Accountant
JOHN LYNOTT, Assistant Chief Accountant
ARTHUR J. LESSMANN, Manager,
Insurance Department
A. A. CHRISTIDES,
Customs Manager
COMMMUNICATIONS AND PUBLIC RELATIONS
WILLIAM BERNS, Vice President
GREGORY DAWSON, Producer of Special Projects
WILLIAMS. ADAMS, JR., Director, Sports Program
HOWARD S. JOHNSON,
Thomas J. Deegan Company, Inc.
PETER J. McDONNELL, Senior Representative,
William J. Donoghue Corp.
JEROME EDELBERG, Representative,
William J. Donoghue Corp.
EDWARD F. ROYAL, J. Walter Thompson Co.
CHIEF ENGINEER
WILLIAM WHIPPLE, JR., Chief Engineer
S. A. POTTER, Assistant Chief Engineer
PAZEL G. JACKSON, Assistant Chief of Plans
CARL A. OSTLING, Director of Construction
JOHN C. BABSON, Assistant Director of Construction
CHARLES THOMPSON, Project Engineer
WILLIAM DOUGLAS, JR., Construction Permit Officer
WILLIAM J. KELLY, Assistant Construction Permit Officer
J. P. GROENENDYKE, JR., Director of
Waterfront Development
OTTO A. LANG, Staff Electrical Engineer
HAROLD W. LLOYD, Utilities Engineer
GEORGE C. LAPINS, Assistant Engineer
EUGENE HERKOVIC, Building Supervisor
SHELDON BLOOMBERG, Electrical Code Supervisor
COORDINATOR'S OFFICE
WILLIAM DENNY, Construction Coordinator
ALFRED ROCHESTER, Exhibits Coordinator
CONSULTANT ON CONCESSIONS
SAMUEL I. ROSENMAN
CONSULTANTS
W. EARLE ANDREWS
GILMORE D. CLARKE
JEAN DALRYMPLE
WILLIAM J. DONOGHUE
THOMAS F. FARRELL
FERDE GROFE
RICHARD C. GUTHRIDGE
J. S. HAMEL
ROBERT G. McCULLOUGH
A. K. MORGAN
SIDNEY M. SHAPIRO
T. T. WILEY
CONSULTING FIRMS
ANDREWS & CLARK, INC.
CLARKE & RAPUANO, INC.
EGGERS & HIGGINS
HAMEL & LANGER
HAZEN & SAWYER
LORIMER & KOPF
MADIGAN·HYLAND, INC.
MORAN, PROCTOR, MUESER & RUTLEDGE
NEW YORK TELEPHONE CO.
ALFRED EASTON POOR
PURDY & HENDERSON
SYSKA & HENNESSY, INC.
TIPPETTS·ABBETT·McCARTHY·STRA TTON
WILCOX & ERICKSON
CONSULTANTS TO COMMUNICATIONS AND
PUBLIC RELATIONS DEPARTMENT
JOHN CAMPBELL FILMS, INC.
THOMAS J. DEEGAN COMPANY, INC.
WILLIAM J. DONOGHUE CORPORATION
J. WALTER THOMPSON CO.
.. UNITED S'1
N9RMAN
·JAMESJ.·L
· and Liait
NEW YORI
LT. GOV. M
MRS. PAUl
CHARLES.
WILLIAMT
MRS. MAY
UtA H. GEl
MORTIMEI
JOSEPH A.
OTTOKIN4
JOHNWAI
HERMAN I
JULIUS L.
CLILAN B.

JOSEPHT
Ex·Offlclo
WALTER J
JOSEPH F
JOSEPHZ
ELISHA T
GEORGE I
ANTHON'
FREDW.I
STANLEY
MARTIN I
WILLIAM
NEW YOI
ROBERT
NEWBOLI
ABRAHAJ
PAULR. I
MARIOJ.
ERICTRE
EDWARD
MRS. Ml
ANGELO
STATE E
EVER En
E. MICHl
1978 Ral
St. Louis
CHestnu·
JAMES F
10600n
Omaha:
341·137
ROBER1
3061nte
NewOrl

LEWM.
Town H
Kansas
DR 1·3(
·. to Commissioner
:-•,.• . with Fair Corporation
QQRDON
KAISER
..
. WAL'J1R KOESSLER
.f,
JOLIUS L. MINTZ
CLILAN B; POWELL
WILLIAM A. SHEA
. JOSEPH r, P. SULLIVAN

. WALTER J, MAHONEY
J()StPH F. CARLINO
JOSEPH ZARETZKI
Ei.ISHAt BARRETT
··GEORGE 1.. tNGALLS
ANTHONY J. TRAVIA
FRED w. PRELLER
.· C;HOPE, Executlve.Director
.. MARTIN .Bi McKNEALLY, Counsel
WILLiAM DROHAN, Pmject Director
• NEW YORK CITY WORLD'S FAIR COMMISSION
ROBERT F. WAGNER, Chairmen
NEWBOLD. MORRIS, Executive Secretary
'·.. ABRAHAM D. BEAME .
. PAULR. SCREVANE
MARIO .J. CARIELLO
· · ERiC TREULICH
. EDwARD G. MILLER, JR.
MRS; MARIETfA TREE
ANGELO ARCULEO
. $TATE EXHIBITS, INFORMATION OFFICES
. EVERm T; WINTER
E; MICHAEL CASSADY
1978 Railway Exchange Bldg.
St. Louis 1, Missouri
. CHestnut 1·5813 Area Code 314
JAMES R. SMITH
·1060 Omaha Nat'l Bank Bldg.
Omaha 2, Nebraska
. 341·1378 Af'ea Code 402
· ROBERT 1,. sHORTLE
3061ntemationai.Trade Mart
New OrtNris, Louisiana
JACkson !1-3402 Area Coda 504
LEw. M. PARAMORE
Town Houll Hotel
Kansu Cit)', Kansas
DR 1-3070 Area Code 816
WOMEN'S. ADVISORY COUNCIL
MRS. F. WAGNER, Honorary Chl!irman
MRS. JACOB K. JAVITS, Honorary Co·Chalrman
MRS. OSWALD 8. LORD, .
MRS, RICHARD J. OLDS,. Deputy Chairman . . .
MRS; MARY JANE MeCAf'FREE, Executive •

MRS •. DOROTHY LEwl$, Chairman
MRS. SYDNEY BOYD, Deputy Chairman
MR$ •. [)EXTER 0, ARNOLD
MRS. BERNARD BOTEIN
MRS. E.DWARD TINSLEY CHASE
MRS. MARGARET TRUMAN DANIEL
MISS DOROTHY I. HEIGHT
MRS. WILLIAM BARCLAY PARSONS
MRS. EDWARD WEINFELD
Board of Advlso,.
MISS MARTHA F. ALLEN
MISS MARIAN ANDERSON
MRS. W. EARLE ANDREWS
DR. LEONA BAUMGARTNER
MRS. ROBERT E. BLUM
MRS. ETIENNE BOEGNER
MRS. EDWARD F. CAVANAGH; JR.
•. MISS JEAN DALRYMPLE
MRS. MAY PRESTON DAVIE
MRS; INDIA EDWARDS .
MRS. JOHN ELLIOTT, JR.
MISS JINX FALKENBURG
MISS DOROTHY FIELDS
MRS. WILLIAM B. GROAT
MRS. RANDOLPH GUGGENHEIMER
MRS. JOHN B. HENNEMAN
MRS. THOMAS HERLIHY, JR.
MRS. EDWIN I. HILSON
MRS. WALTER A. HIRSCH
MRS. ROBERT L. HOGUET
MRS. HENRY ITTLESON
MRS. D. R. JAMES, JR •
HON. EDNA KELLY
HON. ANNA M. KROSS
MRS. ALBERTf);tAst<ER
MRS. JOHN .
MRS. siMIS
MRS.
MRS. EMMET MCC:ORIM'A()K
MRS. WII.LIAM B.LAIIIt
MRS! . . . cc·
MRS. GEORGE
MRS.
HON. ESTHER . . .
MRS. EDWARD . . . . • • ·: •· ·
MRS. HOLTON. R. Pit ICE, Jfi ·
MRS; MARY G. .....
MRS. ·SAMUEL 1. .
MRS. NETTIE ROSE ... STEIM
MRS. PAUL R •.
HON. CAROLINE K; $1MON.
MRS. JARVIS J •. $LADE :. . .
MR$, JOHN E; Sfi!NCE ·: ··.· . .
MRS •. DAVID K .• sPeftQRD· . ,
. MRS. JOHN f', THOMPSON. JR •. · ' ·
MRS. MARIETTA TREE . . . .
MRS. LOWELL P. WEICKER .. ·
ADVISORY COMMmEE ON SCULPTURE
GILMORE D. CLARKE
JAMES J. RORIMER
NEWBOLD MORRIS
LICENSING AGENT
MEDIA ENTERPRISES, INC.
MARTIN STONE, President
MILTON P. KAYLE, Vice President
RICHARD L. ELLIS
Suite 2760
Time II Ufe Buildins
Rockefeller Center
New York 20, New York
JUdson 2·2300 Area Code 212
NEW YORK WORLD'S FAIR
HOUSING BUREAU
P.O. BOX 1964
Radio City station
New York 19, New York
Circle 7.0100 Area Code 212
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INDUSTRIAL
Director
MARTIN STONE
FINANCE COMMITTEE
GEORGE E, SPARGO, Chmn, WILLIAM S, RENCHARD
FREDERIC H, BRANDl DAVID ROCKEFELLER
GEORG£ S, MOOR£ JOHN M SCHIFF
WILLIAM H, MOORE DALE E, SHARP
WILLIAM H, MORTON ALEXANDER M WHITE
COUNSEL
WHITMAN, RANSOM & COULSON
BOND COUNSEL
HAWKINS, DELAFIELD & WOOD
LABOR RELATIONS
EDWARD C, MAGUIRE
EXECUTIVE COI .. MIIlTI,..;
THOMAS J, DEEGAN. JR,, Chmn.
ROBERT MOSES
RALPH J, BUNCH£
EDWARD F, CAVANAGH, JR.
LOU R CRANDALL
JAMES J. DELANEY
BERNARD F. GIMBEL
WALLACE K, HARRISON
MRS, ALBERT D. LASKER
PRESIDENT
SPECIAL COUNSEL
W, BERNARD RICHLAND
ERNESTINE R, HAIG
Sec 'y of the Corporation
& Asst, to the Presodent
TRANSPORTATION
INTERNATIONAL AFFAIRS
EXECUTIVE VICE
Port of Voce President
New York Authority
Deputy
AUSTIN J, TOBIN
CHARLES POLml M. R. PENDER
RICHARD B, WHITNEY
PHYLLIS ADAMS
JOHN R, REISS
GUY F. TOZZOLI
FRANCIS D, MILLER
ALLEN E. BEACH
DOUGLAS BEATON
GEORGE H, BENNETT
GATES DAVISON
LIONEL HARRIS
BRUCE NICHOLSON
JOHN S, YOUNG
FEDERAl EXHIBIT AND COORDINATOR'S OFFICE DESIGN & CONSTRUCTION
ENGINEERING CONSULTANTS
STATE EXHIBITS Constructoon Coordonator
Choef Engoneer
W, EARLE ANDREWS
F. J. McCARTHY
WILLIAM DENNY
WILLIAM WHIPPLL JR
GILMORE D, CLARKE
THOMAS F, FARRELL
EVERm T. WINTER
Exhibits Coordinator
F. MICHAEL CASSADY
ALFRED ROCHESTER ASSISTANT CHIEF
ROBERT G, McCULLOUGH
JAMES R. SMITH
ENGINEER
A K, MORGAN
ROBERT L SHORTLE
S A POTTER
SIDNEY M, SHAPIRO
LEW M, PARAMORE
DIRECTOR OF
CONSTRUCTION PERMIT
WATERFRONT
DIRECTOR OF
DEVELOPMENT
CONSTRUCTION
OFFICER
J. P, GROENENDYKL
c A OSTLING
WILLIAM DOUGLAS, JR
JR
ORGANIZATI
BERNARD F
GARDNER C
G. S. EYSSE
ALFRED E. I
WILLIAM E.
FINANCE
Comptroller
ERWIN WITT
Accounting
J. J. BRENNAI
Insurance
ARTHUR J. L E S S ~
Customs
A. A. CHRISTID
CHIEF OF PROTOCOL
RICHARD C, PATTERSON, JR.
Assistant 1-
SAEED A. KHAN
Deputy
ROBERTO G. de MENDOZA
I
PROGRAM DIRECl
W, E. GIEBELHAl
-
CULTURAL PROCi
Director
LOUIS B. AMI
ORGANIZATION COMMtnEE
BERNARD F. GIMBEL, Chmn.
GARDNER COWLES
G. 8. EYSSELl
ALFRED E. PERLMAN
WILUAM E. ROBINSON
I
I
CITY ADMINISTRATION
110A1tD OF ESTIMATE
I
MAYOR
I
I
FINANCE
ARTERIAL AND HIGHWAY
CITY PARK COMMISSIONER
. ComptNIIer
ERWIN WITT
Accountlna
J. J. BRENNAN
ln•unmce
ARTHUR J. LESSMANN
Customs
A. A. CHRISTIDES
OF PROTOCOL
RICHARD C. PATTERSON, JR.
Aulstant
SAEED A. KHAN
Deputy
ROBERTO G. de MENDOZA
PROGRAM DIRECTOR
W. E. GIEBELHAUS
CULTURAL PROQRAM
Olractor
LOUIS 8. AMES
UA180N WITH CITY
IrATE AND FEDERAL
GOVERNMENTS
CHAIRMAN
TRIBOROUaH BRIDGE
AND TUNNEL AUTHORITY
ROBERT MOSES
1-
OPERATIONS
VIce Prllsldent
STUART CONSTABLE
EXecutive Ahlstant
GRACE M; GLENNON
HEALTH
Chief
Medicll Ofllcer
SPECIAL £VENTI
Director
JANE I
MAINTENANCE
•SECURITY
Director
HARRY F. MEYERS
SP!CIAL EXHIBITS
Olroctor
WILLIAM H. OTTLEY
NEWBOLD MORRIS
Executive Officer
JOHN A. MULCAHY
ASSIIrANT
ARTHUR S. HODGKISS
GREGORY DAWSON
CLERICAL.
PERSONNEL
Manaaer
HAROLD J. BLAKE
I
COMMI8810HER OF.
· PUILIC EVEffTt
RICHARD e, PATfEitSON, JRi
CONCESIION8
Director
WILLIAM A. KANE
eon.&lltlnt
SAMUEL I. ROSENMAN
INFORMATION BULLETIN
LICENSING DIVISION • NEW YORK
WORLD'S FAIR
UN I S F> t-t E ~ Ee
-- @ ..............
c, .. ,_....,_,..,,,...,..," __
1984·19815
MBDIA BNTBRPRiaBa INC.
SUITE 2700 •• TIME-LIFE BUILDING •• NEW YORK. N, Y.
•
On the theory that one picture is worth a thousand
words, there are presented in this booklet photographic
samples of some of the New York World's Fair products
that have been prepared by licensees of the Fair Corpor-
ation for eventual retail sale. These products are also
available for promotional tie-ins and in many cases can
be tailored to meet the special needs of the purchaser.
Please note that the Unisphere symbol is copyright-
ed as of 1961 in the name of the New York World's Fair
1964-1965 Corporation. In addition, the Unisphere name
and the Unisphere symbol are registered in the United
States Patent Office. Also, all pictures on the following
pages are copyright 1962, 1963 in the name of the New
York World's Fair 1964-1965 Corporation.
NEW
YORK
WORLD'S
liFAIR
1964/65
ITEM OFFICIAL NEW YORK WORLD'S FAIR
GUIDE
DESCRIPTION
COST
AVAILABILITY
Designed in handy pocket size (5" x 8"), the World's Fair Guide will
have some 200 pages of information vital to Fair Visitors. Maps of
Fairgrounds. Descriptions of exhibits. Schedules of special events.
Information on admissions, parking, buses, subways and restaurants.
Number of copies
1-9
10-49
50-999
1,000-9,999
10,000-24,999
25,000-99,999
over 100,000
Cost per copy- FOB Bindery
$1.00
.85
.70
.65
.60
.55
.50
Approximate delivery date of first edition is April 1, 1964, but
coupons and coupon books for the Guide redeemable at the Fair
will be available July 1, 1963.
For further information on the Official World's Fair Guide or on the
Official World's Fair Souvenir Program or Official Map, call:
John S. Wiseman, LL 6 3248, Book Division, Time, Inc.,
Time & life Building, Rockefeller Center, N.Y. 20, N.Y.
ITEMS CALENDARS • GREETING CARDS
GIFT WRAPS & BOX WRAPS
PAINTINGS & REPRODUCTIONS
STATIONERY & PERSONAL NOTE PAPER
For complete list of items and prices, contact
LICENSEE: BANNER PRINTING PRODUCTS CORP.
325 GOLD STREET,
BROOKLYN, N. Y.
Ulster 2·2979
ATTN: MR. ANDREW KARLIN
STANDARD POST CARDS
:::.WORLD's FAIR :::
. .
I
' ' e
.....
SCENIC MINI ALBUMS
[1
STORY LETTERS
SCENIC
BONUS
ALBUMS
If the Products are intended for Publ1city, Advertismg
and Free Distribution -
Contact:
DEXTER COLOR NEW YORK, INC.
274 Madison Ave., New York 16, N. Y.
MUrray Hill 5-4275 - 4276
5-9523 - 9524
8
EJ
SOUVENIR
CUT -OUT CARDS
GIANT POST CARDS

'"''"""' • I
·'" ·. \· -;: '1 ;/"'
" .
' .- .14".
SCENIC POST CARD PACKETS
ACCORDION
FOLDERS
If the Products are intended for re-sale on or off the
World's Fair Premises -
Contact:
DEXTER PRESS, INC.
Route 303, West Nyack, N. Y. - 10994
Phone: Code 914 ELmwood 8-6400
ITEM
DESCRIPTION
LICENSEE
ATIN
CIGARETTE LIGHTERS
Above with metal crest, etched logos, or metal band. Customer ad copy
available on each item on the reverse side. One side with official
emblem of the New York World's Fair. Specify item by number on inquiry.
Prices vary depending on the item and customer's imprint.
For information:
EBSCO INDUSTRIES, INC.
1st Avenue North at 13th Street
Birmingham 1, Alabama
Tel: (205) 323-6351
MR. ELTON B. STEPHENS, President
ITEMS
DESCRIPTION
KNITTED TEE SHIRTS AND SW·EAT
SHIRTS, SPORT SHIRTS AND
COTTON KNITTED CARDIGANS
Scenes of the Fair with an easy adaptability for promotional use.
For information contact:
LICENSEE ALLISON MFG. CO., INC.
Empire State Building
New York, N. Y.
Tel. LO 3·5033
ATIN MR. N. SCHNEIDER, Pres.
ITEMS
DESCRIPTION
LICENSEE
ATTN
CHARMS AND P
1
ENDANTS
W' diameter, 14 Kt. yellow gold charm with Unisphere motif.
Available in other sizes.
14 Kt. yellow gold light·up Unisphere replica. Slight pressure at base
illuminates Unisphere.
14 Kt. yellow gold dimensional Unisphere replica.
Available in other sizes.
'l's" diameter sterling silver modulated Unisphere disc.
Available in 14 Kt. yellow gold.
Costume dimensional Unisphere and bracelet, yellow gold plated.
Suggested Retail $2.50
Costume modulated Unisphere disc and bracelet. Enameled in
World's Fair colors. Suggested Retail $1.00.
Prices on request for special charms of exhibitors' buildings, pavilions
or insignias.
For information contact:
THE WORLD CHARM CORPORATION
7 45 Fifth Avenue
New York 22, New York
Plaza 1-3960
MR. EDGAR M. SEGAL
•
•
ITEM OFFICIAL PLAYING CARDS
LICENSEE
ATTN
For information please contact:
STANCRAFT
(A division of Standard Packaging)
1286 University Avenue
St. Paul 4, Minnesota
Ml 6-4664
MR. ARNOLD ISAACSON
ITEMS
DESCRIPTION
AVAILABILITY
PRICE
LICENSEE
PENNANTS
Available in various shapes and sizes and designed to your specifications.
Immediate delivery.
Based on size, material, colors and quantity.
For information contact:
LOWELL TOY MFG. CORP.
1074 Brook Ave.
New York 56, New York
Tel. CY 3-2600
ATIN MR. H. DIAMOND, Pres.
ITEM
DESCRIPTION
COST AND
AVAILABILITY
LICENSEE
ATTN
OFFICIAL MEDALLIONS
Reproduced from sculptured bas-relief designs. Obverse consisting of
Unisphere, reverse New York City seal with legend as illustrated above.
Now available thru
COIN & CURRENCY INSTITUTE, INC.
393 Seventh Ave., N. Y. C.
2W' diameter bronze medallion Retail $ 4.00 each.
1%" diameter silver medallion Retail $15.00 each.
1 W' diameter bronze medallion Retail $ 1.00 each.- available shortly.
Wholesale pricing for quantity purchases will be furnished upon request.
For New York World's Fair medallions with special reverse design symbolic
of your organization or exhibit in lieu of New York City seal contact:
MEDALLIC ART COMPANY
325 East 45th St., N. Y. C.
OR 9-1616
LINDSAY LATHAM
ITEM
DESCRIPTION
AVAILABILITY
LICENSEE
ATIN
F J N E ~ I ouaun MADf IN U S A
SOUVENIR NOVELTIES AND GIFTWARE
Lapel pins, costume jewelry, souvenir spoons, key chains, ceramic ware,
and novelty giftware. Special items may be custom made for premiums and
promotional purposes.
Certain items available immediately.
For detailed list please contact:
GOLDFARB EXPOSITION SOUVENIR CO.
3835 Ninth Avenue
New York 34, New York
Philip Goldfarb
ITEM
DESCRIPTION
COST AND
AVAilABILITY
LICENSEE
ATIN
• NEW VCIII:tK !
i
PICTURE FLASH CARDS AND
CHILDREN'S CARD GAME
Each set contains full color cards illustrating the Fair's outstanding
exhibits, the reverse side contains descriptive copy. Excellent as give·
aways, prizes and self·liquidators.
Available in various sizes and shapes.
Prices to fit all budgets. Samples available on request.
For information contact:
ED·U-CARDS® MANUFACTURING CORP.
36·46 · 33rd Street
Long Island City, N.Y.
ST 4-6711
MR. IRVING BRAMBIER
ITEM
DESCRIPTION
LICENSEE
ATTN
HANGING CALENDAR TOWELS
Stevens, branded silk screened on pure linen, cut size, 17" x 30", multicolor,
solid wood stained rod, gold braided cord with tassels, gift boxed
appropriate for mailing.
For information contact:
Finished Goods Division
INDIAN HEAD MILLS, INC.
1430 Broadway
New York 18, New York
Telephone: OX 5·4343
Mr. Edward S. Concheiro
ITEMS
DESCRIPTION
PRICE
AVAILABILITY
LICENSEE
ATTN
OUTDOOR & INDOOR FLAGS,
MINIATURE FLAG DESK SETS,
DECORATIONS & BUNTING,
CUSTOM DESIGNED ITEMS
Largest selection priced to fit all budgets.
Special items for premium and promotion use.
Write or phone for specially illustrated
World's Fair Catalog.
Stock items now available.
ANNIN & CO.
85 Fifth Avenue
New York, N.Y.
Tel. (212) AL 5-6800
DIGBY W. CHANDLER, PRES.
ITEMS
DESCRIPTION
COST AND
AVAILABILITY
LICENSEE
ATIN
ASSORTED TRAVEL AND CARRY-ALL
BAGS-PASSPORT AND TICKET FOLIOS
Hand style shoulder or miniature bags easily adaptable for imprinting
your building, pavilion or logo.
Depending on style, material and imprint required.
For information contact:
BEARSE MANUFACTURING COMPANY
60 East 42nd Street · Room 603
New York 17, New York
TN 7-0570
Gordon Ruffing
ITEMS
DESCRIPTION
LICENSEE
ATTN
INTERNAT ION.A.L
AIR
L I N E S
CO!VIe ""1"'0 ·n-u:: lr=AIR!
New York Woa'ld's Fail•

PAPER SHOPPING BAGS,
PAPER MILLINERY BAGS
Shopping Bags printed to incorporate the exhibitor's name
and the Fair Theme.
Available in a wide variety of sizes, finishes and printing treatments.
INTERSTATE BAG COMPANY, INC.
Walden, New York
PRescott 2-5500
ALEX LINDSAY
ITEMS
DESCRIPTION
AVAILABLE
LICENSEE
ATIN
OFFICIAL UNISPHERE MODEL
Style #l Model Unisphere-
3lfz" across orbital ring, approx. retail price $2.95.
Style #2 Model Unisphere-
2%" across orbital ring, approx. retail price $1.50.
Style #3 Model Unisphere-
1%" across orbital ring, approx. retail price $1.00.
Models available in September.
For information contact:
TOPPING INC.
147 Kenwood St.
Elyria, Ohio
EMerson 6-6916
MR. E. W. TOPPING, President
tC-Z14·N (1-1/Z' X 10') fC·ZIZ-N (3
1
X S')
PULLDOWN SHORT PANEL DRAPE
IC -Zl6-N (All Slzeo)
WORLD'S FAIR FLAG
fC-Zl7·N (S"xlZ" or IZ"xl8")
SOUVENIR FLAG (mounted)
fC-Zl3-N (3
1
X 3
1
)
CENTRE PIECE
fC-ZIB·N (IZ" x IZ")
WELCOME BANNERETTE
tC-ZZO-N (4" x 6")
EXECUTIVE DESK SET
fC-ZZZ·N (4" X 6")
DESK or SOUVENlli FLAG
fC-ZZ.l-N (4" X 6")
JR. EXECUTIVE DESK SET
ITEM
DESCRIPTION
LICENSEE
ATIN
FLAGS. BANNERS AND BUNTINGS
Official specifications by the Fair Corporation. Displays to your requirements.
For Information Contact:
HORTIE·VAN MFG. CO.
1930 E. Walnut Street
Pasadena, California
SY 5-7007
MR. L. S. VAN DER WYK
ITEM
DESCRIPTION
COST
AVAILABLE
LICENSEE
ATTN
COLOR TRANSPARENCIES
Color slides from architectural renderings of exhibits, pavilions and general
points of interest of the forthcoming New York World's Fair.
25t per slide when purchased by sets.
35t per slide when purchased individually.
Shipment within one week.
For information contact:
PHOTO LAB. INC.
3825 Georgia Ave., N. W.
Washington 11, D. C.
Tel. (202) 726-2814
MR. FRANK CHRISTOPHER
OFFICIAL NEW YORK
ITEM
DESCRIPTION
COST
LICENSEE
ATTN
COLORING BOOKS • STORY BOOKS
ACTIVITY BOOKS • POP-OUT BOOKS
PUNCH-OUT BOOKS
Children's books which are designed to give informative and creative
enjoyment. These books shall contain colored illustrations of the Fair as
well as pages to be colored and games to be played. Books also shall
be designed so that when the covers are opened 3 dimensional displays
will be visible. In addition there will be books with full colored
illustrations which can be punched out and assembled as a replica of
the N.Y. World's Fair.
Cost depends upon quantity and specifications.
For further information call:
SPERTUS PUBLISHING COMPANY
156 Fifth Ave.
N. Y. 10, N. Y.
WAtkins 9-7584
FRED SPERTUS
ITEMS PLASTIC AND LEATHER WALLETS, BILLFOLDS,
CHANGE PURSES, ADDRESS BOOKS, KEY CASES;
POCKET SECRETARIES, PORTFOLIOS, AND RELATED
PLASTIC ADVERTISING SPECIALTY PRODUCTS.
LICENSEE
ATTN
For complete list of items and prices, contact:
PEERLESS PLASTICS, INC.
400 East lllth Street
New York, New York 10029
TR 6-4500
MR. JOHN J. KAPSTEIN
ITEM SAYINGS BANKS
DESCRIPTION
COST AND
AVAILABILITY
LICENSEE
ATIN
These Unisphere Savings Banks will be available in plastic, metal
and ceramic in various color combinations.
Also available several shapes of savings banks in metal and plastic
such as animal banks, coin register, etc.
Special items may be custom produced for premiums and self-liquidators.
Prices will range from 1 0 ~ to $3.00. Plastic Unisphere Banks will be
available for delivery by August 15th.
For information contact:
RMS SALES CORP.
225 West 34th Street
New York 1, New York
WI 7-4450
ROBERT M. SILVERMAN
ITEM
DESCRIPTION
PRICES
AVAILABILITY
LICENSEE
ATTN
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TIES
Above available in all colors and various materials.
Easily adaptable for your insignia or pavilion.
Range from $1.00 to $3.50
Immediately
For information contact:
THE TIE KING, INC.
17 West 45th Street
New York 36, New York
Telephone: Cl 6-3534
Mr. Sol Weisblatt
ITEMS
DESCRIPTION
COST
AVAILABILITY
GLASSWARE
All shapes and sizes made of glass i.e. Tumblers, Ashtrays, Plates,
Mugs, Steins, Stemware etc., singly and in sets. Single and multi·color
World's Fair Motifs.
From 5¢
Prices depend on item, size, quantity and decoration.
Immediately
LINN MYERS, INC.
225 Fifth Avenue
New York 10, N. Y.
MU 5·8298
ATTN DAVID LATZ, President
ITEMS
DESCRIPTION
PRICE AND
AVAILABILITY
LICENSEE
AITN
I· J,
l ' ~ - .. '
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TOWELS, NAPKINS, TABLE CLOTHS,
APRONS, PLACE MATS, BIBS,
AND POT-HOLDERS
Above items available in textile, plastic, and in some instances, paper
adaptable for premiums and promotion.
Range from Bt
For further information contact:
HAFFKINE MANUFACTURING CO., INC.
105 Wooster Street
New York, N.Y.
Tel. WO 6-3368
MR. EDWARD HAFFKINE
ITEMS
DESCRIPTION
PRICES
AVAILABILITY
LICENSEE
AITN
STAMPED METAL ASHTRAYS, CANISTERS, COASTERS,
WASTE-BASKETS, SERVING TRAYS, HOT PADS, ICE
BUCKETS, MATCHBOX HOLDERS, NAPKIN HOLDERS,
RECIPE HOLDERS AND OUTDOOR PATIO TORCHES
Above items available with scenes of the Fair, your exhibit, pavilion or logo.
Excellent promotional items.
From 5t
Certain items immediately.
For information contact:
FREDERICK A. KRAUSE ASSOCIATES, INC.
Frenchtown, New Jersey
Telephone Code 201 996 2111
Mr. Fred Krause
ITEM
DESCRIPTION
COST
AVAILABILITY
LICENSEE
ATTN
FLASHLIGHTS AND FLASHLIGHT NOVELTIES
A wide variety of shapes and sizes in novelty and gift-quality flashlights, all suitable
for imprinting of logotype, insignia, or pavilion identification. All lights supplied
with batteries.
Depends on quantity and type of flashlight selected.
Immediately available. Delivery time required based on type of imprinting or insignia
to be applied.
For further information call:
MALLORY BATIERY COMPANY
Tarrytown, New York, 10591
LYric 1-7000
MR. HERBERT ROBERTS
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ITEMS
DESCRIPTION
LICENSEE
ATTN
0
MONEY CLIP KNIFE MYSTERY KNIFE
COIN KNIFE NAIL NIPPER
KEYRING KNIFE
KNIFE NOVEL TIES
Knife novelties and nail clippers available for promotional purposes
in various shapes and sizes.
For information contact:
IMPERIAL KNIFE ASSOC. CO., INC.
1776 Broadway
New York 19, N. Y.
Tel. PL 7-1814
MR. HENRY BAER