Xerox Product Line

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Welcome to the Xerox letter-size color product line
The Xerox letter-size color lineup helps you meet the needs of each of your customers – regardless of print volumes, workgroup sizes, and functionality requirements. This document will help you understand the positioning of the products in the Xerox letter-size color printer and MFP line, the advantages of each, and when to sell one product over another.
Xerox Letter-Sized Color Printer and MFP Product Positioning
Xerox offers a complete line of products to meet the range of customer priorities you face daily: • Features – Whether you need a printer or MFP, Xerox has a letter-sized color device to meet your needs • Price – With products starting at $349, Xerox has color MFPs and printers that your customers can afford • Performance – Speeds from 4 to 42 ppm color and 16 to 42 ppm black-and-white • Input Capacity – Ranging from 150-sheet total capacity for single users and small workgroups and up to 2,350-sheet total capacity for larger workgroups • Average Monthly Print Volume (AMPV) – Support for low-volume single users to the busiest small offices and workgroups • Workgroup Size – Single users to workgroups of 15 or more • Cost Per Page – A range of prices starting as low as 3.2 cents for color and 1.7 cents for black-and-white • Reason to Buy – With low equipment costs, workgroup performance, the Xerox Total Satisfaction Guarantee and the Xerox legacy of quality, innovation and reliability, Xerox can help you meet your customers needs for black-and-white and color

New!
Phaser® 6125/6130 Phaser® 6280 Print $549 to $649 26 ppm color 31 ppm b/w Phaser® 6110MFP Print/Copy/ Scan/Fax $649 to $749 4 ppm color 17 ppm b/w

New!
Phaser® 6128MFP Print/Copy/ Scan/Fax $599 12 ppm color 16 ppm b/w Phaser® 8560 Print Phaser® 6180MFP Print/Copy/ Scan/Fax Phaser® 6360 Print $1,399 to $2,949 42 ppm color 42 ppm b/w Phaser® 8560MFP Print/Copy/ Scan/Fax $1,499 to $3,599 30 ppm color 30 ppm b/w Phaser® 8860 Print $2,499 30 ppm color 30 ppm b/w Phaser® 8860MFP Print/Copy/ Scan/Fax $3,999 30 ppm color 30 ppm b/w

Features ERP Output Speed Input Capacity

Print $349/$449 12 ppm color 16 ppm b/w

$799 to $2,099 $999 to $1,149 30 ppm color 30 ppm b/w 20 ppm color 31 ppm b/w

250-sheet std

400-sheet std 950-sheet max 500 to 4,000 2 to 10 users $.139 color1 $.027 b/w1 Xerox color printer price/ performance leader

50-sheet ADF 150-sheet std 400-sheet max 600 to 1,200 1 to 5 users $.190 color2 $.040 b/w2 Lowest priced Xerox color MFP

35-sheet ADF 250-sheet std 250-sheet max 500 to 1,500 1 to 5 users $0.164 color1 $.032 b/w1 Low-cost color MFP with powerful features

625-sheet std 1,675-sheet max 1,000 to 6,000 5 to 15 users $.101 color2 $.019 b/w2 Easiest-to-use color printer with vibrant print quality

50-sheet ADF 400-sheet std 950-sheet max 500 to 3,000 2 to 10 users $.121 color1 $.023 b/w1 Xerox color MFP price/ performance leader

700-sheet std 2,350-sheet max 2,000 to 14,000 10 to 20 users $.096 color2 $.021 b/w2 Fastest lettersize color laser printer

50-sheet ADF 625-sheet std 1,675-sheet max 1,000 to 6,000 5 to 15 users $.101 color2 $.019 b/w2 Full-featured multitasking color MFP with solid ink ease-of-use

625-sheet std 1,675-sheet max

50-sheet ADF 625-sheet std 1,675-sheet max

AMPV Workgroup Size Cost Per Page Reason to Buy

500 to 1,500 1 to 5 users $.180/.155 color1 $.030/.030 b/w1 Lowest-priced Xerox color printer

1,000 to 15,000 1,000 to 15,000 5 to 15 users Color for the price of b/w 5 to 15 users Color for the price of b/w

Lowest color Lowest color operating cost, operating cost, solid ink solid ink ease-of-use ease-of-use and productivity and productivity

1 2 3

Cost-per-page based on ISO/IEC 19798. Cost will vary based on image, area coverage and print mode. Cost-per-page based on 5% coverage of each toner for color, 5% black coverage for black-and-white on letter/A4-size media. Costs will vary with coverage. Cost-per-page based on ISO/IEC 24711. Cost will vary based on image, area coverage and print mode.

Xerox letter-size color product messaging
Phaser® 6125/6130 Small size, great color, exceptional value
• Productive performance makes quick work of print jobs • Outstanding color and impressive image quality • Easy in the office and on your network • Best for small, frequent jobs in a personal or small workgroup environment

Phaser 6180MFP Advanced color made easy
• Outstanding print quality and color control • Robust color MFP easily supports your busy office • Adds easy-to-use color print, copy, scan and fax features • Best for color use in small or medium-sized workgroups

Additional Information
Why Upgrade?
Here are some hints and tips for helping your customers identify when the time is right to upgrade their printing equipment. Business changes
• Business growth • Consolidation of equipment • Managing and controlling costs

Phaser 6360 Phaser 6280 New! Impressive color, impressive price
• Performance that keeps up with a busy office • Outstanding color at an exceptionally low price with an array of advanced color printing tools and money-saving features • Precision design and engineering deliver worry-free reliable performance

Add new capabilities
• Powerful multifunction features such as scanning, copying and faxing • Increasing performance for higher workloads or new employees • Adding accessories such as paper trays or hard drive to enable advanced features

Office color performance redefined
• Unrivaled performance with industry leading color speeds • Printing simplified with quick setup and seamless operation • Built for sharing with expandable paper capacity and high duty cycle • Best for high frequency medium to large-size jobs

Periodic upgrades
• Migration from personal printers or monochrome to multifunction or color • Replacing slower four-pass color laser printers and ink jets • Adopting color MFPs

Phaser 6110MFP Your complete office solution
• All-in-one package with the tools offices need • Efficient installation and everyday use • Solid black-and-white performance with convenient color • Best for small, frequent jobs in a workgroup or personal environment

Phaser 8560MFP Affordable power for the busiest office
• Simple, cartridge-free design and helpful features • Concurrent operation means no waiting • Rich, vibrant colors with solid ink technology • Best for high frequency small to medium-size jobs

Why Adopt Color?*
Adopting color is not purely a financial decision. There are many clear business benefits associated with adding color to office documents and collaterals. Color grabs attention
• Readership and message recall increase by 80% each when color is used to highlight key information

Color sells
• Studies show motivation and response to sales messages also increase up to 80%

Phaser 8860 A new way to think about color
• Print color for the cost of black-and-white • Environmentally responsible printing technology • Revolutionary ease-of-use maximizes productivity • Best for high-volume workgroups seeking to minimize color operating costs

Color creates a positive image
• 83% of business professionals believe color in logos and presentations makes them appear more successful

Phaser 6128MFP New! Easy color with all the right tools
• Office-friendly and earth-friendly • All-in-one simplicity • Essential tools for the job

Color boosts productivity
• Paperwork and application errors are reduced by 80% • Document sorting improves by 15% with highlight color

Phaser 8560 Affordable power for the busiest office
• Simple, cartridge-free design and helpful features • Rich, vibrant colors with solid ink technology • Environmentally responsible printing technology • Best for high frequency small to medium-size jobs

Color makes information clearer

Phaser 8860MFP A new way to think about color
• Print color for the cost of black-and-white • Environmentally responsible printing technology • Concurrent operation means no waiting • Revolutionary ease-of-use maximizes productivity • Best for high-volume workgroups seeking to minimize color operating costs

• Comprehension goes up 73% • Search time is improved 39% • Key information in color is located 70% faster

www.xerox.com/office
*These statistics were taken from several academic and professional studies on the use of color in business, publishing, advertising and media: Loyola College, Maryland, U.S.A., by Ellen Hoadley, Ph.D., Laurette Simmons, Ph.D., and Faith Gilroy, Ph.D.; Case & Company, Management Consultants; Bureau of Advertising, Color in Newspaper Advertising; Maritz Motivation, Inc., Southern Illinois

©2009 Xerox Corporation. All rights reserved. Xerox®, Phaser® and the sphere of connectivity design are trademarks of Xerox Corporation in the U.S. and/or other countries. The information in this document is subject to change without notice. 02/09 LNCFY-07UD

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