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Yellowfin CEO Keynote Speaker at Data Warehousing & Business Intelligence Summit

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Yellowfin CEO Keynote Speaker at Data Warehousing & Business Intelligence Summit Yellowfin CEO, Glen Rabie, has been invited to make a keynote presentation at th e third annual Data Warehousing & Business Intelligence 2.0 Summit and Exhibitio n, held 26 – 28 October 2010, at the Swissotel in Sydney. Melbourne, NSW, October 25, 2010 -- Yellowfin CEO, Glen Rabie, has been invited to make a keynote presentation at the third annual Data Warehousing & Business I ntelligence 2.0 Summit and Exhibition, held 26 – 28 October 2010, at the Swissotel in Sydney. Yellowfin is a global Business Intelligence (BI) vendor developed and headquarte red in Melbourne, Australia, and major summit partner. Rabie’s presentation – Business Intelligence Beyond Dashboards – will cover the rapidl y changing nature of the BI industry and trends towards faster and more flexible access to data analysis and reporting. “2010 has seen the continued rise of collaborative, mobile, pervasive and software -as-a-service BI,” said Rabie. “Their ability to improve organization knowledge sharing and support cross-departm ental cohesion, strategy alignment, as well as fast and accurate decision-making , has seen their popularity grow. “Businesses are demanding more value, flexibility and more in general from BI tool s, to enable them to respond to opportunities and events with the agility requir ed to maintain competitive advantage.” The summit discusses the rapidly developing nature of the Data Warehousing (DW) and BI industries, as well as the best practices and latest technologies for res ponding to agile business needs, in a world of rapidly expanding data volumes. The summit features an impressive list of interactive workshops and highly respe cted international speakers, including three of the world’s foremost DW and BI exp erts in Bill Inmon (“The Father of Data Warehousing”, rated by Computerworld Magazin e as one of the “10 Most Influential People in IT”); Hans Hultgren, Co-Founder of Da taVaultAcademy.com; and Neil Raden, author, thought-leader and member of the Bou lder BI Brain Trust. Yellowfin is a silver event partner and sponsor of the third annual Data Warehou sing & Business Intelligence 2.0 Summit and Exhibition. What is Business Intelligence software? BI refers to a broad range of computer software applications and tools used to r eport, analyze and present data in a range of formats, to help businesses identi fy trends and opportunities, and support fundamental decision-making. About Yellowfin Yellowfin is a global Business Intelligence (BI) software vendor headquartered a nd developed in Melbourne, Australia. Yellowfin is an innovative and flexible 10 0 percent Web-based reporting and analytics solution. For further media informat ion, interviews, images or product demonstration, please contact: Lachlan James, Communications Officer on +61 03 9090 0454, 0431 835 658 or [email protected] wfin.bi For regular updates and news follow Yellowfin on Twitter (@YellowfinBI) or subsc ribe to our free e-newsletter. www.yellowfinbi.com Contact:

Lachlan James Yellowfin Melbourne, NSW +61 03 9090 0454 [email protected] http://www.yellowfinbi.com

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