• Media Creation and Distribution Model Creation/Contribution, Creation/Cont ribution, Production, Distribution, Consumption • Media/Video Applied To To Data Centers/Cloud Media Requirements, DC Advantages, Advantages, Media Pod Concept • Use Case: Production Media Data Center - Studio Workflow Model Proof of Concept and Performance Testing • Media Data Centers for Video Service Providers
• Content Providers and Broadcast organizations have traditionally operated 2-3
IT Infrastructures Infrastructures:: IT Network: Dedicated to Enterprise IT Applications and Operations Production Network: Dedicated to Digital Media Content Production Delivery Network: (e.g. contribution, aggregation / distribution / syndication)
• There is a developing trend to collapse and operate these on one infrastructure infrastructure,,
• A single blade or link failure can impact millions of customers • Critical applications may require duplicate Media Workflows on fully redundant components (N+N model) • Geographically diverse and load balanced Media W orkflows • Storage redundancy and backup model span geographies
• IP Multicast from sources pushed deep into data center • Multi-Path connections to acquisition products (Satellite, Off-Air) • Source Redundancy based on application control plane and Media analytics (ETR-290 specs)
Unique Media Storage Requirements
High Bandwidth Network Network L oading L2/L3 Fabric
• Media W orkflows generate persistent traffic (24/7) • Typical IT link oversubscription models (10:1) do not apply •QoS models must support high volume, low latency, priority traffic over redundant paths • Media load dictates unified fabric and 10G switching links
Virtual Storage Pools
• Heavily weighted toward NFS/NAS models (10G and FCoE) • IOPS and BW much higher per blade than many IT apps • TB Storage requirements rapidly expanding with new content sources, delivery profiles, and device formats • Storage spans Media Archive (NL-SAS), Workflows (SAS), high capacity database (Flash), and Origin Stores (Blended)
Media Me dia Application Dive Diversit rsit y
Media Media Clou d Service Models
• CPU intensive Media apps consuming complete blades and bare-metal installs are common • Media apps with high transaction rates or fast database access are common • Multiple classes of computing required: high compute, dense memory, high I/O, and virtualized workloads
• Private cloud. • Hosted media services enablement (e.g. post, xcode, edit,) •Electronic/Service Fulfillment • “TV Everywhere” delivered by Video Service Providers, Content Owners, and Media Companies • Service Orchestration, Multi-tenancy, Security core features
Blades Blade s in Ap pl ian c es • Purpose built appliances perform high performance Media processing • Limited appliance life span • Locked into specific vendor • Locked into appliance capacity and performance • Limited flexibility and agility
Media Pods
Virtualization
• Media Applications mapped to blades in Media Pods • Increased agility and service velocity thru replicated Media Pods
• Virtualized Media apps increase efficiency, scale, and mobility • Take advantage of Moore’s Law, increased application density with more powerful blades,
• Massive reduction in switches, cabling and management points • Support many Media application vendors on a single Unified Media Cloud • Operations improved thru
better density per rack • Virtualized Apps easily replicated to increase scale or expand to new geographies • Service Velocity increased, deploy virtualized Media Apps across replicated Pods
Service Profiles, SAN Boot, Stateless Servers App li anc es i n Rac ks
Blades in Media Pods
Media Me dia Clou d • Tap the power of the Media Cloud • Replicated Media Pods, across National/Regio National/Regional nal footprint, deliver proven performance • Dynamic scale based on consumer demand thru service orchestration • Data Center Interconnect (DCI ) of Media Pods • B2B Media-as-a-Serv Media-as-a-Service, ice, multi-tenant data centers
Virtual Apps and Infrastructure
Distribu ted Data C Centers enters and Media-as-a-Service
• 35% Less Rack Space • 89% Less Cables Per Rack • 92% Less Cables Per System • 95% Less Switches • Only 1 Management Interface • Compute Density of Blades B lades will improve • Virtualization will Yield Even More Savings
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Benefits Unified Data Center Elements Compute
Cisco UCS B-Series Cisco UCS Manager
• Low-risk standardized infrastructure supporting a range of Media applications and environments • Highest possible data center density and efficiency • Application Application flexibility flexibility,, business agility: scale out or up, across managed resource pools • Foundational Building Block of the Media Cloud
Network
Cisco
Nexus® Family Storage
Unified Storage 10 GE and FCoE SAN/NAS Bundle
Features • Complete Data Center in a rack • Performance matched with Media applications • Multiple classes of computing and storage in a Pod • Centralized management: Cisco®UCS Manager coupled with EMC or NetApp storage managers
High performance Blades support multiple c lasses of computing and dense memory Fully redun dant server I/O, backplane, and and network connections
Unified Unifie d Stora Storage ge supports both SAN and NAS, and virtual resource pools
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VMware vSphere VMware vSphere Enterprise Plus VMware vCenter Standard
Cisco ® Unified Fabric Fabric 2 Cisco Nexus® 5548UP with fabric services (per 3 Media Pod configurations) 2 Cisco Nexus 1000V
Cisco UCS Platfor Platfor m 2 Cisco UCS 6248UP Fabric Interconnect 3 Cisco UCS 5108 Blade Server Chassis 4 Cisco UCS B-250 M2 plus VIC 16 Cisco UCS B-200 M2 plus VIC
EMC VNX-550 VNX-5500 0 Sto Storag rage e
1Rack Data Center Solution 36 Westmere CPUs (218 cores) 2 TB server memory (up to 4 TB) 40-Gbps interconnect (4x 10 GE) 512-GB SSD storage cache 50 TB storage
1 Flexibl Flexibl e Media Media Infrastru ctur e Plus headroom for more servers and storage capacity Two Two classes of computing supporting dense memory and general virtualized workloads
VNX 600GB15K SAS Drives VNX 2TB7.2K SAS Drives
• Maximum Server Density • Ma Massi ssi ve Cable Cable Reductio n • Unified Storage
Rapid Expansion of Media Services with “Stateless Servers” and Unified Fabric Single Point of Management Support Many Customers on a common Infrastructure
Stateless Servers… Service Profiles… Virtualized Apps
+
Service, add formats and devices
Storage Array
4
+
Unified Storage
Scale Out PoDs for Addi ti onal Cust om ers
(PC / Tablet / Mobile) Cisco Confidential
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Production Media Data Center (PMDC)
A pp ly App lyin in g Sc alab alable le Co mp ut in g, Virt Vi rt ual izat io n, and an d Fast Fas t / Den s e Netw or ki ng for Broadcast, B roadcast, Media Media & Entertainment
• PMDC is a Cisco project that applied Datacenter technologies technologies (i.e., media pod) to
a real world studio production workflow.
• PMDC is an evolutional architectural platform that applies datacenter
technologies to greatly improve performance, operational efficiencies and workflow flexibility for media production and distribution. • Designed to introduce the concept of scalable computing, fast / dense
networking, and optimized and virtualized media applications. • Designed as an open platform to support media-centric applications from third
Optimized W orkf low s, Locally andd P Purpo Computi TRequirements ake thi sWorkf Environm Envir onment ent Attached Storage – And An Ap Aurpo p pse l y Built DC Pri Pr i n c i png l es Acq ui si ti on
Producti on Workcenters Hi-Res Editing Stations
Camera File Import
News
Media Clients
Long Format
Sports
Dis tr ib ut io n VoD Publishing
MAM Client Local Storage
Local Storage Browse Viewing
Real Time Stream Ingest
B-2-B File Import
Local Storage
Local Storage
Real Time Local Storage
Browse Editing EDL Creation
StreamPlayout
Web/Online Publishing
Local Storage
Local Storage
Acc ess
Most transfers occur inside the MDC
IP Media Ready
Nexus 7k
Network DC Network Nexus 5k
MAM 3rd Party MAM Computing Workflow / Metadata Relational Database
Dataflow Management
Multilevel User/Group Security
MAM Essentials
MXF Metadata Management
Check-in Check-out Media Assets
Media Services Conforming
QualityControl
Local Storage
Local Storage
Rewrapping
Transcoding
Local Storage
Local Storage
Unified Fabric
IP Media Ready 10 GE DC Core
MDS VSAN
Consolidated SAN
Storage Services Partial Retrieve
HSM
Online Storage File System FS Protocol System Unified Computing Directors Gateway
Worst Case Process Workflow – Sequential, Single Processing (~19 hrs) *Baseline Workflow – Concurrent, Multi Processing (~12 hrs) Best Tested Workflow – Platform Optimizations (~10 hrs) 10G-Enabled Ingest WF (~6.5 hrs)
Isilon NAS
**Times are estimated for execution time comparison. Workflow execution times are sum of individual process times.
Distribution Servicing SPs Aggregator Fulfillment etc…
•PMDC platform easily scales to execute concurrent c oncurrent workflows with the same efficiency as a single workflow. •For this use case, 4 concurrent workflows could be executed within a single UCS-B chassis with existing fabric. And the platform scales linearly linearly..
Ingest Ingest Ingest Ingest
Verify Verify Verify Verify
Transcode Transcode Transcode Transcode
Fingerprint Fingerprint Fingerprint Fingerprint
.DPX 1.6 TB
Isilon NAS
Storage Storage Storage Storage
Distribute Distribute Distribute Distribute
Performance, Scalability, and Operational Agility • Repurpose infrastructure and re-apply resources in wire-once environment in less than ten
minutes.
• Address server sprawl and over-provisioned over-pro visioned and under-utilized resources. resource s. • Significantly improve workflow operations both in terms of scaling and processing time. • 10G NAS performance rivaling SAN throughput performance. • Effective resource allocation, virtualization and parallel processing. • Operating systems may exhibit limitations utilizing 10G fabric. • Many media applications not yet architected to take full advantage of 10G infrastructures. And
We are Evolving Today’s MPEG Headend to a More Powerful Media Data Center that can deliver next-gen Video services and cloud-based apps Virtualization
Realizationbenefits of virtualization technology for media workloads: Mobility, dynamic resourcing, automation, redundancy
1 Secure TV Partition, Modular Resources using DC Workflows
Nexus 7000/Catalyst
Step 1: Establish the Infrastructure Foundation
Media traffic mgt, L4-7 Services in the MDC
2 Virtualized Management Apps, add improved scale
3
Unified Computing System Standard based, stateless, 10GE integrated and virtualization ready computing platform providing flexible and efficient Videoscape transcode hosting
Media Pod for Adap tiv e Bi t Rate & Cloud applications (PC, tablet, Mobile)
ASR-9K & CRS-1 DC-PE nodes for IP NGN Hand-off
Nexus Family & MDS Family 10 GE Ethernet Network as the platform for scalable and unified ABR Media Pod workflow infrastructure.
4 CDN supporting a national footprint for TV & ABR Streaming
Actionab Actionable le by automation layers through open interfaces. Cisco Confidential
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• Content Providers and Service Providers are constantly evaluating their requirements to implement the most efficient means of creating, transforming, and delivering content. • Cisco’s scalable, on-demand computing resources, network architectures which expand from
10gE to 100gE, and application virtualization provides data center transformation for digital media and TV Everywhere initiatives. • For more information, please see:www.ciscoknowledgenetwork.com www.ciscoknowledgenetwork.com
• Our next Cisco Knowledge Network session will be held on: March 28 Topic: “Content Decision and Recommendation Solutions”