2012 MBA Dissertation Handbook

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UNIVERSITY OF WALES INSTITUTE, CARDIFF 
 
INTERNATIONAL UNIVERSITY COLLEGE 

UWIC
CARDIFF SCHOOL OF MANAGEMENT 

 
MASTERS IN BUSINESS ADMINISTRATION (MBA) 
 
MBA 7099 

DISSERTATION HANDBOOK 
(June 2009 Version) 

 
ACADEMIC YEAR 2011/2012 

CONTENTS

1) Dissertation Procedures

Page 3

2) Dissertation Presentation

Page 5

Structure and contents
Format of the Presentation
The cover
The word count
3) Marking Scheme

Page 7

4) Referencing

Page 9

5) Plagiarism

Page 13

6) Guidelines for the preparation

Page 13

7) Process Flowchart and Submission

Page 15

2

(1) DISSERTATION PROCEDURES
Congratulations! you have passed Part 1 of the MBA programme and now embark on the
second and final part of your degree. Please keep this handbook as a source of reference,
because it contains relevant information for the process and completion of this major piece of
work.
You may be using this handbook if you are completing:


either BAM489 = a dissertation equivalent to 3 modules.



or MBA499 = 2 modules following completion of MBA404 Research Methods (these are
students who enrolled for the MBA after January 2008).

You are embarking on a significant piece of individual study and need to be disciplined and
realistic in your use of time.
Students are given 3 months for full-time or 6 months for part-time completion and it is very
important that you communicate with your supervisor, the Dissertation Coordinator or the Head
of MBA if you are unable to meet the deadlines set.
Submission date for 2012 is:


TBA

Staff should be contactable at all times unless on annual leave but as the summer is often the
only time staff may take leave then students should be mindful of the necessity of using e-mail.
E-mail in general, using your IUC UWIC account is the best way of keeping in contact and
arranging meetings.
These are the dates that allow staff time to mark, double-mark and check with the external
examiner to be certain that marks are fair and consistent. Once the mark is agreed it is entered
at the Examining Board and if the work exceeds 40% it will pass and an MBA awarded.
Meetings with supervisors
Each student should know that the dissertation forms part of their degree and as such requires
thought and preparation. The student should be the driver here and initiate activity around the
dissertation and be reading and investigating their topic demonstrating a genuine curiousity. The
Research methods teaching should have helped in the preparation of the dissertation and
students should be able to work unaided in the main. This is an activity that is yours and for you
alone to progress and be responsible for with some advice from a supervisor.
It is very important that staff are allowed sufficient time for the reading of drafts and students
MUST NOT EXPECT staff to read work instantly when a deadline is imminent. Ideally, a full
draft between 2 weeks and a month before the deadline allows time for changes and
amendments- subject of course, to the supervisor’s schedule.
Topic selection
There are a number of students that choose topics related to their chosen pathway and optional
modules. Other students are influenced by their workplace/ experience or suggestions from their
reading or their ideas for future career. Above all, the topic must be interesting to you because
your enthusiasm will influence your writing and ability to work. There is a body of knowledge
available for checking who has written about the topic chosen. Students should be aware of who
has written about their subject and demonstrate how they are informed by this work and its
contribution to their study.
3

The MBA offers a broad range of opportunities for further investigation and dissertation titles
include
- The contribution of Business Process Reengineering for improving productivity and quality in
Indian organisation: a case study – SYNTEL Limited.
- Reviewing UWIC (CSM) management of international students using Best Practice analysis.
The envisaged system for the dissertation process is:
Students are thinking about their topic, reading and investigating – this should be encouraged
by Research Methods.

Student becomes familiar with expectation of a dissertation and timeframe.

Student passes Part 1 and is allocated a supervisor.

Student works with their supervisor with a clear plan of action formally recording 3 meetings.

Draft materials submitted to supervisor for checking and agreement of what is to be done next.

Work submitted following the presentation guidelines.

Student awaits final result. Examining Board dates should be checked.

Results released.

TAKE ACTION
The dissertation is not supposed to be easy. If you are struggling with your work it is
understandable and you must share your problem. Rather than just thinking about it more and
more, make an appointment and speak to your supervisor. If your problem is more personal in
nature, you may prefer to speak to a different member of staff from a choice of the MBA
team/personal tutors/International Welfare Officer. Remember there are also counselling
services within UWIC with professionally trained counsellors to help.

4

Learn to prioritise, make a list and take each point at a time. If you are struggling with the
structure of your work, use the guidelines contained in this handbook. The marking scheme
gives clear guidance on how the marks are allocated, use it.

(2) DISSERTATION

PRESENTATION

Structure and contents.
There is no best way of writing a dissertation or one model for an appropriate format. However,
certain aspects are conventionally found in a dissertation and should only be varied after
discussion with the supervisor for good reason. These are:
1) An opening section which should contain the following separate pages: Title page,
declaration and statement, supervisors statement, acknowledgements, abstract(a
summary of 300 words, which should summarise all sections of the dissertation:THIS
MUST BE INCLUDED), and table of contents.
(2) The first chapter should be an introduction to the dissertation which should state
very clearly the purpose of the project on which the dissertation reports, the results. A
brief outline of the subsequent chapters of the dissertation. (Note: it is usual, somewhat
paradoxically, to write the introduction after most of the dissertation is complete in order
that a student has a clear idea of what is being introduced). The student should include
an aims and objectives section.
3) Chapter two should be a critical review of the relevant academic literature on which
the dissertation builds, identifying the relevant theoretical ideas, concepts, debates and
issues.
4) A chapter on Research Methods should state what methodologies are considered,
what was selected and why. Justification for the final methodology selected and the
sampling techniques, sampling framework, the size and type of any appropriate
survey, should be included. (If a case study methodology is used then the
justification for the organisation used to be included).
5) One, or possibly two chapters that report on the research findings, both
secondary and primary, clearly described, using as themes, what you have discovered
and proposing reasons why this may be. This section should use any appropriate
graphical representation that adds to the clarity of your findings.
6) Clear discussion chapter setting out the main findings of the dissertation linking your
literature reviews with the research findings so that a clear theme can be identified
through the whole work. On this information you can make your argument and assess.
Remember to include what your findings contribute to both the general literature on the
subject and the specialist field, and/or practical problems which you have covered
empirically. Include those results which surprised you and which may appear, at first
sight, counter-intuitive to others. Make sure that you address all the objectives of the
study. Do not forget to identify further avenues of development.
7) The conclusion should refer back to aims and objectives. Clear recommendations
or procedures should be identified.
8) References: There should be a complete reference list of all works used. This should
be done in a standard Harvard format listing works alphabetically by author. It should be
noted that one of the routine sources of presentational problems comes in mistakes in
the referencing bibliography and therefore students should take considerable care in the
compilation of the reference list and ensure that every work referred to in the texts is in
fact listed in the references – see separate section.
5

9) Appendices to the dissertation are legitimate but should be kept to an absolute
minimum, eg. Questionairres used.
10) Footnotes should be avoided.
It is important that the dissertation should be your own independent work as a formal
examination script. A dissertation should not merely consist of a patchwork of other people's
thoughts and interpretations stitched together with a few threads of the student's own devising.
The OVERALL LENGTH of the dissertation (excluding appendices) must not exceed 20,000
words and in practice the length of a dissertation would normally be expected to be within a
range of 15,000 to 20,000 words. State the number of words at the end of your work.
Presentation:






All copies shall be presented in permanent and legible form in typescript or print and the
characters shall be not less than 12 pt.
Typing shall be of even quality with clear black characters, and capable of photographic
reproduction.
1.5 spacing shall be used in typescript but for the Summary and indented quotations
single spacing shall be used.
Drawings and Sketches shall be in black ink; unnecessary detail should be omitted and
there should be at least 1 mm between lines.
Page margins for both left and right side should be set at 3cm. Copies produced by
xerographic or comparable permanent processes are acceptable.

The Cover:





The volume shall bear the surname and initials of the candidate,
The full or abbreviated title of the dissertation,
The name of the degree for which the dissertation is being submitted
The date of submission.

Note as a Guide only:
The word count for each chapter should normally be:Introduction
Literature Review
Methodology
Data and Analysis
Conclusions
Recommendations

2000 – 2500 words
5500 – 7500 words
1500 – 2000 words
3500 – 4500 words
2000 – 2500 words
1000 – 1500 words

6

(3) MARKING SCHEME
MARKS.
Part Two (the Master’s dissertation).
70% and over
60%-69%
40 - 59%
0 - 39%

:
:
:

Distinction level
Merit
Pass
Fail

In order to gain a Master’s Degree with Distinction, a candidate shall achieve a distinction level
performance in each of Part One and Part Two of the MBA. A candidate may be awarded a
masters degree with distinction in the dissertation, when the dissertation (Part two of the MBA)
is awarded a distinction mark but the candidate has not achieved a distinction grade in the Part
One of the MBA.

1. A clear statement of the purpose of the dissertation: - Rational
(reasons and motives) for the investigation; setting the research,
statement of problems; purpose of the study.

15%

2. Critical review of the literature:- use of relevant literature and
evidence of understanding the ideas expressed. A clear indication
of the full theory behind the topic area

20%

3. Appropriate use of methods:- reason for using type of methods;
description of the methods; appropriateness and extent of
application

15%

4. Data presentation:- which company and why, presentation of the
results and analysis of findings

20%

5. Interpretation/conclusion and recommendations: - analysis of
findings with reference to purpose of study; issues from the
literature review; practical application and areas for further
research

20%

6. Presentation: - structure, language, grammar, visuals, logic and
coherence.

10%

7

POSTGRADUATE GENERIC ASSESSMENT CRITERIA
The following give some general guidance on how marks are allocated:
Overall Marks
Mark

Description

90 - 100

An exceptional and outstanding submission, providing original insights which add
to the discipline area or academic area and, with some editing, could be published
as a study in its own right. In addition to the next section, a submission in this
range would be distinguished by superior organisation and comprehensiveness,
given the maximum word limit and time scale.

80 - 89

A submission that demonstrates an excellent understanding of the question and
issues under consideration and of the complexity of the issues involved.
Theoretical considerations are used to underpin the overall design and the
relevance of factual information. There is some measure of original and creative
thinking. There must be evidence of wide reading with a critical focus.

70 - 79

This range will cover a submission that has a number of original insights and also
provides a comprehensive and accurate coverage of the question and issues
under consideration with a high level of consistency throughout the dissertation.

60 - 69

The submission will show evidence of ability to maintain a personal position in
original terms and show a command of the accepted critical positions with some
attempts at innovation. There is a demonstration of the dissertation question being
clearly put and understood in relation to the complexities of the issues involved.
There is a sound use of relevant factual knowledge and theoretical issues.

50 - 59

The submission shows a reasonable ability to defend a position on the basis of
use of evidence. It shows evidence of evaluation of the ability to use information
and synthesis of generalisations from it. There is clear evidence of selection of
appropriate material, research design, logical structure and argument but with
lapses of integration. The answer demonstrates an understanding of the major
basic issues, both factually and theoretically.

40 - 49

The submission demonstrates some understanding of the major or basic issues in
the question. There is less than average evidence of a level of analysis and
judgement, use of criteria and an attempt to use a logical structure and argument.
There is evidence of effort and significant data collection.

30 - 39

There is little or no evidence of understanding the basic issues. There are
significant factual errors and contradictions. The submission is poorly planned and
integrated with little evidence of a clear train of thought or development of
argument. Some evidence of ability to collate information and construct
generalisations, but with little discretion.

20 - 29

The submission does not clearly specify a basic question and shows little logical
development or structure. There is no evidence of criticism, synthesis or
evaluation.

0 - 19

Little evidence of getting beyond the proposal.
8

(4) REFERENCING
CITATION & REFERENCING
Introduction
The HARVARD method of referencing is recommended within UWIC.
The HARVARD system has a number of advantages:


there are no footnotes



it does not interrupt the flow of the text when read



it provides references to sources without the reader having to go to the end of the text



it simplifies the citations at the end of the text by doing away with the need for a list of
references as well as a bibliography.

The main points about referencing are to be consistent and to use the system correctly.
Citing within your Text
Brief quotes (less than 5 lines) are usually contained within the text but placed between inverted
commas, while longer extracts are given a separate single-spaced indented paragraph with a
line left blank above and below and no use of inverted commas. In both cases you must
acknowledge the author within your text and give a full reference in the Reference List.
If you refer to the author directly, place the year of publication in brackets: e.g.
Bell (1994) describes a number of different strategies for . . . . .
If the author is not referred to directly in the sentence, both the name and year are placed in
brackets: e.g.
One particular source on methodology (Bell, 1994) has indicated that. . . .
Do not add forenames or initials. The year refers to when the particular edition was published,
not the year the text was printed. If a reference relates to a particular page in a book, include
the page number prefixed by p. for a single page, or pp. if more than one page. Quotations
from articles do not need the page numbers as they should be indicated in the Reference List
included at the end of you work (see later in this unit).
Some examples of how to reference within your work follow:


If you want to use a small direct quotation of a piece of text within your work , then you
must give the details of the text between inverted commas followed by name, date and
page(s)
e.g.
"Reading . . . . . may help you to devise a theoretical or analytical framework as a basis
for the analysis and interpretation of data." (Bell, 1993, p. 33)



When referring to the work in the text as part of a sentence then immediately after the
name include the date and page number only:
e.g. Bell (1993, p. 33) states that "Reading may help you to devise a theoretical or
analytical framework as a basis for the analysis and interpretation of data."
9



For a long quote, it is best to use the following format
Blank line
Reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
.......................................................................
.......................................................................
. . . . . . . . . . . . . . . . . . . shows this well.
Bell, 1993, pp. 33-34
Blank line



If more than one text has been published by the same author in the same year (and is
included in the reference list), then label them a, b, etc: e.g.
Jones, 1992a
Jones, 1992b, p. 51



Multiple references should be listed according to the date of publication: e.g.
Kane, 1984; Walker, 1985; and Bell, 1993.



Where there are more than two authors, the surname of the first followed by 'et al' and
the year is used (full details should be provided in the reference list at the end): e.g.
Jones et al., 1991



Where the author(s) is (are) the editor(s) of the text the name(s) is (are) followed by 'ed'
and then the year: e.g.
House, ed., 1986
Bell et al. eds., 1984.



Where an original source has been found in a secondary work, always quote the original
in your text, but acknowledge in the Reference List at the end where the original was
seen. There is no need to mention the secondary work in the text.

N.B. In postgraduate, masters and PhD work particularly, students will be expected to use
primary sources as far as possible.
The Reference List
You must always fully reference all your sources at the end of your work. Use the heading
REFERENCES and place before any appendices

Building a Reference
The first item in your reference is the author's surname, followed by the author's initials and the
date. The title is next followed by the subtitle (if there is one). The final items are the publisher's
location and name.

10

References in the list are arranged alphabetically according to the author's name. ALL works
referred to in the text and secondary sources where the work was found (if relevant) should be
listed. If there is more than one text by the same author then order them by date.

Referencing different sources
Different types of sources require a slightly different method of referencing.
N.B. Please note punctuation conventions should he observed exactly as indicated in
these guidelines.
Books
Burgess, R.G. (1984), In the Field: An Introduction to Field Research. London: Unwin Hyman.
Burgess, R.G. (1985), Issues in Educational Research: Qualitative Methods. London: Falmer
Press.
Single named authors are placed before joint authorships regardless of the year of publication,
e.g.
Bell, J. (1993), Doing Your Research Project. Buckinghamshire: Open University Press.
Bell, J., Bush, T., Fox, A., Goodey, J., and Goulding, S. (eds.) (1984), Conducting Small-Scale
Investigations in Educational management. London: PCP.
Publications without individual authors should be cited with the organisation responsible as the
author as well as (usually) the publisher. Government Publications should cite the Department
as the author with HMSO as the publisher, e.g.
Employment Department (1992), Training Statistics. London: HMSO.
Theses and Dissertations are quoted like other references in the text, but are annotated as 'nonpublished' work.
British Standards
Cite British Standards Institution, date in brackets, title, BS number, e.g.
British Standards Institution (1987), Quality Systems, BS 5750.
Conference Proceedings
Include as much information as possible, citing the author's name and initial, the date in
brackets, title of paper, title of conference, location, date, organisers/publishers, e.g.
Wharfe, L. (1991), Continuity in Education and Training for Further Education. In: The Search
for Continuity in FE Teacher-Training, Huddersfield. The Polytechnic of Huddersfield and
SCINSCET: Conference Report, Huddersfield.
Journal Articles
Cite the author's name and initial, the date in brackets, the title of the article, the title of the
Journal (underlined/italics), the volume and part number, and the page numbers, e.g.
Churcher, J. (1990), Evaluating the effectiveness of in-service education and training. Education
Today, 40 (2), pp. 37-41.
11

N.B. Capital letters are used for each major word (not prepositions, conjunctions or
definite/indefinite
articles)
for
book
titles,
but
not
for
article
titles.

Secondary Sources
Articles or chapters that are quoted from anthologies are quoted as normal in the text, but both
the article and the original source must be acknowledged in the Reference List in alphabetical
order, e.g.
Allan, G. and Skinner, C. (eds.) (1991), Handbook for Research in the Social Sciences.London:
The Falmer Press.
Clavert, P. (1991), Writing Skills, in Allan and Skinner (eds.) (1991) pp. 96-106

Citing electronic references
Much of the material you use in your essays and assignments may come from electronic
sources such as the internet. This material must also be referenced correctly, and guidance on
how to do this can be found by following the links below
Simple guidelines with examples can be found at:
http://www.bournemouth.ac.uk/library/citing_references/citing_refs_main.html
More comprehensive information is available in Excerpts from International Standard ISO 690-2
at:
http://www.nlc-bnc.ca/iso/tc46sc9/standard/690-2e.htm

E-books
For e-books the required elements for a reference are:
Author, Year, Title of book. [type of medium] Place of publication: Publisher. Followed by
“Available at:” (then) include e-book source and web site address/URL(Uniform Resource
Locator) and routing details if needed. [Accessed date].
Fishman, R., 2005. The rise and fall of suburbia. [e-book] Chester: Castle Press.
Available at: University Library/Digital Library/e-books http://libweb.anglia.ac.uk/E-books
[Accessed 5 June 2005].
Carlsen, J. & Charters, S., eds. 2007. Global wine tourism. [e-book] Wallingford: CABI Pub.
Available at: University Library/Library Catalogue/ https://oscar.lib.anglia.ac.uk/
[Accessed 9 June 2008].

NB Do not list references in separate categories
______________________________

12

(5) PLAGIARISM

What is Plagiarism?
The Oxford English Dictionary defines plagiarism as 'writing borrowed thoughts as original'.
Plagiarism is distinguished from the proper use of sources by its failure to discuss, analyse and
acknowledge the influence of another's work. Students will, of course, use other people's work
and ideas, but there is a difference between this and relying totally on other peoples' efforts.
Plagiarism is Unfair Practice. There are strict University regulations regarding Unfair Practice
Procedure and Plagiarism. These are in your Student Handbook and you advised to read these
carefully.
What does it cover?
Your sources of material must be acknowledged. All information taken from books, journals,
handouts etc., must be clearly referenced. All written work (practical written assignments,
essays for tutors, assessment essays, essays in examinations, long essays and dissertations,
etc.) must be a reflection of a student's own efforts. All quotations from other sources must be
acknowledged.
Students who reproduce the words of an author, editor, journalist or critic and attempt to
pass them off as their own original work will be heavily penalised.
This includes both copying word for word and copying work making slight changes.
A subtle form of plagiarism occurs when there is no deliberate intention to deceive, for example
making notes from a text and then copying those notes without realising that the words used are
the original author's and not the student's. However, this is still plagiarism and must be avoided.
Direct copying of any material will always be severely penalised and will be brought to the
attention of the exam board.

(6) GUIDELINES FOR THE PREPARATION OF
DISSERTATIONS FOR MBA
REGULATIONS
This handbook is not a definitive statement of UWIC regulations. Full copies of the regulations
are available in the academic handbook (available from student portal) and should be referred
to together with the link from the [email protected]
UWIC’s regulations for Modular Master’s degree schemes that covers the MBA state that
candidates must successfully complete Part One of the MBA (the taught stage) before being
permitted to proceed to Part Two (the dissertation stage). ‘The dissertation shall embody the
methods and results of a research project. Its length should not exceed 20,000 words’.
13

Submit two soft bound, plus one electronic copy (Microsoft Word) of the dissertation to
the Hand-In Office.
Each copy of the dissertation submitted shall include:
(a)

an abstract of the dissertation not exceeding 300 words; and

(b)

a signed statement signed by the candidate indicating to what extent it is a result of
his/her independent work or investigation, and shall indicate any portions for which he or
she is indebted to other sources. Explicit references must be given and a full bibliography
must be appended to the work.

(c)

a signed statement certifying that it has not already been submitted in candidature for
any other degree.

(d)

a signed statement by the supervisor

UWIC forms are not included with this handbook. They will be published in the website.
You must collect all the evidence to show exactly what has been done, including your data and
notes. Please submit in a file, with your name and student number.
This must be submitted along with your dissertation.
Mitigating Circumstances
UWIC may extend these deadlines in exceptional cases only and in accordance with the
procedure and criteria laid down in the Academic Handbook. A reasoned application, supported
by appropriate independent evidence, must be submitted by the candidate to the MBA
Dissertation Co-ordinator for further consideration by UWIC. The extension shall be subject to
approval of the Mitigating Circumstances Committee.
These applications are subject to scrutiny by UWIC, which lays down the following limits beyond
which candidature will lapse and examination precluded:



Within two calendar years from the start of candidature in the case of full time
students
Within five calendar years of the start of candidature in the case of part time
students

Extension to Candidature/Special Cases
Should you require an extension that takes you beyond your period of candidature mentioned
above, then you will be required to complete and submit to the MBA Dissertation Convenor a
Special Cases form in accordance with the Guidance on Submission of Special Cases.

14

(7) PROCESS

FLOWCHART AND SUBMISSION
Finish taught part of
Research Methodology
Module
Assessment 1: Presentation
(40%)
Assessment 2: Hand-in Proposal
(60%)
Proposal feedback for the student

No

Proposal
Passed?

Yes

Resubmit the proposal

Is the
resubmitted
proposal
passable?
No
Cannot proceed with
the dissertation

Exit the Programme

Supervisor Allocation
(Period = 12 Weeks)

Yes

No
Request for Extension

Dissertation
complete
and ready
to hand-in?
Yes
Hand in the
Dissertation
Exam Board

Dissertation Result Declared

15

MBA Dissertation Arrangements for August 2012
Hand in Date:
2 Soft bound Dissertations should be handed into Hand-In
Office by TBA to meet the October 2011 or February 2012
Exam boards. An electronic copy should be submitted in 2
versions: PDF format and Microsoft Word Format
Bound into the dissertation should be the Declaration
statement. (Both Student Declaration and Supervisor
Declaration).

Additional evidence to be submitted with your dissertation
You must collect all the evidence to show exactly what has been done, including your
data and notes. Please submit in a file, with your name and student number.
This must be submitted along with your dissertation.

16

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