42 Intellectual Property Rights

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Intellectual Property RightsINTEX 4470CONTENTSWhat is IPR? What are different IPR’s? Product details How is the product protected by different IPR’s?What is IPR?Intellectual property (IP) is the name given to property arising out of human intellectual effort. The rights pertaining to the IP are known as IPR (Intellectual Property Rights).What are different IPR’s?Product DetailsINTEX 4470 Dual Sim GSM+GSM HandsetFeatured HighlightsSpecificationsFeatures Product Type Network

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Intellectual Property Rights
INTEX 4470

CONTENTS
What is IPR? What are different IPR’s? Product details How is the product protected by different IPR’s?

What is IPR?
Intellectual property (IP) is the name given to property arising out of human intellectual effort. The rights pertaining to the IP are known as IPR (Intellectual Property Rights).

What are different IPR’s?

Product Details
INTEX 4470 Dual Sim GSM+GSM Handset

Featured Highlights

Specifications
Features Product Type Network Dimensions Display Weight Talk Time Standby Time Battery GSM 900 DCS 1800 Sound Recorder Video Player Video Recorder Audio Player Detail Bar Phone GSM 900/1800 114x50x12.45 mm 2.4" TFT – 65K 110 gms* Upto 5 Hrs. Upto 180 Hrs. 1300mAh 0.201 W/KG 0.126 W/KG Yes Yes Yes Yes

Features Camera Webcam Mobile Tracker GPRS/WAP Connectivity Bluetooth MMS SMS Face to Face Chat Phone book Capacity Memory card Slot Games Torch Light Caller Group Language Support FM Radio and Audio Equalizer

Detail Dual-(VGA+VGA) Yes Yes Yes Mass storage Yes with A2DP Yes 200 Yes 500 Support TF/Micro SD card upto 4 GB Yes Yes Yes Dual (English & Hindi) Yes

How is the product protected by different IPR’s?

Sim card installation

Battery installation

Here are the trademarks used

Different views of the Handset IN 4470

Front view

Side view

Hind view

Different Components

The phone was launched in March, 2010 in the competition of Linkz E145 Dual Sim(Rs. 5509), Spice M6464 and M6262 Dual Sim phones (Rs. 5349)and Samsung Duos 256 Dual Sim(Rs. 6820). It provides similar features to the latter two and comparable features to the Linkz at initially a price of Rs. 3,650 initially and now 2, 800. Thus, we can say that Intex has a trade secret for the manufacturing of handset as other companies are not being able to sell similar ones with similar features (hardware & software) at the same cost and losing market amongst the youth – primary buyer of cell phones.

Not protected by ‘Geographical Indications’

The user manual and the warranty card can be protected under copyright.

Bibliography
1. 2. 3. 4. 5. 6.

http://www.intexmobile.in/mobilefeature.aspx?pid=689# http://www.knowyourmobile.in/news/814516/intex_introduces_in_4470_handset http://www.gadgetspriceindia.com/intex-in-4470-dual-sim-phone-price-featureshttp://www.newtechnology.co.in/intex-in-4470-price/ http://mobiles.sulekha.com/intex_in-4470_specification.htm http://vespanvesh.in/wp-content/uploads/2011/01/thank-you.jpg

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