1. THE MOBILE STORE FORMAT IS A MULTI BRAND ONE STOP MOBILE SOLUTION SHOP. 2. Promoted by - ESSAR GROUP 3. Started in 2001 4. Now over 1300 stores in 200 cities in India
PHYSICAL LAYOUT OF THE MOBILE STORE
THE MOBILE STORE outlets are in three formats:
LARGE - 1000-1500 SQUARE FEET
MEDIUM - 800-1000 SQUARE FEET
SMALL