Account Executive or Sales Manager or Business Manager or Sales
Account Executive, Sales Manager, Business Manager, Sales with 20 years experience looking for a Executive position.
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Anthony F. Battiato 163 West 17th Street, Apt.1H New York, New York 10011 (917) 685-0749 Cellular [email protected] Executive Summary * Sales Management-Expertise in Selling-Marketing-Research at both local & natio nal levels. * Energetic, enterprising performer for both the ad agency and client with excep tional analytical and communication skills. * Self-starter and motivational leader. Persuasive, persistent, pragmatic. Appli es outstanding organizational and time management skills. * Establishes superior procedures to manage resources and ensure revenue growth.
Professional Experience Combined Insurance Company, New York, NY Insurance Sales Agent, 2009-current Employed as a licensed New York State insurance agent for Combined Insurance. Se ll supplemental insurance and life insurance to both existing customers & new cu stomers. Conducts needs assessment and sell products based on exact customer nee ds. Good communication and interpersonal skills with ability to influence and pe rsuade. Earned 2 awards for initial sales incentives. Comcast Spotlight, New York, NY National Sales Manager, 2005-2008 Managed ad sales for Richmond, Virginia and surrounding territory for Comcast th e largest cable operator in the U.S. * Managed, motivated, and coordinated sales offices around the country to maximu m all sales/marketing opportunities, and accomplish sales goals as defined by th e company. * Created annual business plans to strategically and specifically maximize reven ue and stockholder equity. * Developed weekly, monthly and quarterly forecasts with figures reported to cor porate. * Reported daily, weekly & monthly sales activities and incorporated sales strat egies as needed. Monitored accuracy to ensure consistency to my business plan. * Implemented marketing and sales strategies to increase national sales by 50%. * Achieved sales goals and budgets and attained a proven track record. Sold both interactive advertising .net and VOD, coupled with traditional on air advertisi ng. . National Cable Communications, New York, NY Account Executive, 1998-2005 Sold spot cable advertising at the transactional level and for new business deve lopment. Agencies: Mediavest, Mediacom, Carat-Independent Media, FCB, Initiativ e Media and Zenith Media (Saatchi and Saatchi). * Maintained a $10 million dollar list by selling LA (Adlink) and top10 markets. * Developed new business at upper ad agency levels and at the client. * Achieved several million dollars in new revenue for clients as Burger King, Vi ctoria's Secret, Denny's, Virgin Atlantic Airways, Turkish Tourism and UDVNA.
* Built marketing strategies from ground up combining both on air and internet. Metro Networks (Metro Traffic), New York, NY Account Executive, 1997-1998 Sold traffic, news, weather and sports billboards on the radio for this informat ion company. * Sold the NY local market to upper agency and clients. NY clients include MSG N etwork, Warner Brothers PPV, Dime Savings Bank, Caldor, Midas and Tire Kingdom. * Sold spot markets in addition to the NY marketplace. * Metro is a conceptual sell and was positioned as a viable on air entity at the client and upper ad agency levels. All business is developmental. Westwood One Radio Networks, New York, NY Account Executive, 1996-1997 * * e * Sold syndicated network radio programming, including "Imus in the Morning." Agencies included Mediavest, Warner Lambert and JL Media. Maintained the entir Boston market for Westwood One. Pitched new business and special packages (i.e. Olympics) to planners.
Interep Radio/Infinity Radio Sales Radio Marketing Specialist 1995-1997 * * o * Designed customized radio marketing programs for different formats to clients. Acted as a consultant for agencies to advance radio revenues for over 600 radi stations. Responsible for Grey Advertising, TBWA/Chiat Day, and the Media Edge.
Interep Radio/Torbet Radio Group Account Executive 1989-1995 * Rated #1 as the top radio sales rep in NYC in the November 1994 RAD Report. * Worked daily on transactional business with spot buyers for this major radio r ep firm. Sold special packages including sports. * Represented stations with Infinity Broadcasting, Bonneville and Viacom. * Agencies included Grey, Bozell, DMB&B, NW Ayer/Media Edge, TBWA/Chiat Day, EDUCATION BBA, Pace University, New York, NY Attended Harvard Business School, Business Marketing, Boston, Massachusetts State of New York licensed Life Insurance, Accident and Health Agent.
Professional Experience Combined Insurance Company, New York, NY Insurance Sales Agent, 2009-current Employed as a licensed New York State insurance agent for Combined Insurance. Se ll supplemental insurance and life insurance to both existing customers & new cu stomers. Conducts needs assessment and sell products based on exact customer nee ds. Good communication and interpersonal skills with ability to influence and pe rsuade. Earned 2 awards for initial sales incentives. Comcast Spotlight, New York, NY National Sales Manager, 2005-2008 Managed ad sales for Richmond, Virginia and surrounding territory for Comcast th e largest cable operator in the U.S. * Managed, motivated, and coordinated sales offices around the country to maximu m all sales/marketing opportunities, and accomplish sales goals as defined by th e company. * Created annual business plans to strategically and specifically maximize reven ue and stockholder equity. * Developed weekly, monthly and quarterly forecasts with figures reported to cor porate. * Reported daily, weekly & monthly sales activities and incorporated sales strat egies as needed. Monitored accuracy to ensure consistency to my business plan. * Implemented marketing and sales strategies to increase national sales by 50%. * Achieved sales goals and budgets and attained a proven track record. Sold both interactive advertising .net and VOD, coupled with traditional on air advertisi ng. . National Cable Communications, New York, NY Account Executive, 1998-2005 Sold spot cable advertising at the transactional level and for new business deve lopment. Agencies: Mediavest, Mediacom, Carat-Independent Media, FCB, Initiativ e Media and Zenith Media (Saatchi and Saatchi). * Maintained a $10 million dollar list by selling LA (Adlink) and top10 markets. * Developed new business at upper ad agency levels and at the client. * Achieved several million dollars in new revenue for clients as Burger King, Vi ctoria's Secret, Denny's, Virgin Atlantic Airways, Turkish Tourism and UDVNA.
* Built marketing strategies from ground up combining both on air and internet. Metro Networks (Metro Traffic), New York, NY Account Executive, 1997-1998 Sold traffic, news, weather and sports billboards on the radio for this informat ion company. * Sold the NY local market to upper agency and clients. NY clients include MSG N etwork, Warner Brothers PPV, Dime Savings Bank, Caldor, Midas and Tire Kingdom. * Sold spot markets in addition to the NY marketplace. * Metro is a conceptual sell and was positioned as a viable on air entity at the client and upper ad agency levels. All business is developmental. Westwood One Radio Networks, New York, NY Account Executive, 1996-1997 * * e * Sold syndicated network radio programming, including "Imus in the Morning." Agencies included Mediavest, Warner Lambert and JL Media. Maintained the entir Boston market for Westwood One. Pitched new business and special packages (i.e. Olympics) to planners.
Interep Radio/Infinity Radio Sales Radio Marketing Specialist 1995-1997 * * o * Designed customized radio marketing programs for different formats to clients. Acted as a consultant for agencies to advance radio revenues for over 600 radi stations. Responsible for Grey Advertising, TBWA/Chiat Day, and the Media Edge.
Interep Radio/Torbet Radio Group Account Executive 1989-1995 * Rated #1 as the top radio sales rep in NYC in the November 1994 RAD Report. * Worked daily on transactional business with spot buyers for this major radio r ep firm. Sold special packages including sports. * Represented stations with Infinity Broadcasting, Bonneville and Viacom. * Agencies included Grey, Bozell, DMB&B, NW Ayer/Media Edge, TBWA/Chiat Day, EDUCATION BBA, Pace University, New York, NY Attended Harvard Business School, Business Marketing, Boston, Massachusetts State of New York licensed Life Insurance, Accident and Health Agent.
