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Advanced Technological Institute –Galle Higher National Diploma in Tourism & Hospitality Management First Year- Second Semester- 2012 THM 1203- Tourism Education Lc. S.R.C.Kumari 04/10/2012

Assignment 01 Individual Assignment & Presentation- Submit as a Research in Tourism Education Research in Tourism Education – You Select any Tourism industrial places. Ex. Hotels, Travel agency etc…

Assignment Presentation

15 marks 15 marks

Advanced Technological Institute –Galle Higher National Diploma in Tourism & Hospitality Management First Year- Second Semester- 2012 THM 1202Assignment 01

Test 01 1. Select the destination and development the marketing plan I. Defining corporate mission II. Establishing strategic business units III. Assigning resources to each SRU IV. Assigning growth opportunities 1. Briefly explain strategic Planning process 2. Development the Marketing plan for Galle port by using following I. Executive summary II. Situational analysis III. Market opportunity & issues IV. Objectives V. Marketing strategy VI. Target markets VII. Positioning VIII. Marketing mix IX. Review and control X. Marketing organization XI. Contingency plan 3. When developing the tourism marketing plan for the tourist hotel. What are the main factors consider to motivate this suggestion 4. Explain I. II. III. IV. V.

Tourism policy Policy planning power Market analysis Donkey tourism Negative & positive factors in Sri Lanka tourism

5. Explain tourism board main duties & Responsibilities

15 marks

Text 02 1. 2. 3. 4. 5. Tourism Development Strategy Tourism Policy and committee structure Tourism Development operation and consolations Strategic Tourism Planning Tourism Marketing plan, design, regulations & feasibility

15 marks

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