Advertising on Facebook

Advertising On Facebook
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Table Of Contents
1. Introduction
2. How to set up a Facebook advert
2.1 Design your advert
2.2 Targeting
2.3 Campaigns, ricing and !c"edu#ing
3. How To $ake $oney %it" &our 'wn Facebook
eroduct
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1. Introduction to Facebook adverts
(ike in t"e rest o) t"e wor#d o) advertising, adverts in Facebook are not
)ree, but i) dep#oyed correct#y t"ey can "e#p you gain more )o##owers and
promote your products or services to t"e rig"t peop#e.
%"en considering an advertising campaign t"ere are a #arge number o)
variab#es to t"ink about. First, you need to know w"at you are se##ing,
w"y and w"at message you want to convey to your potentia# customers.
It is not )or t"is book to discuss t"ese e#ements.
&ou a#so want to know w"om t"e advert wi## reac". For e*amp#e, you
can get good statistics about w"o views w"ic" te#evision programs and
at w"at times. Top rated s"ows draw in mi##ions o) viewers, as seen in
t"e introduction, Facebook "as a potentia# poo# o) a bi##ion viewers )or
your advert. T"e important t"ings to consider are, w"om do you want to
advertise too+ For "ow #ong+ In addition, "ow muc" can you a))ord to
spend+
Facebook a##ows you to target speci)ic groups o) peop#e wit"in t"e site.
For e*amp#e, i) you are #oca# to a city #ike C"icago, t"en you can target
your adverts to users )rom C"icago and its surrounding areas. I) you are
based in ,merica, but do most o) your business in say -uatema#a, t"en
again you can target your adverts towards -uatema#ans.
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2 ow to set u! a Facebook advert
2.1 "esign your advert
'n t"e rig"t."and side o) your Facebook age above insights and
be#ow notifications# you wi## see a button ca##ed !ro$ote with an
advert. T"is button wi## take you to t"is page/
T"is page gives you )ive options )or customi0ing your Facebook advert/
1. "estination/ T"is is a drop down menu w"ere you can se#ect w"ic"
page you want to create an advert )or. I) you on#y "ave one page t"en
you wi## on#y "ave one option.
2. Ty!e/ T"ere are two options "ere/ sponsored stories and Facebook
,dverts. !ponsored stories wi## get you more distribution )or any page,
p#ace or app and usua##y concerns a positive story about your Facebook
age. T"e de)au#t setting is Facebook ,dverts and t"ese simp#y promote
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your page or website. T"ey do give you t"e option o) creating a custom
message suc" as 1buy now.2
3. %tory ty!e/ ,gain, t"ere are two options "ere/ age ost ,d and
Facebook ,dverts )or ages. !ee be#ow )or Facebook ,dverts )or
ages. age ost ,ds enab#es t"e page post se#ection option, w"ic"
a##ows you to pick a speci)ic page or post to promote.
3. &age !ost selection/ T"ere are two options "ere. &ou can se#ect t"e
advert to automatica##y disp#ay your most recent e#igib#e post, say )or
e*amp#e an announcement about a new product or service, or se#ect a
speci)ic post. !e#ecting a speci)ic post 4custom post ID 4advanced55.
T"e advantage o) picking a speci)ic post is t"at i) you can keep
advertising a speci)ic product or service )or t"e #i)e o) t"e advert,
w"ereas t"e most e#igib#e post wi## c"ange as you make new posts on
your Facebook page.
6. &review/ T"e preview area disp#ays "ow t"e options you pick wi##
a))ect t"e )inis"ed advert. T"is means i) you are un"appy wit" t"e advert
you can make c"anges to it be)ore saving or continuing.
Facebook Adverts for &ages gives you a number o) additiona# options.
T"ese options make it a better )it )or you i) you want to 7ust promote your
Facebook page rat"er t"an your website or a speci)ic product or service.
8y c#icking t"is option, you wi## generate a new bottom "a#) to your advert
options page/
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1. "estination Tab/ T"is gives you )ive options )or deciding w"ere
c#icking on t"e advert wi## take users. T"ese )ive destinations are de)au#t,
wa##, in)o, )riend9s activity and p"otos. T"e best options to c"oose are
de)au#t or in)o, as you want users to know about your company.
2. Title/ T"is is t"e tit#e o) your Facebook page.
3. 'ody/ %"at te*t do you want users to see+ Customi0e t"is te*t to
give t"em a :uick message. $ake it s"ort and snappy.
3. I$age/ It is #oaded wit" your de)au#t page image, but you can up#oad
a new p"otograp" or picture )rom your computer i) you so wis".
6. &review/ ,s above, t"e preview wi## give you a rea# time image o)
your advert based on t"e options you "ave c"osen.
%"en you "ave togg#ed wit" t"e options and decided upon t"e advert
t"at best suits you, press t"e continue button.
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2.2 Targeting
Targeting is w"ere you se#ect w"om you are aiming your adverts at. ,t
t"is point, it is important to know e*act#y w"o your target audience is.
T"e targeting section is sub.divided into )our sections. T"ese are
#ocation, demograp"ics, interests and connections on Facebook.
1. (ocation/ T"e )irst option is )or you to de)ine t"e country or countries
w"ere your advert wi## appear. T"ese work in t"e same way as tags so
7ust write t"e name o) t"e country in t"e bo*. I) you wis" to remove a
country, press t"e * ne*t to t"e name.
8e#ow t"is bo* are t"ree options. I) you se#ect 1everyw"ere2 t"is wi##
target t"e w"o#e country. 8y se#ecting 1by state;province or by city2, you
can make t"e advert more speci)ic to your #ocation.
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2. "e$ogra!hics/ T"is option a##ows you to pick an age range, re:uire
an e*act age matc" and decide between men and women. It does not
a##ow you to pick speci)ic racia#, et"nic or re#igious groups.
3. Interests/ I) you se## tennis rackets, you can type in tennis, so your
advert is aimed at peop#e interested in t"e sport. T"e same goes )or
types o) c#ot"es, sports, "o#iday destinations and even re#igions or et"nic
groups. <emember, t"is section on#y aims adverts at peop#e w"o "ave
a#ready se#ected t"ese interests, i) peop#e are interested in tennis, but
"ave not said so on t"eir Facebook pro)i#e, t"ey wi## not receive an
advert.
3. Connections on Facebook/ T"is sub.section gives you )our )urt"er
options )or targeting your adverts. &ou can c"oose to target 1anyone2
w"o )its t"e above detai#s, on#y peop#e w"o are not your )ans, on#y )ans
and advanced targeting. I) you want to target )ans o) a particu#ar p#ace or
#ocation or o) a speci)ic company se#ect 1advanced connection targeting2
and type t"eir name in a bo*.
T"ere is one )ina# option t"at a##ows you to target on#y )riends o) your
e*isting )ans.
C#ick on continue w"en you "ave )inis"ed.
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2.) Ca$!aigns# !ricing and scheduling
T"e )ina# section dea#s wit" your advertising budget. First, you can se#ect
w"ic" currency you wis" to use, t"en t"e time 0one o) your account.
,)ter t"is, you se#ect your campaign name and t"e budget. T"is budget
can be se#ected as 1per day2 or as a 1#i)etime budget.2 , per day budget
wi## keep on going unti# t"e sc"edu#e runs out, w"ereas t"e #i)etime
budget wi## stop t"e campaign as soon as t"e budget runs out.
T"e sc"edu#e section a##ows you to de)ine w"en t"e campaign starts and
w"en it )inis"es. Fina##y, t"e pricing section wi## de)ine a price per c#ick )or
your advert based on your targeting options. T"e price does not inc#ude
any ta* you may incur.
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'nce you "ave )inis"ed, press review advert to see "ow t"e advert
#ooks and so you can decide to go a"ead wit" it or not.
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Facebook &re$iu$ &(+ &roducts
These )*+ ,-./s are sorted !ro% ne$est to oldest0
• Facebook Fans -ta%'ede )*+
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• F#t#re Facebook Marketing )*+
• Facebook Marketing -ecrets )*+
• Facebook Marketing 12tre%e )*+

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