Growth Drivers
• Availability of Other Meat • Despite the strides made by the organised poultry meat sector, lack of penetration in distribution helps increase consumption of goat meat in the rural areas. •Niche Market • Regional demand and a preference for goat meat among specific communities in specific geographical areas might keep
Growth Inhibitors
Unorganised Production • The key inhibitor is unorganised farming. Until big players with deep pockets enter this arena, production will remain at existing levels. • Price • Low production levels have resulted in high cost of production and hence spiralling retail prices.
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Lamb Production
• The export of sheep and goat meat from in India has also had a peak with 4,973,000 MT in 2003 to 8,767,000 MT in 2005. • Most of the lamb meat is exported to the Middle East as chilled meat. • However, very little or virtually no records of rearing under large scale sheep farm is available.