Analysis of Indian Insurance Industry
Content
Objectives and Research Methodology Objective of research ⇒ To understand the likes, preferences of investors and their current investment pattern. ⇒ To know the different media that influences the purchase decision of investor while investing in insurance policies. ⇒ To know the factors that influences the investor while taking the decision to invest . ⇒ To know the investors preference especially for insurance as an investment option. ⇒ To know awareness and agreeableness of investor to invest in private insurance companies. Research methodology Data collection: ⇒ Secondary data: collected from electronic documents from internet sites viz., google.com, etc.,irdaindia.org. ⇒ Primary data: collected by survey method based on personal interview and self-administration of structured questionnaires. Sample design: ⇒ Sampling frame : Gandhinagar & Ahmedabad. ⇒ Sample unit: Individuals ⇒ Sampling method: simple random sampling – convenience ⇒ Sample size : 150
Introduction To Insurance: Life insurance made its debut in India well over 100 years ago. Insurance is no longer considered to be a mere tax saving tool. Increasing urbanization and nuclearisation of families has led to a state where insurance has become a necessity. And this is not just true for Life Insurance but also for maintenance of vehicles is the reason that people are increasingly opting for insurance on their own. Insurance may be described as a social device to reduce or eliminate risk of loss to life and property. Under the plan of insurance, a large number of people associate themselves by sharing risks attached to individuals. The risks, which can be insured against, include fire, the perils of sea, death and accidents and burglary. Any risk contingent upon these may be insured against at a premium commensurate with the risk involved. Thus collective bearing of risk is insurance. Following are few of the definitions of insurance: • • •
“Insurance is a plan by which large number of people associate themselves and transfer to the shoulders of all, risks that attach to individual.” “Insurance may be defined as a social device providing financial compensation for the effects of misfortune, the payment being made from the accumulated contributions of all parties participating in the scheme.” “Insurance is a contract in which a sum of money is paid to the assured as consideration of insurer’s incurring the risk of paying a large sum upon a given contingency.”
Parties Involved In Insurance
The transaction of the insurance needs three types of parties. They are as follows: Insured The person who buys the policy of the insurance and agrees to follow all the terms and conditions levied by the insurance company and also agrees to pay the necessary premium is called the insured. In short, it is a customer of the insurance product. Insurer The supplier of the insurance coverage or the seller of the insurance policy is called as insurer. In short, they are the different insurance companies formed under the IRDA act. Intermediaries - Brokers/Agents The person between the insured and insurer is called as the intermediaries. They are called either as brokers or as agents. The intermediaries play a very vital role in the business of the insurance because they bring business for the insurance companies and they perform all the formalities on behalf of the insured also Today, it is widely accepted as one of the most attractive financial instruments in an individual’s portfolio, that provides an assurance of security with attractive returns.
Types Of Policies : Savings Plans Endowment Assurance Plan It is a participating [with profit] plan that offers the following features: • Provides financial support to the family by way of a lump sum payment in case of a unfortunate death of the life assured within the term of the policy. • Provides a lump sum payment to the life assured on the survival up to the maturity. This lump sum is basic sum assured and bonuses.
Money Back Plan It is a participating [with profit] policy that offers following features: • Payment of lump sum each of which is a proportion of the basic sum assured, at 5 years intervals during the term of the policy. • On survival up to the maturity, a payment equal to basic sum assured plus any bonus additions less the cash lump sum paid earlier is provided. • In case of the unfortunate death of the life assured within the term of the policy, the basic sum assured plus any bonus additions is provided. This is over and above the earlier payouts.
Children’s Plan Children’s Plan is designed to provide a lump sum to the child at maturity. It also provides financial security to the child in the future, even in case of the insured parent’s unfortunate death during the policy term. Children’s Plan receives simple reversionary bonuses, which are usually added annually. This is flexible plan with three options for you to choose from, depending on your requirements.
Investment Plan Single premium whole of Life insurance Plan It is a participating [with Profit] insurance plan that offers the following features. • Investor’s money will be invested in with profit fund. This fund aims to provide secure and stable long-term growth. • Even after choosing policy, investor can decide on the policy term. For 4 weeks after any one of the 10th, 15th, 20th and subsequent 5 years anniversaries, life assured can choose to receive the sum assured plus any attaching bonuses, in full. Once the money has been received, your policy will cease. • In case of unfortunate death, nominee gets the sum assured secured by premium, plus any attaching bonuses. • It does not require any medical test. Protection Plan Term Assurance (TA) Plan TA plan is a plan under which a sum insured is payable in case of death of the life assured during the term of the contract. One can choose the lump sum that would replace the income lost to one’s family in the unfortunate event of one’s death. Since this non-participating (without profit) plan is a pure risk cover plan, no benefits are payable on survival to the end of the term of the policy. Loan Cover Term Assurance (LCTA) Plan This plan provides a lump sum on the unfortunate death of the life assured during the term of the life assured during the term of the plan. The lump sum will be a decreasing percentage of the initial sum assured. As the outstanding loan decreases as per the loan schedule, the cover under the policy decreases as per the policy schedule. Since this is a non-participating pure risk cover plan, no benefits are payable on survival to the end of the policy.
Retirement Plan Personal Pension Plan This plan is a participating (with profits) plan, which is basically a savings contract, designed to provide an income for the life after retirement. It provides a national lump sum on retirement, comprising of sum assured plus any attaching bonus. Subject to the prevailing regulations, p[art of this lump sum can be taken in form of cash and the rest converted to an annuity at the rate then offered by HDFC Standard Life Insurance or with any other insurance company will accept such business. Rider Benefits The rider benefits can only be taken out in conjunction with an Endowment Assurance, Money Back, Personal Pension Plan or Protection Series Product and not on a stand-alone basis. These riders provide extra protection and are described in more detail below. Waiver Of Premium Benefit (WOP) If the life assured is disabled and is unable to pursue any occupation for a period of more than twenty six consecutive weeks then, under this rider all premiums falling due after the first twenty six weeks of such continuous disability are waived, but before the earliest of • The recovery of the life assured • The expiry date • The termination of the policy • The death of the life on whose disability the waiver claim is based Critical illness Benefit (CI) This benefit provides for the payment of an amount equal to the basic sum assured on diagnosis of serious disease. The life assured must be alive 30 days after notification of the serious disease. The 6 serious diseases are mentioned by the co. Cancer Coronary artery bypass Heart Attack
Kidney/Renal failure Major organ transplant (as recipient) Stroke
Accidental Death Benefit (ADB) This benefit provides for the payment of an additional amount equal to the basic sum assured on the death as a result of an accident. Death must occur within 90 days of the accident. Double Sum Assured (DSA) This benefit provides for the payment of an amount equal to the basic sum assured as result of death by any cause. Accelerated Sum Assured Benefit (ASA) This benefit can be taken in conjunction with a protection series product. It provides an amount, equal to the death benefit on diagnosis of a critical illness. The illness covered under this rider is same as the Critical illness rider. Additional Term Benefit Rider (ATB) The benefit can be taken with conjunction with PPP. It provides for the payment of an amount agreed on policy inception, as a result of death, subject to minimum of Rs. 20,000.
History Of Insurance Sector In India Life insurance in its existing form came to India from the United Kingdom with the establishment of a British firm. Oriental LIC in Calcutta in 1818 followed by Bombay Life Assurance Company in 1823. The Indian Life Assurance Company act 1912 was the first statutory measure to regulate life insurance business. Later in 1928, the Indian Insurance co. act was enacted to enable the Government to collect statistical information about both life and non-life insurance business transacted in India by Indian foreign insurer including provident insurance societies. In 1938 with a view to protecting the interest of insuring public earlier legislation was consolidated and amended by the insurance act, 1938 with comprehensive provision detailed and effective control over the activities of insurers. The act was amended in 1950 resulting in far reaching changes in the insurance sector. These included a statutory requirement of equity capital for companies carrying on life insurance business, ceiling on share holdings in such companies, stricter control on investment and such other information to the controller. The controller could also call for appointment of administrators and put a ceiling on expenses of management companies. By 1956, 154 Indian insurers and 16 foreign insurers were carrying on Life insurance business in India. Life India Corporation business was concentrated in urban areas and confined to the higher strata of the society. On January 19, 1956, the management of life insurance business of 245 Indian and foreign insurers then operating in India was taken over by the central Government. Life Insurance Corporation was formed in September 1956 by an act of parliament, viz. LIC ACT 1956 with a capital contribution of Rs. 50mn.and since then it has enjoyed a monopoly over the life insurance business in India. Due to concerns of Relatively low spread of insurance in the country.
The efficient and quality functioning of the Public Sector insurance companies. The untapped potential for mobilizing long-term contractual savings funds for infrastructure. The finance manager Mr. C.D.Deshmukh while piloting the bill for nationalization outlined the objective of the LIC thus: “ To conduct the business with utmost economy with the spirit of trust ship; to charge premium amount higher than warranted by strict actual consideration; to invest the fund for obtaining maximum yield for the policy-holder consistent with safety of capital; to render prompt and efficient service to policy-holders thereby making Insurance widely popular”. The (Congress) government set up an insurance Reforms committee in April 1993. The Committee submitted its report in January 1994, recommended a phased program of liberalization, and called for private sector entry and restructuring of the LIC. The United Front government moved an insurance bill but it did not pass. The BJP government moved an insurance bill again in 1998, which had also to be referred back to a select committee of parliament. But now the parliament has given a nod to the Insurance Regulatory and Development Authority (IRDA) bill with some changes in the original structure.
Private Players: After 1998 the following private players came in to existence. S.SSr.No. Registration Number
Date of Reg.
Name of the Company
1
101
23.10.2000 HDFC Standard Life Insurance Company Ltd.
2
104
15.11.2000 Max New York Life Insurance Co. Ltd.
3
105
24.11.2000 ICICI Prudential Life Insurance Company Ltd.
4
107
10.01.2001 Om Kotak Mahindra Life Insurance Co. Ltd.
5
109
31.01.2001 Birla Sun Life Insurance Company Ltd.
6
110
12.02.2001 Tata AIG Life Insurance Company Ltd.
7
111
30.03.2001 SBI Life Insurance Company Limited .
8
114
02.08.2001 ING Vysya Life Insurance Company Private Limited
9
116
03.08.2001 Allianz Bajaj Life Insurance Company Ltd.
10
117
06.08.2001 Metlife India Insurance Company Pvt. Ltd.
Analysis Data classification
Total sample size Classification criteria Profession wise Age wise
Income wise
150 Categories
No. of Percentage respondents
Business
71
47.33 %
Service
79
52.67 %
Below 25 25-40 40 and above
18 74
12 % 49.33 %
58
38.67 %
0 to 10 k 10k to 20 k 20k and above
65 63
43.33 % 42 %
22
14.67 %
Question. 1.
Age wise analysis of Investment avenues 70 60 50 40 30 20 10 0
insu real post mut shar fixed deb prov bon ranc estat offic ualf es dep entu iden ds
BELOW 25
13
4
6
3
8
9
2
2
0
25 TO 40
70
16
45
7
34
40
6
24
6
ABOVE 40
51
29
36
5
26
32
2
30
20
Income wise analysis of Investment avenues 70 60 50 40 30 20 10 0
real post mutu fixed debe provi insur shar bond estat offic alfun depo nture dent ance es s e esavi ds sits s fund
0 to 10k
51
25
33
3
24
34
5
19
7
10k to 20K
61
20
40
9
32
33
3
25
11
20k and above
22
4
14
3
12
14
2
12
8
Profession wise analysis of Investment avenues 70 60 50 40 30 20 10 0
real post mutu fixed debe provi insur shar bond estat offic alfun depo nture dent ance es s e esavi ds sits s fund
Business
65
28
32
3
31
30
5
8
18
Service
69
21
55
12
37
51
5
48
8
Question. 2.
Overall analysis of Investment Preferences 4 3.5 3 2.5 2 1.5 1 0.5 0
overall
insura real postof mutua fixed deben provid shares bonds nce estate ficesa lfunds depos tures ent 3.57
2.61
3.39
1.82
2.32
3.4
1.55
2.73
Age wise analysis of Investmen Preferences 4 3.5 3 2.5 2 1.5 1 0.5 0
real post mut fixe deb prov insur shar bon estat offic ualf d entu iden ance es ds e esav unds dep res t
BELOW 25 3.44 2.94 3.56 2.11 2.39 25 TO 40
3.51 2.54
3.3
ABOVE 40
3.69 2.59 3.45 1.81 2.26
4
2.17 2.56 2.33
1.76 2.35 3.26 1.47 2.53 1.55 3.4
1.47 3.03 2.05
1.84
Income wise analysis of Investmen Preferences 4 3.5 3 2.5 2 1.5 1 0.5 0
insur real post mutu shar fixed debe provi bond ance estat offic alfun es depo ntur dent s
0 to 10k
3.43 2.77 3.28 1.62 1.97 3.26 1.51 2.48 1.65
10k to 20K
3.67 2.62 3.41 1.87 2.54 3.52
1.6
2.81 1.76
20k and above 3.73 2.09 3.64 2.27 2.73 3.45 1.55 3.23 2.64
Profession wise analysis of Investmen Preferences 4 3.5 3 2.5 2 1.5 1 0.5 0
insur real posto mutu share fixed debe provi bond ance estat ffices alfun s depo nture dent s
business
3.62
2.66
3.13
1.86
2.27
3.06
1.68
1.9
1.92
service
3.53
2.56
3.62
1.78
2.37
3.71
1.44
3.47
1.77
Question. 3.
Analysis of respondents holding insurance
not holding 9%
not holding holding
holding 91%
Age wise analysis of respondents holding insurance policy
70 60 50 40 30 20 10 0
holding
not holding
BELOW 25
14
4
25 TO 40
68
6
ABOVE 40
54
4
Income wise analysis of respondents holding insurance policy
70 60 50 40 30 20 10 0
holding
not holding
0 to 10k
53
12
10k to 20K
62
1
20k and above
21
1
Profession wise analysis of respondents holding insurance policy
80 70 60 50 40 30 20 10 0
holding
not holding
business
65
6
service
71
8
Question. 4.
icici 6%
bajaj allianz 2% HDFC National 2% Tata Aig 1% Oriental 1% 2% Maxnewyork 2%
Market Share of Insurance Com panies
lic bsl 5%
bsl icici bajaj allianz HDFC National Tata Aig Oriental
lic 79%
Maxnew york
Insurance Co. LIC Bsl ICICI HDFC National Max Newyork Tata AIG 1.1 Orienta l Bajaj Allianz
Market Share 79 5 6 2 1 2 1 2 2
Question. 5.
Reason for holding an insurance policy 120 100 80 60 40 20 0
overall
Protectio Pension n 116
22
Savings
Investme nt
35
16
Question. 6. Overall Analysis of various media influencing purchasing of Insurance policy 90 80 70 60 50 40 30 20 10 0
overall
print media
agents
21
86
relative televisi word of professi society s on mouth on 35
20
25
15
28
Age wise analysis of various media influencing purchasing of Insurance policy 50 40 30 20 10 0
print agent relativ televis word societ profes media s es ion of y sion
BELOW 25
1
3
4
3
6
0
6
25 TO 40
9
48
18
5
11
9
8
ABOVE 40
11
35
13
12
8
6
14
Income wise analysis of various media influencing purchasing of Insurance policy 40 30 20 10 0
print agent relativ televis word societ profes media s es ion of y sion
0 to 10k
4
36
12
5
14
8
10
10k to 20K
10
38
15
6
9
3
13
20k and above
7
12
8
9
2
4
5
Profession wise analysis of various media influencing purchasing of Insurance policy 50
Question.7.
40 30 20 10 0
print relativ televisi agents media es on
word profess society of ion
business
10
41
14
6
7
5
14
service
11
45
21
14
18
10
14
Satisfaction with current insurance policy Not Satisfied 17%
Satisfied Not Satisfied
Satisfied 83%
Reasons Should have more comprehensive cover Not satisfied with the services provided Low returns
Age wise satisfaction with current insurance policy
60 50 40 30 20 10 0
satisfied
not satisfied
Below 25
52
13
25 to 40
52
11
40 and above
20
2
Income wise satisfaction with current insurance policy
60 50 40 30 20 10 0
satisfied
not satisfied
0 to 10k
52
13
10k to 20K
52
11
20k and above
20
2
Profession wise satisfaction with current insurance policy
70 60 50 40 30 20 10 0
satisfied
not satisfied
business
62
9
service
62
17
Question. 8.
Preference for insurance policy offered by private co.
Prefer 43% Not prefer 57%
Prefer Not prefer
Age wise Preference for insurance by private co.
40 35 30 25 20 15 10 5 0
prefer pvt.
not prefer
9
4
25 TO 40
39
30
ABOVE 40
17
30
BELOW 25
Income wise Preference for insurance by private co.
35 30 25 20 15 10 5 0
prefer pvt.
not prefer
0 to 10k
25
29
10k to 20K
31
25
9
10
20k and above
Profession wise Preference for insurance by private co.
34 33 32 31 30 29 28
prefer pvt.
not prefer
business
33
34
service
32
30
Limitations of the study • Less number of respondents surveyed • Respondents were hesitant to give certain information. • In certain cases data is taken on the basis of observation and judgment.
CONVERSION PROCESS OF A LIFE INSURANCE POLICY Approaching Prospectus
Fill up the proposal form
Check the form at local branch
No
Is everythin g ok ?
Yes
Proposal form sent to HO
Proposal form back to FC Is form properly filled up? Proposal form back to local No branchPolicy immediately accepted No
Is there any further Check the form at local branch /medical Requirement ? Yes
Yes
Further required documents/medical tests report sent to HO
Is rate up required?
Yes
Corrective actions at local branch…report sent to HO No
No
Is the prospectus suitable?
Yes
Decline the policy No
Is postponeme nt required?
Accept the policy Yes
Postpone the policy
Introduction To Insurance: Life insurance made its debut in India well over 100 years ago. Insurance is no longer considered to be a mere tax saving tool. Increasing urbanization and nuclearisation of families has led to a state where insurance has become a necessity. And this is not just true for Life Insurance but also for maintenance of vehicles is the reason that people are increasingly opting for insurance on their own. Insurance may be described as a social device to reduce or eliminate risk of loss to life and property. Under the plan of insurance, a large number of people associate themselves by sharing risks attached to individuals. The risks, which can be insured against, include fire, the perils of sea, death and accidents and burglary. Any risk contingent upon these may be insured against at a premium commensurate with the risk involved. Thus collective bearing of risk is insurance. Following are few of the definitions of insurance: • • •
“Insurance is a plan by which large number of people associate themselves and transfer to the shoulders of all, risks that attach to individual.” “Insurance may be defined as a social device providing financial compensation for the effects of misfortune, the payment being made from the accumulated contributions of all parties participating in the scheme.” “Insurance is a contract in which a sum of money is paid to the assured as consideration of insurer’s incurring the risk of paying a large sum upon a given contingency.”
Parties Involved In Insurance
The transaction of the insurance needs three types of parties. They are as follows: Insured The person who buys the policy of the insurance and agrees to follow all the terms and conditions levied by the insurance company and also agrees to pay the necessary premium is called the insured. In short, it is a customer of the insurance product. Insurer The supplier of the insurance coverage or the seller of the insurance policy is called as insurer. In short, they are the different insurance companies formed under the IRDA act. Intermediaries - Brokers/Agents The person between the insured and insurer is called as the intermediaries. They are called either as brokers or as agents. The intermediaries play a very vital role in the business of the insurance because they bring business for the insurance companies and they perform all the formalities on behalf of the insured also Today, it is widely accepted as one of the most attractive financial instruments in an individual’s portfolio, that provides an assurance of security with attractive returns.
Types Of Policies : Savings Plans Endowment Assurance Plan It is a participating [with profit] plan that offers the following features: • Provides financial support to the family by way of a lump sum payment in case of a unfortunate death of the life assured within the term of the policy. • Provides a lump sum payment to the life assured on the survival up to the maturity. This lump sum is basic sum assured and bonuses.
Money Back Plan It is a participating [with profit] policy that offers following features: • Payment of lump sum each of which is a proportion of the basic sum assured, at 5 years intervals during the term of the policy. • On survival up to the maturity, a payment equal to basic sum assured plus any bonus additions less the cash lump sum paid earlier is provided. • In case of the unfortunate death of the life assured within the term of the policy, the basic sum assured plus any bonus additions is provided. This is over and above the earlier payouts.
Children’s Plan Children’s Plan is designed to provide a lump sum to the child at maturity. It also provides financial security to the child in the future, even in case of the insured parent’s unfortunate death during the policy term. Children’s Plan receives simple reversionary bonuses, which are usually added annually. This is flexible plan with three options for you to choose from, depending on your requirements.
Investment Plan Single premium whole of Life insurance Plan It is a participating [with Profit] insurance plan that offers the following features. • Investor’s money will be invested in with profit fund. This fund aims to provide secure and stable long-term growth. • Even after choosing policy, investor can decide on the policy term. For 4 weeks after any one of the 10th, 15th, 20th and subsequent 5 years anniversaries, life assured can choose to receive the sum assured plus any attaching bonuses, in full. Once the money has been received, your policy will cease. • In case of unfortunate death, nominee gets the sum assured secured by premium, plus any attaching bonuses. • It does not require any medical test. Protection Plan Term Assurance (TA) Plan TA plan is a plan under which a sum insured is payable in case of death of the life assured during the term of the contract. One can choose the lump sum that would replace the income lost to one’s family in the unfortunate event of one’s death. Since this non-participating (without profit) plan is a pure risk cover plan, no benefits are payable on survival to the end of the term of the policy. Loan Cover Term Assurance (LCTA) Plan This plan provides a lump sum on the unfortunate death of the life assured during the term of the life assured during the term of the plan. The lump sum will be a decreasing percentage of the initial sum assured. As the outstanding loan decreases as per the loan schedule, the cover under the policy decreases as per the policy schedule. Since this is a non-participating pure risk cover plan, no benefits are payable on survival to the end of the policy.
Retirement Plan Personal Pension Plan This plan is a participating (with profits) plan, which is basically a savings contract, designed to provide an income for the life after retirement. It provides a national lump sum on retirement, comprising of sum assured plus any attaching bonus. Subject to the prevailing regulations, p[art of this lump sum can be taken in form of cash and the rest converted to an annuity at the rate then offered by HDFC Standard Life Insurance or with any other insurance company will accept such business. Rider Benefits The rider benefits can only be taken out in conjunction with an Endowment Assurance, Money Back, Personal Pension Plan or Protection Series Product and not on a stand-alone basis. These riders provide extra protection and are described in more detail below. Waiver Of Premium Benefit (WOP) If the life assured is disabled and is unable to pursue any occupation for a period of more than twenty six consecutive weeks then, under this rider all premiums falling due after the first twenty six weeks of such continuous disability are waived, but before the earliest of • The recovery of the life assured • The expiry date • The termination of the policy • The death of the life on whose disability the waiver claim is based Critical illness Benefit (CI) This benefit provides for the payment of an amount equal to the basic sum assured on diagnosis of serious disease. The life assured must be alive 30 days after notification of the serious disease. The 6 serious diseases are mentioned by the co. Cancer Coronary artery bypass Heart Attack
Kidney/Renal failure Major organ transplant (as recipient) Stroke
Accidental Death Benefit (ADB) This benefit provides for the payment of an additional amount equal to the basic sum assured on the death as a result of an accident. Death must occur within 90 days of the accident. Double Sum Assured (DSA) This benefit provides for the payment of an amount equal to the basic sum assured as result of death by any cause. Accelerated Sum Assured Benefit (ASA) This benefit can be taken in conjunction with a protection series product. It provides an amount, equal to the death benefit on diagnosis of a critical illness. The illness covered under this rider is same as the Critical illness rider. Additional Term Benefit Rider (ATB) The benefit can be taken with conjunction with PPP. It provides for the payment of an amount agreed on policy inception, as a result of death, subject to minimum of Rs. 20,000.
History Of Insurance Sector In India Life insurance in its existing form came to India from the United Kingdom with the establishment of a British firm. Oriental LIC in Calcutta in 1818 followed by Bombay Life Assurance Company in 1823. The Indian Life Assurance Company act 1912 was the first statutory measure to regulate life insurance business. Later in 1928, the Indian Insurance co. act was enacted to enable the Government to collect statistical information about both life and non-life insurance business transacted in India by Indian foreign insurer including provident insurance societies. In 1938 with a view to protecting the interest of insuring public earlier legislation was consolidated and amended by the insurance act, 1938 with comprehensive provision detailed and effective control over the activities of insurers. The act was amended in 1950 resulting in far reaching changes in the insurance sector. These included a statutory requirement of equity capital for companies carrying on life insurance business, ceiling on share holdings in such companies, stricter control on investment and such other information to the controller. The controller could also call for appointment of administrators and put a ceiling on expenses of management companies. By 1956, 154 Indian insurers and 16 foreign insurers were carrying on Life insurance business in India. Life India Corporation business was concentrated in urban areas and confined to the higher strata of the society. On January 19, 1956, the management of life insurance business of 245 Indian and foreign insurers then operating in India was taken over by the central Government. Life Insurance Corporation was formed in September 1956 by an act of parliament, viz. LIC ACT 1956 with a capital contribution of Rs. 50mn.and since then it has enjoyed a monopoly over the life insurance business in India. Due to concerns of Relatively low spread of insurance in the country.
The efficient and quality functioning of the Public Sector insurance companies. The untapped potential for mobilizing long-term contractual savings funds for infrastructure. The finance manager Mr. C.D.Deshmukh while piloting the bill for nationalization outlined the objective of the LIC thus: “ To conduct the business with utmost economy with the spirit of trust ship; to charge premium amount higher than warranted by strict actual consideration; to invest the fund for obtaining maximum yield for the policy-holder consistent with safety of capital; to render prompt and efficient service to policy-holders thereby making Insurance widely popular”. The (Congress) government set up an insurance Reforms committee in April 1993. The Committee submitted its report in January 1994, recommended a phased program of liberalization, and called for private sector entry and restructuring of the LIC. The United Front government moved an insurance bill but it did not pass. The BJP government moved an insurance bill again in 1998, which had also to be referred back to a select committee of parliament. But now the parliament has given a nod to the Insurance Regulatory and Development Authority (IRDA) bill with some changes in the original structure.
Private Players: After 1998 the following private players came in to existence. S.SSr.No. Registration Number
Date of Reg.
Name of the Company
1
101
23.10.2000 HDFC Standard Life Insurance Company Ltd.
2
104
15.11.2000 Max New York Life Insurance Co. Ltd.
3
105
24.11.2000 ICICI Prudential Life Insurance Company Ltd.
4
107
10.01.2001 Om Kotak Mahindra Life Insurance Co. Ltd.
5
109
31.01.2001 Birla Sun Life Insurance Company Ltd.
6
110
12.02.2001 Tata AIG Life Insurance Company Ltd.
7
111
30.03.2001 SBI Life Insurance Company Limited .
8
114
02.08.2001 ING Vysya Life Insurance Company Private Limited
9
116
03.08.2001 Allianz Bajaj Life Insurance Company Ltd.
10
117
06.08.2001 Metlife India Insurance Company Pvt. Ltd.
Analysis Data classification
Total sample size Classification criteria Profession wise Age wise
Income wise
150 Categories
No. of Percentage respondents
Business
71
47.33 %
Service
79
52.67 %
Below 25 25-40 40 and above
18 74
12 % 49.33 %
58
38.67 %
0 to 10 k 10k to 20 k 20k and above
65 63
43.33 % 42 %
22
14.67 %
Question. 1.
Age wise analysis of Investment avenues 70 60 50 40 30 20 10 0
insu real post mut shar fixed deb prov bon ranc estat offic ualf es dep entu iden ds
BELOW 25
13
4
6
3
8
9
2
2
0
25 TO 40
70
16
45
7
34
40
6
24
6
ABOVE 40
51
29
36
5
26
32
2
30
20
Income wise analysis of Investment avenues 70 60 50 40 30 20 10 0
real post mutu fixed debe provi insur shar bond estat offic alfun depo nture dent ance es s e esavi ds sits s fund
0 to 10k
51
25
33
3
24
34
5
19
7
10k to 20K
61
20
40
9
32
33
3
25
11
20k and above
22
4
14
3
12
14
2
12
8
Profession wise analysis of Investment avenues 70 60 50 40 30 20 10 0
real post mutu fixed debe provi insur shar bond estat offic alfun depo nture dent ance es s e esavi ds sits s fund
Business
65
28
32
3
31
30
5
8
18
Service
69
21
55
12
37
51
5
48
8
Question. 2.
Overall analysis of Investment Preferences 4 3.5 3 2.5 2 1.5 1 0.5 0
overall
insura real postof mutua fixed deben provid shares bonds nce estate ficesa lfunds depos tures ent 3.57
2.61
3.39
1.82
2.32
3.4
1.55
2.73
Age wise analysis of Investmen Preferences 4 3.5 3 2.5 2 1.5 1 0.5 0
real post mut fixe deb prov insur shar bon estat offic ualf d entu iden ance es ds e esav unds dep res t
BELOW 25 3.44 2.94 3.56 2.11 2.39 25 TO 40
3.51 2.54
3.3
ABOVE 40
3.69 2.59 3.45 1.81 2.26
4
2.17 2.56 2.33
1.76 2.35 3.26 1.47 2.53 1.55 3.4
1.47 3.03 2.05
1.84
Income wise analysis of Investmen Preferences 4 3.5 3 2.5 2 1.5 1 0.5 0
insur real post mutu shar fixed debe provi bond ance estat offic alfun es depo ntur dent s
0 to 10k
3.43 2.77 3.28 1.62 1.97 3.26 1.51 2.48 1.65
10k to 20K
3.67 2.62 3.41 1.87 2.54 3.52
1.6
2.81 1.76
20k and above 3.73 2.09 3.64 2.27 2.73 3.45 1.55 3.23 2.64
Profession wise analysis of Investmen Preferences 4 3.5 3 2.5 2 1.5 1 0.5 0
insur real posto mutu share fixed debe provi bond ance estat ffices alfun s depo nture dent s
business
3.62
2.66
3.13
1.86
2.27
3.06
1.68
1.9
1.92
service
3.53
2.56
3.62
1.78
2.37
3.71
1.44
3.47
1.77
Question. 3.
Analysis of respondents holding insurance
not holding 9%
not holding holding
holding 91%
Age wise analysis of respondents holding insurance policy
70 60 50 40 30 20 10 0
holding
not holding
BELOW 25
14
4
25 TO 40
68
6
ABOVE 40
54
4
Income wise analysis of respondents holding insurance policy
70 60 50 40 30 20 10 0
holding
not holding
0 to 10k
53
12
10k to 20K
62
1
20k and above
21
1
Profession wise analysis of respondents holding insurance policy
80 70 60 50 40 30 20 10 0
holding
not holding
business
65
6
service
71
8
Question. 4.
icici 6%
bajaj allianz 2% HDFC National 2% Tata Aig 1% Oriental 1% 2% Maxnewyork 2%
Market Share of Insurance Com panies
lic bsl 5%
bsl icici bajaj allianz HDFC National Tata Aig Oriental
lic 79%
Maxnew york
Insurance Co. LIC Bsl ICICI HDFC National Max Newyork Tata AIG 1.1 Orienta l Bajaj Allianz
Market Share 79 5 6 2 1 2 1 2 2
Question. 5.
Reason for holding an insurance policy 120 100 80 60 40 20 0
overall
Protectio Pension n 116
22
Savings
Investme nt
35
16
Question. 6. Overall Analysis of various media influencing purchasing of Insurance policy 90 80 70 60 50 40 30 20 10 0
overall
print media
agents
21
86
relative televisi word of professi society s on mouth on 35
20
25
15
28
Age wise analysis of various media influencing purchasing of Insurance policy 50 40 30 20 10 0
print agent relativ televis word societ profes media s es ion of y sion
BELOW 25
1
3
4
3
6
0
6
25 TO 40
9
48
18
5
11
9
8
ABOVE 40
11
35
13
12
8
6
14
Income wise analysis of various media influencing purchasing of Insurance policy 40 30 20 10 0
print agent relativ televis word societ profes media s es ion of y sion
0 to 10k
4
36
12
5
14
8
10
10k to 20K
10
38
15
6
9
3
13
20k and above
7
12
8
9
2
4
5
Profession wise analysis of various media influencing purchasing of Insurance policy 50
Question.7.
40 30 20 10 0
print relativ televisi agents media es on
word profess society of ion
business
10
41
14
6
7
5
14
service
11
45
21
14
18
10
14
Satisfaction with current insurance policy Not Satisfied 17%
Satisfied Not Satisfied
Satisfied 83%
Reasons Should have more comprehensive cover Not satisfied with the services provided Low returns
Age wise satisfaction with current insurance policy
60 50 40 30 20 10 0
satisfied
not satisfied
Below 25
52
13
25 to 40
52
11
40 and above
20
2
Income wise satisfaction with current insurance policy
60 50 40 30 20 10 0
satisfied
not satisfied
0 to 10k
52
13
10k to 20K
52
11
20k and above
20
2
Profession wise satisfaction with current insurance policy
70 60 50 40 30 20 10 0
satisfied
not satisfied
business
62
9
service
62
17
Question. 8.
Preference for insurance policy offered by private co.
Prefer 43% Not prefer 57%
Prefer Not prefer
Age wise Preference for insurance by private co.
40 35 30 25 20 15 10 5 0
prefer pvt.
not prefer
9
4
25 TO 40
39
30
ABOVE 40
17
30
BELOW 25
Income wise Preference for insurance by private co.
35 30 25 20 15 10 5 0
prefer pvt.
not prefer
0 to 10k
25
29
10k to 20K
31
25
9
10
20k and above
Profession wise Preference for insurance by private co.
34 33 32 31 30 29 28
prefer pvt.
not prefer
business
33
34
service
32
30
Limitations of the study • Less number of respondents surveyed • Respondents were hesitant to give certain information. • In certain cases data is taken on the basis of observation and judgment.
CONVERSION PROCESS OF A LIFE INSURANCE POLICY Approaching Prospectus
Fill up the proposal form
Check the form at local branch
No
Is everythin g ok ?
Yes
Proposal form sent to HO
Proposal form back to FC Is form properly filled up? Proposal form back to local No branchPolicy immediately accepted No
Is there any further Check the form at local branch /medical Requirement ? Yes
Yes
Further required documents/medical tests report sent to HO
Is rate up required?
Yes
Corrective actions at local branch…report sent to HO No
No
Is the prospectus suitable?
Yes
Decline the policy No
Is postponeme nt required?
Accept the policy Yes
Postpone the policy
