Anthony Zeoli - Chronological Resume

 

Anthony (Tony) Zeoli 310 Roxbury Pl. Arden, NC |  917-705-4700 | [email protected]  EXPERIENCE   Ashevi vill lle, e, NC No Novv 200 2009 9 – Pr Pres esen entt WordPress Technical Solutions Consultant, Digital Strategy Works LLC, Ashe ● Establish a WordPress consulting and digital strategy agency serving small business, nonprofit, and education clients in the northeast and mid-Atlantic states; 100+ projects generating $1M+ in sales. ● Consult and lead on product development, IA/UxD, project management, and digital marketing. Establish and write business requirements, create information architecture documentation, and produce and manage project plans. ● Plan content management strategy, drive creative user experience design, and activate social media and email ●

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newsletter campaigns. Hire and manage domestic and offshore (India) freelance web designers, developers, copywriters, c opywriters, and other contributors. Generate estimates, manage budgets, and control costs. Plan, launch, and maintain WordPress websites with integrated search engine optimization, search engine marketing, social media marketing, and marketing automation functions for clients including SaveTheGreatSouthBay.org, YouthMissionco.org, OmSanctuary.org, SemperPlugins.com, SemperFiWebDesign.com, 67Biltmore.com, James Beard award-winning author, Michael W. Twitty, and Shark Tank winner, Total Merchant Resources. As a WP Engine Member Agency partner, provide secure hosting, upgrades & maintenance, DNS, and technical support services.

 Netmix, Asheville, NC June 2019 – Present Founder & Head of Product, Ne ● Revive abandoned open-source WordPress plugin, Radio Station, which allows a broadcaster to create and manage a ● ●

show schedule, DJs, and playlists. Enlist and manage remote developers. Market plugin to broadcast and Internet radio communities in social media. Re-establish Netmix brand, website, and social media accounts as maintainer of the plugin.

Dec 2015 – Dec 2018 Digital Strategy Coach, Mountain BizWorks, Asheville, NC ● Coach 40+ Western North Carolina small business and nonprofits on digital strategy, including mobile responsive WordPress websites, search engine optimization, hosting and security, content management, content marketing, marketing automation, pay per click digital advertising, social media marketing and social meta optimization, online marketing, and analytics. Director of Project Management, Market America, Greensboro, NC Feb 2012–Nov 2013 ● Strategically led product development, project management, and systems integration of entrepreneurial artist services startup with contextual E-commerce within a $600M organization. org anization. ●

Applied Scrum/Agile project management principles to the leadership of a team of 15, including web developers, user experience designers, copywriters, bloggers, and marketing staff.

Lead Developer, University of North Carolina JOMC, Ch Chap apel el Hil illl, NC July July 20 2010 10–N –Nov ov 20 2011 11 ● Led student web design and development team on mobile responsive WordPress website design and development, search engine optimization, content management, and social media strategy in a $4M J-School digital news project. ● Liaised with faculty to assess student needs and incorporate them into training tr aining and mentoring of student journalists (e.g. best practices in digital storytelling, social media, content management, web development, and multimedia production). ● Partnered with 3rd party vendors and campus resources on web services integration, including Kaltura (Video), Adobe SiteCatalyst (Analytics), Razuna (DAM). Director, Project Management, Zaah Technologies, Farmingdale, NY Sep 2008–Oct 2009 ● Led project management, wrote business requirements, and developed information architecture documentation for

30+ client websites, including 10 author marketing sites for Zondervan/BMG, a major faith-based publisher.

 

 Anthony (Tony) Zeoli cont’d VP of Music Services, Entertainment Media Works, New York, NY Dec 2005–Jan 2008 ● Guided $5M start-up’s product and business development of innovative contextual E-commerce platform; managed a staff of content producers, graphic designers, web we b developers, digital marketing resources, and freelancers and interns in five U.S. cities and Chennai, India. Program Manager, Associated Press, New York, NY Oct 2004–Aug 2005 ● Led development of AP Hosted Video News platform and ASAP Young Readers blog platform. ● Project management of global corporate webcasts. Streaming Media Project Manager, L  Le ehman Brothers, New York, NY Streaming and multimedia project management of global corporate webcasts.  

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Apr 2003–Mar 2004

Senior Interactive Producer, METRO TV/Cablevision, New York, NY May 2001–Dec 2002  ● Served on Communicator Award-winning team for Best New Cable Product, a top industry honor, in recognition of innovative weekly video-on-demand show,  New York Music Rundown. ● Managed pioneering development of TVDJ, the nation’s first on-demand music video service and The Green Room live events locator application for Cablevision’s digital set-top box platform. ● Launched TheDailyBeat.com regional social network and companion site to a daily cable music show. ● Segment producer for hybrid online and cable television auction, Bid New York. CORPORATE & NONPROFIT BOARD ● Board of Advisors, My Daddy Taught Me That, Asheville, NC ● Board of Advisors, 8tracks.com, San Francisco, CA

2015-2017 2009-Present

VOLUNTEER WORK ● On-Air DJ / Webmaster, WP  W PVMFM.org, Asheville, NC ● Webmaster, My Daddy Taught Me That, Asheville, NC ● On-Air DJ, AshevilleFM.org, Asheville, NC ●  Na ational Museum of Hip Hop, New York, NY Director of Digital Strategy, N

Sep 2018-Present 2015-2017 2014-2015 2007-2009

EDUCATION BS BS,, D Dig igit ital al Co Comm mmu unica nicati tion onss a and nd Media edia (Ho Hono nors rs)), N New ew Yor orkk Uni Unive vers rsit ityy, NY, NY, NY

June June 20 2009 09

SOCIAL MEDIA AND DIGITAL PRODUCTION APPS & SERVICES: ● Project Management: Slack, Basecamp, JIRA, Trello, Asana ● Blogging and Social Media: WordPress, Facebook, Twitter, Instagram, LinkedIn, Pinterest, Quora, Sprout Social ● ● ●

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Email Newsletters & Marketing Automation: Constant Contact, Front-end Web Design: Adobe Creative Suite,MailChimp, Canva, OmniGraffle, BB Edit HubSpot Video: [services] Facebook Live, YouTube, Vimeo, Brightcove, Kaltura, Skype; [editing] Adobe Premiere, Final Cut Pro, Camtasia Pro, Mevo, Open Broadcaster Audio: [services] SoundCloud, MixCloud, Mixlr, Blubrry Podcasting for WordPress (iTunes, Google Play, Stitcher); [editing] Pro Tools, Audacity, LibreTime Web: Knowledge of Linux, Apache, NGINX, PHP, MySQL, JavaScript, HTML5, CSS3, CDN, Caching, Cloudflare, WP Engine Analytics: Google Analytics, Adobe SiteCatalyst, GetClicky SEO: All in One SEO Pack, Ubersuggest, Moz, Screaming Frog, Google/Bing Webmaster Tools Advertising: AdSense/AdWords, Facebook, Twitter, various digital ad networks Webinar: GoToTraining, Zoom.us, Join.me, TeamViewer, Google Hangouts

PROFESSIONAL CONTRIBUTIONS  PROFESSIONAL ● Presenter - WordCamp Raleigh 2019, Beginner’s SEO Workshop ● Presenter - WordCamp Raleigh 2018, Beginner’s SEO Workshop ● Presenter - WordCamp Raleigh 2017, Social Meta Optimization for Small Business and Beginner’s SEO Workshop ● Presenter - WordCamp Asheville 2017, Standardizing Your WordPress Workflow

 

 

 Anthony (Tony) Zeoli cont’d ● ● ● ● ● ● ● ●

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Presenter - WordCamp Raleigh 2016, Social SEO for Business Presenter - WordCamp Asheville 2016, Podcasting & Live Streaming with WordPress Presenter - WordCamp Hampton Roads 2016, WordPress SEO S EO Presenter - WordCamp Asheville 2014, How to find and hire a WordPress Developer Presenter - WordCamp Raleigh 2012, WordPress and Social Media Presenter - WordCamp Raleigh 2011, WordPress and Social Media Presenter - WordCamp NYC 2010, WordPress and Multimedia Organizer - WordPress Chapel Hill Meetup (2010 - 2017) & WordPress Westchester Meetup (2009 - 2010). Coordinate events create programming, book guests, and lead WordPress training. Partnered with North Carolina Scholastic Media Association to teach WordPress to high school student journalists in the summer 2011 workshop. Trained copy editors on WordPress at the 2011 American Society of Copy Editors Conference at the University of Arizona, Cronkite School of Journalism.

INTERESTS:  Regional & international travel; museums & modern art, basketball; fitness & exercise, exerc ise, bicycling; business & technology books, news and information, blogging, DJing (house music), Internet radio & podcasting, entrepreneurship, and digital photography.