GROWING UP DISTRIBUTION SYSTEM. WIDE VARIETY OF PRODUCT. GOOD CONTACT OF SALESMAN WITH DEALER AND OFFICE IN TAMILNADU & KARNATAKA AREA.
WEAK DISTRIBUTION CHANNEL LACK OF SUPERVISION WEAK MARKET INFORMATION SYSTEM
OPENING NEW SUB-OFFICE IN CHENNAI FOR GOOD DISTRIBUTION CHANNEL APPOINTMENT OF NEW DEALER IN PARTICULAR AREA EACH DEALER COVER SPECIIC AREA
THE DEALER DID NOT GET FAIR DEAL LACK OF INFORMATION HUGE COST DUE TO SETUP OF NEW SUBOFFICE
Yes, First we collect all information regarding setup of new office and meeting with higher authority to setup a new office or not.
Setuping the sub-office for short run is not economically justified. If the company setup the office for long run is justifiable , because setuping the sub-office on the trial basis means spending higher expenditure and lesser income then company will not make any huge investment like Land or office setup.