Apple Inc

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App Inc ple c.
From Wi ikipedia, the free encyclo opedia Jump to: navigation, search cle t timedia corp poration foun nded by The e This artic is about the computer company. For the mult Beatles, s Apple Corps. For oth compani also nam Apple, se Apple see her ies med ee (disambig guation).

Apple Inc. A

The Apple log designed by Rob Janoff go b Type Public (NASDAQ: A AAPL) S&P 5 Componen 500 nt Compu hardware uter Industry Compu software uter Consumer electronic cs Digital distribution l Predecess sor Founded nc. Apple Computer, In (January 9, 2007) tino, Californi U.S. (April 1, 1976) ia, l Cupert Steve J Jobs Founder(s) Steve W Wozniak Ronald Wayne[1] d Headquar rters Number o of locations ved Area serv 1 Infin Loop, Cup nite pertino, Califo ornia, U.S.
2] August 2010)[2 300 (A

Worldwide Steve J Jobs (Co-foun nder, Chairma CEO) an, Tim Cook (COO)

Key people

Peter Oppenheimer (CFO) O Bob Mansfield M (Mac and iPhone H Hardware Eng gineering)

Jonath Ive (Indust han trial Design)[3] Mac (P Mini · iMac · M Pro, MacBook, Air, Pro · Xserve), Products iPod (S Shuffle, Nano, Class Touch), iPho sic, one
(Original · 3G · 3GS · 4), l

iP Apple TV, ac Pad, ccessories,

Mac OS X (Server), iL O Life, iWork, iO OS Services Revenue Profit Total asse ets Total equ uity Employee es Subsidiar ries Website Stores (retail, online, App iTunes, iBooks) p, Mobile eMe $65.23 billion (FY 2010)[4] $14.01 billion (FY 2010)[4] $75.18 billion (FY 2010)[4] $47.79 billion (FY 2010)[4] 49,400 (2010)[4] 0 Braebu Capital, Fi urn ileMaker Inc. Apple. .com

Apple In (NASDA AAPL; p nc. AQ: previously A Apple Comp puter, Inc.) i an Americ is can multinati ional corpora ation that de esigns and m markets consu umer electro onics, compu software uter e, and perso comput onal ters. The com mpany's best t-known hard dware produ include t ucts the Macintos line of com sh mputers, the iPod, the iP e Phone and th iPad. App software includes the he ple Mac OS X operating system; the iTunes med browser; the iLife sui of multim dia ite media and creativity software; th iWork su of produ y he uite uctivity softw ware; Apertu a profess ure, sional photogra aphy package Final Cut Studio, a suite of profes e; ssional audio and film-in o ndustry software products; Logic Studio, a suite of m music produc ction tools; a iOS, a mobile and m g s 2010, the com mpany operates 301 reta stores[5] in ten ail n operating system. As of August 2 countries [6] and an online store w s, where hardw and soft ware tware produc are sold. cts Establish on April 1, 1976 in C hed Cupertino, C California, an incorporat January 3, 1977,[7] nd ted the comp pany was pre eviously nam Apple C med Computer, In for its first 30 years, but removed nc., d the word "Computer" on January 9, 2007,[8] t reflect the company's ongoing exp " y to e pansion into umer electronics market in addition t its traditio focus on personal computers.[9] to onal n the consu As of Sep ptember 25, 2010, Apple had 46,600 full time em e 0 mployees an 2,800 tem nd mporary full 4] time emp ployees worl ldwide[4] and had worldw annual sales of $65 d wide 5.23 billion.[4 For reaso as variou as its philo ons us osophy of co omprehensiv aesthetic d ve design to its distinctive advertisin campaign Apple ha established a unique re ng ns, as d eputation in the consume electronic er cs industry. This includ a custome base that i devoted to the compan and its br des er is o ny rand, [10] rly nited States.[ Fortune m magazine na amed Apple the most adm mired particular in the Un company in the Unite States in 2008, and in the world in 2008, 2009, and 2010.[11][12][13] Th y ed n he company has also rec y ceived wides spread critic cism for its contractors' la abor, environmental, and d 4][15] business practices.[14

Histor ry
Main arti icle: History of Apple In y nc.

1976–19 980: The e early years s

s ct, as bled board and la acked basic The Apple I, Apple's first produc was sold a an assemb circuit b features s such as a key yboard, mon nitor, and cas The own of this un added a ke se. ner nit eyboard and d a wooden case. n
1] Apple wa establishe on April 1 1976 by Steve Jobs, Steve Woznia and Rona Wayne,[1 as ed 1, ak, ald 7] to sell the Apple I pe e ersonal comp puter kit. The were hand-built by W ey Wozniak[16][17 and first [18] shown to the public a the Homeb o at brew Compu Club. The Apple I was sold a a uter as motherbo oard (with CPU, RAM, a basic tex C and xtual-video chips)—less than what is today c s ] considere a complet personal c ed te computer.[19] The Apple I went on sa in July 19 and was ale 976 s 2][23][24][25] market-p priced at $666.66 ($2,572 in 2011 do 2 ollars, adjuste for inflati ed ion.)[20][21][22

Apple wa incorpora January 3, 1977[7] w as ated without Wayn who sold his share of the ne, d f company back to Job and Wozn for $800 Multi-mill y bs niak 0. lionaire Mik Markkula provided ke 7] essential business exp pertise and f funding of $250,000 dur ring the incorporation of Apple.[26][27 f roduced on A April 16, 1977 at the firs West Coast Computer Faire. It st r The Apple II was intr differed f from its major rivals, the TRS-80 an Commodo PET, bec e nd ore cause it came with color graphics and an open architecture While ear models us ordinary cassette tap as storag n e. rly sed y pes ge they were su uperseded by the introdu y uction of a 5 1/4 inch flop disk drive and ppy devices, t interface, the Disk II.[28] osen to be th desktop platform for t first "kill app" of th business he the ler he The Apple II was cho 9] the t c siness marke for the et world—t VisiCalc spreadsheet program.[29 VisiCalc created a bus Apple II, and gave ho users an additional reason to bu an Apple II—compati , ome n uy ibility with [29] the office e. Accord ding to Brian Bagnall, Ap exagger n pple rated its sale figures an was a es nd distant th place to Commodore and Tandy until VisiCalc came alo [30][31] hird e y ong. By the en of the 197 Apple h a staff of computer d nd 70s, had f designers and a productio line. The d on company introduced the ill-fated Apple III in May 1980 in an attemp to compete with IBM y d n pt e and Micr rosoft in the business and corporate c d computing m market.[32] Jobs and several App employee including Jef Raskin v ple es visited Xero PARC in D ox December see x ox Apple engine three day of access to the PARC eers ys C 1979 to s the Xerox Alto. Xero granted A facilities in return for the option t buy 100,0 shares of Apple at th pre-IPO p r to 000 he price of $10 a mmediately c convinced th all future computers w hat would use a graphical share.[33] Jobs was im rface (GUI), and develop , pment of a G began fo the Apple Lisa.[34] GUI or e user inter

When Apple went public, it generated more capital than any IPO since Ford Motor Company in 1956 and instantly created more millionaires (about 300) than any company in history.
 

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