Assignment Entrepreneur
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MARCH SEMESTER 2014 BMET5103 - ENTREPRENEURSHIP ASSIGNMENT (60%) INDIVIDUAL ASSIGNMENT This assignment calls for critical thinking and analysis of competitive advantages in entrepreneurship leading to national advantage. ASSIGNMENT OBJECTIVES: The assignment is intended to foster the following objectives: Improving your information searching skills Identifying entrepreneurial skills and instruments and applying them strategically as needed to grow and sustain for profit ventures. Combining knowledge from other courses with the new material presented in the course to develop sophisticated analyses and solutions. ASSIGNMENT QUESTION (MARKS 60%) Entrepreneurs in the 21st Century face challenges unlike any faced since the dawn of time. Organizations both new and old operate in vastly changing contexts. Some argue it has become more complex and others say it is more complicated. Most seem to agree that complexity in organizations is a lot more difficult to manage than organizations that are complicated. Develop a business plan of a small business that you would like to start in Vietnam and answer according to the following guidelines: 1. An introduction to the small business - company name, history, product/services offered location, market size, target consumers, nature of the business, paid-up capital etc. (500 words) 2. Critically evaluate the success factors of the business – explain the unique selling propositions, strengths & weaknesses of the business 3. Critically evaluate the environment that the business is operating in- threats/challenges and opportunities (1000 words) 4. Evaluate the marketing strategies employed by the business. (500 words) 5. Write a prognosis of the future of the business in terms of future strategies that you recommend that the business should undertake in order to sustain profitability. Give justifications for your recommendations. (500 words) Note: The grade for this assignment will be substantially influenced by the originality and overall ability of the student to describe, evaluate and strategize challenges faced by entrepreneurs in organizations. Any form of plagiarism and / or lack of proper referencing will result in a substantial mark down or fail result. ASSIGNMENT SUBMISSION: All assignments must be handed in at the stated time and in the stated form or they will 1
automatically receive a grade zero. It is your responsibility to retain a copy of your assignments should any questions arise later concerning the said assignments. . ADDITIONAL GUIDELINES / ASSIGNMENT FORMAT: Your assignment should be typed on A4 paper using 12-point Times New Roman and 1.5 spacing. Your assignment should NOT exceed 2500 words, not including appendix and reference. Your must provide references. References should use the American Psychological Association (APA) format. Plagiarism is not acceptable. If you are not sure what is meant by plagiarism, refer to the various websites which discuss this matter, e.g. owl.english.purdue.edu/handouts. Plagiarized assignments will receive a ‘Fail’ mark.
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automatically receive a grade zero. It is your responsibility to retain a copy of your assignments should any questions arise later concerning the said assignments. . ADDITIONAL GUIDELINES / ASSIGNMENT FORMAT: Your assignment should be typed on A4 paper using 12-point Times New Roman and 1.5 spacing. Your assignment should NOT exceed 2500 words, not including appendix and reference. Your must provide references. References should use the American Psychological Association (APA) format. Plagiarism is not acceptable. If you are not sure what is meant by plagiarism, refer to the various websites which discuss this matter, e.g. owl.english.purdue.edu/handouts. Plagiarized assignments will receive a ‘Fail’ mark.
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