audi

 

Xetra:: NSU NSU)) is a German automobile manufacturer, from supermini supermini  to crossover SUVs in Audi AG (Xetra [ˈaʊdi aʊdi]]), various body styles and price ranges that are marketed under the Audi brand (German pronunciation: [ˈ positioned as the premium brand within the Volkswagen Group Group..[3] The company is headquartered in Ingolstadt Ingolstadt,, Germany, and has been a wholly owned (99.55%) [4]  subsidiary of Volkswagen of Volkswagen AG AG  since 1966, following a phased purchase of its predecessor, Auto Union Union,,  from its former owner, Daimler-Benz. Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of  the Audi F103  F103 series. The company name is based on the surname su rname of the founder August founder August Horch, Horch, his surname meaning listen in German—which, when translated into  into Latin Latin,, becomes Audi . The four rings each represent individual car  companies that banded together to create the union. Its slogan or tagline is Vorsprung durch Technik, Technik, meaning "Progress through Technology". More recently, however, Audi has updated the tagline to "Truth in Engineering" in the U.S.

History edit]]Birth [edit

of the company and its name

Audi Type E

On the 14th of November 1899, August Horch (1868–1951) established the company A. Horch & Cie. in the Ehrenfeld district of Cologne, but because dispute between him and the supervisory board, he had to leave the company. A few years later, he established a second company, Horch Automobil-Werke GmbH. The company traces its origins back to 1909 and August Horch. Horch. The first Audi automobile, the Audi Type Zwickau..[9] A 10/22 hp (16 kW) Sport-Phaeton, was produced in 1910 in Zwickau In 1909, Horch was forced out of the company he h e had founded founded..[10] He then started a new company in Zwickau and continued using the Horch brand. His former partners sued him for trademark infringement, and the German Supreme Court (Reichsgericht in Berlin), Berlin),[11] finally determined that the Horch brand belonged to his former company. company.[10] Since August Horch was barred from using "Horch" as a trade name in his new car business, he called a meeting with close business friends, Paul and Franz Fikentscher from Zwickau, Germany. At the apartment of Franz Fikentscher, they discussed how to come up with a new name for the company. During this meeting, Franz's son was quietly studying Latin in a corner of the room. Several times he

 

looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, "Father – audiatur et altera pars... pars... wouldn't it be a good idea to call [12] it audi instead of horch horch?" "Horch!" in German means "Hark!" or "hear", which is "Audi" in the singular  imperative form of "audire" - "to listen" - in Latin. The idea was enthusiastically accepted by everyone attending the meeting.[13] The first Audi car, the Type B, 10/28PS was delivered early in 1910. 1910.[14] Audi started with a 2,612 cc  cc inline-four engine engine  model[clarification needed ] followed by a 3,564 cc model, as well as 4,680 cc and 5,720 cc models. These cars were successful even in sporting events. The first sixcylinder  model,[clarification needed ] 4,655 cc appeared in 1924. August Horch left the Audi company in 1920 for a high position p osition at the ministry of transport, but he was still involved with Audi as a member of the board of trustees. In September 1921, Audi became the first German car manufacturer to present a production car, the Audi Type K, with left-handed drive.[15] Lefthand drive spread and established dominance during the 1920s because it provided a better view of  oncoming traffic, making overtaking safer.[15]

rrent model range

A1

Supermini

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A3

A4

Sportback (5-door Hatchback)

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3-door Hatchback

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Sportback (5-door Hatchback)

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Cabriolet (Convertible)

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Saloon (Sedan)

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Avant (Estate/Wagon)

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Allroad (Crossover 

Small Family Car 

Compact Executive Car 

3-door Hatchback

Estate/Wagon)

A5

A6

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Coupé

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Sportback (5-door Hatchback)

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Cabriolet (Convertible)

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Saloon (Sedan)

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Avant (Estate/Wagon)

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Allroad (Crossover 

Compact Executive Car 

Executive Car 

Estate/Wagon)

 

A7

A8

TT

R8

Q3

Q5

Q7

Executive Car  

Sportback (5-door Hatchback)

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Saloon (Sedan)

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Coupé

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Roadster (Convertible)

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Coupé

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Spyder (Convertible)

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SUV

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SUV

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SUV

Full-size Luxury Car 

Compact Sports Car 

Sports Car 

Compact Crossover SUV

Compact Crossover SUV

Full-size Crossover SUV

[ e dit  edit   ] S (Sport) models

S3

Small Family Car 

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3-door Hatchback

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Sportback (5-door  Hatchback)

S4

S5

Compact Executive Car 

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Saloon (Sedan)

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Avant (Estate/Wagon)

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Coupé

Compact Executive Car 

 

S6[44]

S7[45]

Executive Car 

Executive Car 

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Saloon (Sedan)

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Avant (Estate/Wagon)

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Sportback (5-door  Hatchback)

S8[46]

TTS

Full-size Luxury Car 

Compact Sports Car 

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Saloon (Sedan)

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Coupé

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Roadster (Convertible)

RS (RennSport/Racing) models  ] RS [ edit  edit 

RS3

Small Family Car 

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Sportback (5-door  Hatchback)

RS5

TT RS

Compact Executive Car 

Compact Sports Car 

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Coupé

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Coupé

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Roadster (Convertible)

Adidas

Adidas AG is a German sports apparel manufacturer and  and parent company of the Adidas Group, which consists of the Reebok sportswear company,TaylorMade-Adidas company,TaylorMade-Adidas golf company (including  (including Ashworth), Ashworth), and  Rockport. and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear  sportswear manufacturer manufacturer in Europe and the second-biggest sportswear manufacturer in the world, biggest.[3] with American rival Nike being the biggest.

Adidas was founded in 1948 by Adolf "Adi" Dassler , following the split of Gebrüder Dassler  Puma, which was the Schuhfabrik between him and his older brother  Rudolf . Rudolf later established Puma, early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Herzogenaurach, Germany, along with Puma. The company's clothing and shoe designs typically feature three parallel bars, bars, and the same motif is incorporated into Adidas's current official logo. The "Three Stripes" were bought from the Finnish sport

 

company Karhu Sports in 1951.[4][5] The company revenue  company  revenue for 2009 was listed at at €  €10.38 10.38 billion and the 2008 figure at €10.80 billion.

Products [edit] edit]Running

A pair of Adidas Response Cushion 18 running running trainers.

Adidas currently manufactures several running shoes, including the adiStar Salvation 3, the adiStar Ride 3 (the replacement for the adiStar Cushion 6), the Supernova Sequence 4 (the replacement for the Supernova Control 10), and the Supernova Glide 3, among others. In addition, their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes.[16][17] [edit edit]]Football

(soccer)

One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major  company in the supply of team kits for international football teams. Adidas also makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with Mundial ial  moulded boot used for matches on firm notable examples including the 1979 release of the  the Copa Mund dry pitches. It holds the accolade of the best selling boot of all time. The soft-ground equivalent was named World Cup and it too remains on the market, timeless and iconic. Some of the most famous football teams are currently sponsored by Adidas.[citation needed ] Adidas became renowned for advancing the Predator boot design developed by ex-Liverpool and Australian international player  Craig Johnston. Johnston. This design featured a ribbed rubber structure for the upper leather of the shoe, used to accent the movement of the ball when struck; highly skilled players claimed they were able to curve the flight of the ball more easily when wearing this new contoured design. [citation needed ] The Predator also features the Craig Johnston-invented Traxion sole. FIFA FIFA,, the world governing body of football, commissioned specially designed footballs for use in its own World Cup  Cup tournaments to favour more attacking play. The balls supplied for the 2006 World Cup, Cup,  the Teamgeist , were particular noteworthy for their ability to travel further than previous types when struck, leading to longer range goal strikes that were intended to increase the number of goals scored.

 

[citation needed ]

Goalkeepers were believed to be less comfortable with the design, claiming it would move significantly and unpredictably in flight.[citation needed ] Jabulani  ball was designed and Adidas also introduced another new ball for the 2010 World Cup. Cup. The Jabulani developed by Loughbo Loughborugh rugh University in conjunction with Chelsea FC FC.. It received much criticism from players, managers and pundits for being too hard to control. [citation needed ] The lighter and more aerodynamic ball led to many shots and passes being over hit. The Jabulani was widely blamed for the low numbers of  [citation needed ]

long range goals or even remotely accurate attempts in the opening stage of the tournament. As well as the aforementioned Predator  Predator boot, boot, Adidas also manufacture the  the  F50 and adiPure adiPure  range of  football boots. Adidas also provides apparel and equipment for all teams in Major League Soccer . [edit edit]]Tennis

Murray.. Professional tennis player Andy player Andy Murray

Adidas has sponsored tennis players and recently introduced a new line of tennis racquets. racquets. While the Feather is made for the "regular player", and the Response for the "club " club player", Adidas targets the [18] "tournament player" with the 12.2 oz o z Barricade tour model.  Adidas sponsors the following professional players with mainly clothing apparel and footwear: Ana Ivanović Ivanović,, Andy Murray, Murray, Maria Kirilenko, Kirilenko, Caroline Wozniacki,, Justine Henin Wozniacki Henin,, Jo- Wil Wilfri fried ed Tsonga Tson ga,, Daniela Hantuchová, Hantuchová, Alicia Molik Molik,, Fernando Verdasco,, Gilles Simon Verdasco Simon,, Fernando González, González, Flavia Flav ia Penn Pennetta etta,, Laura Robson, Robson, Melanie Oudin, Oudin, and  Sorana and Sora na Cîrs Cîrstea tea.. Adidas tennis apparel contains the ClimaCool technology found in other athletic  jerseys and shoes. shoes .[19]

 

In November 2009 World Number 4  4 Andy Murray  Murray was confirmed as Adidas's highest paid star with a 5 year contract reported to be worth $24.5m.[20] Players sponsored by Adidas can take advantage of the Adidas Player Improvement Program, where the company provides coaches, fitness trainers and sports psychologists to players in order to further their  Groeneveld.. careers. The program includes legendary coaches such as Darren Cahill and Sven Groeneveld the ATP Tennis Tournament Tournament  in Mason, they have also sponsored the  the  ball-boy and ballIn Cincinnati, Cincinnati, at the  girl  uniforms. girl [edit edit]]Golf  Adidas Golf is part of Adidas, a German-based sports apparel manufacturer and part of the Adidas company,TaylorMa orMade de-Adi -Adidas das golf company, and Rockport. Rockport. Group, which consists of Reebok of Reebok sportswear company,Tayl The Adidas Group is one of the global leaders in the sporting goods industry offering a wide range of  products around the three core segments of Adidas, Reebok, and TaylorMade-Adidas TaylorMade-Adidas Golf. Adidas Golf  sells and manufactures Adidas-brand golf apparel, footwear, and accessories. [ e dit  edit   ] Company Company timeline

In 1997, Adidas AG acquired the Salomon Group who specialized in alpine ski wear, and its official corporate name was changed to Adidas-Salomon AG because with this acquisition Adidas also acquired the TaylorMade Golf company and Maxfli Maxfli,, which allowed them to compete with Nike Golf. Salomon sold its controlling interest in TaylorMade and its other sports equipment companies to global giant Adidas AG. the Carlsbad, Carlsbad, In 1998, Adidas Golf USA moved its business operations from Tualatin, Tualatin , Oregon, to the  California headquarters of TaylorMade Golf, acquired by Adidas-Salomon. Adidas Golf USA had thirty employees to relocate. Carlsbad is also the headquarters of one of its primary competitors,  competitors, Callaway Golf  Company.. Company In 1999, TaylorMade and AdidasGolf USA, were merged into a new company—called TaylorMade-A TaylorMade-Adidas didas Golf—with Golf—wit h world headquarters in Carlsbad. Mark King was named president of the company he had begun his career with in 1981 as a sales representative after a short stint as vice president of sales and marketing at Callaway Golf Ball Co. in 1998. In November 2008, Ashworth (clothing)  (clothing) became a wholly owned subsidiary of TaylorMade-Adidas Golf, complementary to the synthetic performance fabrics of Adidas Golf. [ edit  edit   ] Product  Product 

Adidas Golf sells apparel, footwear, and accessories for men, women, and youth. Men's equipment includes footwear, shirts, shorts, pants, outerwear, base layer and eyewear. Women's equipment includes footwear, shirts, shorts, skirts, pants, outerwear, base layers, and eyewear. Youth equipment includes both boys and girls footwear, apparel, and eyewear. [edit] edit]Cricket

 

in Tend Tendulka ulkar  r , batting with his personalized Adidas Bat. Indian cricketer Sach cricketer Sachin

In the 1990s, Adidas signed world's iconic batsman Sach Sachin in Tend Tendulk ulkar  ar of of India and made shoes for him. [21] Tendulkar continues to wear Adidas shoes while playing matches. Since 2008, Adidas has sponsored the cricket bat used by Sachin Sach in Tend Tendulka ulkar  r . It created a new cricket bat, 'Adidas Master Blaster', personalized for him. In 2008, Adidas made their move into English cricket market by sponsoring English batting star Kevin star Kevin Pietersen  after the cancellation of his lifetime deal withWoodworm Pietersen withWoodworm,, when they ran into financial difficulties. [22] The following year they signed up fellow England player Ian player Ian Bell, Bell, Pakistan Pakistan  opening batsman  batsman Salman Butt and Indian Player Ravi Player Ravindra ndra Jad Jadeja eja.. Having made cricket footwear for many years, the company finally entered the field of bat manufacture in 2008 and their products are available in the Incurza, Pellara and Libro ranges. team.. Adidas signed with Cricket South Africa Africa  in Adidas manufactures uniforms for the England cricket team 2011 and the uniforms worn by South African Cricket Team Team  during and after the  the Cricket World Cup [23] 2011  will be manufactured by the German giant.  They also sponsor the 2011 the  South Korea national cricket  team.. team In the Indian Premier League (IPL), Adidas are the official apparel sponsor for the teams Mumbai Indians,, Delhi Daredevils and Pune Warr Indians Warriors iors India. India.[24][25] [edit edit]]Basketball Adidas has been a longtime basketball shoe manufacturer and is one of the leading basketball brands in the world. They are most famous for their late 1960s iconic Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box. [citation needed ] These were made very popular in the 1980s hip hop streetwear scene streetwear scene alongside Adidas's stripe-sided polyester suits.[citation needed ] Adidas is also the current outfitter of all 30 franchises in the  the National Basketball Association (replacing the Reebok brand after the merger) and sponsors numerous players past and present likeKare like Kareem em Abdu AbdullJabbar and Jabbar  and Tracy McGrady McGrady,, as well as  as Dwight Howard Howard,, Chauncey Billups Billups,, Derrick Rose, Rose, Brandon Knight,, Eric Gordon, Knight Gordon, Michael Beasley, Beasley, Josh Smith and Tim Duncan Duncan.. Adidas endorsedKob endorsedKobe e Bry Bryan ant t with [26] the Adidas Equipment KB8 as his first signature shoe until July 2002. The company also endorsed  Kevin Garnett until he opted out of his contract in 2010. endorsed 2010 .[27] Gilbert Arenas was an Adidas endorser until 2010. 2010.[28] [edit edit]]Lacrosse

 

In 2007, Adidas announced the future production of lacrosse of lacrosse  equipment, and will sponsor the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen lacrosse players in the United States.[29] [edit edit]]Rugby

All Blacks rugby jersey

Adidas make rugby balls and other rugby gear. They are the current kit and ball supplier to the New Blacks,, Irish  Irish Munster Rugby, Rugby, the  the Argentin Arge ntinian ian Puma Pumas s, and the South Zealand All Blacks African Stormers  Stormers  and Western Province rugby union teams among others. Adidas are also the official eken n Cup Cup.. match ball supplier to theHein theHeineke [edit] edit]Gymnastics Since 2000, Adidas has provided men's and women's gymnastics wear for Team USA, through USA Gymnastics.. In 2006, Adidas gymnastics leotards for women and Adidas men's comp shirts, gymnastics Gymnastics pants and gymnastics shorts have been available in the USA, with seasonal leotards offered for Spring, Summer, Fall and Holidays. Starting in 2009, Adidas gymnastics wear has been available worldwide through GK Elite Sportswear .[30] [edit edit]]Skateboarding Adidas SB (Skateboarding) are shoes made specifically sp ecifically for skateboarding. Many of the shoes Adidas previously made were redesigned for skateboarding. Gonzales,, Dennis Adidas Skateboarding also has a skateboarding team. The team consists of: Mark Gonzales Busenitz, Tim O'Connor, Silas Baxter-Neal, Pete Eldridge, Benny Fairfax, Lucas Puig, Nester  Judkins,  Lem Judkins, Le m Vil Ville lemin min,Vince ,Vince Del Valle and Jake Brown. [edit] edit]Baseball Adidas has also provided baseball equipments and sponsors numerous players of Major of Major League Baseball  and Nippon Professional Baseball Baseball Baseball  in Japan. From 1997 to 2008, Adidas sponsored New York Yankees. Yankees.[31] In Japan, Adidas is the official apparel sponsor for the teams  teams Yomiuri Giants[ 32] and Wase Waseda da Univ Universi ersity ty..

 

edit]]Field [edit

Hockey

Adidas has provided Hockey equipment's and sponsors numerous players of Germany, England, Netherlands, Australia and Spain. They also sponsor Reading sponsor  Reading Hockey Club [33], Beeston Hockey Club [34] and and  East Grinstead Hockey Club Club.. [35] [edit edit]]Accessories Adidas also designs and makes  makes sandals sandals,, watches, eyewear , bags, baseball caps, caps, and  and socks socks..

Adidas Fresh Impact – Limited Edition

perfumes, aftershave and lotions lotions.. As well, Adidas has a branded range of male and female  female  deodorants, deodorants, perfumes, [edit] edit]Marketing Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty Inc.,, Puma AG and several other sportswear brands was examined in a recent towards Adidas, Nike, Inc. [36] study.  The study found consumers did not exhibit unduly high loyalty towards such brands. During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals  was designed to focus on fashion and life-style; and Style Essentials, with the main group within this one being Y-3. "Impossible is Nothing" is the current mainstream marketing slogan for Adidas. This campaign was

developed by 180/TBWA based in Amsterdam but also with significant work being done by TBWA/Chiat/Day TBWA/Chi at/Day in San Francisco – particularly for its basketball campaign "Believe In Five".TBWA\Chiat\Day Five".TBWA\ Chiat\Day commissioned Zane Peach[37] to produce images for 2007 international ad campaign.

 

edit]]Game [edit

advertisement

The brand is featured in several games. Amiga|Commodore Amiga: Daley Thompson's Olympic Challenge Sony Playstation:: Adidas power soccer Commodore 64, ZX Playstation spectrum, Amstrad CPC:  CPC: Adidas Championship Football

FastFacts:

Unlike most other  companies in the industry, Pioneer chose not to develop videocassette recorders

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 – instead developing the LaserDisc. The company’s involvement in optical disc technology grew from LaserDisc to include a leadership role in the development of  DVD and Blu-ray Disc technology.

ABOUTPIONEER Pioneer was founded in 1938 in Tokyo, Japan by Nozomu Matsumoto - a man with a passion for music that he hoped to share with the world through high quality audio speakers. That passion began with a small operation to repair and manufacture speakers in Matsumoto's garage. It has since grown to international stature as a manufacturer of audio and video products for use at home, in the car and in business environments.

  Pioneer leads the professional DJ equipment industry with innovative products like the world’s first digital vinyl turntable and the world’s first DVD turntable – allowing DJs to spin, scratch and otherwise manipulate CDs and DVDs.

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The element that has not changed in nearly 70 years is the passion for audio and video products that we hope to share with the world. From the employees at our  research labs looking for the "next big thing" to the engineers at our factories focused on quality assurance to our product trainers explaining the new technology to our customers - we remain passionate about creating an unbeatable entertainment experience.

  Pioneer opened its first office in the United States in the Empire State Building in 1972.

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We invite you to spend some time surfing our Web site. Check out the newest product line, learn more about the technology and how it can impact your life. We think that we'll capture your passion for entertainment. And that you'll want to see ... and hear more.