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AUTOMOBILE INDUSTRY IN INDIA
Overview | AnalyZ Research Team
Automobile Industry in India
Quick Facts
India ranks 3rd in passenger vehicles, 5th in commercial vehicles, and 2nd in two wheelers market in the world The Indian automobile industry is growing at CAGR 10% The Indian auto component industry is growing at CAGR 21% The Indian automobile industry is dominated by two wheeler segment FY 2010-11, the production of passenger vehicles segment was 2,987,296, commercial vehicles segment 752,735, and two wheelers segment 13,376, 451 The domestic market share for 2010-11 passenger vehicles segment 16.25%, commercial vehicles segment 4.36%, and two wheelers segment 76% The domestic sales for 2010-11 passenger vehicles segment 2,520,421, commercial vehicles segment 676,408, and two wheelers segment 11,790,305 Exports for FY 2010-11 passenger vehicles segment 453,479, commercial vehicles segment 76,297, and two wheelers segment 1,539,590 SIAM forecasts for the FY 2012 passenger vehicles segment 2-4%, commercial vehicles segment 18-20%, and two wheelers segment 13-15% In 1991 the de-licensing of automotive industry and subsequent opening up for 100% FDI through automatic rout has attracted global major players to establish their production facilities in India.
Vision for Automobile Industry
To emerge as the destination of choice in the world for design and manufacture of automobiles and auto components with output reaching a level of US$ 145 billion accounting for more than 10% of GDP and providing additional employment to 25 million people by 2016-Automotive Mission Plan 2006-2016, Ministry of Heavy Industries and Public Enterprises, Government of India.
Automobile Industry: Market Share-Segment wise FY 2010-11
Market Share : Segment wise -FY 2010-11
3.39% 16.25% 4.36% Passenger Vehicle Commercial Vehicle 76% Two Wheelers Others
Source: SIAM
Automobile Industry: Domestic Market Sales Trends- Segment Wise
Domestic Market Sales Trends
11,790,305 2010-11 676,408 2,520,421 9,370,951 2009-10 532,721 1,951,333 7,437,619 2008-09 384,194 1,552,703 7,249,278 2007-08 490,494 1,549,882 7,872,334 2006-07 467,765 1,379,979 0
Source: SIAM
Two Wheelers Commercial Vehicle Passenger Vehicle
5,000,000
10,000,000
15,000,000
Automobile Industry: Exports- Segment wise
Automobile Export Trends
2010-11 76,297 1,539,590 453,479 1,140,058 446,145 1,004,174 Two Wheelers Commercial Vehicle Passenger Vehicle 819,713
2009-10
45,009
2008-09
42,625 335,729 58,994 218,401 49,537 198,452 0
2007-08
619,644
2006-07
500,000 1,000,000 1,500,000 2,000,000
Source: SIAM
Automobile Industry: Domestic Vs Exports- Segment wise 2010-11
11,790,305 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0 Passenger Vehicle
Source: SIAM
Domestic Exports 2,520,421 1,539,590 453,479 676,408 76,297 Commercial Vehicle Two Wheelers
Production Trends
18,000,000 17,116,482 16,000,000 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0 2,987,296 2,357,411 1,838,593 1,545,223 1,777,583 519,982 549,006 416,870 567,556 752,735 2006-07
Source: SIAM
13,437,87013,376,451 10,531,87110,353,27010,675,25510,512,903 8,466,666 8,026,681 8,419,792 Passenger Vehicle Commercial Vehicle Two Wheelers Total Production
2007-08
2008-09
2009-10
2010-11
Market Forecast
Segment Passenger Vehicle Commercial Vehicle Two Wheelers Market Forecasts 2012 2-4% 18-20% 13-15%
Major Players in Automobile Industry
Passenger Vehicles Segment Ford Motor Company Maruti Suzuki Ltd Tata Motors Hyundai Motor India Ltd Hindustan Motors Mahindra & Mahindra Ltd General Motors India Pvt Ltd Toyota Kirloskar Motor Pvt Ltd Commercial Vehicles Segment Ashok Leyland Tata Motors Eicher Mahindra & Mahindra Swaraj Force Motors Two Wheeler Segment Bajaj Auto Hero Honda Motors Ltd TVS Motors Kinetic Engineering Ltd Honda
Factors Influencing Auto Brand Choice 2012
Safety 24 29 49 51 18 65 57 Quality Value Performance Eco friendly Design & Style Technology Innovation
Source: consumerreports.org
Key Drivers
Raise in per capita income Changed consumer perception of Auto brands Increased investment in infrastructure (Commercial Vehicles) Erratic changes in petrol and gas prices Rapid urbanization Easy Finance Wider Product range
Challenges in the Auto Industry
Absorbing and adopting new technologies Infrastructure development is still in nascent stage Shift from focus on Manufacturing to Services Low Productivity of Labor Availability of cost effective capital
Technological Demands
Fuel Efficiency-Hybrids, Fuel Cell, Electric Vehicle, Hydrogen, CNG, LPG, Ethanol Emission Reduction- BS III Safety & Durability- ABS Innovative Features- Key less entry, Automatic Climate Control, Cost Effectiveness-Foam injected plastic parts, Aluminum
Legislations influencing Automotive Industry
Ministry of Shipping, Road Transport and Highways Bureau of Indian Standards (BIS) Emission-Standing Committee on Implementation of Emission Legislation (SCOE) Safety- Central Motor Vehicle Rules- Technical and standing committee (CMVR-TSC) Automotive Industry Standing Committee Ministry of Environment & Forest (MoEF), Ministry of Petroleum & Natural Gas (MoPNG) and Ministry of Non-conventional Energy Sources
India Advantage
Abundant availability of raw materials Technically skilled workforce Relatively lower labor cost Source for R&D and engineering services Increased Mechanical and Engineering graduates produced
Investment Options in India
Investment in R&D Engineering Services (Design) Passenger Car Segment Two Wheeler Segment Heavy Truck Segment
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