automobile industry

Published on May 2016 | Categories: Types, Presentations | Downloads: 91 | Comments: 0 | Views: 427
of 42
Download PDF   Embed   Report

To study the Brand perception of Honda Brio.

Comments

Content

1. EXECUTIVE SUMMARY
The report was undertaken to study the perception of the consumers towards the
Honda Brio. The objective was to identify the perception of the people about the Brio.
The research methodology gives good deal of knowledge about research of the
objectives of the project. The research methodology includes the research design
which is exploratory research design. I have used the questionnaire as a tool for the
collection of the primary data and also refer the books & website for the collection of
secondary data.
The sampling method is non probability judgment sampling with 100 as the sample
size. The limitation and the advantages of project report also mentioned. The
collection of data also explained it with the help of attractive charts & tabulation form.
According to study
 Most of people prefer other color for Honda Brio car than black, white, blue
and red. Most of people say that the performance of Brio is average.
 Most of the people prefer CNG as a fuel option.
 Most of the people consider brio as a cheap at a price of below 4, 50,000.
 Nearest 80% people say that the quality match is average.
 60%people are satisfied with the attitude of the delivery staff.
 43% people consider quality to build a good brand image.55% people ready to
pay higher for color.
 Nearest 80% people ready to pay higher for gets value satisfaction.
 60% of people are saying that its reasonable price for it.86% of people is happy
with festival discount.
The suggestion includes the company should decrease the price. Also company should
launch the car in CNG fuel system. Company should provide alloy wheels.

1

2. INTRODUCTION OF AUTOMOBILE INDUSTRY
The first working steam-powered vehicle was designed — and most likely built — by
Ferdinand Verbiest, a Flemish member of a Jesuit mission in China around 1672. It
was a 65 cm-long scale-model toy for the Chinese Emperor that was unable to carry a
driver or a passenger.It is not known if Verbiest's model was ever built.
Nicolas-Joseph Cugnot is widely credited with building the first full-scale, selfpropelled mechanical vehicle or automobile in about 1769; he created a steampowered tricycle.He also constructed two steam tractors for the French Army, one of
which is preserved in the French National Conservatory of Arts and Crafts. His
inventions were however handicapped by problems with water supply and maintaining
steam pressure. In 1801, Richard Trevithick built and demonstrated his Puffing Devil
road locomotive, believed by many to be the first demonstration of a steam-powered
road vehicle. It was unable to maintain sufficient steam pressure for long periods, and
was of little practical use.

The development of external combustion engines is

detailed as part of the history of the automobile, but often treated separately from the
development of true automobiles. A variety of steam-powered road vehicles were used
during the first part of the 19th century, including steam cars, steam buses, phaetons,
and steam rollers. Sentiment against them led to the Locomotive Acts of 1865.In 1807
NicéphoreNiépce and his brother Claude probably created the world's first internal
combustion engine which they called a Pyréolophore, but they chose to install it in a
boat on the river Saone in France. Coincidentally, in 1807 the Swiss inventor François
Isaac de Rivaz designed his own 'de Rivaz internal combustion engine' and used it to
develop the world's first vehicle to be powered by such an engine. The Niépces'
Pyréolophore was fuelled by a mixture of Lycopodium powder (dried spores of the
Lycopodium plant), finely crushed coal dust and resin that were mixed with oil,
whereas de Rivaz used a mixture of hydrogen and oxygen. Neither design was very
successful, as was the case with others, such as Samuel Brown, Samuel Morey, and
2

Etienne Lenoir with his hippo mobile, who each produced vehicles (usually adapted
carriages or carts) powered by internal combustion engines.
In November 1881, French inventor GustaveTrouvé demonstrated a working threewheeled automobile powered by electricity at the International Exposition of
Electricity, Paris.
In 1879, Benz was granted a patent for his first engine, which had been designed in
1878. Many of his other inventions made the use of the internal combustion engine
feasible for powering a vehicle. His first Motorwagen was built in 1885 in Mannheim,
Germany. He was awarded the patent for its invention as of his application on 29
January 1886 (under the auspices of his major company, Benz & Cie., which was
founded in 1883). Benz began promotion of the vehicle on 3 July 1886, and about 25
Benz vehicles were sold between 1888 and 1893, when his first four-wheeler was
introduced along with a model intended for affordability. They also were powered
with four-stroke engines of his own design. Emile Roger of France, already producing
Benz engines under license, now added the Benz automobile to his line of products.
Because France was more open to the early automobiles, initially more were built and
sold in France through Roger than Benz sold in Germany. In August 1888 Bertha
Benz, the wife of Karl Benz, undertook the first road trip by car, to prove the roadworthiness of her husband's invention.
In 1896, Benz designed and patented the first internal-combustion flat engine, called
boxermotor. During the last years of the nineteenth century, Benz was the largest
automobile company in the world with 572 units produced in 1899 and, because of its
size, Benz & Cie., became a joint-stock company.
The first motor car in central Europe and one of the first factory-made cars in the
world, was produced by Czech company NesselsdorferWagenbau (later renamed to
Tatra) in 1897, the Präsidentautomobil.
Daimler and Maybach founded Daimler MotorenGesellschaft (DMG) in Constant in
1890, and sold their first automobile in 1892 under the brand name, Daimler. It was a
3

horse-drawn stagecoach built by another manufacturer that they retrofitted with an
engine of their design. By 1895 about 30 vehicles had been built by Daimler and
Maybach, either at the Daimler works or in the Hotel Hermann, where they set up
shop after disputes with their backers. Benz, Maybach and the Daimler team seem to
have been unaware of each Other’s early work. They never worked together; by the
time of the merger of the two companies, Daimler and Maybach were no longer part
of DMG.Daimler died in 1900 and later that year, Maybach designed an engine named
Daimler-Mercedes that was placed in a specially ordered model built to specifications
set by EmilJellinek. This was a production of a small number of vehicles for Jellinek
to race and market in his country. Two years later, in 1902, a new model DMG
automobile was produced and the model was named Mercedes after the Maybach
engine which generated 35 hp. Maybach quit DMG shortly thereafter and opened a
business of his own. Rights to the Daimler brand name were sold to other
manufacturers.
Karl Benz proposed co-operation between DMG and Benz & Cie. when economic
conditions began to deteriorate in Germany following the First World War, but the
directors of DMG refused to consider it initially. Negotiations between the two
companies resumed several years later when these conditions worsened and, in 1924
they signed an Agreement of Mutual Interest, valid until the year 2000. Both
enterprises standardized design, production, purchasing, and sales and they advertised
or marketed their automobile models jointly, although keeping their respective brands.
On 28 June 1926, Benz & Cie. and DMG finally emerged as the Daimler-Benz
company, baptizing all of its automobiles Mercedes Benz, as a brand honoring the
most important model of the DMG automobiles, the Maybach design later referred to
as the 1902 Mercedes-35 hp, along with the Benz name. Karl Benz remained a
member of the board of directors of Daimler-Benz until his death in 1929, and at
times, his two sons participated in the management of the company as well.

4

3. Company Profile
Dream Honda Covers the Entire Spectrum of Automobiles Related Activities:1. Car Exchange Facility through Honda Auto Terrace.
2. Sales / Services / Spares / Finance / Insurance.
3. Accidental Repairs With Cash Less Advantage.
4. Honda Care Extended Warranty / Honda Care Road Side Assistance.
5. 24*7 Break down Assistance.
6. Unmatched Car Finance Solutions.
3.1 Postal Address and Contact details

3.1.1 Dream Honda (Surat)

S e : +91-261-

4060400



Jivan Jyot Motors Pvt. Ltd.
Jivan Jyot Cinema Compound,
Udhna Main Road, Surat – 394 210.



Sales : +91-261-4060406



Service : +91-261-4060400



E-mail :-dreamhonda.in

3.1.2 Dream Honda (Vapi)


Ganga Complex,
Opp. Empress Mall, At & Post : Salvav,
NH-8, District : Valsad – 396 191.



Sales : +91-260-6621201 / 202 / 204
5



Service : +91-260-6621208 / 209 / 210



E-mail:-dreamhonda.in

3.2 Dream Honda Product:

Honda Jazz



Honda City



Honda Civic



Honda Brio



Honda Accord



Honda CR-V

3.3 Dream Honda Department: Sales Department
 Service Department
 Accessories Department
 Finance Department
 Account Department
 HR Department
 Customers Relationship Department
 Design Department
3.4 Classification of the car
Fuel wise classification
 Variant
 Diesel variant
Segment wise classification
 Hatch Back






Entry Level Sedan
Sedan
Super Sedan
Sport Utility Vehicle
6

3.4.1 Hatch back:
The hatchback body style appeared as early as the 1930,but according the MerriamWebster dictionary, the term itself dates to 1970.The hatchback body style has been
marketed worldwide on cars ranging in size from superminis to small family cars, as
well as executive cars.
Examples of Hatch Back:1. Honda civic
2. Maruti awards
3. Suzuki cervo
3.4.2 Entry level sedan
Entry level sedan car is a car classification term applied to premium cars smaller than
executive cars. In European classification, compact and subcompact executive cars are
part of the D-segment. In North American terms, close equivalents are "compact
premium car", "compact luxury car”, “entry-level luxury car" and "near-luxury car".
Examples of Entry level sedan:1. Honda amaze
2. Audi A4
3. Chevrolet sail
3.4.3 Sedan:A car seating four or more with a fixed roof that is full-height up to the rear window.
Known in British English as a saloon. Sedans can have 2 or 4-doors. This is the most
common body style [citation needed]. In the U.S., this term has been used to denote a
car with fixed window frames, as opposed to the hardtop style wherein the sash, if any,
winds down with the glass.
Examples of Entry level sedan:-

1. Hyundai sonata
7

2. Ford mondeo
3. Chevrolet Malibu
3.4.4. Super Sedan:Supercar is a term generally used for ultra-high-end exotic cars, whose performance is
superior to that of its contemporaries. The proper application of the term is subjective
and disputed, especially among enthusiasts.
Examples of super sedan:1. Honda accord
2. Suzuki SX4
3. Mercedes Benz- SLR McLaren
3.4.5. Sport Utility Vehicle:Sport utility vehicles are off-road vehicles with four-wheel drive and true off-road
capability. They most often feature high ground clearance and an upright, boxy body
design. Sport Utilities are typically defined by a body on frame construction which
offers more off-road capability but reduced on-road ride comfort and handling
compared to a cross-over or car based utility vehicle.
Examples of SUVs:1. Land Rover Discovery
2. Jeep Grand Cherokee
3. Mahindra Scorpio

8

4. CONCEPT OF PERCEPTION
Perception is the cognitive process. Perception is the cognitive process which involves
the selecting, organizing, and interpreting the stimulus. Thus perception is the process
of selecting, organizing, and interpreting or attaching meaning to the events happening
in the environment. Robbins has perception as follows:
“Perception may be defined as a process by which individuals organize and interpret
their sensory impressions in order to give meaning to their environment.”

9

1. Perception is the intellectual process through which a person select the data from
the environments, organizes it, and obtain meaning from it.
2. Perception is the basic cognitive or psychological process. The manner in which a
person perceives the environment affects his behavior
3. Perception, being an intellectual and psychological process, becomes a subjective
process and different people may perceive the same environment event differently
based on what particular aspects of the situation they choose to absorb, how they
organize this information.
4.1 PERCEPTION PROCESS
Perception is the process consisting of several sub process. We can take inputthroughput-output approach to understand the dynamics of the perceptual process.
1. Perpetual inputs
2. Perceptual mechanism
-selection of stimuli.
-organization of stimuli
-interpretation of stimuli
3. Perceptual output
1.

Perceptual inputs

Strictly speaking, perception inputs in the form of stimuli are not the part of the actual
perceptual process though these are necessary for the occurrence of the perception.
Perception may be in the form of objects, events or people .thus everything in the
setting where events occur, or which contributes to the occurrence of events, termed as
perceptual inputs

10

2. Perceptual mechanism
Perceptual mechanism involves three elements –selection of stimuli, organization of
stimuli, and interpretation of stimuli.
Selection of stimuli: After receiving the stimuli from the environment, some are
selected for further processing while other are screened out because it is not possible
For a person to select all stimuli which he sees in the environment. Organization of
stimuli: after the stimuli are received, these are organized in some form in order to
make sense out of that. The various forms of organizing stimuli are figure-ground,
perceptual grouping, simplification and closure.
Interpretation of stimuli: The perceptual inputs that have been organized will have to
be interpreted by the perceiver so that he can sense and extract some meaning of what
is going on in the situation.

3. Perceptual outputs
Based on the perceptual mechanism which ends with interpretation of stimuli,
perceptual outputs emerge. This outputs may be in the form of convert actions like
development of attitudes, onions, beliefs, impressions about the stimuli under
consideration.
4.2 PERCEPTUAL FACTORS
1. External factors
2. Internal factors

1. EXTERNAL FACTORS
- Size
- Intensity
11

- Repetition
- Novelty And Familiarity
- Motion
- Contrast

2. INTERNAL FACTORS
- Self Concept
- Beliefs
- Expectations
- Inner Needs
- Response Disposition
- Response Salience

5.1 MEANING AND DEFINITION:
5.1.1 RESEARCH:

“Research refers to the systematic method of definite problem, formulating a
hypothesis, collecting the data, analyzing the data, and reaching to certain conduction
towards the concerned problem.”
5.1.2 RESEARCH METHODOLOGY:
Research methodology is a collective term for the structured process of conducting
research. There are many different methodologies used in various types of research
12

and term is usually considered to include research design, data gathering and data
analysis.

5.2 OBJECTIVES OF STUDY:
5.2.1.

MAIN OBJECTIVE:

 To study the Brand perception of Honda Brio.
5.2.2. SUBSIDIARY OBJECTIVE:

 To know the customer’s thinking about the Honda Brio.
 To identify the comfortness in using Honda Brio.
5.3RESEARCH DESIGN:
“Research design is the specification of methods and procedures for acquiring
information needed. It is the overall operational pattern or framework of the project
that stipulates what information is to be collected from which source by which
procedures.

5.3.1 TYPES OF RESEARCH DESIGN:
5.3.1.1

EXPLORATORY RESEARCH:

An Exploratory research focuses on the discovery of ideas and it generally based on
secondary data. It is preliminary investigation which does not have a rigid design. This
is because an engaged in an exploratory study may have to change his focus as a result
of new ideas and relationship among the variable.
5.3.1.2

DESCRIPTIVE RESEARCH:

13

A descriptive study id undertaken when the researcher wants to know the
characteristic of certain groups such as age, sex, education level, income, occupation,
etc. in contrast to exploratory studies, descriptive studies are well structured.
5.3.1.3 CAUSAL RESEARCH:
A causal relationship is undertaken when the researcher is interested in knowing the
cause and effect relationship between two or more variables. Such studies are based on
reasoning along well tested lines.
Here in this report, exploratory research design is used.

5.4

DATA COLLECTION METHOD:

Data collection is a term used to describe a process of preparing and collecting data.
The purpose of data collection is to obtain information to keep on record, to make
decisions about important issues, to pass information on to others.

5.4.1 SOURCE OF DATA:
5.4.1.1 PRIMARY DATA:
In primary data collection, you collect the data yourself using methods such as
interviews and questionnaires. The key point here is the data you collect is unique.
5.4.1.2 SECONDARY DATA:
Secondary data is data that has already been collected by someone else for a different
purpose to yours. For example, this could mean using.
14

This report is based on primary data and secondary data.
Primary data are collected through questionnaire. Secondary data are collected through
internet and books.

5.4.2 SAMPLING PLAN:
“A sampling plan is a detailed outline of which measurement will be taken at what
time, on which material, in what manner and by whom. Sampling plan should be
designed in such a way that the resulting data will content a representative sample of
the parameters of interest and allow for all questions as, stated in the goals, to be
answered.”
5.4.2.1 DEFINE THE POPULATION:
a.
b.
c.
d.

Element : Female and Male
Sampling Unit: Businessman , Senior citizens ,
Sampling frame : Surat city (Udhana and Athwagate)
Time: 1st Jan 2014 to 28th Feb. 2014.

5.4.2.2 SAMPLING SIZE:
The size of the sample should neither be excessively large nor too small. It should be
optimum is now an optimum sample is one which fulfils the requirement of efficiency
representative reliability and flexibility.
This report considering 100 sample size (respondent) from total population of
UDHNA and ATHWAGATE for this report.

5.4.2.3 Sampling method:
a)

Probability sampling:
15

Probability is ordinarily used to describe an attitude of mind towards some proposition
of Whose truth we are not certain. The proposition of interest is usually of the form
“Will a specific event occur?” The attitude of mind is of the form “How certain are we
that event will occur?” The certainty we adopt can be described in terms of a
numerical measure and this number, between 0 and 1, we call probability.
b)

Non probability sampling:

Non probability sampling does not meet this criterion and should be used with caution.
Non probability sampling techniques cannot be used to infer from the sample to the
general population. Any generalizations obtained from a non probability sample must
be filtered through one’s knowledge of the topic being studied. Performing non
probability sampling is considerably less expensive than doing probability sampling,
but the results are of limited value.
Here in this report, researcher has taken non probability sampling method. In which
convenience sampling method has been used.

5.5 BENEFITS OF STUDY:


The study is helpful to knowing that which car
perform well in the market.



The study is helpful to knowing that how many
persons are satisfied with the Honda Brio.



The study is helpful to knowing the customer’s
loyalty regarding the Honda Brio.

5.6

LIMITATION OF THE STUDY:

16



Different people have different thought process and different attitudes. As a
result, their manner of answering the questions of the study differs. Therefore, the
behavior received was sometimes good while sometimes they were negative.



The time period of the survey being only two months, it was not possible to
conduct a highly in-depth and detailed study, which in turn might affect the
findings.

6 DATA ANALYSIS:1.

Which car do you prefer?
Table 6. 1 Cars preference
Categories of stores

No. of respondent

Percentage

Maruti Suzuki

35

35%

Hyundai

16

16%

TATA motors

10

10%

Toyota

06

06%
17

Honda

19

19%

Other

14

14%

Total

100

100%

CAR PREFERENCE

Figure 6. 1 Cars preference
INTERPRETATION:
In above figure it indicates that of respondents prefer maruti Suzuki 35% prefer,
Hyundai 16% prefer, Tata 10% prefer, Toyota 6% prefer, Honda and 19% prefer, other
cars 14% prefer.
2.

Which color would you prefer for Honda Brio?
Table 6. 2 colors preference.
Colors

No. of Respondent

Percentage

Black

11

11%

White

28

28%

Blue

10

10%
18

Red

12

12%

Other

33

33%

Total

100

100%

COLOR PREFRENCE

Figure 6. 2 colors preference.
INTERPRETATION:
In above figure it indicates that the 11% respondents prefer black color, 28% prefer
white, 10% prefer blue, 12% prefer red, 33% prefer other colors.
3.

What is your thinking about performance of Honda Brio?
Table 6. 3 Perception for Honda Brio.

19

Category of performance

No. of Responds

Percentage

Outstanding

10

10%

Excellent

24

24%

Good

28

28%

Average

35

35%

Poor

03

03%

Total

100

100%

PERCEPTION FOR HONDA BRIO

Figure 6. 3 Perception for Honda Brio.
INTERPRETATION:
In above figure it indicates that10% of respondents thinks that performance of brio is
outstanding, 24% thinks excellent, 28% says good, 35% says average, 3% says poor.
4.

Which fuel option would you prefer for Honda Brio?
Table 6. 4 fuel option preference

Types of fuel

No. of Respond

Percentage

Petrol

38

38%

CNG

62

62%

Total

100

100%

20

FUEL OPTION
PREFERENCE

Figure 6. 4 fuel option preference.
INTERPRETATION:
In above figure it indicate that the 38% of respondents would prefer petrol and 62% of
respondent would prefer cng.

a. If the company has to increase the price, Will you pay higher price than the current
price?
Table 6.5 Resonce for higher price payment
Paying possibilities

No. of

Percentage

Respondent
Always

11

11%

Some times

46

46%
21

Never

43

43%

Total

100

100%

RESPONCE FOR HIGHER PRICE PAYMENT

Figure 6. 5 Response for higher price payment
INTERPRETATION:
In above figure it indicate that if company will increase the price 11% of respondents
will always pay the higher price than current, 46 % sometimes and 43% will never pay
higher price.
5. At what price Honda Brio will be considered as cheap?
Table 6.6 Perception on price.
Price

No. of Respond

Percentage

Below 4,50,000

58

58%

5,00,000

23

23%

6,00,000

07

07%

7,00,000

12

12%

22

Total

100

100%

PERCEPTION ON PRICE

Figure 6.6 Perception on price.
INTERPRETATION:
In above figure it indicate that the 58% of respondents will consider as a cheap if the
price is below 4.50000, 23% respondent will consider cheap if the price is 5,00000,
7% respondent will consider cheap if the price is 6,00,000, 12% will consider if the
price is 7,00,000.
6. Does the price of Honda Brio match it’s quality?
Table 6.7 Price quality match.

23

PRICE QUALITY MATCH
Quality

No. of Respond

Percentage

To great extent

14

14%

Average

80

80%

To very less extent

06

06%

Total

100

100%

Figure 6.7 Price quality match.

INTERPRETATION:
In above figure it indicates that the 14% of respondents perceive that the car is match
with its quality at to great extent, 80% of respondent perceive that the car match at
average level and 6% perceive it matches at very less extent.
7.

How satisfied were you with the delivery staff attitude?
Table 6.8 Satisfaction from Delivery staff attitude
Satisfaction

No. of Respond

Percentage

Very satisfied

26

26%

Satisfied

64

64%

Dissatisfied

06

06%

Very dissatisfied

04

04%

Total

100

100%

SATISFACTION FROM DELIVERY STAFF ATTITUDE
24

Figure 6.8 Satisfaction from Delivery staff attitude.

INTERPRETATION:
In above figure it indicates that the 26% of respondents are very satisfied with the
delivery staff’s attitude, 64% are satisfied, 6% are dissatisfied and 4% are very
dissatisfied.

8.

Is sales promotion of Honda Brio effective?
Table 6.9 Effectiveness of sales promotion

Effectiveness

No. of Respondent

Percentage

Highly effective

14

14%

Effective

25

25%

Natural

28

28%

Ineffective

25

25%

Highly ineffective

08

08%

Total

100

100%

EFFECTIVEESS OF SALE PROMOTION
25

Figure 6. 5 Effectiveness of sales promotion.

INTERPRETATION:
In above figure it Indicate that the 14% of respondents says promotion of brio is
highly effective, 25% says it’s effective, 28% says neutral, 25% says ineffective and
8% says highly ineffective.
9. Which of the following parameters according to you build a good brand?
Table 6.10 Brand building parameters.

26

Parameters

No. of Respond

Percentage

Quality

43

43%

Communication

14

14%

Availability

16

16%

Discounts

24

24%

Others

03

03%

Total

100

100%

BRAND BUILDING PERAMETERS

Figure 6.10 Brand building parameters.

INTERPRETATION:
In above figure it Indicate that the 43% of respondents says quality, 14% says
communication, 16% says availability, 24% says discount, 3% says discounts to build
a good brand.
10.
i.

Answer the following question on the basis of checklist
Will you pay Higher price for specific color ?
27

Table 6.11,Paying high price.
Variable

No. of Respond

Percentage

55
45
100

55%
45%
100%

Yes
No
Total

PAYING HIGHER PRICE

Figure 6.11, Paying higher price

INTERPRETATION:
From the figure 45% of respondents will never pay higher price for the specific color
where 55% will pay higher price for the specific color.

ii.

Do you get Value satisfaction from Honda brio?
Table 6.12 value satisfaction
Variable
Yes
No
Total

No. of Respond

Percentage

80
20
100

80%
20%
100%
28

VALUE SATISFACTION

Figure 6.12 value satisfaction

INTERPRETATION:
From the figure 80% respondents are says yes and 20% says no with vallue
satisfaction.

iii.

Are you satisfied with 18kmpl average of petrol of Honda brio?
Variable
Yes
No
Total

Table 6.13 Satisfaction with 18 kmpl average
No. of Respond
Percentage
84
16
100

84%
16%
100%

29

SATISFACTON WITH 18 KMPL AVERAGE

Figure 6.13 Satisfaction with18 kmpl average
INTERPRETATION:
From the figure 84% respondents are satisfied where 16% are dissatisfied with the
18kmpl avreage.

iv.

Are you Comfort with auto gear in Honda brio?
Tabel 6.14 comfort with auto gear
Variable
Yes
No
Total

No. of Respond

Percentage

48
52
100

48%
52%
100%

COMFORT WITH AUTO GEAR

30

Figure 6.14 comfort with auto gear

INTERPRETATION:
From the figure 48% of respondents are feel comfortabel with the auto gear where,
52% are uncomfortable.

v.

Do you think price of Honda brio is Reasonable ?
tabel.6.15 reasonable price
Variable
Yes
No
Total

No. of Respond

Percentage

60
40
100

60%
40%
100%

REASONABLE PRICE
31

Figure 6.15 reasonable price
INTERPRETATION:
From the figure 60% of respondents says yes that the price is reasonable, where 40%
of respondents says no that the price is not reasonable.

vi.

Do you get good Resale value of Honda brio than other cars?
Table 6.16 Getting resale value
Variable
Yes
No
Total

No. of Respond

Percentage

53
47
100

53%
475
100%

GETTING RESALE VALUE

32

Figure 6.16 Getting resale value
INTERPRETATION:
From the figure 53% of respondents says yes that there is a resale value of honda brio,
where 47% of respondents says no.

vii.

Are you happy with discount given on Honda brio at Festival?
Variable
Yes
No
Total

Table 6.17Satisfaction on festival discount
No. of Respond
Percentage
86
14
100

86%
14%
100%

SATISFACTION ON FESTIVAL DISCOUNT

33

Figure 6.17 Satisfaction on festival discount
INTERPRETATION:
From the figure 86% of respondents says that the festivel offers are attractive where,
14% says no.

viii.

Is the Promotional concept “’I’ m made for you” effective?
Variable
Yes
No
Total

Table 6.18 concept I made for YOU
No. of Respond
Percentage
33
67
100

33%
67%
100%

EFFECTIVENESS OF PROMOTIONAL CONCEPT

34

Figure 6.18 concept I made for YOU
INTERPRETATION:
From the figure 33% of respondents says yes that the concept “ I made for YOU” is
effective where, 67% says no.

FINDINGS
According to my study
 Majority of people prefer Maruti Suzuki.
 Most of people prefer other color for Honda Brio car than black, white, blue
and red.
 Most of people say that the performance of Brio is average.
 Most of the people prefer CNG as a fuel option.
 Majority of people will pay higher price sometimes than current price.
 Most of the people consider brio as a cheap at a price of below 4,50,000.
 Nearest 80% people say that the quality match is average.
35

 60%people are satisfied with the attitude of the delivery staff.
 The performance of Brio is natural.
 43% people consider quality to build a good brand image.
 55% people ready to pay higher for color.
 Nearest 80% people ready to pay higher for gets value satisfaction.
 84% of people are satisfied with the average of 18kmpl.
 53% of people are says that the resell price is good.
 48% of people feel comfortable with auto gear.
 60% of people are saying that its reasonable price for it.
 86% of people are happy with festival discount.

CONCLUSIONS
As the survey is conducted to know the perception of the people towards the Honda
brio. Most of people prefer white color and CNG as a fuel option. Most of the people
say that the performance is Average and pay higher price for the favorite color and
also says that the resell value is good. Majority of people feel discomfort for the auto
gear. Most of the people say that the brio does not match with the promotional concept
of “I made for YOU”.

36

SUGGESTIONS
 Company should decrease the price.
 Also company should launch the car in CNG fuel system.
 Company should make it more attractive with the use of latest graphics and
radium.
 Company should provide alloy wheels.

37

BIBLIOGRAPHY
.

 Nargundkar Rajendra (2005), Marketing Research, Tata McGraw-Hill,
New Delhi.
 Pandya Kiran & Bulsari Smruti (2005), Enjoy Statistics with SPSS, New
Popular Prakashan, Surat
 Annual report of Honda 2007
 www.wikipedia.org/wiki/preference
 www.honda.com/history
 www.autoindia.com
38

 www.dreamhonda.in

ANNEXURE
QUESTIONNAIRE
“To study the Brand perception of Honda Brio.”
Personal detail:
Name:________________________________________________________________
_______
Gender: -

Male

Female
39

Occupation: _____________________
Phone No: (M) ________________

1. Which car do you prefer?
Maruti Suzuki
TATA motors

Hyundai
Toyota

Honda

Other___________

2. Which colour would you prefer for Honda Brio?
Black

White

Blue

Red

Other___________
3. What is your thinking about performance of Honda Brio?

Outstanding

Excellent

Good

Average

Poor
4. Which fuel option would you prefer for Honda Brio?
Petrol

CNG

5. If the company has to increase the price, Will you pay higher price than the current

price?
Always

Some Times

Never
40

6. At what price Honda Brio will be considered as cheap?
Below 3,50,000 Rs

4,00,000 Rs

4,50,000 Rs

5,00,000 Rs

7. Does the price of Honda Brio match it’s quality?

To great extent

Average

To very less extent
8. How satisfied were you with the delivery staff attitude?
Very satisfied

Satisfied

Dissatisfied

Very dissatisfied

9. Is sales promotion of Honda Brio effective?
Highly effective

Effective

Neutral

Ineffective

10. Which of the following parameters according to you build a good brand?
Quality

Communication

Availability

Discounts

Other_________

11.

No.

ANSWER THE FOLLOWING QUESTION ON THE BASIS OF Yes

No

CHECKLIST
1

Will you pay higher price for specific colour?

41

2

Do you get value satisfaction from Honda Brio?

p3

Are you satisfied with 18kmPL average of petrol of Honda Brio?

4

Are you comfortable with auto gear In Honda Brio?

5

Do you think the price of Honda Brio is reasonable?

6

Do you get good resale value than other cars?

7

Are you happy with the discounts given on Honda Brio at festival?

8

Is the promotional concept “’I’ m made for you” effective?

42

Sponsor Documents

Or use your account on DocShare.tips

Hide

Forgot your password?

Or register your new account on DocShare.tips

Hide

Lost your password? Please enter your email address. You will receive a link to create a new password.

Back to log-in

Close