Automotive industry in India From Wikipedia, the free encyclopedia
Mahindra Scorpio, developed SUV. SUV. Scorpio, one of India's best selling indigenously developed
Foreign carmakers have built plants in India. Shown here is an Indian-assembledA4 Indian-assembled A4
Nano - the cheapest car made in India The Tata Nano The
The automotive industry in India is one of the largest in the world and one of the fastest growing globally. world,, with India's passenger car and commercial vehicle manufacturing industry is the sixth largest in the world an annual production of more than 3.7 million units in 2010. 2010 .[1] According to recent reports, India is set to overtake Brazil to become the sixth largest passenger vehicle producer in the world, growing 16-18 per as Asia' Asia's fourth cent to sell around three million units in the course of 2011-12. 2011-12.[2] In 2009, India emerged as cars,, behind behind Japan, Japan, South Korea Korea,, and and Thailand Thailand..[3]. In 2010, India reached largest exporter of of passenger cars Asia''s third largest exporter of of passenger cars, cars, behind behind Japan Japan and and South Korea Korea beating beating Thailand Thailand.. as as Asia
As of 2010, India is home to 40 million passenger pas senger vehicles. More than 3.7 million automotive vehicles were produced in India in 2010 (an increase of 33.9%), making the country the second fastest growing automobile market in the world. world.[4][5] According to the Society of Indian Automobile Manufacturers, annual vehicle sales are projected to increase to 5 million by 2015 and more than 9 million by 2020. 2020. [6] By 2050, the country is expected to top the world in car volumes with approximately 611 million vehicles on the nation's roads.[7] roads. The majority of India's car manufacturing industry is based around three clusters in the south, west and north. The southern cluster near near Chennai Chennai is the biggest with 35% of the revenue share. The western hub near Maharashtra near Maharashtra is 33% of the market. The northern cluster is primarily primarily Haryana Haryana with 32%. 32%.[8]Chennai Chennai,, is also referred to as the "Detroit of India "[9] with the India operations Ford,, Hyundai Hyundai,, Renault Renault and and Nissan Nissan headquartered in the city and and BMWh BMWhaving an assembly plant on the of of Ford outskirts. Chennai accounts for 60% of the country's automotive [10]
exports.. exports
Gurgaon Gurgaon and and Manesar Manesar in in Haryana Haryana form the northern cluster where the country's largest car
Suzuki,, is based. based.[11] The The Chakan Chakan corridor near near Pune Pune,, Maharashtra Maharashtra is the western manufacturer, Maruti Suzuki manufacturer, Volkswagen,, Skoda Skoda,, Mahindra and Mahindra, Mahindra, Tata cluster with companies like like General Motors, Motors, Volkswagen [12][13] ][13] Motors,, Mercedes Benz Benz,, Land Rover, Rover, Fiat Fiat and and Force Motors[12 having assembly plants in the Motors
area. Aurangabad area. Aurangabad with with Audi Audi,, Skoda Skoda and and Volkswagen Volkswagen also forms part of the western cluster. Another of General Motors Motors in in Halol Halol and further emerging cluster is in the state of of Gujarat Gujarat with manufacturing facility of and Peugeot-Citroenplants Peugeot-Citroenplants are also set to come up planned for for Tata Nano Nano at Sanand. Ford, Maruti Suzuki and Kolkatta with with Hindustan Motors, Motors, Noida Noida with with Honda Honda and and Bangalore Bangalore with with Toyota Toyota are some of in Gujarat. Gujarat.[14] Kolkatta [15][16][17] ][17]
the other automotive manufacturing regions around the country. country .[15][16 Contents hide]] [hide
1 Overview Overview 2 History History 3 Industry Definition Definition 4 Supply Chain of Automobile Industry Industry statistics 5 Key statistics
5.1 Automobile Production Production
o
5.2 Automobile Sales Sales
o
5.3 Automobile Exports Exports
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5.4 Product and service segmentation segmentation
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5.5 Vehicle Registration Registration
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5.6 Total Number of Vehicle Registrations in India from 2001 to 2008 2008
7.1 Geographical Segmentation:State-wise motor vehicles registration in India from 2001 - 2008 2008
o
7.2 Geographical Segmentation: Category-wise number of registrations in States of India India
o
7.3 Geographical Segmentation: Category-wise registration in Union Territories of India India
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Exports 8 Exports
8.1 Top 20 Export destinations in 2007-2008 and growth from previous year year
o
India 9 Passenger vehicles in India
9.1 Indian automotive companies companies
o
9.2 Foreign automotive companies in India India
o
India 9.2.1 Vehicles manufactured or assembled in India
9.2.2 Vehicles brought into India as CBUs
India 10 Commercial vehicle manufacturers in India
10.1 Indian brands brands
o
Brands 10.2 Joint Venture Brands
o
brands 10.3 Foreign brands
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India 11 Electric car manufacturers in India industry 12 Electric vehicle and Hybrid vehicle (xEV) industry characteristics 13 Market characteristics
13.1 Market size size
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13.2 Demand determinants determinants
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14 International Markets Markets 15 International Markets Analysis Analysis Competition 16 Basis of Competition Cycle 17 Life Cycle Conditions 18 Industry Conditions Taxation 19 Taxation
19.1 Excise Duty Duty
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19.2 MODVAT and CENVAT CENVAT
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19.3 Customs Duty Duty
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19.4 Service Tax Tax
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20 Industry Assistance Assistance 21 Capital and Labour Intensity Intensity 22 Industry Volatility Volatility Competitors 23 Key Competitors
23.1 Tata Motors Motors
o
India 23.2 Maruti Suzuki India
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23.3 Hyundai Motor India India
o
23.4 Mahindra & Mahindra Mahindra
o
23.5 Ashok Leyland Leyland
o
24 Key Factors Factors 25 See also also 26 Further reading reading 27 Footnotes Footnotes
[edit] edit]Overview The Indian Automobile Industry manufactures over 11 million vehicles and exports about 1.5 million each year.[18] The dominant products of the industry are two-wheelers with a market share of over 75% and year. passenger cars with a market share of about 16%. 16% .[18] Commercial vehicles and three-wheelers share about 9% of the market between them. About 91% of the vehicles sold sol d are used by households and only about 9% for commercial purposes. purposes.[18] The industry has a turnover of more than USD $35 billion and provides [18]
direct and indirect employment to over 13 million people people..
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The supply chain is similar to the supply suppl y chain of the automotive industry in Europe and America. Interestingly, the level of trade exports in this sector in India has been medium and imports have been low. However, this is rapidly changing and both exports and imports are increasing. The demand determinants of the industry are factors like affordability, product innovation, infrastructure and price of fuel. Also, the basis of competition in the sector is high and increasing, and its life cycle stage is growth. With a rapidly growing middle class, all the advantages of this sector in India are yet to be leveraged. With a high cost of developing production facilities, limited accessibility to new technology, and increasing competition, the barriers to enter the Indian Automotive sector are high. On the other hand, India has a well-developed tax structure. The power to levy taxes and duties is distributed among the three tiers of Government. The cost structure of the industry is fairly traditional, but the profitability of motor vehicle and Maruti manufacturers has been rising over the past five years. Major players, like Tata Motors Motors and Suzuki have material cost of about 80% but are recording profits after tax of about 6% to 11% .[18] Suzuki The level of technology change in the Motor vehicle Industry has been high but, the rate of change in technology has been medium. Investment in the technology by the producers has been high. Systemsuppliers of integrated components and sub-systems have become the order of the day. However, further investment in new technologies will help the industry be more competitive. Over the past few years, the industry has been volatile. Currently, India's increasing per capita disposable income which is expected to rise by 106% by 2015[18] and growth in exports is playing a major role in the rise and competitiveness of the industry. [18]
Tata Motors 64%. Maruti Motors is leading the commercial vehicle segment with a market share of about 64%. Suzuki is leading the passenger vehicle segment s egment with a market share of 46%. 46% .[18] Hyundai Motor Suzuki
India and and Mahindra and Mahindra Mahindra are focusing expanding their footprint in the overseas market. market. Hero India MotoCorp is occupying over 41% and sharing 26% [18] of the two-wheeler market in India with MotoCorp with Bajaj Auto. Auto. Bajaj Auto in itself is occupying about 58% of the three-wheeler market. Consumers are very important of the survival of the the Motor Vehicle Vehicle manufacturing industry. In 2008-09, customer sentiment dropped, which burned on the augmentation in demand of cars. c ars. Steel is the major input used by manufacturers and the rise in price of steel is putting a cost pressure on manufacturers and oil and and petrol petrol affect the driving habits of cost is getting transferred to the end consumer. The price of of oil consumers and the type of car they buy. productivity,, labour flexibility, and capital efficiency. The key to success in the industry is to improve improve labour productivity infrastructure improvements, and raw material availability also play a major role. Having quality manpower, manpower, infrastructure Access to latest and most efficient technology and techniques will bring competitive advantage to the major players. Utilising manufacturing plants to optimum level and understanding implications from the government policies are the essentials in the Automotive Industry of India. Both, Industry and Indian Government are obligated to intervene the Indian Automotive industry. The Indian government should facilitate infrastructure creation, create favourable and predictable business environment, attract investment and promote research and development. The role of Industry will primarily be in designing and manufacturing products of world-class quality establishing cost competitiveness and improving productivity in labour and in capital. With a combined effort, the Indian Automotive industry will emerge as the destination of choice in the world for design and manufacturing of automobiles.
edit]]History [edit The first car ran on India's Indi a's roads in 1897. Until the 1930s, cars were imported directly, but in very small numbers. India in the 1940s. 1940s. Mahindra & Mahindra Mahindra was established by Embryonic automotive industry emerged in in India two brothers as a trading company in 1945, and began assembly of Jeep CJ CJ--3A utility vehicles [19]
license from from Willys Willys.. The company soon branched out into the manufacture of of light commercial under license under vehicles (LCVs) and agricultural agricultural tractors. tractors.[20] vehicles the Government of India India and the the private sector sector launched efforts to Following the the independence, independence, in 1947, the create an automotive component manufacturing industry to supply to the automobile industry. However, the nationalisation and the the license raj raj which growth was relatively slow in the 1950s and 1960s due to nationalisation hampered the Indian private sector. After 1970, the automotive industry started to grow, but the growth was mainly driven by tractors, commercial vehicles and scooters. Cars were still a major of Maruti luxury. Japanese luxury. Japanese manufacturers entered the Indian market ultimately leading to the establishment of Udyog.. A number of foreign firms initiated joint ventures with Indian companies. companies .[21] Udyog In the 1980s, a number of Japanese manufacturers launched joint-ventures for building motorcycles motorcycles and Suzuki for its joint-venture to light commercial-vehicles. It was at this time that the Indian government chose chose Suzuki
cars.. Following the economic economic liberalisation liberalisation in 1991 and the gradual weakening of the manufacture small cars manufacture license raj, a number of Indian and multi-national car companies launched operations. Since then, automotive component and automobile manufacturing growth has accelerated to meet domestic and export demands.[21] demands. India in 1991, the Indian automotive industry has demonstrated Following economic liberalization in India Following sustained growth as a result of increased competitiveness and relaxed restrictions. Several Indian Suzuki and and Mahindra and Mahindra Mahindra,, expanded their automobile manufacturers such as as Tata Motors, Motors, Maruti Suzuki domestic and international operations. India's robust robust economic growth growth led to the further expansion of its domestic automobile market which has attracted significant significant IndiaIndia-specific investment by multinational automobile manufacturers. multinational manufacturers.[22] In February 2009, monthly sales of passenger cars in India exceeded 100,000 units units[23] and has since grown rapidly to a record monthly high of 182,992 units in October 2009. 2009.[24] From 2003 to 2010, car sales in India have progressed at a CAGR of 13.7%, and with only 10% of Indian households owning a car in 2009 (whereas this figure reaches 80% in Switzerland for example))[25] this progression is unlikely to stop in the coming decade .[26]Congestion of Indian roads, more example than market demand, will likely be the limiting factor. factor .[27]
SIAM is [28] the apex industry body representing all the vehicle manufacturers, home-grown and international, SIAM in India. India.
edit]]Industry [edit
Definition
This class consists of units mainly engaged in manufacturing motor vehicles or motor vehicle engines. Products and Services The primary activities of this industry are: Motor cars manufacturing Motor vehicle engine manufacturing The major products and services in this industry are: Passenger motor vehicle manufacturing segment (Passenger Cars, Utility Vehicles & Multi Purpose Vehicles) Commercial Vehicles (Medium & Heavy and Light Commercial Vehicles) Two Wheelers Three Wheelers
[edit] edit]Supply
Chain of Automobile Industry
The supply chain of automotive industry in India is very similar to the supply chain of the automotive industry in Europe and America. The orders of the industry arise from the bottom of the supply chain i. e., from the consumers and goes through the automakers and climbs up until the third ttier ier suppliers. However the products, as channelled in every traditional automotive industry, flow from the top of the supply chain to reach the consumers. Automakers in India are the key to the supply chain and are responsible for the products and innovation in the industry. The description and the role of each of the contributors to the supply chain are discussed below.
Third Tier Suppliers: These companies provide basic products like rubber, glass, steel, plastic and aluminium to the second tier suppliers. Second Tier Suppliers: These companies design vehicle systems or bodies for First Tier Suppliers and OEMs. They work on designs provided by the first tier suppliers or OEMs. They also provide engineering resources for detailed designs. Some of their services may welding,, fabrication fabrication,, shearing shearing,, bending bending etc. include welding include First Tier Suppliers: These companies provide major systems directly to assemblers. These companies have global coverage to follow their customers to various locations around the world. They design and innovate to provide "black-box" solutions for the requirements of their customers. Black-box solutions are solutions created by suppliers using their own technology to meet the performance and interface requirements set by assemblers. First tier suppliers are responsible not only for the assembly of parts into complete units breaks-axle-suspension,, seats seats,, or or cockpit cockpit but also for the management of second-tier like dashboard, like dashboard, breaks-axle-suspension suppliers. Automakers/Vehicle Manufacturers/Original Equipment Manufacturers (OEMs): After researching consumers' wants and needs, automakers begin designing models which are tailored to consumers' demands. The design process normally takes five years. These companies have manufacturing units where engines are manufactured and parts supplied by first tier suppliers and second tier suppliers are assembled. Automakers are the key to the supply chain of the automotive industry. Examples of these Suzuki,, Toyota Toyota,, and and Honda. Honda. Innovation, Innovation, design companies are are Tata Motors, Motors, Maruti Suzuki capabilityand and branding branding are the main focus of these companies. capability Dealers: Once the vehicles are ready they are shipped to the regional branch and from there, to the authorised dealers of the companies. The dealers then sell the vehicles to the end customers. tires,, windshields, windshields, and and air bags bags etc. to Parts and Accessory: These companies provide products like like tires automakers and dealers or directly to customers. Service Providers: Some of the services to the customers include servicing of vehicles, repairing parts, or financing of vehicles. Many dealers provide these services but, customers can also choose to go to independent service providers.
edit]]Key [edit
statistics
The production of automobiles has greatly increased in the last decade. It passed the 1 million mark during 2003-2004 and has more than doubled since. since.[29]
Year
Car Production
% Change
Commercial
% Change
Total Vehicles Prodn.
% Change
Year
Car Production
% Change
Commercial
% Change
Total Vehicles Prodn.
% Change
2010
2,814,584
29.39
722,199
54.86
3,536,783
33.89
2009
2,175,220
17.83
466,330
-4.10
2,641,550
13.25
2008
1,846,051
7.74
486,277
-9.99
2,332,328
3.35
2007
1,713,479
16.33
540,250
-1.20
2,253,999
10.39
2006
1,473,000
16.53
546,808
50.74
2,019,808
19.36
2005
1,264,000
7.27
362,755
9.00
1,628,755
7.22
2004
1,178,354
29.78
332,803
31.25
1,511,157
23.13
2003
907,968
28.98
253,555
32.86
1,161,523
22.96
2002
703,948
7.55
190,848
19.24
894796
8.96
2001
654,557
26.37
160,054
-43.52
814611
1.62
2000
517,957
-2.85
283,403
-0.58
801360
-2.10
1999
533,149
285,044
Year
[18]
Motor Vehicle Production Production
[18]
Industry Revenue USD Million Million
818193
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
8,467,853
9,743,503
11,087,997
10,853,930
11,175,479
26,969
30,507
32,383
33,342*
24,379
Year
Exports (Units) (Units)
[18]
Exports (Revenue) (Revenue)
[18]
edit]]Automobile [edit
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
629,544
806,222
1,011,529
1,238,333
1,530,660
1,915
2,231
2,552
3,008
3,718*
Production
Type of Vehicle
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
1,209,876
1,309,300
1,545,223
1,777,583
1,838,697
353,703
391,083
519,982
549,006
417,126
374,445
434,423
556,126
500,660
501,030
Two Wheelers Wheelers[18]
6,529,829
7,608,697
8,466,666
8,026,681
8,418,626
Total.
8,467,853
9,743,503
11,087,997
10,853,930
11,175,479
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
1,061,572
1,143,076
1,379,979
1,549,882
1,551,880
Commercial Vehicles Vehicles[18] 318,430
351,041
467,765
490,494
384,122
Three Wheelers Wheelers[18]
307,862
359,920
403,910
364,781
349,719
Two Wheelers Wheelers[18]
6,209,765
7,052,391
7,872,334
7,249,278
7,437,670
Total
7,897,629
8,906,428
10,123,988
9,654,435
9,723,391
[18]
Passenger Vehicles Vehicles
[18]
Commercial Vehicles Vehicles
Three Wheelers Wheelers
[18]
edit]]Automobile [edit Type of Vehicle
Passenger Vehicles Vehicles[18]
edit]]Automobile [edit
Sales
Exports
Type of Vehicle
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
166,402
175,572
198,452
218,401
335,739
29,940
40,600
49,537
58,994
42,673
66,795
76,881
143,896
141,225
148,074
Two Wheelers Wheelers[18]
366,407
513,169
619,644
819,713
1,004,174
Total
629,544
806,222
1,011,529
1,238,333
1,530,660
[18]
Passenger Vehicles Vehicles
[18]
Commercial Vehicles Vehicles
Three Wheelers Wheelers
[18]
edit]]Product [edit
and service segmentation
The automotive industry of India is categorised into passenger cars, two-wheelers, commercial vehicles and three-wheelers, with two-wheelers dominating the market. More than 75% of the vehicles vehicl es sold are twomotorcycles and about 12% wheelers. Nearly 59% of these two-wheelers sold were were motorcycles Mopeds occupy a small portion in the two-wheeler market however; electric two-wheelers were scooters. were scooters. Mopeds are yet to penetrate. The passenger vehicles are further categorised into passenger cars, utility vehicles and multi-purpose Nano,, is the vehicles. All sedan, hatchback, station wagon and sports cars fall under passenger cars. Tata Nano world's cheapest cheapest passenger car car,, manufactured by by Tata Motors Motors - a leading automaker of India. Multipurpose vehicles or people-carriers are similar in shape to a van and are taller than a sedan, hatchback or a station wagon, and are designed for f or maximum interior room. Utility vehicles are designed for specific tasks. The passenger vehicles manufacturing account for about 15% of the market in India. Commercial vehicles are categorised into heavy, medium and light. They account for f or about 5% of the market. Three-wheelers are categorised into passenger carriers and goods carriers. Three-wheelers account for about 4% of the market in India.
[18]
Segmentt[18] Segmen
Passenger Car Car
[18]
(%)
Utility Vehicles (UVs) (%)
200304
200405
200506
200607
200708
10.22
10.39
9.91
10.65
12.42
2.15
2.23
2.18
2.18
2.39
[18]
Segmentt[18] Segmen
200304
200405
200506
200607
200708
Multi Purpose Vehicles (MPVs) (%)
0.87
0.82
0.75
0.82
0.98
Total Passenger Vehicles Vehicles[18] (%)
13.25
13.44
12.83
13.65
15.79
Passenger Carriers (%)
0.36
0.32
0.32
0.28
0.43
Goods Carriers (%)
2.01
2.19
2.01
2.44
2.10
Total Medium & Heavy Commercial [18] Vehicless (%) Vehicle
2.37
2.51
2.33
2.73
2.53
Passenger Carriers (%)
0.28
0.25
0.25
0.24
0.32
Goods Carriers (%)
1.17
1.27
1.36
1.67
1.77
Total Light Commercial Vehicles (%)
1.45
1.52
1.61
1.90
2.10
Total Commercial Vehicles Vehicles[18] (%)
3.82
4.03
3.94
4.63
4.63
Passenger Carriers (%)
2.56
2.17
2.39
2.34
2.51
Goods Carriers (%)
1.61
1.73
1.65
1.65
1.51
4.17
3.90
4.04
4.00
4.01
Scoters/Scooterettee (%)
13.01
11.68
10.21
9.31
11.57
Motorcycles/Step-Throughs (%)
61.24
62.86
65.24
64.83
59.35
Mopeds (%)
4.52
4.08
3.74
3.52
4.47
[18]
Total Three Wheeler s
[18]
(%)
200304
[18]
Segmentt[18] Segmen
200405
200506
200607
200708
Electric Two Wheelers (%)
-
-
-
0.07
0.19
Total Two Wheeler s[18] (%)
78.76
78.63
79.18
77.73
75.57
100.00
100.00
100.00
100.00
100.00
[18]
Grand Total Total
(%)
edit]]Vehicle [edit
Registration
India had over 100 million vehicles registered on its roads in the year 2008 2008..[18] This is a growth of about 100% in the past 9 years. Over 77% and about 77 million of these vehicles are two-wheelers, about 14% and over 14 million are cars, jeeps and taxis. Over 5 million and over 1 million vehicles registered are goods vehicles and buses respectively. respectively.[18] of Tata Nano Nano is trying to Two-wheelers account a significant market share. share. Tata Motors Motors with the launch of attract some of these two-wheeler buyers to buy a small, cheap and affordable passenger car.
[edit edit]]Total
Number of Vehicle Registrations in India from 2001 to 2008 Two Wheelers (in '000)
Cars, Jeeps and Taxis (in '000)
Buses (in '000)
Goods Vehicles (in '000)
Other Vehicles (in '000)
Year
All Vehicles (in '000)
2001
54,991
38,556
7,058
634
2,948
5,795
2002
58,924
41,581
7,613
635
2,974
6,121
2003
67,007
47,519
8,599
721
3,492
6,676
2004
72,718
51,922
9,451
768
3,749
6,828
2005
80,045
57,417
10,460
822
4,053
7,337
2006
88,068
63,487
11,571
879
4,345
7,891
2007
96,808
70,141
12,810
936
4,652
8,464
Year
All Vehicles (in '000)
Two Wheelers (in '000)
Cars, Jeeps and Taxis (in '000)
Buses (in '000)
2008
106,591
77,588
14,222
1,003
[edit] edit]Emission
Goods Vehicles (in '000)
Other Vehicles (in '000)
5,018
9,065
norms
See also: Bharat Stage emission standards
In tune with international standards to reduce vehicular pollution, the central government unveiled the standards titled 'India 2000' in 2000 with later upgraded guidelines as 'Bharat Stage'. These standards are quite similar to the more stringent European standards and have been traditionally implemented in a phased manner, with the latest upgrade getting implemented in 13 cities and later, in the rest of the Delhi((NCR), NCR), Mumbai, Mumbai, Kolkata Kolkata,, Chennai Chennai,, Bangalore Bangalore,, Hyderabad Hyderabad,, Ahmedabad Ahmedabad,, Pune, Pune, Surat Surat,, Kanpur, Kanpur, nation. Delhi nation. Lucknow,, Solapur Solapur,, and and Agra Agra are the 13 cities where Bharat Stage IV has been imposed while the rest of Lucknow the nation is still under Bharat Stage III.
edit]]Geographic [edit
Segmentation
The total number of new vehicles registered in the 28 states and 7 union territories of India in the year 2008 were about 106,591. The diagram above displays the registration of new vehicles in various states and union territories. About 16 states and 1 union territory had over a million new vehicles registered. Tamil Nadu had about 16 million new vehicles registered, Nadu registered, Maharashtra Maharashtra had over 13 million, and and Gujarat Gujarat had over 10 million. About 91% of these vehicles are non-commercial vehicles purchased by households looking for a two-wheeler, or a car. Only about 9% of new vehicles registered are used for commercial purposes. Details of category wise new vehicle registrations in the various states and union territories are displayed. The number of new vehicles registrations has grown by about 66% in the past five years.
[edit] edit]
Geographical Segmentation:State-wise motor vehicles registration in India from 2001 - 2008
States\Year
Andhra Pradesh
2001 (in '000)
1111
2002 (in '000)
2003 (in '000)
2004 (in '000)
2005 (in '000)
2006 (in '000)
2007 (in '000)
2008 (in '000)
4,389
5,002
5,720
6,446
7,232
8,042
8,989
Arunachal Pradesh 21
21
21
21
21
21
21
21
Assam
596
657
727
798
883
973
1,086
542
States\Year
2001 (in '000)
2002 (in '000)
2003 (in '000)
2004 (in '000)
2005 (in '000)
2006 (in '000)
2007 (in '000)
2008 (in '000)
Bihar
949
1,024
1,121
751
726
694
647
593
Chhattisgarh
857
948
1,076
1,216
1,367
1,536
1,726
1,939
Goa
341
366
397
436
483
537
585
638
Gujarat
5,576
6,008
6,508
7,087
7,892
8,785
9,633
10,543
Haryana
1,949
2,122
2,279
2,548
2,883
3,267
3,689
4,164
Himachal Pradesh 217
244
269
289
329
375
421
480
Jammu & Kashmir
330
364
399
439
493
556
628
719
Jharkhand
909
984
1,101
1,217
1,341
1,479
1,630
1,796
Karnataka
3,537
3,636
3,738
3,977
4,338
4,717
5,036
5,360
Kerala
2,112
2,315
2,552
2,792
3,180
3,612
4,034
4,564
Madhya Pradesh
3,095
3,173
3,459
3,804
4,119
4,442
4,710
4,968
Maharashtra
6,760
7,414
8,134
8,969
10,055
11,281
12,477
13,817
Manipur
77
90
97
106
114
123
134
145
Meghalaya
62
67
73
73
78
84
89
95
Mizoram
31
34
37
42
48
54
61
70
States\Year
2001 (in '000)
2002 (in '000)
2003 (in '000)
2004 (in '000)
2005 (in '000)
2006 (in '000)
2007 (in '000)
2008 (in '000)
Nagaland
160
177
162
172
186
201
215
230
Orissa
1,096
1,215
1,359
1,525
1,717
1,936
2,159
2,417
Punjab
2,910
3,103
3,308
3,529
3,859
4,225
4,571
4,992
Rajasthan
2,943
3,197
3,487
3,834
4,285
4,791
5,281
5,815
Sikkim
12
13
15
17
19
21
23
25
Tamil Nadu
5,162
5,658
8,005
8,575
10,085
11,901
13,860
16,207
Tripura
50
57
66
76
85
95
105
117
Uttarakhand
364
406
457
516
580
651
732
822
Uttar Pradesh
4,921
5,171
5,928
6,460
7,271
8,144
8,970
9,919
West Bengal
1,690
1,690
2,366
2,548
2,816
3,138
3,464
3,833
Andaman & Nicobar Islands
25
28
28
28
31
34
38
42
Chandigarh
386
386
562
586
629
677
732
799
Dadra & Nagar Haveli
13
13
31
35
43
54
67
86
Daman & Diu
37
41
44
48
55
63
71
79
2001 (in '000)
States\Year
2003 (in '000)
2002 (in '000)
2004 (in '000)
2005 (in '000)
2006 (in '000)
2007 (in '000)
2008 (in '000)
Delhi
3,635
3,699
3,971
4,237
4,544
4,868
5,166
5,469
Lakshadweep
4
5
5
5
6
7
7
8
Pondicherry
252
270
293
313
359
418
495
552
[edit] edit]Geographical
Segmentation: Category-wise number of registrations
in States of India T y p e o f V e h i c l e [ 1 8 ]
Mahindra Scorpio Jeep the Italy Italy''s CNSAS. Jeep in service with the
India's automobile exports have grown consistently and reached $4.5 billion in 2009, with United Kingdom being India's largest export market followed by Kingdom by Italy, Italy,Germany Germany,, Netherlands Netherlands and and South Africa..[30] India's automobile exports are expected to cross $12 billion by 2014 2014..[31] Africa According to to New York Times , India's strong engineering base and expertise in the manufacturing of lowcost, fuel-efficient cars has resulted in the expansion of manufacturing facilities of several automobile [32]
Motors,, Nissan Nissan,, Toyota Toyota,, Volkswagen Volkswagen and and Suzuki. Suzuki. companies like like Hyundai Motors
In 2008, Hyundai Motors alone exported 240,000 cars made in India. India. Nissan Motors Motors plans to export Similarly, General Motors Motors announced its plans 250,000 vehicles manufactured in its India plant by 2011. 2011 .[33] Similarly, to export about 50,000 cars manufactured in India by 2011. 2011.[34] Motors announced its plans to set up a plant in India with an annual capacity of In September 2009, 2009, Ford Motors 250,000 cars for US$500 million. The cars will be manufactured both for the Indian market and for [35]
export.. export
The company said that the plant was a part of its plan to make India the hub for its global
Fiat Motors also announced that it would source more than US$1 billion worth auto production business. business.[36] Fiat components from India. India.[37] Citroën was planning to re-enter the Indian In July 2010, The Economic Times reported that that PSA Peugeot Citroën market and open a production plant in Andhra Pradesh with an annual capacity of 100,000 vehicles, investing EUR 700M in the operation. operation.[38] PSA's intention to utilise this production facility for export purposes however remains unclear as of December 2010.
in Poznan, Poznan,Poland. Poland. A Tata Safari Safari on display in
In 2009 India (0.23m) surpassed China (0.16m) as Asia's fourth largest exporter of cars after Japan (1.77m), Korea (1.12m) and Thailand (0.26m) by allowing foreign carmakers 100% ownership of factories in India, which China does not allow. allow .[3] Hyundai,, the In recent years, India has emerged as a leading center for the manufacture of small cars. Hyundai biggest exporter from the country, now ships more than 250,000 cars annually from India. Apart from for Nissan, Nissan, which sells them in shipments to its parent Suzuki, Suzuki, Maruti Suzuki Suzuki also manufactures small cars for Nissan will also export small cars from its new Indian assembly line. line. Tata Motors Motors exports its Europe. Nissan Europe. passenger vehicles to Asian and African markets, and is in preparation to launch electric vehicles in Europe in Europe Europe and in 2010. The firm is also planning to launch an electric version of its low-cost car Nano Nano in U.S.. Mahindra & Mahindra Mahindra is preparing to introduce its pickup trucks and small SUV SUV models in the U.S. th the eU.S Auto is designing a low-cost car for the theRenault Nissan Automotive India India,, which will market market. Bajaj Auto market. the product worldwide. Renault Nissan may also join domestic commercial vehicle manufacturer manufacturer Ashok Leyland in another small car project. Leyland project.
[39]
While the possibilities are impressive, there are challenges that
could thwart future growth of the Indian automobile industry. Since the demand for automobiles in recent years is directly linked to overall economic expansion and rising personal incomes, industry growth will slow if the economy weakens. weakens.
edit]]Top [edit
year
[39]
20 Export destinations in 2007-2008 and growth from previous
Rank
Country
2007-2008 (in USD Millions)
2008-2009 (in USD Millions)
Percentage Growth
1
United States of America
593.64
525.24
-11.52
2
Italy
332.35
359.68
8.22
3
Sri Lanka
249.14
216.11
-13.26
Rank
Country
2007-2008 (in USD Millions)
2008-2009 (in USD Millions)
Percentage Growth
4
South Africa
224.93
188.57
-15.79
5
United Kingdom
165.57
246.32
48.77
6
United Arab Emirates 164.44
192.74
17.21
7
Algeria
147.34
265.63
80.28
8
Bangladesh
137.26
164.86
20.11
9
Egypt
134.43
143.54
5.99
10
Germany
133.52
409.63
206.8
11
Colombia
118.88
120.71
1.54
12
Nepal
111.33
98.13
-11.86
13
Mexico
93.80
94.10
0.32
14
Turkey
83.53
73.82
-11.63
15
Spain
81.01
56.96
-29.69
16
France
76.77
134.21
74.83
17
Nigeria
66.01
148.74
125.03
18
Greece
65.75
127.63
94.1
Rank
2007-2008 (in USD Millions)
Country
2008-2009 (in USD Millions)
Percentage Growth
19
Netherland
65.19
163.66
151.05
20
Ghana
59.91
38.30
-36.07
edit]]Passenger [edit
vehicles in India
See also: List of auto plants in India
This list is of cars that are officially available and serviced in India. While other cars can be imported to the duty,, car-makers such as as Alfa country at a steep 105%[40] import duty [41]
Romeo,, Romeo
[42]
McLaren, McLaren,
[43]
Pagani,, Pagani
[44]
Cadillac, Cadillac,
[45]
Chrysler Chrysler,,
[46]
SSC, SSC,
[47]
Zenvo Zenvo,,
[48]
SEAT SEAT,,
[49]
Smart Smart,,
[50]
Daihatsu, Daihatsu,
Lexus,,[51] Infiniti Infiniti,,[52] Acura Acura,,[53] Saab, Saab,[54] Spyker, Spyker,[55] Lotus, Lotus,[56] Ariel Ariel,,[57] Caterham, Caterham,[58] PeugeotLexus Citroën,,[59]Mazda Mazda,,[60] Jeep, Jeep,[61] SsangYong SsangYong,,[62] Kia Kia,,[63] GAZ[64] and and Proton[65] are in varying stages of official Citroën introduction to the Indian automobile market.
edit]]Vehicles manufactured or assembled in India [edit
the ei10 i10 is one of Hyundai's best selling globally exported cars. Manufactured only in in Chennai, Chennai, India, th
Maruti Swift. Japan's Suzuki Motor Motor,, is the largest automobile manufacturer in India India..[73] Swift. Maruti Suzuki, a subsidiary of Japan's [74]
BMW India:[74] 3 Series, Series, 5 Series Series,, X1, X1, X3. X3.
Vehicles limited - A JV between Volvo Groups & Eicher Motors Limited.
[128]
Ashok Leyland
- originally a JV between between Ashok
Motors and and Leyland Motors Motors,, now 51% owned Motors Group by by Hinduja Group
[129]
Mahindra Navistar
- a 51:49 JV between between Mahindra
Group and Group and Navistar International International
[130]
- originally a JV between Punjab
Swaraj Mazda
Tractors and and Mazda, Mazda, now 53.5% owned by by Sumitomo
Group Group
[131]
Russia's KaMAZ KaMAZ and Kamaz Vectra[131] - A JV between Russia's the Vectra Group
[edit edit]]Foreign [132]
brands
Volvo
Tatra
MAN
Mercedes-Benz[135] - manufactures luxury coaches in
[133]
[134]
India.
Daimler AG[136] - manufactures manufactures BharatBenz, BharatBenz, a brand of
trucks based on the the Fuso Fuso and the Mercedes Benz truck platforms, which Daimler AG owns.
Rosenbauer[137]
Scania[138]
[139] Iveco
Hino
DAF
Isuzu
Piaggio[143]
Caterpillar Inc.
[140]
[141]
[142]
[144]
[edit] edit]Electric
car manufacturers in India [145]
Ajanta Group Group
Mahindra[146]
Hero Electric[147]
REVA
Tara International International[148]
Tata[149]
[edit] edit]Electric
vehicle and Hybrid vehicle (xEV) industry During April 2012 Indian Government has planned to unveil the roadmap for the development of the domestic electric and hybrid vehicles (xEV) in the country countr y[150]. A discussion between the various stakeholders including Government, industry and the academia is expected to take place during [151]
February 23-24 23-24
. The final contours of the policy will be
formed after this set of discussions. Ministries such as Petroleum, Finance, Road Transport and Power are involved in developing a broad framework for the sector. Along with these ministries big auto industry names such as Mr Mr Anand Mahindra Mahindra ( Vice Chairman and Managing Director, Mahindra & Mahindra) and Mr Mr Vikram Kirloskar (Vice-Chairman, Toyota Kirloskar) are also Kirloskar [152]
involved in this task task . Government has also proposed to set up a Rs 740 crore R&D fund for the sector in the 12th [153]
five year plan during 2012-17 2012-17
. The idea is to reduce the
high cost of key imported components such as the battery and electric motor and develop such capabilities locally.
[edit] edit]Market
characteristics
[edit] edit]Market
size
The Indian Automotive Industry after de-licensing in July 1991 has grown at a spectacular rate on an average of 17% for last few years. The industry has attained a turnover of USD $35.8 billion, (INR 165,000 crores) and an investment of USD 10.9 billion. billion.[18] The industry has provided direct and indirect employment to 13.1 million people. Automobile industry is currently contributing about 5% of the total GDP of India. India's current GDP is about $1.4 trillion and is expected to grow to $3.75 trillion by 2020. 2020.[18] The projected size in 2016 of the Indian automotive industry varies between $122 billion and $159 billion including USD 35 billion in exports. This translates into a contribution of 10% to 11% towards India's GDP by 2016, which is more than double the current contribution. contribution.[18]
[edit] edit]Demand
determinants
Determinants of demand for this industry include vehicle prices (which are determined largely by wage, material and equipment costs) and exchange rates, preferences, the running cost of a vehicle (mainly determined by the price of petrol), income, interest rates, scrapping rates, and product innovation. Exchange Rate: Movement in the value of Rupee determines the attractiveness of Indian products overseas and the price of import for domestic consumption. Affordability: Movement in income determine the affordability of new motor vehicles. Allowing unrestricted Foreign Direct Investment (FDI) led to increase in competition in the domestic market hence, making better vehicles available at affordable prices. Product Innovation is an important determinant as it allows better models to be available each year and also encourages manufacturing of environmental friendly cars. Demographics: It is evident that high population of India has been one of the major reasons for f or large size of automobile industry in India. Factors that may be augment demand include rising population and an increasing proportion of young persons in the population that will be more inclined to use and replace cars. Also, increase in people with lesser dependency on traditional single family income structure is likely to add value to vehicle demand. Infrastructure: Longer-term determinants of demand include development in Indian's infrastructure. India's banking giant State Bank of India and Australia's Australia's Macquarie Group Group has launched an infrastructure fund to rise up to USD 3 billion for infrastructure improvements. India needs about $500 billion to repair its infrastructure such as ports, roads, and power units. These investments have been made with an aim to generate long-term cash flow from automobile, power, and telecom industries. (Source: Silicon India)
Price of Petrol: Movement in oil prices also have an impact on demand for large cars in India. During periods of high fuel cost as experienced in 2007 and the first half of 2008, demand for large cars declined in favour of smaller, more fuel-efficient vehicles. The changing patterns in customer preferences for smaller, more fuel-efficient vehicles led to Motor''s Nano Nano – – one of the world's the launch of of Tata Motor smallest and cheapest cars. Surprisingly, when overall passenger car sales have run into problems, the sales of luxury cars and SUVs, which are significantly more expensive in India than abroad due to high import taxes, have experienced encouraging growth. The Indian unit of of BMW BMW had to raise capacity at its factory four times during 2011, while sales of the high-end high-end Jaguar Land Rover Rover model owned by Tata Motors rose impressively during a period when more affordable passenger car sales were experiencing a downturn. downturn.[154]
[edit] edit]International
Markets
International Markets Exports The level of trade export is medium The level of trade export is increasing International Markets Imports The level of trade import is low The level of trade import is increasing [edit] edit]International Markets
Analysis
The Indian automotive industry embarked a new journey in 1991 with de-licensing of the sector and subsequent opening up for 100% foreign direct investment (FDI). Since then almost all global majors have set up their facilities in Indian taking the level of production from 2 million in 1991 to over 10 million in recent years. years.[18] The exports in automotive sector have grown on an average compound annual growth rate of 30% per year for the last seven years. The export earnings from this sector are over USD 6 billion. billion .[18]
Even with this rapid growth, the Indian automotive industry's contribution in global terms is very low. This is evident from the fact that even thought passenger and commercial vehicles have crossed the production figures of 2.3 million in 3. 28% of world the year 2008,[18] yet India's share is about 3.28% production of 70.53 million passenger and commercial vehicles. India's automotive exports constitute only about 0.3% of global automotive trade. trade.[18]
[edit] edit]Basis
of Competition
Competition in this industry is high. Competition in this industry is increasing. Automotive industry is a volumedriven industry, and certain critical mass is a pre-requisite for attracting the much-needed investment in research and development and new product design and development. Research and development investment is needed for innovations which is the lifeline for achieving and retaining competitiveness in the industry. This competitiveness in turn depends on the capacity and the speed of the industry to innovate and upgrade. The most important indices of competitiveness are productivity of both labour and capital. The concept of attaining competitiveness on the basis of low cost and abundant labour, favourable exchange rates, low interest rates and concessional duty structure is becoming inadequate and therefore, not sustainable. A greater emphasis is required on the development of the factors like innovation which can ensure competitiveness on a longterm basis. India, with a rapidly growing middle class (450 million in 2007 as per NCAER Report), market oriented stable economy, availability of trained manpower at competitive cost, fairly well developed credit and financing facilities and local availability of almost all the raw materials at a competitive cost, has emerged as one of the favourite investment destinations for the automotive manufacturers. These advantages need to be leveraged l everaged in a manner to attain the twin objective of ensuring availability of best quality product at lower cost to the consumers on the one
hand and developing and assimilating the latest technology in the industry on the other hand. As per Automotive Mission Plan 2006 –2016 (2008), the Indian Government recognises its role as a catalyst c atalyst and facilitator to encourage the companies to move to higher level of competitive performance. The Indian Government wants to create a policy environment to help companies gain competitive advantage. The government aims that with its policies its encourage growth, promote domestic competition and stimulate innovation.
[edit] edit]Life
Cycle
The life cycle stage is growth Life Cycle Reasons The market for manufacturing motor vehicles is consistently increasing. The products manufactured by this industry are profitable. Companies have been consistently opening new plats and employing over the past five years. Japanese and European manufacturers of motor vehicles have entered the market. Industry value added has been rising, along with the rise in GDP. Life Cycle Analysis General improvement in availability of trained manpower and good infrastructure is required for sustainable growth of the industry. Keeping this in view, the Indian Government has launched a unique initiative of National Automotive Testing and R&D Infrastructure Project (NATRIP) to provide specialised facilities for Testing, Certification and Homologation to the industry. A similar initiative is required for creating specialised institutions in automotive sector for education, training and development. The auto industry has grown in the clusters of interconnected companies which are linked by commonalities and complementarities. The major clusters are in and around Manesar in North, Pune in West, W est, Chennai in South, Jamshedpur-Kolkata in East and Indore in Central India. The Government is planning to create a National Level Specialises Education and Training Institute for
Automotive Sector and to enhance the transportation, communication and export infrastructure facilities. The contribution of automotive sector in the GDP of India is expected to double by 2016[18] through major spotlight on export of small cars, Multi-Utility Vehicles, Two- and Threewheelers.
[edit] edit]Industry
Conditions
The automobile manufacturing sector is characterised by a high cyclical growth patterns, high fixed cost and break-even point levels, and an excessive number of participants. Barriers to entry into automobile manufacturing activity are formidable. Some of the barriers that need to be overcome by a new entrant include: the cost of developing high volume production facilities to benefit from economies of scale; and the ability to gain access to technology of major operators, as the present incumbents include some of the largest multinationals, that have considerable claims to new technology. The relative large size of domestic market, together with high competition, has already seen significant rationalisation of this industry.
[edit] edit]Taxation India has a well developed tax structure. The power to levy taxes and duties is distributed among the three tiers of Government, in accordance with the provisions of the Indian Constitution. The main taxes/duties that the Union Government is empowered to levy are:- Income Tax (except tax on agricultural income, which the State Governments can levy), Customs duties, Central Excise and Sales Tax and Service Tax. The principal taxes levied by the State Governments are:- Sales Tax (tax on intra-State sale of goods), Stamp Duty (duty on transfer of property), State Excise (duty on manufacture of alcohol), Land Revenue (levy on land used for agricultural/non-agricultural purposes), Duty on Entertainment and Tax on Professions & Callings. The Local Bodies are empowered to levy tax on properties (buildings, etc.), Octroi (tax on entry of goods for
use/consumption within areas of the Local Bodies), Tax on Markets and Tax/User Charges for utilities.
[edit] edit]Excise
Duty
Central Excise duty is an indirect tax levied on those automobiles which are manufactured in India and are meant for home consumption. The taxable event is 'manufacture' and the liability of central excise duty arises as soon as the automobiles are manufactured. It is a tax on manufacturing, which is paid by a manufacturer, who passes its incidence on to the customers. Types of Excise Duties Basic Excise Duty: This is the duty leviable under First Schedule to the Central Excise Tariff Act, 1985 at the rates mentioned in the said Schedule. Special Excise Duty: This is the duty leviable under Second Schedule to the Central Excise Tariff Act, 1985 at the rates mentioned in the said Schedule. At present this is leviable on very few items. National Calamity Contingent Duty (NCCD): Normally known as NCCD. This duty is levied as per section 136 of the Finance Act, 2001, as a surcharge on specified goods. Excise Duties and Cesses Leviable under Miscellaneous Act:On certain specified goods, in addition to the aforesaid duties, prescribed rate of excise duty and cess is also leviable. Education Cesson excisable goods is levied in addition to any other duties of excise chargeable on such goods, under the Central Excise Act, 1944 or any other law for the time being in force.
[edit] edit]MODVAT
and CENVAT
Taxation of inputs, like raw materials, components and other intermediaries has a number of limitations. In production process, raw material passes through various processes stages till a final product emerges. Thus, output of the first manufacturer becomes input for second manufacturer and
so on. When the inputs are used in the manufacture of product `A', the cost of the final product increases not only on account of the cost of the inputs, but also on account of the duty paid on such inputs. As the duty on the final product is on ad valorem basis and the final cost of product `A' includes the cost of inputs, inclusive of the duty paid, duty charged on product `A' meant doubly taxing raw materials. In other words, the tax burden goes on increasing as raw material and final product passes from one stage to other because, each subsequent purchaser has to pay tax again and again on the material which has already suffered tax. This is called cascading effect or double taxation. This very often distorted the production structure and did not allow the correct assessment of the tax incidence. Therefore, the Government tried to remove these defects of the Central Excise System by progressively relieving inputs from excise and countervailing duties. An ideal system to realize this objective would have been to adopt value added taxation (VAT). However, on account of some practical difficulties it was not possible to fully adopt the value added taxation. Hence, Government evolved a new scheme, `MODVAT' (Modified Value Added Tax). MODVAT Scheme which essentially follows VAT Scheme of taxation. i.e. if a manufacturer A purchases certain components(raw materials) from another manufacturer B for use in its product. B would have paid excise duty on components manufactured by it and would have recovered that excise duty in its sales price from A. Now, A has to pay excise duty on product manufactured by it as well as bear the excise duty paid by the supplier of raw material B. Under the MODVAT scheme, an Original Equipment Manufacturer can take credit of excise duty paid by First Tier and Second Tier suppliers. It amounts to excise duty only on additions in value by each manufacturer at each stage. s tage. MODVAT Scheme Scheme ensures the revenue of the same order and at same time the price of the final product could be
lower. Apart from reducing the costs through elimination of cascade effect, and bringing in greater rationalization in tax structure and also bringing in certainty in the amount of tax leviable on the final product, this scheme will help the consumer to understand precisely the impact of taxation on the cost of any product. Subsequently, MODVAT scheme was restructured into CENVAT (Central Value Added Tax) scheme. A new set of rules 57AA to 57AK, under The CENVAT Credit Rules, 2004, were framed and whatever restrictions were there in MODVAT Scheme Scheme were put to an end and comparatively, a free hand was given to the assesses. Under the CENVAT Scheme, a manufacturer of final product or provider of taxable service s ervice must be allowed to take credit of duty of excise as well as of service tax paid on any input received in the factory or any input service received by manufacturer of final product. Inputs include goods used in the manufacture of capital goods which are further used in the factory of the manufacturer.
edit]]Customs [edit
Duty
Customs Duty (Import duty and Export tax) is a type of indirect tax levied on goods imported into India as well as on goods exported from India. Taxable event is import into or export from India. In India, the basic law for levy and collection of customs duty is Customs Act 1962. It provides for levy and collection of duty on imports and exports, import/export procedures, prohibitions on importation and exportation of goods, penalties, offences, etc. Export duties are levied occasionally to mop up excess profitability in international prices of goods in respect of which domestic prices may be low at the given time. But the sweep of import duties is quite wide.
[edit] edit]Service
Tax
Service tax is a tax levied on services the rendered by a person and the responsibility of payment of the tax is cast on the service provider. It is an indirect tax as it can be
recovered from the service receiver by the service provider in course of his business transactions. Service Tax was introduced in India in 1994 by Chapter V of the Finance Act, 1994. It was imposed on an initial set of three services in 1994 and the scope of the service tax has since been expanded continuously by subsequent Finance Acts. The Finance Act extends the levy of service tax to the whole of India, except the State of Jammu & Kashmir. Kashmir.[18] (Source: National Information Centre)
[edit] edit]Industry
Assistance
The automobile industry has a defined its target in the Automotive Mission Plan as “To emerge as the destination of choice in the world for design and manufacture of automobiles with output reaching a level of USD 145 billion accounting more than 10% of GDP and providing additional
employment to 25 million people by 2016”. 2016”.[18] In order to achieve this plan interventions are required from both Industry and Indian Government. The Indian Government would play a key enabling role in facilitating infrastructure creation, promote the country's capabilities, create a favourable and predictable business environment, attract investment and promote research & development. The role of Industry will primarily be in designing and manufacturing products of world-class quality standards, establishing cost competitiveness, improving productivity of both labour and capital, achieving scale and R&D enhancing capability and showcasing India's products in potential markets. In order to achieve these goals the following key recommendations have been made in the Automotive Mission Plan to the Indian Government and Industry: Manufacturing and export of small cars, multi-utility vehicles, two- and three-wheelers, three-wheelers, tractors, tractors, components to be promoted Care to be taken of negative like and rules of the country with current negotiation of Free Trade Agreement and Regional Trade agreement with countries Singapore, Malaysia, Malaysia, China China,, Korea, Korea, Egypt, Egypt, like Thailand, like Thailand, Singapore,
Gulf etc. Attractive Tariff Policy which may follow attractive investment. Specific measures will be taken for expansion of domestic market. Incremental investment of USD 35 to 40 billion to Automotive Industry during the next 10 years. National Road Safety Board to act as the coordinating body for promoting safety. Inspection and Certification system to be strengthened by encouraging public-private partnership. National level Automotive Institute for training on automobile at International Training Institutes (ITIs) and Automotive Training Institute (ATIs) to be set up. An Auto Design Centre to be established at National Institute of Design, Design, Ahmadabad. Ahmadabad.National Automotive Testing and R&D Implementation Project (NATRIP) to act as Centre of Excellence for Technical Design Data. Integration of Information Technology in manufacturing to be promoted. R&D for product, process and technology to be incentivised. Road Map for Auto Fuel Policy beyond 2010 would be drawn. The profitability of motor vehicle manufacturers has been rising over the past five years, mainly due to rising demand and growth of Indian middle class. Major players of the industry, like like Maruti Suzuki SuzukiIIndia and Tata Motors have been recording profits of 6% to 11% from the past five years. Whereas, earlier profit margins in the industry were only 1.5% to 3%. Cost of material has reduced from over 85% in the year 2001-2002 to under 80% in the year2008-2009. year2008-2009 .[18] Wages and salary as a percentage of revenue has been declining and with the increasing labour productivity this is expected to decline further in the coming years.
[edit] edit]Capital
and Labour Intensity
The level of Capital Intensity is high The level of Labour intensity in medium The motor vehicle manufacturing industry requires significant level of capital investment. Value is added through the automated manufacturing and assembly of
costly components. Labour input is required in the manufacturing, assembly, and finishing processes. In order to achieve and retain competitiveness, vehicle manufacturing industry depends on its capacity and speed to innovate and upgrade. The most imperative indices for competitiveness in the industry are productivity in both labour and capital. Technology and Systems The level of technology change is high The rate of change in technology is medium Investment in technology by producers has been on the rise. The automobile industry in India has seen an enormous development in the engines which are being used. Carburettor engines have become obsolete and Multi Point Fuel Injection (MPFI) engines are the order of the days in patrol cars. The Diesel engines have also undergone a sea change from the time Rudolf Diesel invented it way back in the 1892. Today Common Rail Direct Injection (CRDI) is the order of the day.¹ Multi Point Fuel injection (MPFI) ¹ The fuel injects were used to meet stricter emission norms as it keeps pollutants to bare minimum and drives the maximum performance out of a vehicle by squeezing out the maximum mileage even from the last drop of fuel that goes into the engine. MPFI system injects fuel into individual cylinders after receiving command from the on board engine management system computer or Engine Control Unit (ECU). This technology results in superior fuel combustion, better fuel management, engine performance and reduced pollution. To get the maximum out from these types of engine one should use Premium petrol like XTRA Premium, Speed, and Power. Common Rail Direct Injection (CRDI)¹ – –
CRDI engine cars offer 25% more power than the normal direct injection engine with a superior pickup and torque, offering sometimes up to 70% more power than the conventional diesel engines. They are smooth, less strident, and immensely fuel efficient giving around 24 kilometres to a litre of Diesel. The fact that Diesel is cheaper than petrol in India further attributes greatness to the engine. In a CRDI engine, a tube or a common rail connects all the injectors and contains fuel at a constant pressure. The high pressure in the common rail ensures that when injected, the fuel breaks up into small particles and mixes evenly with the air, thereby leaving little un-burnt fuel thus reducing pollution. The common rail principle has been used to reduce the noise which used to be a downside with earlier Diesel engines; the technology has been pioneered by the Fiat group, only to be adopted by other automobile companies around the world. However, these engines are 25% more costly than the conventional engines. They also require higher degree of maintenance and spares are also expensive. The Indian automotive industry is in the mindset of a major structural transformation in today's globalised scenario.
“System Supplies” of integrated components and subsystems has become the order of the day, with individual small components being supplied to the system integrators instead of vehicle manufacturers. In this process most of the Small Scale Industrial units, manufacturing smaller individual components, have become tier 2 and tier 3 suppliers, while the large companies including most Multi National Companies are being transformed into tier 1 companies who purchase from tier 2 and tier 3, and sell to the auto manufacturers. (Source: Department of Heavy Industry) Investment in new technology such as supply-chain management and collaborative forecasting (where members
of the supply chain share forecasting data to reduce bottlenecks) will help make industry more competitive.
[edit] edit]Industry
Volatility
The level of volatility is medium. Over the past few years, the Motor Vehicle Manufacturing industry has become more volatile. This has been the result of fluctuations in metal prices and fuel prices, as well as changes in legislation and assistance packages. India's increasing per capita disposable income and growth in exports is playing a major role in the rise and the competitiveness of the industry. As per the BRIC report India's per capita disposable income from current year will rise by 106% in 2015¹. This increase in the spending power has been a forefront of the economic development. According to the Economic Times of India, economic liberalization – allowing unrestricted Foreign Direct Investment (FDI) and removing foreign currency neutralisation and export obligations – has been also been one of the key to India's In dia's automotive volatility².
Tata Motors Limited is India's largest automobile company, with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles and among the top three in passenger vehicles. Tata Motors has winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer with over 24,000 employees. Since first rolled out in 1954, Tata Motors as has produced and sold over 4 million vehicles in India. Tata Motors is the first company from India's engineering sector to be listed in the New York Stock Exchange
(September 2004), has also emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the United Kingdom, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two British brands which was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these products to several international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, and subsequently the remaining stake in 2009. Hispano's presence is being expanded in other markets. In 2006, Tata Motors formed a joint venture with the Brazilbased Marcopolo, a global leader in bodybuilding for buses and coaches to manufacture fully built buses and coaches for India and select international markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in Thailand. The new plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck, with the Xenon having been launched in Thailand in 2008. Tata Motors is also expanding its international footprint by franchises and joint ventures assembly operations in Kenya, Bangladesh, Ukraine, Russia, Senegal and South Africa. With over 3,000 engineers and scientists, the company's Engineering Research Centre, established in 1966, has enabled pioneering technologies and products. The company today has R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea, Spain, and the UK. It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica,
India's first fully indigenous passenger car. Within two years of launch, Tata Indica became India's largest selling car in its segment. In 2005, Tata Motors created a new segment by launching the Tata Ace, India's first indigenously developed mini-truck. In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, a development which signifies a first for the global automobile industry. Nano brings the comfort and safety of a car within the reach of thousands of families. The standard version has been priced at USD 2,200 or Rs.100,000 (excluding VAT and transportation cost). The Tata Nano has been subsequently launched as planned, in [18]
India in March 2009. 2009.
[edit] edit]Maruti
Suzuki India
Market Share: Passenger Vehicles 46.07% Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti-800 and Alto, to stylish hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara. Since inception in 1983, Maruti Suzuki India has produced and sold over 10 million vehicles in India and exported over 500,000 units to Europe and other countries. The company's revenue for the fiscal 2010-2011 stood over Rs 375,224 million and Profits After Tax at over Rs. 22,886 million million..
[edit] edit]Hyundai
[155]
Motor India
Market Share: Passenger Vehicles 14.15% Hyundai Motor India Limited is a wholly owned subsidiary of world's fifth largest automobile company, Hyundai Motor Company, South Korea, and is the largest passenger car exporter. Hyundai Motor presently markets 49 variants of passenger cars across segments. These includes the Santro in the B segment, the i10, the premium hatchback
i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata Transform in the E segment. Hyundai Motor, continuing its tradition of being the fastest growing passenger car manufacturer, registered total sales of 559,880 vehicles in the year 2009, an increase of 14.4% over 2008. In the domestic market it clocked a growth of 18.1% as compared to 2008 with 289,863 units, while overseas sales grew by 10.7%, with export of 270,017 units. Hyundai Motor currently exports cars to more than 110 countries across European Union, Africa, Middle East, Latin America and Asia. It has been the number one exporter of passenger car of the country for the sixth year in a row. In a little over a decade since Hyundai has been present in India, it has become the leading exporter of passenger cars with a market share of 66% of the total exports of passenger cars from India, making it a significant contributor to the Indian automobile industry. In 2009, in spite of a global slowdown, Hyundai Motor India's exports grew by 10.7%.[18] In 2010 Hyundai plans to add 10 new markets 10.7%. with Australia being the latest entrant to the list. The first shipment to Australia is of 500 units of the i20 and the total i20 exports to Australia are expected to be in the region of 15,000 per annum.
[edit] edit]Mahindra
& Mahindra
Market Share: Commercial Vehicles 10.01%, Passenger Vehicles 6.50%, Three Wheelers 1.31% Mahindra & Mahindra is mainly engaged in the Multi Utility Vehicle and Three Wheeler segments directly. The company competes in the Light Commercial Vehicle segment through its joint venture subsidiary Mahindra Navistar Automotives Limited and in the passenger car segment through another joint venture subsidiary Mahindra Renault. In the year 2009, on the domestic sales front, the Company along with its subsidiaries sold a total of 220,213 vehicles (including 44,533 three-wheelers, 8,603 Light Commercial Vehicles through Mahindra Navistar
Automotives and 13,423 cars through Mahindra Renault), recording a growth of 0.6% over the previous year. year .[18] The company's domestic Multi Utility Vehicle sales volumes increased by 3.3%, as against a decline of 7.4% for industry Multi Utility Vehicle sales. A record number of 153,653 Multi Utility Vehicles were sold in the domestic market in 2009 compared to 148,761 MUVs in the previous year. Hence, Mahindra & Mahindra further strengthened its domination of the domestic Multi Utility Vehicle sub-segment during the year, increasing its market share to 57.2% over the previous year's market share of 51.3%. 51.3% .[18] Mahindra & Mahindra is expanding its footprint in the overseas market. In 2009 the Xylo was launched in South Africa. The company formed a new joint venture Mahindra Automotive Australia Pty. Limited, to focus on the Australian Market.
[edit] edit]Ashok
Leyland
Market Share: Commercial Vehicles 22%[18] Against the backdrop of the sharp slump in demand for commercial vehicles, during 2008-09, Ashok Leyland registered sales of 47,118 medium and heavy commercial vehicles (M&HCV), 37.5% less than in the previous year. This includes 16,049 M&HCV buses and 31,069 M&HCV trucks respectively, 8.7% and 46.3% less than in the previous year. The company lost 1.8% market share in the Indian medium and heavy commercial vehicle market during the financial [18]
year 2008-09, 2008-09,
mainly due to loss of sales in the truck
segment. This was because the Eastern Region, where the Company's presence had been historically weak, was relatively stable, whilst the market declined sharply in other regions. While total industry volume of the medium and heavy duty buses declined by about 8.7%, the Company's market share grew marginally and Ashok Leyland retained its number one position in this segment.
The Company sold 6,812 vehicles in the overseas markets during 2008-09. This represents a decrease of approximately 6.5% over the previous year. Total industry volume related to overseas markets to which the Company exports (such as Sri Lanka, the Middle East) witnessed a reduction of about 25% over the previous year. year .[18] To combat the impact of decline in CV sales, the Company focused on non-cyclical businesses in the portfolio. The Company produced in all 54,049 vehicles during the year. To contain costs and conserve cash, the Company worked only about 50% of the working days in all its manufacturing units during the second half of the year.
[edit] edit]Key
Factors
Key Sensitivity Consumer Sentiment Index Description: Customer Sentiment Index, 12 month rolling average of the Index; historical and forecast data and analysis. End customers are very important to ensure the survival of the Motor Vehicle Manufacturing industry. Economic downturns and other events can affect the expenditure decision of households. When customers are not happy or optimistic about the future of the economy, they will tend to postpone expenditure until times are better. In 2008-09, customer sentiment is expected to fall, which will have a brunt on the augmentation in demand of cars. Domestic Goods Price – Metal – Iron and Steel Description: The price of input such as steel. Steel is a major input used when manufacturing a motor vehicle. Rises in the price of steel puts cost pressures on manufacturers, which often leads to a fall in profitability. Over the past five years, the price of steel has been rising rapidly. These rises in price eventually pass from the manufacturers to the end customers'.
Import and Export Taxes (Duties) – Motor Vehicle Tariffs Description: Tariff rates applicable to the industry High taffies may restrict flow of trade but may attract investment if domestic market is big enough and growing. Over the last few years India's tariff policies polici es and conditions of import of vehicles have served the purpose of attracting investments. Industry is keen that the existing tariff structure roadmap and conditions of import of vehicles are retained without any modifications because of certain systematic deficiencies which make manufacturing less cost competitive in India as compared to some of the neighbouring countries like China, Thailand, Indonesia, etc. Wold Price - Energy – Crude Oil Description: The world price of crude oil, $US/barrel, and price analysis. The price of oil and petrol affect the driving habits of consumers and the type of car they buy. bu y. Over the past five years, the price of petrol has been influenced the buying decision of motorists, who are switching more to fuel efficient options. These include cars that run on liquefied petroleum gas (LPG), diesel and small cars that achieve better mileage. The trucking sector has also been struggling with the rise in the price of fuel, which has put enormous pressures on their costs.
[edit edit]]See
also
Automobile industry Automobile industry
List of countries by motor vehicle production production
capita List of countries by vehicles per capita
automobiles Lists of automobiles
List of cars cars
List of Asian cars cars
China List of automobile manufacturers of China
List of Japanese cars cars
technologies Future car technologies
manufacturers List of truck manufacturers
manufacturers (Category List of motorcycle manufacturers Category))
scooters - List of scooter manufacturers List of scooters manufacturers
[edit] edit]Further
reading
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Tiku, Pran (2008). Six Sizzling Markets: How to Profit from Investing in Brazil, Russia, India, China, South Korea, and Mexico . John Wiley &
Sons. ISBN Sons. ISBN 9780470178881. 9780470178881.
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151.. ^ http://www.thehindubusinessline.com/industry-and151 economy/article2900639.ece economy/article2900639.ece 152.. ^ http://www.thehindubusinessline.com/industry-and152 economy/article2900639.ece economy/article2900639.ece 153.. ^ http://www.thehindubusinessline.com/industry-and153 economy/article2900639.ece economy/article2900639.ece 154.. ^ India: Luxury car makers in the driver's seat 154 seat 155.. ^ http://www.financialexpress.com/news/maruti-q4155 net-flat-at-r660-crore-to-pay-r7.50-dividend/781375/0 net-flat-at-r660-crore-to-pay-r7.50-dividend/781375/0 [show show]] V
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