Awareness of General and Social Issues

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Awareness of General and Social Issues In the past two years, this section has had general knowledge questions about:

1. United Nations Organization 2. Indian rivers 3. Basic historical facts about India 4. Important Indian monuments 5. Basic facts and latest numbers about the Indian economy 6. Recent government initiatives like MNREGA, Mid-day meal scheme etc. 7. Indians who have won prominent international awards 8. Olympic Games facts Business Knowledge The areas focused upon in the previous year’s papers are:

1. Recent Mergers & Acquisitions 2. Brand taglines 3. Famous books and authors 4. Indian banking 5. Indian economy 6. CSR initiatives by corporate houses

Government Initiatives
      

RCH- II Rural (reproductive & child health) –link to RCH ICDS (Integrated child development services) Mid-day meal programme/ scheme Janani suraksha yojana (JSY) Kishori Shakti Yojana (KSY) Recent statistics in MCH in relation to MDGs, Effective policy change in MCH through networking
Essential Newborn Nursing for Small Hospitals Department of Pediatrics WHO Collaborating Centre for Training and Research in Newborn Care All India Institute of Medical Sciences, New Delhi Supported by Saving Newborn Lives, Save the Children The India Local Initiatives Program: The India Local Initiatives Program adapted a model used in Indonesia and Bangladesh to implement the government’s reproductive and child health strategy. MCH Program Description With a population of over 1 billion people, India has one of the fastest-growing economies in the world. The 2005–06 National Family Health Survey, which was substantially supported by USAID, identified significant improvements in key health services. Accelerating Progress Towards Achieving Maternal and Child Health (MDGs) 4 and 5 in South-East Asia

High-level consultation to accelerate progress towards achieving maternal and child health Millenium Development Goals

Microsoft's corporate social responsibility activities in India predate the philanthropic activities of founder Bill Gates as part of the Gates Foundation," said Manju Dhasmana, Community Affairs Manager at Microsoft India, while attending the Aaj Tak Care awards function on June 6. On this day, leading Hindi television news channel Aaj Tak, part of the TV Today network, honoured corporate houses, which had contributed the most to inclusive development by engaging in CSR-related programmes and activities, at a glittering ceremony at Delhi's Taj Palace Hotel. Finance Minister Pranab Mukherjee was the chief guest.

There were awards in five categories: Education, Environment, Health care, Empowerment and Livelihood. Microsoft India was co-winner in the Empowerment category along with the gem and jewellery heavyweight, the Gitanjali Gems. "Our flagship CSR programme, Project Jyoti, aims at bridging the digital divide in the country by making underprivileged sections computer-savvy," Dhasmana added. She also noted that some of her company's initiatives went well beyond conventional CSR: it is consistently working on adding disabledfriendly features to its software.
Other winners included direct selling giant Amway India in the Education category, wind energy leader Suzlon Energy in the Environment category and Standard Chartered Bank in Health care. Amway supports a host of orphanages. "It is not just about doling out cheques," said Yoginder Singh, Vice President, Legal and Corporate Affairs, Amway India. "Our employees also get actively involved in health, education and sanitation initiatives at these orphanages." Leading business process outsourcing firm Firstsource Solutions was cowinner in the Livelihood category, along with Bharat Petroleum Corporation. "We have been into CSR activities for a decade," said Shivprasad Shetty, General Manager, Client Relations, Asia Business Unit at Firstsource. "We don't let the slowdown affect them either." Akshay Kumar takes the stage with some of the children who attended In his speech, Mukherjee exhorted business leaders to promote more philanthropic activities, following the examples of Tata, Godrej, HCL, Mahindra, Wipro, among others. "The winners of these awards have gone beyond their role as wealth creators and created value for

society at large," he said. "This will go a long way in inspiring other corporate houses to serve society in more efficient and meaningful ways.

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